In this episode, host Tracy Brinkmann discusses the importance of social media for digital entrepreneurs. He highlights the billions of users worldwide, providing unique opportunities to reach target audiences, build brand awareness, and drive engagement. Tracy offers tips and strategies for creating engaging content, building a following, and measuring results.

Tracy emphasizes the crucial role social media marketing plays in a successful digital marketing strategy and provides helpful insights for beginners. Overall, the conversation aims to help entrepreneurs, coaches, and course creators build a business online by leveraging the power of social media. Tracy discusses the importance of social media marketing in a digital marketing strategy. He advises listeners to choose the right platforms based on their target audience and the type of content they need to create, and to create engaging content that adds value to their audience. Leveraging the power of influencers is another key point, as it can help businesses reach new audiences and drive traffic to their website. Paid social media advertising is also recommended as an effective way to generate leads and sales, and engaging with the audience is essential for building a loyal following. The host emphasizes the importance of measuring the results of social media marketing campaigns and making adjustments as needed. By implementing a strategic approach that includes these key points, businesses can create a powerful social media strategy that promotes their brand and drives engagement. 

Choosing the right social media platform is essential for reaching a target audience and promoting a brand effectively. Factors to consider when selecting a platform include the target audience, type of content, business goals, and competition. Different platforms attract different age groups, demographics, and interests. Instagram is popular amongst younger audiences, while LinkedIn is popular amongst more professional folks. Certain platforms are more visually focused on images and videos, while others are more text-based. Businesses should also consider their competition when it comes to choosing social media platforms. Facebook is great for building a loyal following and promoting a brand through targeted ads, while Instagram is ideal for showcasing products or services through images and videos. Ultimately, picking the right platform for a business’s target audience will make building an audience a whole lot easier.

The importance of choosing the right social media platform and creating engaging content for businesses was discussed in a recent podcast. Twitter was identified as a more tech-savvy platform, popular among professionals and journalists, while LinkedIn is a professional networking platform used by job seekers and sales professionals to promote their brand. Choosing the right platform can be critical to reaching the target audience and achieving business goals. It is also important to consider the type of content that the target audience wants to see and ensure that it is engaging to drive engagement on social media. Once engagement is established, more people will be exposed to the content. The speakers emphasized that while TikTok is a popular platform, it may not be the best choice for all businesses, and it is important to consider the target audience and their reasons for using a particular platform. Overall, businesses can benefit from considering their target audience, the type of content they want to create, and their competition when choosing the right social media platform and creating engaging content.

By choosing the right platforms, by creating engaging content, by leveraging the power of influencers, by using paid advertising, by engaging with your audience and measuring your results, you can create a successful social media campaign that will drive engagement, promote your brand, and drive up sales we all want. At the end of the day, of course it is. But wait, don’t leave me just yet. In our next episode, we’re going to be discussing the importance of SEO yeah. Search engine optimization.

Now, a B and test involves having two versions of a campaign and testing them against each other to determine which one of the two performs better, right? This can include testing different ad formats, different headlines, different call to actions. Some folks call them Ctas and determine which one is the best. And once you have figure out which one’s the best, then you make that one your primary. And then you add another one. And then you change one thing.

Okay? So before launching any digital marketing campaign of any type, it’s important to set clear Achievable goals and objectives. Now, whether you’re looking to generate leads, whether you’re looking to increase sales, whether you’re looking to build your following, build your email list, or drive more traffic to your website, have a clear goal in mind. This is going to help you determine the best approach in your campaign.. Grab your analytics tools. Make sure they’re set up. Maybe it’s Google Analytics. Maybe it’s Facebook Insights. Twitter analytics. All of these can help you drive, track what’s going on, track your website traffic, track your engagement rates, or any other key metrics that you need to monitor to reach the goal that you’ve set right. Use any of these tools. Use all of these tools to monitor the success of your campaign.

Respond. Yeah. When they leave a comment, respond. Right. When they message you and messenger respond. Responding to comments and messages on social media is essential for showing your audience that you give a damn. Right. That you value their feedback and their opinions. Respond as promptly as possible and as thoughtfully as possible to the comments and the messages. Right? That’s don’t just copy and paste bullshit. How does that not aim to provide helpful information and helpful and heart centered responses?

And then finally, and I’ve done this one before, brand ambassadors. Now, brand ambassadors are the influencers who kind of represent the brand on an ongoing basis. They attend events, they participate in product launches, they help create content on your behalf for your brand, or they act almost as this spokesperson of the brand. You see a lot of that out there, folks wearing other folks’gear and what have you. That helps show that influencer marketing is a powerful way to reach new audiences and promote your brand on social media. By choosing the right influencers and collaborating on content using and remember to use those micro influencers too. Don’t always have to be the big guys. Measure results and build those relationships. You can create a super successful influencer campaign, drive engagement, and promote your brand. Now, we got two more here, right?

Again, some of the metrics you want to look at are engagement rates, follower growth and website traffic to determine whether or not these folks are working or not. And then finally build relationships. Man, a relationship is going to build your sales a lot faster than anything else. So build relationships with influencers to create a long term success. Engaging with influencers by liking and commenting on their posts, sharing their content, and then inviting them into events or product launches that you have going on.

[Quotes]

When choosing influencers, it’s really important to consider their audience, their engagement rate, and their alignment with your brands. Looking for influencers that have a genuine connection with their audience and aligned with your brand’s value. And messaging is something you really want to look for. Before you say, hey, do you want to partner together with something because you might be getting folks into your following that really just end up being dead weight and end up leaving later on. Collaborate on Content collaborating with influencers on content is a great way to showcase your products and your services and again reach those new audiences. This could include some sponsored posts, some sponsored videos or stories that showcase your brands or products.

There you go. And give folks a behind the scene peak. Use that in your content. Behind the scenes content gives your audience kind of this peek behind the curtain into your brand, into your mind, into your world. This is a great way to showcase your personality, your brand’s personality, and really connect with your audience on a whole nother level. All right, so what are we talking about? Creating this engaging content again, is essential for building your following, driving your engagement on social media. So by knowing your audience and using visuals, keeping it short and sweet, providing value, using storytelling, and being consistent, you can create content that resonates with your audience that will help you drive that engagement.

