SUMMARY: In this episode, host Tracy Brinkmann talks to business owners about how small updates to Evergreen content can lead to big increases in traffic. She also discusses which content is most likely to benefit from updates and how to go about making these changes.
In this conversation, Tracy talks about the importance of updating old posts on a website in order to increase traffic. They mention that it can be difficult to know which posts to update, and suggest that the best posts to update are those that are evergreen, have received a lot of traffic in the past, or are outdated.
You want to update the posts with the most traffic so that you can keep the traffic up and prevent any drops. You can use Google Analytics or other SEO tools to find out which posts are getting the most traffic. You also want to update the posts with the most impressions and the most backlinks. Updating these posts can help you rank better and attract more backlinks. Finally, you want to update your high conversion content so that you can keep the traffic and conversions up.
The conversation is about how to keep a website updated in order to make money. Tracy says that it is important to refresh the page regularly and to keep the page up to date. He also says that it is important to have a page that is generating money.
0:00:00 Helping Entrepreneurs Overcome Technology Overwhelm
0:01:01 3.5 Types of Content That Need to Be Updated Regularly
0:02:47 3.5 Ways to Update Your Old Content for More Traffic and Conversions
0:08:25 Updating Your Website to Maximize Traffic and Revenue
0:10:06 The Dark Horse Entrepreneur: How to Win the SEO Race
Then I would go after the ones with the most backlinks, because that’s going to keep your authority on Google going up. Then I would go after the ones with the most impressions, right? Go after the look, go look out during your Google console under performance and then the ones getting the most traffic.
You might even be able to get these to rank for keywords and attract even more backlinks and improve your site’s overall authority. When you update these, you can use again, another SEO tool to track those posts that have the most backlinks.
So to prevent this from happening, you want to refresh that old content and keep it up to date for the best user experience. Now, how do I figure out which is the post with the most searches?.
So what I wanted to do is come in here and give you the three and a half types of content that are on your site that you need to update regularly.
Because I believe you are a driven entrepreneur, perhaps an infoener that is here because you’re ready to start restart or kick start or just start leveling up with some great marketing, personal, or business tips and results in order to build that beautiful business of yours into the empire it absolutely deserves to be.