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Year: 2022

Posted in: Podcast

EP 397 Huge Problem With SEO And The Simple Solution

DarkHorseSchooling.com/podcast

The problem with SEO is that it can be difficult to get high quality backlinks. However, there is a simple solution!

 

In this podcast episode, Tracy Brinkman talks about the importance of backlinks in SEO. He explains that backlinks are a crucial component of SEO and that they can help you get more traffic to your website or blog. He also gives some tips on how to get more backlinks, including guest blogging and creating great content.

 

The secret to getting organic backlinks is to rank number one for low or no competition keywords. This is because as the top pages get more exposure, they get more backlinks.

 

In order to get ahead of the competition, it is important to create quality content for terms that have little to no competition. This can be done by researching new terms that are being coined in your niche, or by creating content for terms that are already in use but don’t have any definitive content. It is important to update your content regularly in order to maintain your position in Google.

 

TIMESTAMPS

0:00:00   The Benefits and Power of Backlinks

0:00:53   SEO Backlinking: The Key to Successful Digital Marketing

0:02:36   The Secret to Getting Organic Backlinks: Rank Number One for Low or No Competition Keywords

0:05:55   How to Rank on Page One of Google

0:07:49   The Benefits of Creating Content for Low Use, Low Competition Keywords

 

HIGHLIGHTS

And so you’re in the blue ocean creating the great content for those low use, low just up and coming red ocean keywords. And as your articles, your videos, your podcasts and content rank number one for these multiple keywords, you’ll start to get your backlinks.

 

Now, in the experiment that they did, pages on the top spot for low or no competition keywords earned an average of 24 backlinks every year. That’s because as the top pages get more exposure, they get more backlinks.

 

The secret to building organic backlinks is to rank number one for a low or no competition keywords. Yeah, let me say it again. The secret to getting organic backlinks, high quality organic backlinks, is to rank number one for low or no competition keywords, right?.

 

According to this study, top pages in the top spot get the top number of backlinks. Yeah, okay, stick with me for a minute. I’m going to Roy you the rest way through this.

 

Well, they’re a crucial component of SEO. Now, you can’t buy them in bulk well, you can, right? But you can’t buy them in bulk and expect to get results.

Posted in: Podcast

EP 396 5 Best Money Generating Niche Topics

https://DarkHorseSchooling.com  

The Dark Horse Entrepreneur Podcast helps entrepreneurs, coaches, and course creators who want to build a business online but are struggling with technology, procrastination, and imposter syndrome. In this episode, Tracy Brinkman discusses five money-generating niches that entrepreneurs can focus on to build a successful business.

 

Tracy Brinkmann shares that the topic of health is one of the best money generating topics out there. She explains that the health and fitness industry is growing rapidly and is worth billions of dollars. If you are passionate about the topic of health, you can carve out your own niche and make a lot of money.

 

Tracy discusses how to become a successful fitness content creator by narrowing down your niche and providing value to your audience. They also talk about the importance of money in the fitness industry, and how to make and save money as a content creator within the fitness arena.

 

Tracy discusses different ideas of possible blogging topics that could be profitable. The topics discussed were health, money, food, fitness and.. one other area of passion. It was noted that while not everybody is interested in every topic, there are ways to cater to different interests within each topic. For example, within the topic of food, one could blog about recipes, cooking classes, or the best places to eat in a certain city. It was also noted that food bloggers tend to make a higher median income than bloggers in other industries.

 

TIMESTAMPS

0:00:00   The Five Best Money Generating Niches for Content

0:02:21   The Best Money Making Topics in the Blogosphere

0:03:59   How to Make Money in the Fitness Industry

0:05:24   3 Profitable Blogging Niches to Start in 2021

0:08:47   How to Make Money in the Food and Travel Niches

0:10:21   How to Create a Travel Blog That Makes Money

0:12:10   How to Choose a Niche for Your Blog, Video, or Podcast

0:17:29   The Benefits of Leveraging Your Experience to Create Products

0:19:03   The Dark Horse Entrepreneur Podcast: Episode #1 – Why These Five Passions Will Work For You

 

HIGHLIGHTS

You’ll find it far easier to sustain your blog, your video, your podcast, whatever medium you’re choosing to share your passion driven niche. You’ll find it far easier to get over the hurdles, to crack through the barriers, to dig under the walls that are going to be placed between you and your goal, which is probably earning some money with it, right?.

 

Heck, you could probably get the folks that come on to your videocast or your podcast or your blog to pay you via their marketing funds that they would use to pay for their advertising.