This includes providing tips, providing advice, giving industry insights, showcasing your customers success stories, showcasing their problems, showcasing some potential solutions, showcasing that, you know what, the pain points that they’re having out there. And here’s some ways to solve it. Give them the farm. Give it all away for free. Here’s the thing. If you give it all away for free, 99.8% of the people are not going to take action.. They’re going to need you to step in and help them. It’s just facts and tell you what it is. Now, there is a small percentage of folks that will take your advice and integrate it into their life and go, oh, my God, it worked. Thank you so much. Which almost provide you with proof, social proof right there. Use storytelling. Storytelling is a powerful way to connect with your audience and create this emotional content, right? This emotional connection with them. They’re like, even if they don’t relate directly to the story, I’m leaning into the microphone so you’ll hear me better.

Talk about Facebook. With their 2.8 billion active monthly users, facebook is one of the most popular social media platforms out there. It’s a great platform for businesses that want to build a loyal following and promote their brand more often through targeted ads. Right? Again, they don’t have to be very expensive. We can talk Instagram, as I mentioned earlier, very visual platform, popular amongst a younger crowd, and I say younger than me. You can see the gray beard here, right? It’s a great platform for businesses that want to showcase their products or services through images and videos.

[CHAPTERS] [0:00:00] “Maximizing Social Media for Your Business: Tips and Strategies for Creating Engaging Content and Measuring Results” [0:02:58] “Maximizing Your Social Media Marketing Strategy: Key Points to Consider” [0:07:17] Choosing the Right Social Media Platforms for Your Business: Factors to Consider and Examples [0:11:24] Choosing the Right Social Media Platform and Creating Engaging Content for Business Success [0:13:21] Tips for Creating Content that Resonates with Your Audience: A Conversation with a Professional Writer [0:15:23] Tips for Creating Engaging Content: A Conversation with Joe Graham [0:19:04] Tips for Creating Engaging Content and Leveraging Influencer Marketing on Social Media [0:20:33] Tips for Successful Influencer Marketing and Paid Advertising on Social Media [0:26:10] Steps to Follow for a Successful Paid Advertising Campaign [0:28:16] Tips for Creating and Measuring the Effectiveness of Paid Advertising Campaigns and Engaging with Your Audience [0:29:55] Tips for Engaging with Your Audience on Social Media [0:33:25] Tips for Effective Social Media Marketing and Measuring Results [0:35:27] Tips for Monitoring and Improving the Success of Your Marketing Campaigns [0:36:56] Podcast Episode: Leveraging the Power of Social Media Marketing for Business Growth

#digitalmarketing #digitalmarketingagency #digitalmarketingtips #digitalmarketingtraining #digitalmarketingcourse #socialmediamarketing #socialmediamarketingcourse #socialmedia marketingstrategy #howtodosocialmediamarketing #socialmediamarketingforbeginners #socialmedia

Strategize Your Digital Marketing: Define Goals, Identify Your Audience, and Create Powerful Content.

SUMMARY

In this digital marketing tutorial, the host explains how to create a strategy that works. It is essential for businesses to have a plan in place to make the most of their marketing efforts. The host explains that a strategy should involve creating a plan to use tactics to reach business and marketing goals. Furthermore, the host explains that it is important to understand technology and take action to ensure success. The host also mentions that listening to the Dark Horse Entrepreneur podcast can help entrepreneurs, coaches, and course creators overcome overwhelmed feelings, procrastination, and imposter syndrome. Finally, the host emphasizes that setting up a digital marketing strategy is crucial for businesses to succeed in today’s digital landscape.

The conversation discussed five key components of a successful digital marketing strategy. The first step is defining goals, such as increasing website traffic, generating leads, and driving sales. The second step is identifying the target audience, which includes understanding their pain points and what kind of content they find valuable. The third step is choosing digital marketing tactics, such as social media marketing, SEO, email marketing, PPC advertising, and content marketing. The fourth step is developing a content strategy, which should be valuable, relevant, and engaging for the target audience. The fifth and final step is creating a plan to execute the strategy.

This conversation discusses the key elements of a successful digital media strategy. It begins by outlining the four essential steps: setting goals, identifying target audiences, determining tactics, and creating content. The speaker then provides two examples of successful campaigns to illustrate these concepts. Nike’s Just Do It campaign inspired people to be active, resulting in a 6% increase in sales. Dollar Shave Club’s viral video went viral on social media and drove a significant amount of traffic to their website, resulting in a 600% increase in sales. Together, these examples demonstrate the effectiveness of a well-planned digital media strategy.

Setting up an effective digital marketing strategy is essential for businesses looking to succeed. The key steps in creating a successful strategy include defining goals, identifying target audiences, choosing tactics, developing content strategies, and creating a plan of execution.  Zig Ziglar used the metaphor of an archery range to emphasize the importance of having a clear target in mind. Goals should be specific, measurable, attainable, realistic, and time-bound and should align with overall business objectives. It is also essential to prioritize goals, taking into account resources, time frames, and potential returns. Finally, progress needs to be tracked with adjustments made as needed.

TIMESTAMPS

0:00:00   Creating a Digital Marketing Strategy: Key Components and Examples

0:02:34   Exploring the Key Components of a Successful Digital Marketing Strategy

0:05:30   Creating a Successful Digital Media Strategy

0:07:23   Creating an Effective Digital Marketing Strategy: Defining Goals, Prioritizing, and Tracking Progress

0:11:02   “Creating a Digital Marketing Strategy: Setting Goals and Identifying Your Target Audience”

0:13:20   Creating a Buyer Persona: Steps to Identify Your Target Audience

0:15:34   “Targeting Your Audience: Strategies for Identifying and Engaging Your Ideal Customers”

0:16:41   Digital Marketing Strategies: Identifying Your Target Audience and Choosing the Right Tactics

0:20:09   Digital Marketing for Beginners: An Overview of Essential Strategies

0:22:00   Creating an Effective Digital Marketing Strategy: Planning for Execution

0:26:35   Creating a Plan of Execution: Building a Timeline, Allocating Resources, Setting a Budget, and Establishing KPIs

0:29:02   “Monitoring and Adjusting Your Marketing Strategy for Optimal Results”

0:30:57   Episode 410: Creating a Digital Marketing Plan for Success

HIGHLIGHTS

We have made it all the way through. Congratulations, ladies and gentlemen. Yeah. Now you have the tools to set up a digital marketing strategy that will help you achieve your goals. By defining your goal, identifying your target audience, choosing the right digital marketing tactics for that audience, developing a content strategy, and creating a plan of execution, you, my friend, will have created a roadmap for success in the digital landscape. But a journey is not over. Oh, no, it is not over yet.

