Posted in: Podcast

EP 384 More Things I Wish I Had Known Before I Started


SUMMARY : In the last episode, the Dark Horse Entrepreneur Podcast host Tracy Brinkman talked about the things she wishes he knew before she started her entrepreneurial journey. He said that being an entrepreneur can be tough, but it is worth it if you are driven and passionate. He also said that it is important to always be learning, even if you have been in the business for awhile.


The conversation discuss seven things that the Tracy wish he knew before he started his entrepreneurial journey. The first seven tips are related to building a strong foundation for a successful business, including building a list of email subscribers and having something to sell from day one. The eighth tip is related to approaching possible guests or joint venture (JV) opportunities in a way that is less intimidating and more likely to result in a positive response.


In order to get the attention of a celebrity or expert that you want to collaborate with, the best thing to do is buy their product and then use it. After you have implemented the advice in the product, write to the celebrity or expert and let them know your results. This is a great way to get their attention and show that you are a fan of their work.


Tracy offers a tip for building relationships with experts or gurus in your field – reach out to them after you’ve used their product or implemented their advice, and let them know your results. This not only validates them as an expert, but also starts a dialogue that could lead to future work or opportunities.



0:00:00   The Dark Horse Entrepreneur Podcast – Episode 2: The Things I Wish I Knew Before I Started

0:02:13   7 Things I Wish I Knew Before I Started My Entrepreneurial Journey

0:04:02   The Benefits of Buying a Product Before JV-ing With the Expert

0:05:19   Building Relationships with Gurus in Your Field

0:06:58   How to Get New Subscribers from Every Single Guest

0:10:57   10 Ways to Make More Money from Podcast Interviews

0:12:24   3 Ways to Make an Irresistible Offer to Your Podcast Guests

0:15:58   How to Make Money from Podcast Interviews

0:17:41   Podcasting Tips to Help You Grow Your Audience

0:19:15   12 Tips for Launching Your Podcast

0:22:10   The Benefits of Teasing Your Upcoming Online Course

0:23:41   13 Tips for Marketing Your Next Product

0:28:31   How to Make Your Podcast More Interesting to Listeners

0:30:23   15 Ways to Create Better Content for Your Business

0:32:02   How to Keep an Idea Log to Never Run Out of Content Ideas

0:33:33   The Power of Paying Attention to Your Ideas

0:35:55   Lead Magnet Ideas for Your Podcast

0:39:41   17 Tips for Creating Engaging and Compelling Content

0:41:11   The Dark Horse Entrepreneur: How to Be Consistent in Your Business



I’ll give you this great content about Internet marketing. Or if they pay for it, you give it to them once a week. If there’s lots of niches where daily tips are great.


You have lots of great content you want to get, and you’re taking some of that content from the other experts, we talk about why I keep saying podcast interviews.


All right, last two lead magnet ideas. Now, I did a whole episode on a free lead magnet that applied to just about any niche. It was about three episodes ago.


And the way you’re always going to have your brain on the lookout is to pay attention to the damn ideas you’re getting in the first place. You get an idea, you don’t write it down.


That’s why you need to keep some sort of idea log. Every single time you get an idea for a topic, every time you read something that gives you an idea for a topic, every time you hear someone talk about something for a topic or talk about something, you’re like, oh, maybe a good guess to come on my show.

Posted in: Podcast

EP 383 Things I Wish I Had Known Before I Started


SUMMARY: In this episode of the Dark Horse Entrepreneur Podcast, Tracy Brickman helps entrepreneurs, coaches, and course creators who want to build a business online but are battling technology, overwhelmed procrastination, and even imposter syndrome. He shares tips and advice on how to successfully overcome these obstacles and build a successful business.


Tracy discusses the reasons why someone might start podcasting or creating an online course, and shares some of the things she wishes she had known before she started doing either of them. He stresses the importance of knowing your audience and offers some tips on how to create content that will appeal to them.


The best time to start a successful and popular podcast or online course is before you press the record button for the first time. However, it can be a hard slog for creators to learn what works and what doesn’t. Fortunately, some tips can help you learn from the mistakes of others.


Knowing what you want to get out of your course or podcast is important, as it will give you a clear reason for creating it. Additionally, your email list should come before your product, as it is a slow process to build one from scratch. Finally, social media can be a helpful tool for promoting your course or podcast to your target audience.


Tracy explains that if you want to be successful in launching a podcast, it is important to have an email list, social media following, and something to sell from day one. Without these things, it will be difficult to get people to listen to your podcast and you will likely end up spending more money than you make.



0:00:00   The Dark Horse Entrepreneur Podcast: Tips for Building a Successful Business Online

0:01:52   The Benefits of Podcasting and Online Course Creation

0:03:36   The Benefits of Knowing What You’re Doing Before You Start a Podcast or Online Course

0:07:00   3 Ways to Make Your Podcast More Successful

0:09:03   The Benefits of Creating an Online Course

0:12:15   5 Tips for Marketing Yourself as a Celebrity in Your Niche

0:14:17   7 Ways to Make Your Podcast or Course More Attractive to Guests and Students

0:18:49   7 Ways to Make an Impact as an Entrepreneur



Interview some big shots in your niche, even go outside of your niche, but somehow relates to the theme of your course, of your podcast. I’ve had folks from way outside the entrepreneurial, the podcasting, and the online course realm, right? But I was always able to take their knowledge and relate it back.


You need to choose to be a celebrity from day one, all right? You need to choose to be someone who is bigger than you are in real life, someone with a memorable name and a personality.


What that means is whatever money you’re spending on ads and the costs it takes to get a prospect turned into a paying customer, at the end of the day, the cost of the course pays for that ad.


You’ll be investing your time to create your episodes, to create your lessons, and to edit those episodes and added those lessons into marketing and finding people to come in and talk, doing everything else that needs to be done or you’ll be hiring someone to do it.


You’re going to send your subscribers and your social media friends to your podcast to get that critical mass, that boost as soon as you hit itunes, to jump you up in the lists so that you can grab more listeners and more subscribers and then really start to build your email list.