 

One of the ladies I’m trying to get on the podcast has five of them  (unique air BnBs) and they’re all ones like a spaceship. One is like shaped like a dog crazy.

 

Try creating a travel blog about the most unique airbnb’s that are out there. Think about that for a moment, just for a moment, would you? There are a number of very unique B and B’s out there.

 

There are some of them out there that are in the travel industry. So you could get your travel paid for, most likely, and enjoy the process at the same time.

 

A special thanks to ConspiracyMusicGuru.com for our new true solfeggio background music

Posted in: Podcast

EP 395 10 Websites Are An Endless Source Of Content Ideas

https://DarkHorseSchooling.com

SUMMARY: The Dark Horse Entrepreneur podcast helps entrepreneurs who are struggling with technology, procrastination, and imposter syndrome. In this episode, Tracy Brinkman discusses how to generate endless content ideas. He recommends ten websites that entrepreneurs can use to get ideas for their next piece of content. These websites include sites like BuzzSumo, Quora, and Reddit.

 

Tracy discusses how important it is for experts in their field to come up with content ideas, and provides a list of ten websites that can help generate an endless stream of content ideas. The websites listed include: Quora, Reddit, Google Trends, and BuzzSumo. Tracy  emphasizes that the purpose of the list is not to provide ideas that can be copied and pasted, but rather to give experts an idea of what their audience might be interested in.

 

The conversation discusses the website Socrates which is a search engine designed to help you learn more about your target audience. You can use Socrates to find out what topics and keywords that are already popular inside your target audience as well as common problems they’re facing and questions they’re asking. The information from Socrates can be used to create content that is relevant and useful to your audience.

 

Quora is a website where people can ask and answer questions on any topic. It is a great resource for finding content ideas, as you can easily find questions relevant to your niche or industry.

 

TIMESTAMPS

0:00:00   10 Websites for Endless Content Ideas

0:02:14   10 Websites to Help You Generate an Endless Stream of Content Ideas

0:03:51   How to Use Socrates to Learn About Your Target Audience

0:05:34   How to Use Quora and Answer the Public to Create an Endless Stream of Blog Post Ideas

0:07:07   Quora: A Great Way to Generate Content Ideas

0:08:28   How to Use Various Websites to Generate Content Ideas

0:13:17   How to Use Various Online Platforms to Find Content Ideas for Your Life Coaching Business

0:19:04   How to Use Google Trends to Find Out What’s Being Talked About in the Coaching World

0:20:36   10 Ways to Find Ideas for Your Life Coaching Business

0:22:21   Ten Websites for an Endless Source of Content Ideas

 

HIGHLIGHTS

This is a great way to find some visual content that is relevant to your audience to help you come up with ideas that are both interesting as well as being visually appealing.

 

Now in this particular example, it’s actually the introduction to one of the people Twitter is trying to get me to follow. But if I click on their profile, they have a whole host of great pieces of content in here.

 

And as you might expect, these conversations can be a great source of content ideas to get started. Once again, type in the keyword or phrase and see what people are tweeting about.

 

How you can as a life coach to keep up with this example and I beat this one down the ground, could give your prospects, your clients, your customers some great ideas for motivational gifts for their loved ones on the holiday season.

 

Reddit is one of the most popular websites in the world and it’s also a great source of content ideas. Simply browse through all the various Reddits. Some of you may think of them as forums and see what people are talking about.

Posted in: Podcast

EP 394 Simple Trick For More Comments And Better Rankings

https://DarkHorseSchooling.com

SUMMARY: The conversation is about a trick to get more people to leave comments on your blog or social media posts. The trick is to ask a question at the end of your post. Asking a question will encourage people to leave a comment because they will want to answer the question.

 

Tracy is an entrepreneur who is still learning. He believes that it is more important to know who the person is that you are to get your content in order to get better rankings. The reason for this is because they are likely driven and want to build their business into an empire. The interviewee then shares a tip on how to get more people to interact with content, which in turn will improve the ranking of that content.

 

The conversation is about how to get people to comment on your content, and the best way to do this is by asking them to do so. Tracy also mentions that he is going to be giving away a free copy of his new course to one lucky person who comments on the content.

 

Tracy discusses the idea of using a contest to increase engagement on a video or article. The prize for the contest is a free, valuable gift that is related to the topic of the video or article. The contest can help to increase the average viewing time of the video or article, and the prize should be specifically targeted to the audience who would be interested in the topic.