Look, when you create a plan for execution, it’s important to prioritize your marketing tactics and allocate your resources, both financial and time bound. Effectively, you’re going to need to adjust your plans as you go, depending on your results. Any results you’re seeing are going to tell you, go this way because that way is not working. Or maybe that’s not working. You’re like, I want to go that way, so I’ve got to get that way to work. You’ve got to figure it out. You have to adjust and see, based on what you’re seeing, the feedback you’re getting from your audience. Overall, creating a plan for execution is yet another crucial piece of achieving your business goals through digital marketing. By developing a timeline, allocating your resources, creating a budget, setting KPIs, and monitoring your results, you can create a roadmap to success in the digital landscape. All right, there we go.

Well there’s a turnaround time with that. It’s not instantaneous, right? So you’ve got to plan that all in. That leads to the next one, which is create a budget. And really all a budget is the financial version of creating your timeline, right? Because you got to budget your time. Now you’re going to budget your money. The budget is going to help you allocate resources effectively and efficiently to ensure that you have the funds that you need to execute your marketing tactics. You’ve all planned out.

By defining your objectives, by identifying your target audience, right? That target you need to see at first, choosing your content types and creating a content calendar and measuring your results. You can create content that resonates with your audience and drives engagement, which drives leads, which of course, drives sales. All right, here’s the last one. What is it? Who remembers? Raise your hand. That’s right.. Planning for execution, right? You want to create a plan of execution. Now, they’re all critical. You can’t take any one of these out and have this work. So I keep saying, it’s a critical component of setting up your digital marketing strategy. Well, it’s true. You pull any one of these out and your digital marketing strategy falls flat on its face, right? So this one here, the plan of execution is going to involve developing yourself a roadmap of how you will execute your marketing tactics to achieve your business results. How are you going to make them work together? Now, here’s some steps you can use for creating your plan of execution.

Here’s the cool thing. You’re going to start seeing a pattern develop here, because the first step in an effective content strategy is to identify your target audience. Well, if you’re already done that for your digital marketing strategy, that step is done. Your content should be tailored to the needs and the interests of that target audience. If you’re going after single men versus stay at home dads, your content should be vastly different. You feel me? Okay.. Their values are different. Their interests are different. By identifying who they are and what it is they need and what motivates them, you can create content that resonates with them, that they are going to engage with and that drives that engagement. You’re going to choose your content types. There are different types to choose from. We’ve mentioned a few of them. Blog posts, videos, infographics, podcasts, so many more, right?

The episode is about digital marketing for beginners. It is a continuation of EP408 and goes further in depth about what digital marketing is. Digital marketing is the practice of promoting products and services using digital channels such as social media, search engines, email and other platforms. This episode covers social media marketing, search engine optimization (SEO), email marketing, pay-per-click (PPC) advertising and content marketing. Tracy Brinkmann, talks about how digital marketing can help entrepreneurs, coaches, and course creators build their businesses online. He discusses the importance of digital marketing in today’s world and provide examples of how to use digital marketing tactics to reach and engage with their target audience.

Search Engine Optimization (SEO) is a practice of optimizing a website and its content so that it ranks higher on the search engine results page. It is an important part of digital marketing as it can help increase visibility and drive organic traffic to the website. Key components of a successful SEO strategy include keyword research, which is the process of identifying the keywords and phrases that target audiences are searching for. On page optimization is another component which refers to elements in the website that can be optimized for the search engines. Additionally, businesses should always try to rank for their own name in order to increase visibility. SEO is an essential part of digital marketing as it helps to drive organic, free traffic to a website.

SEO is a key component of digital marketing that can help increase visibility and drive organic traffic to a website. It encompasses elements like page titles, meta descriptions, headers, content, backlinks, social signals, brand mentions, page speed, mobile-friendliness, and website structure. Examples of successful SEO campaigns include Maas’ Beginner’s Guide to SEO, HubSpot’s Blog, and Backlinko’s Skyscraper Technique. Measuring results is essential in optimizing an SEO strategy, and understanding the key components is vital in achieving success.

In this episode, Tracy discusses SEO and email marketing as two key components of digital marketing. SEO involves optimizing content and website structure to generate organic traffic, while email marketing involves sending targeted messages to subscribers to promote products and services, build relationships, and drive conversions. When it comes to email marketing, it is essential to build an email list, obtain consent from subscribers, and segment the list. The average ROI of email marketing is a very impressive 38 to 138 to one.

TIMESTAMPS

0:00:00   “Exploring Digital Marketing Tactics: SEO, Email, PPC, and Content Marketing”

0:02:28   “Search Engine Optimization (SEO): Key Components for a Successful Strategy”

0:04:22   “Understanding the Key Components of a Successful SEO Strategy”

0:08:40   “The Benefits of SEO and Email Marketing for Businesses”

0:10:56   How to Segment Your Email List and Create Compelling Content

0:12:21   “Measuring the Success of Email Marketing Campaigns”

0:14:16   “Exploring the Benefits of Email Marketing, PPC Advertising, and Other Digital Marketing Strategies”

0:16:38   PPC Advertising: Keyword Research, Ad Creation, Targeting, and Measuring Results

0:19:01   Exploring the Benefits of PPC, Content Marketing, and Experiences Campaigns

0:20:56   “Creating a Successful Content Marketing Strategy: Identifying Your Audience and Crafting Compelling Content”

0:22:41   “Establishing Thought Leadership Through Content Marketing”

0:28:01   Digital Marketing Strategies: Establishing Thought Leadership and Driving Conversions

HIGHLIGHTS

This will drive engagement and loyalty that no like and trust me, like, man, I know this person. I’ve been listening to their podcasts for a year now I’ve been watching them on social media, I trust them. Yeah, it’s going to drive that engagement, it’s going to build that loyalty and by creating valuable content that provides insights and advice to your audience you’re going to build that trust you’re going to build that know like and trust vector and you’re going to establish a strong brand identity. Now, when you use each one of those independently, when you use them together, these tactics can create this cohesive digital marketing ecosystem that attracts, engages, and converts prospects into customers, into advocates, into Raving fans. For example, you could use your social media accounts to drive traffic to your website.

You can build their brand awareness. You can create that authority and drive conversions. PPC well, this is advertising that allows you to target a very specific audience with highly relevant ads, driving traffic to your website, generating leads and or sales all by targeting specific keywords and demographics. You can reach the right people with the right message right at the right time. And then finally, we talked about content marketing, which helps establish you, your brand, your organization, your company as a thought leader in your space, in your niche, in your industry.

I get these types of things. You could get them to in your niche. Social media marketing let’s talk about that for a second can drive you traffic from your website and increase your brand awareness by creating engaging social media content that encourages that it can be shared and creates that engagement. Right? You can expand your reach and drive more traffic to your website there you go SEO we talked about that helps improve your website’s visibility on the search engines driving more organic traffic to your site by optimizing your website’s content and structure for relevant keywords what is your folks are searching for? Remember got to know your target audience.

Okay? Again, social media marketing, SEO, email marketing, content marketing, these are all critical components of the successful overall digital marketing ecosystem. Each tactic plays a unique role in attracting, engaging, and converting potential customers into loyal advocates. Right? And then turn your loyal advocates into your raving fans. These are the people that are out there telling people about your services without you even asking them to.. I have one gentleman that this weekend actually was just yesterday, so it wasn’t even the weekend. Yesterday sent me two referrals because I helped him start his podcast. He’s like, oh, my God, tracy is so amazing. They were in a conversation they were like, I keep being told to start a podcast and he sent them my way, right? Just because I have established myself as the thought leader in that industry.

The program also features a blog that provides tips and advice on beauty and skincare. The program has been such a huge success and has get this, 10 million members. Imagine if you even had 1% of that on your email list by sharing whatever content you have in a newsletter. Yeah, about that. Now, content marketing again, is a powerful tool for building a strong brand identity, a strong thought leadership identity. Establish yourself as that thought leader in your niche, in your area, in your industry, and drive profitable customer actions.

He acknowledges the feeling of being overwhelmed with technology and provides tips from other entrepreneurs on the podcast to help business owners better understand digital marketing.

In this episode and the next four or five, he breaks down the topic into five sections, including the basics of digital marketing, the various types of digital marketing, how to create an effective digital marketing strategy, and how to measure the success of digital marketing campaigns.

Digital marketing is the practice of promoting products and services using digital channels like social media, search engines, and email. It allows businesses to reach their target audience and build relationships with them. In this conversation, the Tracy discusses five digital marketing tactics: What digital marketing is, setting up a digital marketing strategy, social media marketing, search engine optimization, and email marketing.

He discusses how each tactic works and why it is important. Social media marketing involves creating engaging content and running targeted ads. Search engine optimization involves optimizing content on a website to rank higher in search engine results pages. Email marketing involves sending targeted messages to subscribers to promote products and services. Pay-per-click advertising involves placing ads on search engines and paying each time someone clicks on them. Content marketing involves creating and sharing valuable information to engage with target audiences.

Digital marketing is an effective way for businesses to reach and engage their customers online. Social media marketing is one of the most popular forms of digital marketing, and it involves promoting products or services on social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok. To be effective with social media marketing, businesses need to understand their target audience, including their interests and the problems that their products or services can solve.

Additionally, businesses need to create content that resonates with their audience and develop a cohesive brand identity that appeals to their target audience. Finally, businesses need to use analytics to track their progress and measure their success. With these steps, businesses can create a comprehensive digital marketing strategy to meet their goals and drive the results they desire.

Tracy discusses the five steps necessary for successful social media marketing. The first step is to understand the audience, by learning what their interests and problems are. The second is to create engaging content, since social media is a highly visual medium. This could include eye-catching graphics, videos, and photos. The third step is to run targeted ads to the right audience. The fourth is to engage with followers, by responding to their likes and comments. Lastly, the fifth step is to measure and track results. With these steps, brands and businesses can successfully reach their desired audience and promote their products or services.

Timestamps

0:00:00 Digital Marketing for Beginners: Unlocking the Power of Digital Marketing 0:02:16 Digital Marketing: An Overview of Strategies and Tactics 0:09:23 Digital Marketing Strategies: Social Media Marketing 0:10:53 “5 Steps to Creating Engaging Social Media Content” 0:12:55 Social Media Marketing Strategies: Engaging Your Audience and Measuring Results 0:15:49 “Analyzing Engagement and Successful Social Media Marketing Campaigns” 0:17:21 Episode 4: Social Media Marketing, SEO, Email Marketing, and Pay Per Click – A Deep Dive into Digital Marketing Strategies

Highlights

In 2012, the Dollar Shave Club launched a hilarious video featuring their CEO, who was talking about the company’s Ranger Blade. The video went viral, and the company gained over 12,000 customers in the first 48 hours after that video was released. 48 hours, 12,000 customers. Could you handle that volume? This is the magic of an effective social media campaign. Oh, social media marketing can be highly effective and a great way to reach out to engage with and build that know, like and trust factor with your target audience.   Now, here are some of the key components of having a successful social media marketing strategy. Right? Grab your pencils and you’re going to want to write this down. First things first. Let’s understand our audience, shall we? Yeah. To be effective in any marketing, niche marketing, general buckshot marketing but to be effective in social media marketing, you’re going to need to understand your target audience. That’s all there is to it. You’re going to need to know who they are, what their interests are, what problems do they have that your product or your service is going to solve.   Now, there are some pluses and minuses here, which we’ll talk about in that future episode. And then finally, we have content marketing. Now, content marketing involves creating and sharing valuable information, creating that valuable content so that you can interact and engage your target audience. Now, this could be podcasts, blog posts, videos, infographics, ebooks, lead magnets, all with the goal of building trust that know like and trust factor in establishing yourself or your business as the thought leadership in your niche, in your industry, in your space, whatever that might be. So overall, digital marketing offers businessmen and women and businesses of all types a range of tools and techniques to reach and engage with customers online. Now, the reason I want to do this little series of probably five or six episodes is that by understanding the different strategies and tactics available, businesses can create a comprehensive digital marketing strategy, which we’re going to talk about in the next episode, to meet their goals, your goals, and drive the results that you desire. You’ve got PPC, right? Pay per click. That’s advertising. PPC advertising involves placing ads on search engines or social media platforms and paying each time someone clicks on your ad, right? It’s almost like a no lose scenario. All right, Mr. Platform, here’s what I want you to do. I want you to display my ad on your platform 87,000 times, but I’m only going to pay you for every time someone clicks and comes over to my website. This allows businesses to reach highly target audiences and drive traffic to their website really fast.   Yeah. So let’s take a look at some examples of digital marketing. Now, I kind of mentioned them earlier. We’re just going to do a brief overview here and then we’re going to get into the meat for today’s episode. Social media marketing. One of the most popular forms of digital marketing is social media marketing. It involves promoting your products and services on those social media platforms. So we’re talking about the Facebooks, the Instagrams, the Twitters, the LinkedIn, Tiktoks, whatever it might be.