 

TIMESTAMPS

0:00:00   The Dark Horse Entrepreneur Podcast: How to Get More People to Interact with Your Content

0:01:28   The Benefits of Getting More Comments on Your Content

0:02:57   How to Get More Comments on Your Content

0:04:26   How to Increase Engagement on Your Videos or Blog Posts

0:07:52   How to Use Contests to Boost YouTube Views and Engagement

0:09:22   The Dark Horse Entrepreneur Podcast: Free Course Giveaway

 

HIGHLIGHTS

You’ll be seeing it announced here on the podcast and all the platforms that I publish on, but you will get your free copy if you’re picked as one of the winners.

 

Try doing this across a couple of posts, a couple of podcast episodes, a couple of videos on your YouTube and watch the magic happen in your comment section. So let’s see if the magic works.

 

And there’s a couple of big metrics that YouTube uses to determine whether or not they show a video to additional people. Views in the first 24 hours are specifically important if we’re talking about YouTube to help get your video seen by more people.

 

The more comments you have, the higher your chance of you ranking higher in the searches. And when you get your readers and your viewers and your listeners to interact with your content, by leaving their own comment, you’re increasing their perceived ownership of that content.

 

Why do you want people to interact with your content?. Well, more often not, it’s because it will quite often give you a better standing in the search. And you’ve talked about social media content.

Posted in: Podcast

EP 392 99 December Marketing Ideas To Boost Sales

DarkHorseSchooling.com

SUMMARY: The Dark Horse Entrepreneur podcast is all about helping entrepreneurs who want to build a business online but are feeling overwhelmed with technology, procrastination, and even imposter syndrome. In this episode, the focus is on helping those struggling to come up with sales ideas for their product or service. The conversation offers a few tips to get started.

 

In this episode, Tracy Brinkman discusses how to take advantage of the many holidays in December to market your business. She recommends sending out two emails each day with a different holiday-themed campaign. For example, on Catherine’s Day, you could offer a discount for people who send you a photo of their cat. This is a fun way to engage with your customers and promote your business at the same time.

 

In this episode, the speaker discusses some of the unique opportunities for sales that are available in December. Christmas Lights Day, World AIDS Day, and Rosa Parks Day are just a few of the days that present opportunities for marketing campaigns. The speaker encourages listeners to have fun with their emails and to be tongue-in-cheek in order to engage their audience.

 

Tracy lists different niche holidays that occur in December, and how businesses can take advantage of them to market their product or service. For example, International Volunteer Day or World Wildlife Conservation Day. The speaker also mentions how some of these days, like Christmas Card Day or Lost and Found Day, could be used to market products or services related to those topics.

 

TIMESTAMPS

0:00:00   Sales Ideas for the Holiday Season

0:01:21   How to Use December Festivals for Marketing Campaigns

0:04:12   December Sales Opportunities

0:05:43   Marketing Your Business with National Days

0:09:20   December Marketing Ideas

0:10:49   Marketing and Promotional Ideas for December

0:12:27   99 Marketing Ideas for December

 

HIGHLIGHTS

On the 14th, easy Money Marketing right there. On the 15th, there it is, Catherine’s Day. Rehifting Day, international Tea Day, and Cupcake Day the 16th. The 16th chocolate covered anything day.

 

You have International Cheetah Day, right? Maybe your product is fast in its solutions. You have cookie day, santa’s list day, and world wildlife confederation, the world wildlife conservation day.

 

So if you’re advocate of any of those, you can use them as part of your marketing campaigns. But now, let’s go day by day, shall we, and talk about some of the unique opportunities that you have.

 

And I think that’s one of the key things about good marketing is to have fun with it. Let’s say you send out two emails each day during the month of December.

 

No matter what kind of how to product that you’re selling this day, that particular day is tailor made for one of your sales campaigns. Then there’s the app day or cookie day or ready for this one Catherine’s day.

Posted in: Podcast

EP 391 How to Zeigarnik Your Audience Into Submission

DarkHorseSchooling.com

In this episode, the formula for creating addictive, memorable, and attention-grabbing content is discussed. This formula can be used to make people want to read your content, watch your videos, and buy your products. The formula is simple and easy to use, and can help you create content that people will love.

 

Tracy Brinkman explains that the Zeigarnik Effect states that people tend to remember unfinished tasks and incomplete tasks far better than they remember completed tasks. She gives the example of a waiter who is better at recalling orders that he has not yet delivered than the orders he has already fulfilled.

 

The Zeigarnik Effect is a technique that entrepreneurs can use to keep their audience engaged by opening up loops that the audience desperately wants closed. An example of how to do this is by asking questions in social media posts and then providing regular updates on the story.