This episode is about how to use affirmations to help achieve success in the business world. The host, Tracy Brinkmann, is an experienced entrepreneur and coach who started the Dark Horse Entrepreneur Podcast to help entrepreneurs, coaches, and course creators battle technology overwhelmed procrastination and imposter syndrome. Tracy believes that driven entrepreneurs and those looking to start, restart, or Kickstart their business need to level up their marketing skills and take action in order to build their business into the empire it deserves to be. However, Tracy acknowledges that along the way, entrepreneurs will hit walls and will have to decide how to proceed in order to get past the obstacle. Tracy concludes by offering three secret steps plus a bonus secret to make affirmations into declarations of achievement.

Tracy is giving three tips and one secret to make affirmations work effectively. The tips are to state the affirmations in the present tense, to believe in what you are saying, and to make them personal and specific. The secret is a tool for those who are uncomfortable reading the affirmations out loud which works every time. Affirmations are positive statements that focus on what you want to achieve and feel in your life and by stating them in the present tense and believing in them, they can help align your body and mind with the desired outcomes.

Affirmations can be a powerful tool to create positive change in your life, but they are not a substitute for action. To make affirmations work effectively, you need to focus on three things. First, make sure the affirmation is stated in the present tense. Second, believe in the truth of the affirmation. Third, take action towards the goal. To reinforce the power of your affirmations, repeat them often and focus on the positive feelings they evoke. Taking action is key to making affirmations work as it brings them to life.

Affirmations are a great tool for helping us manifest our desired outcomes, but it is important to craft them in the present tense. This is because our subconscious mind operates in the now, and is more receptive to suggestions that are framed in the present. Affirmations should be stated as if the desired outcome has already happened or is currently happening, for example, instead of saying I will be successful say I am successful. It is also important to believe in the affirmation and its possibility, as this will send a signal to your subconscious mind that it is something that is important to you and that you are committed to making it happen.

TIMESTAMPS

0:00:00   “Unlock the Secret to Making Affirmations Work: 3 Steps Plus a Bonus Secret”

0:02:37   “Using Affirmations to Achieve Your Goals”

0:04:59   Using Affirmations to Create Positive Change in Your Life

0:06:30   “The Power of Present Tense Affirmations: How to Make Them Work Effectively”

0:11:42   “The Power of Affirmations and Visualization: Strengthening Your Beliefs”

0:13:11   “The Power of Affirmations: How to Make Them Work for You”

0:18:08   Heading: Making Affirmations Work Effectively for Business Success

0:20:10   Conversation on the Power of Affirmations for Entrepreneurs

0:22:20   “Using Affirmations to Achieve Your Goals: A Step-by-Step Guide”

0:26:05   Episode Summary: Affirmations and Subscriber Ratings

HIGHLIGHTS

So his coach and his infinite wisdom patiently explained the three steps I just explained to you to making affirmations work effectively, stating, affirmations need to be in the president. You got to believe in what you’re saying. You got to take some action. And then the entrepreneur getting this information from his coach was excited to put these steps into practice and boost their chances of success in business.. But as the discussion continued, the entrepreneur couldn’t help but think of their business goals. They’re like, wait a minute. I can use affirmations to make my business successful. Of course you can, the coach replied. You can create affirmations that focus on specific business goals, like increasing sales, increasing customer loyalty, and expanding your customer base. This isn’t always about right how fat you are, how tall you are, how confident you are.

So by staying open and flexible, you can take advantage of these opportunities and bring your affirmations to life, right? It’s like a it’s like J. R. Tolkien when he put pen in the paper and he brought all those characters in The Hobbit to life, not just up on the silver screen that we see nowadays, but if you’ve ever read the book, right? Those were his affirmations. He brought them to life. So what I’m saying, in summary, is that taking action is a critical component to making affirmations work effectively.

These actions help to reinforce the belief and the truth of your affirmation that you are healthy and fit. And it makes it far more likely that you will see the results that you’re looking for. Now, it’s also important that you stay open to the opportunities that will arise. Because now your brain is saying, okay, this is important to you. You’re paying attention to it, and you’re taking action to it. So opportunities that are going to arise as you work toward your goals, sometimes the universe and its infinite intelligence will present you with an unexpected opportunity that can help you to achieve your desires far more quickly, way easier than you ever thought possible.

Now, taking action doesn’t necessarily mean taking those giant leaps towards your goals. It could even mean making those small daily changes, little tweaks to your daily routine that align the direction you’re taking and the actions you’re taking every single day to your desired outcome. Or it could help you in taking consistent steps towards your goal every single day. The important thing is to be proactive in moving towards your desired outcome.. Now, of course, you need to know what that desired outcome is, and I spent quite a bit of time talking about that. Oh, gosh way back in episode 176, the IChart Method of Goal Setting. And then episode 398, the I Chart Method for goal Setting and achievement. So I give it to you twice, a little differently each time. So go back and check those out. I don’t want to belabor that particular topic again and make this episode an hour and a half long, but you get my point.

When you believe in your affirmation, you’re sending that signal back up to your subconscious mind. That amazing tool between your ears that this is something that is important to you and that you’re not only committed to making it happen, but you desire to make it happen. As a result, your subconscious mind is going to work to align your thoughts, your beliefs, and your behaviors. Let me say that again.. Your thoughts, your beliefs, and your behaviors with the affirmation making it more likely to come into your life. You’re going to start seeing things that you probably hadn’t paid attention to before. You’re going to start believing things that maybe you doubted before, and you’re going to start doing things maybe you hadn’t done. On the other hand, if you don’t believe in the truth of the affirmation, it’s this to be honest, this is not. Your subconscious mind is going to be less likely to even respond to it. And maybe that’s why you’re still listening to this about twelve minutes in.

This conversation is about the importance of Cornerstone Content on websites. The host of the Dark Horse Entrepreneur Podcast, Tracy Brinkman, provides seven easy steps to creating these anchor pieces of content. She then explains that she has been in the coaching, course creation and online space since the 90s and is still learning. Tracy then encourages entrepreneurs, coaches and course creators to take action and learn tips from the Dark Horse Entrepreneur Podcast. She believes that driven entrepreneurs should start or restart their businesses with great marketing, personal, or business tips and results.

Cornerstone content is the key to growing a business into the empire it deserves to be. These articles provide the most important, complete information on the topic and should not be written with the goal of selling. They help to raise brand awareness, rank higher in search engine results, and attract prospects that can be nurtured into customers. Writing and publishing this content helps to position oneself as an authority in their industry and builds trust in the brand and its products. Ultimately, the goal is to help other people and build relationships.

Creating Cornerstone Content can be intimidating, but it doesn’t have to be. By following seven easy steps, anyone can create content that will attract their ideal customers. Step one is to choose a topic. When deciding on a topic, it is important to consider if it aligns with your business and will attract customers, if it is something that would make your customers life easier, and if it interests you. If you choose a topic that you are passionate about and have a bit of knowledge on, it will be easier to write and optimize the content.

Creating content for your business can be an intimidating task, but with the right preparation and research, it doesn’t have to be. The first step to creating great content is to do extra research which will help your prospects and customers. Research what your customers want to know, talk to existing customers, read posts, books, and interviews, and take copious notes to quote as sources. Once you have a plan, start outlining topics and subtopics, and then write the content. Make sure it is clear, concise, and genuinely helpful in solving one or more of your customer’s problems. Also, include links from expert sources, build your keywords in naturally, use tools like Grammarly or Hemingway to make it easy to understand, and get a few people to read it in advance. Lastly, optimize your article with your primary keyword in the URL, title tag, and headline.

TIMESTAMPS

0:00:00   “Creating Core Content: 7 Easy Steps to Becoming an Authority in Your Field”

0:02:10   “Unlock the Power of Cornerstone Content to Build Your Business Empire”

0:04:17   “7 Steps to Creating Cornerstone Content for Your Business”

0:06:10   “Tips for Writing Effective Content”

0:12:08   “Optimizing Your Content for Search Engines: Tips for Improving SEO”

0:13:50   “Six Tips for Promoting Your Cornerstone Content”

0:16:39   Creating Cornerstone Content: 7 Tips for Successful SEO and Reader Engagement

HIGHLIGHTS

Contact every expert and website that you quoted inside your article and let them know about it. Some of them heck, many of them will tell others through their social media, right? Sometimes they’ll even link to your content from whatever the article or whatever piece of content that you referenced that you used. They’ll link them together. Now you’re getting some of that Linked use. You might even consider investing a little paid promotion as well. You can reach a highly targeted audience this way and use the new traffic to further build your email list and becomes a self fulfilling prophecy. Make it simple for visitors to share your content with others by adding social media buttons, share me links, email, all the little tricks.

Use your social media accounts to tell your followers about the article, right? Schedule social media posts several times a day for the first couple of days after you post that Cornerstone Content, and then periodiotically afterwards, re remind them. Use personalization whenever possible. Thank you, guys, all my sales folks. I did this amazing piece of content about handling objections, right? I drew blank there for a second. Whatever it might be, you can even take a snippet of this piece of content and use it as your social media content and say, hey, this is just one piece of this amazing piece of content. Put it out there, click the link down in the Show notes or whatever it is, and check out the full content, right?

So wherever your keyword you’re trying to tweak for, you’re trying to optimize for. Make sure it’s an url in the title tag and in the headline. Ideally, the title should answer an exact question being asked in Google, so it might be part of your research early on. What questions are being asked on this topic? Create subheadings that hold keywords as well as other keywords being populated throughout your text.. This will help your readers and the search engines alike to recognize the relevance of your content. This search engine have gotten really smart over the past couple of decades. And so make sure you don’t know we’re not talking about keyword stuffing here. We’re just talking about make sure it’s relevant to the content you’re trying to the questions you’re trying to answer and the content you’re trying to share.

Right? Tip number three plan your content. Now this is where the fun begins. You might be writing something called the Complete Guide to Blank whatever the Topic Is or everything you ever wanted to know about. Blank. Again, whatever your topic is or how to achieve blank whatever your topic is. Once you have a basic plan of what your article will achieve, start outlining your topics and your subtopics.. You might want to use a step by structure from beginning to end, or a list, like we talked about in episode 348, ways to Make Your Listicles Amazing. So you can create a listicle or whatever works best for the topic that you have chosen. Okay. By the way, you might want to go back to listen to episode 348 where we talked about listicles. Listicles are very popular. You see them all the time. Where it’s like the top ten ways to X or the top whatever. Anyway, you know what I’m talking about. Anyway, I won’t beat that one to death.

Please do not be intimidated into thinking that it’s beyond the scope of your abilities to create this kind of content. Why? Because I’m about to break it down into seven easy steps. Here we go. Step number one pick your topic. There are three questions that you’re going to want to consider when choosing a topic. Does it align with your business and will it attract your ideal customers? Right. Does it align with your business and will it attract your ideal customers? For example, let’s say you’re in the niche of stock investing. You don’t want to create some cornerstone Content about buying a home.

Tracy Brinkman is the host of the Dark Horse Entrepreneur Podcast, a show dedicated to helping entrepreneurs, coaches, and course creators build successful businesses online. In this episode, Tracy introduces the concept of website conversion and explains how having a website can be a powerful tool for any business. Tracy encourages listeners to take action and make their website more effective by tuning in to the Dark Horse Entrepreneur Podcast for tips from successful business owners.