 

The speaker explains how to use the Zeigarnik method to keep readers engaged in your content. This method involves teasing readers with something powerful, strange, or amazing that will be revealed later. However, the speaker warns against overusing this method, as it can anger readers and dissuade them from consuming your content.

 

TIMESTAMPS

0:00:00   The Dark Horse Entrepreneur Podcast: A Formula for Addictive, Memorable, and Attention-Grabbing Content

0:01:05   The Zeigarnik Effect: Why Incomplete Tasks are More Memorable

0:02:56   The Zeigarnik Effect: How to Use Cliffhangers to Keep Your Audience Addicted

0:04:35   The Benefits of Using the Zeigarnik Method in Your Content

0:09:07   The Zeigarnik Effect: How to Use It in Your Sales Videos

0:10:59   The Dark Horse Entrepreneur Podcast: How to Use Loops to Keep Your Audience Engaged

 

HIGHLIGHTS

I delivered on the promise I gave you the tip or technique to use and to get your audience to listen to more of your content, consume more of your videos and listen to more of the podcast.

 

When you Zeigarnik your readers or your listeners or your viewers using this method, you’ll find them far more happy to read all of your blog posts, all of your articles, listen to all of your podcasts, or listen to more of your podcasts and watch the full video that you post out there.

 

How can I do this? Well, an example of how you could do this in social media is you can open loops between posts. You can do this by asking questions and then posting regular updates on a continuing story.

 

Your goal in using the Zeigarnik Effect is to open loops that your audience desperately wants you to close. Think of the cliffhangers I previously mentioned and you’ll know exactly what I mean now.

 

The Zeigarnik Effect states something to the effect that people tend to remember unfinished tasks and incomplete tasks far better than they remember completed tasks. And I’ll give you an example.

Posted in: Podcast

EP 390 How to Get Free Book Publicity With Dedication Contests

https://DarkHorseSchooing.com

SUMMARY : The Dark Horse Entrepreneur Podcast is all about helping entrepreneurs who want to build a business online, but may be feeling overwhelmed by technology or unsure if they’re cut out for it. In each episode, business owners share tips and advice on everything from overcoming procrastination to thinking bigger. If you’re feeling stuck in your business journey, this podcast is definitely worth a listen!

 

The Dark Horse host, Tracy Brinkman, discusses how to get free publicity using dedication contests for books. She shares her experience in the coaching course creation online space and how entrepreneurs can use this method to build their business.

 

The conversation discusses the idea of running a dedication contest as a way to publicize a book. The prize for the contest would be a dedication in the book. The idea is that the contest would be a way to get people interested in the book and also to capture email addresses. The conversation also discusses the idea of using the contest as a way to build relationships.

 

Tracy discusses how to get part of your book written for you by running a contest. The winner of the contest would write a chapter in the book. This would collect email addresses which could be marketed to later. The speakers also mention how this could be done for an online course.

 

TIMESTAMPS

0:00:00   The Dark Horse Entrepreneur Podcast: A Novel Way to Get the Word Out

0:01:00   How to Get Free Publicity for Your Book Using Dedication Contests

0:02:36   Dedication Contests: A Great Way to Promote Your Book

0:07:09   How to Get Part of Your Book Written for You

0:08:41   How to Use Contests to Get Free Marketing for Your Book and Course

 

HIGHLIGHTS

How to get some free publicity for your book with some contests, specifically a dedication contest, or maybe write your own chapter contest, and also how you can use it for your course creation as well.

 

That’s where I got the idea for this particular episode. Because think about it, there’s going to be a number of people out there going to go, oh, man, I didn’t win.

 

You get a great way to publicize your book even without seeming to be publicizing it. You’re not all smarmy marmy salesy about it. And it’s really, if you think about it, it’s kind of a backdoor method or way of getting the word out there.

 

So how about you run a contest on social media just as you would run any other contest and make the prize a dedication in your book?. I don’t think I’ve seen many people do.

 

You’re writing a book, and you’re ready to look for ways to get the word out. And I won’t use the novel approach pun again. But what you can do is you can run what’s called a dedication contest.

Posted in: Podcast

EP 389 3 Money Generating Campaigns You Need Right Now

https://DarkHorseSchooling.com

SUMMARY: The Dark Horse Entrepreneur podcast is all about helping entrepreneurs who are feeling overwhelmed by technology and imposter syndrome. In this episode, Tracy and Jasmine discuss three old school marketing campaigns that are still relevant today. First, they talk about the importance of word-of-mouth marketing. Then they discuss the power of direct mail campaigns. Finally, they emphasize the importance of building relationships with influencers. These three campaigns may be old school, but they’re still incredibly effective.