This conversation is about the three essential components to making a website successful. Tracy Brinkmann believes that every website should have a purpose and be designed to achieve this goal, whether it is to make sales, get subscribers, or drive traffic to other offers. They emphasize that without the three components discussed, the website will not be successful. These components include having an engaging and informative design, making sure that it is easy to navigate, and optimizing it for search engine visibility. With these three things in place, the speaker believes any website can be successful.

Driving traffic to a website that isn’t working is pointless. To make a website more effective, the first step is to change your thinking and relax. There is no perfect website and it is important to accept that there may always be flaws and typos. The best approach is to think of the website as a perpetual work in progress and to focus on testing and improving instead of aiming for perfection. An experienced website designer can be a great help in achieving this.

Tracy Brinkmann discusses the importance of having a well-designed website for customers. They suggest that it is important to start with a head start and to keep adjusting, testing, and learning as you go. The speaker also recommends keeping the design simple and easy to use. They advise against using jargon and big words, and instead suggest talking to customers like you would a friend. Finally, they emphasize the importance of using your stats to make improvements and changes to your website.

TIMESTAMPS

0:00:00   Welcome to the Dark Horse Entrepreneur Podcast: Learn Tips to Build a Successful Business Online”

0:01:56   “3 Essential Tips to Make Your Website Convert Better”

0:03:30   How to Drive Traffic to Your Website: 3 Tips for Improving Your Site’s Effectiveness

0:05:52   “3 Tips for Creating an Effective Website”

0:11:09   Analyzing Website Engagement with Google Analytics

0:13:27   Heading: Improving Your Website to Increase Traffic and Earnings

HIGHLIGHTS

Improving the average engagement time spend your money. Spend your time there before you start buying advertising. Now, what are people spending? Five minutes, ten minutes or more on your site, but you’re still not getting that many visitors? Well, now it’s time to flip the script and you start buying some advertising. Little Google Ads band, little Facebook ads, little ads to start finding a way to drive traffic to your site because you’ve already figured out how to get them to hang out while longer once they get there. Your goal with your website is to simply make consistent and steady improvements over time.

So while you’re even getting 50 people to pay attention to your website, how long are they paying attention? Remember, your website is a journey, not a destination. Yeah. It’s a work in progress. And to know how to improve it, you’re going to need to know how long those folks are staying on your page. Log into your analytics. Find the graph on the first page that shows you the average time they’re spending on your page.

Get a free Google account. The Google Analytics account. Right? Now you’re going to look at two things. No, no, no, not the traffic. No, wait for me. The two things you’re going to pay attention to is the average time users are spending on your page, which is also called the average engagement time. And of course, then the number of users, you probably want to look at them in that order because in the beginning, the number of users is going to be low.

Number three, use your stats to make your improvements. Yeah, right. So we I kind of grazed over a B testing earlier because it gives you a test and you’re going to test again. Your stats are going to be the things that tell you what it is you need to change. There are only two core sets of stats that you need to focus on in the beginning. Later, of course, as you get more experience, you’ll start paying attention to other stats. But first, here’s what you need to do.

And if you make it difficult for them, they’re going to exit and they’re going to go to the next person down on the search results. Websites are about one thing communication. The overly complicated designs cost more money, take more time, and make it way more difficult to communicate with those who land on your website. Now, in the beginning, the core set of web pages you’re typically going to need are your home page, an about page, a contact page, and maybe a page for your products and services.

Tracy Brinkman is the host of the Dark Horse Entrepreneur podcast, which provides helpful tips for entrepreneurs, coaches, and course creators who are feeling overwhelmed or unsure about the technology involved in building their business online. In this episode, Tracy discusses the viability of creating tangible products, like CDs and DVDs, to help entrepreneurs make money online. She explains that although it may seem outdated, creating physical products can still be a great way to supplement a business’s income. Tracy encourages entrepreneurs to listen to the podcast to gain more knowledge and take action in order to successfully build their business.

Tracy Brinkmann explains the importance of having tangible products to stand out from other businesses in the same niche and to be able to charge premium prices. They reference an example of when everyone used to be excited about creating tangible CDs or DVDs to distribute digital content. Tracy explains that tangible products can be the key to building a successful business and encourages the entrepreneur to consider including physical products in their strategy.

The conversation discussed the benefits and advantages of physical products compared to digital ones. People tend to perceive physical products as having a higher value and are thus willing to pay more. With digital products, the higher the price point, the higher the refund request rate. To combat this, one suggestion was to drip feed the information gradually and provide a guarantee of a full refund within 60 days. The example given was of a podcast course that sent a surprise coffee cup with the logo on it to commemorate the completion of the course. This physical product was an unexpected surprise that the speaker still remembers and uses to this day.

Tracy Brinkmann is offering advice on how to reduce refund requests as a product creator. They suggest creating a tangible product like a USB or CD and using a service like Kanaki to print and ship it out. Doing this will command a higher price and reduce refund requests because it is a pain to return a physical item. People are excited to receive a tangible item in the mail and they will provide more positive feedback and reviews because of the perceived value. Additionally, customers are more likely to consume digital products if they receive them as a tangible item, as they are more likely to dive right into a physical product than a digital one. Tracy also suggests using an insert with an online access code that can unlock exclusive content, as well as collecting consumer’s addresses when they put in the code. This technique is similar to the one used by the music industry, where they include download codes with their physical products.

TIMESTAMPS

0:00:00   “Exploring the Possibility of Creating Real Tangible CDs and DVDs with Konaki: A Discussion with Tracy Brinkman”

0:01:38   “The Benefits of Physical Products for Entrepreneurs”

0:03:17   The Benefits of Offering Tangible Products and Strategies to Combat Refund Requests

0:05:27   “Exploring the Benefits of Creating a Tangible Product for Your Digital Content”

0:11:59   Exploring the Benefits of Repurposing Digital Products into Physical Products

0:13:25   Heading: Leveraging Physical Products to Increase Brand Awareness and Customer Loyalty

HIGHLIGHTS

The whole idea is that you sell your tangible product, have the service provider, in this case, the one I’m talking about, is Kanaki ship it out for you and then collect the consumer’s address when they use the code. When they put that code in, they got to put in their email address. Now, you could even sell your products via other avenues. You could put it in a store. You can make it a part of someone else’s program.