 

Tracy Brinkmann explains that coupons and discounts are a great way to generate sales, but it is important to keep them on a schedule so that customers don’t get used to them. He argues that this is an especially effective marketing tactic in a struggling economy.

 

Tracy discusses the idea that offering a discount or coupon with a deadline can be an effective way to increase sales. They note that this strategy can be especially effective if the target audience is already interested in the product but may be hesitant to make a full purchase.

 

Tracy explains that one way to increase sales is to offer a discount or coupon to new and existing customers. She notes that this offer can be continued indefinitely as long as new people are seeing it for the first time. She also suggests that another way to increase sales is to make customers qualify for your product or service. This campaign works better for higher price points, and it allows you to reset the sales dynamic.

 

TIMESTAMPS

0:00:00   3 Old School Marketing Campaigns That Will Help You Succeed

0:01:44   3 Old School Marketing Campaigns That Will Generate Sales

0:03:31   The Power of Discounts and Coupons in Your Marketing Campaign

0:04:58   How to Use Discounts and Qualifying Questions to Boost Sales

0:09:09   3 Simple Sales Funnels That Will Help You Make More Money

0:13:51   The Benefits of Giving Away Freebies to Qualified Prospects

 

HIGHLIGHTS

And here’s one of the greatest things about being an entrepreneur, is you start watching sales and marketing pieces with a different eye, right? You’re looking at this going, okay, that was pretty good.

 

That paid offer makes enough sales to cover the cost of the advertising. The funnel is financially self liquidated, and the marketer is building a list for zero costs at the end of the day, right? So pay attention to some of these.

 

It’s a self liquidating offer, and many marketing sales funnels begin with this type of free offer or self liquidating offer if you’re paying for something. But even the free offers and the self liquidating offers will be immediately followed by a paid offer.

 

Yet sometimes we just tend to forget these bedrock campaigns that the marketing industry, let alone the online marketing industry, have been built upon. Think about someone as big as McDonald’s does something like this several times a year.

 

You’re flipping the sales dynamic in this particular instance from convincing them to buy to qualifying to buy. And you’ll be shocked at how this resets your own attitude, let alone the attitude of your prospective client.

Posted in: Podcast

EP 388 3.5 Types Of Content You Need To Update NOW

https://DarkHorseSchooling.com/podcast

SUMMARY: In this episode, host Tracy Brinkmann talks to business owners about how small updates to Evergreen content can lead to big increases in traffic. She also discusses which content is most likely to benefit from updates and how to go about making these changes.

 

In this conversation, Tracy talks about the importance of updating old posts on a website in order to increase traffic. They mention that it can be difficult to know which posts to update, and suggest that the best posts to update are those that are evergreen, have received a lot of traffic in the past, or are outdated.

 

You want to update the posts with the most traffic so that you can keep the traffic up and prevent any drops. You can use Google Analytics or other SEO tools to find out which posts are getting the most traffic. You also want to update the posts with the most impressions and the most backlinks. Updating these posts can help you rank better and attract more backlinks. Finally, you want to update your high conversion content so that you can keep the traffic and conversions up.

 

The conversation is about how to keep a website updated in order to make money. Tracy says that it is important to refresh the page regularly and to keep the page up to date. He also says that it is important to have a page that is generating money.

 

TIMESTAMPS

0:00:00   Helping Entrepreneurs Overcome Technology Overwhelm

0:01:01   3.5 Types of Content That Need to Be Updated Regularly

0:02:47   3.5 Ways to Update Your Old Content for More Traffic and Conversions

0:08:25   Updating Your Website to Maximize Traffic and Revenue

0:10:06   The Dark Horse Entrepreneur: How to Win the SEO Race

 

HIGHLIGHTS

Then I would go after the ones with the most backlinks, because that’s going to keep your authority on Google going up. Then I would go after the ones with the most impressions, right? Go after the look, go look out during your Google console under performance and then the ones getting the most traffic.

 

You might even be able to get these to rank for keywords and attract even more backlinks and improve your site’s overall authority. When you update these, you can use again, another SEO tool to track those posts that have the most backlinks.

 

So to prevent this from happening, you want to refresh that old content and keep it up to date for the best user experience. Now, how do I figure out which is the post with the most searches?.

 

So what I wanted to do is come in here and give you the three and a half types of content that are on your site that you need to update regularly.

 

Because I believe you are a driven entrepreneur, perhaps an infoener that is here because you’re ready to start restart or kick start or just start leveling up with some great marketing, personal, or business tips and results in order to build that beautiful business of yours into the empire it absolutely deserves to be.