But I want to talk to you specifically for a minute about Kinaki and here’s for one reason. With Kanaki, right? Last time I looked at it, you can get an insert put inside the CD or DVD that you’re sending out at no extra cost. And on this insert, you could include an online access code whereby they can unlock and watch the content online. Or you might even offer some exclusive content that they would gain access to via that code.

But here’s the thing in all of them that I looked for and I looked at, you. Simply upload your audio or your video files to the website by following their simple instructions. Click a couple of buttons, and bing, bang, boom, you’re ready to start sending out products to anyone, anywhere in the world. Now, keep in mind that duplication and distribution services, that’s what they give you. They don’t master your product for you.

Guilty. I’ve done it myself. Then a couple of weeks or a month goes by and they’ve forgotten all about it and why they bought your product. And all they know is they see some 97 to 97 charge in their credit card that they do not want to pay. Or maybe their spouse doesn’t want to pay, right? So what do they do? They ask for a refund. In my experience, tangible products get used far more than digital products, and the product creator winds up with far less refunds.

Well, they’re still waiting. They’re still waiting for week six in week eight and week ten, right? Your real customers, the ones that have zero intention of refunding, are frustrated because they’re forced to wait is ridiculously long time for the very content and information they paid for in good faith. And they want it right now. So here’s where I offer you a solution. Create a real tangible product that you can ship out.

Tracy Brinkman is the host of the Dark Horse Entrepreneur podcast, which is designed to help entrepreneurs, coaches, and course creators who feel overwhelmed and uncertain about their business or technology skills in the online space.

In this episode, Tracy talks about the importance of storytelling and how it can be used to build an empire. Storytelling, Tracy argues, is a great tool for entrepreneurs to reach their audience, build their brand, and create an unforgettable experience for their customers. By sharing their own stories and experiences, entrepreneurs can create a powerful connection with the people they are trying to reach, helping them to stand out from the competition. Storytelling can also help to inspire others, giving them the courage to take action and pursue their dreams. Tracy encourages entrepreneurs to use storytelling to connect with their audience and create an unforgettable experience.

Tracy is advocating for the importance of storytelling, and is hosting a free summit on the topic. However, he believes that the same storytelling strategies that gurus use to gain followers can actually be detrimental to businesses. He gives an example of a story that is often used, where someone goes from being in debt to becoming successful. He argues that this type of story does not actually help customers because it does not provide actionable advice. Instead, he encourages businesses to focus on providing useful tips and strategies that can help customers.

Tracy Brinkmann discusses how rags to riches stories work, and how they may not be the best option for attracting high-ticket customers. He advises using discounts, time-sensitive offers, and stories that illustrate how easy and fast a product will work to attract lower end customers. He suggests dampening the rags to riches stories in order to attract more high-end customers, and to use content that demonstrates results. He suggests doing an A/B test to compare the results of a rags to riches story with more powerful stories such as Here’s how we increased our conversions by 93% in 8 weeks.

Tracy shares the importance of using winning stories and messages when trying to increase conversions. Tracy gave examples of stories that could be used to better engage customers, such as earning free publicity and gaining subscribers, customers, and sales in a short period of time. He also suggested telling a story of building a business from $0 to generating revenue in 14 months. He also noted that it’s important to make sure that any stories used are ones that have actually been experienced by the speaker. He made the example of a rags-to-riches story to a more effective one of living in a 1971 Vega car to a 442-room mansion in only four hours of work per week.

TIMESTAMPS 

0:00:00   “Unlock Your Potential with Storytelling: How to Level Up Your Business with Dark Horse Entrepreneur”

0:02:32   “The Dangers of Storytelling in Business: How It Could Be Ruining Your Profits”

0:04:02   “The Power of Storytelling: How to Attract the Right Customers for Your Business”

0:09:36   “How to Increase Conversions with Winning Messages and Stories”

0:11:37   Heading: “Authenticity is Key: Proving Your Value to Your Customers”

HIGHLIGHTS 

But keep in mind, you’re going to have to continually focus on volume, volume, volume finding more and more and more of these customers to bring through your sales funnel to take them through your ascension letter.

Now, when you want to attract customers on the lower end of this financial spectrum, it’s great to use things like discounts, time sensitive offers and the sort of stories that illustrate how easy and how fast your product will work.

I’ve been there, right? And simply maybe they’re not as knowledgeable about the world of business and the world of marketing. Now, these folks, they’ll easily spend $17, $47 on a product, but they will likely never shell out hundreds or preferably thousands for training, no matter how good the promise, know how great the product is, or know how bad they need the result that they could get on the other side of it.

Your messaging, your story is going to determine what kind of client demographics you attract. Using a rag to riches story tends to attract the people on the lower end of the financial spectrum.

I just start leveling up with some great marketing, personal, or business tips and results, man, we got to get those results in order to build that beautiful business of yours into the empire it absolutely deserves to be.

Tracy Brinkmann talks about a study done by HubSpot that revealed personalized CTAs (Calls to Action) in marketing emails can result in a 202% increase in clicks, conversions, and revenue. When people join a list, they are at various stages of their journey. For example, some may not even have a sales funnel, some may have a sales funnel but not have started advertising, and some may have started advertising but not gotten it to work. To create an effective CTA, it should be personalized to the person joining the list and the stage they are in their journey.

In this episode, the conversation focuses on how to get the most out of your email marketing. Tracy suggests using personalized offers and segmenting your list in order to get a 202% response rate. Tracy suggests using a welcome email to segment the list by asking what problem they’re trying to solve. They also suggest creating a series of emails to help guide subscribers along their journey and offering a bribe to encourage them to complete the segmentation process. Finally, Tracy stresses the importance of follow-up emails, as many subscribers won’t respond to the first one.

In this episode, Tracy Brinkmann is giving advice on how to offer bribes to potential customers. A Suggestion of creating four different free offers, each tailored to a different level of customer. The offers could be cheat sheets, learning videos, or anything else that the business chooses to create. When a customer chooses one of the offers, they will be tagged in the business’s email list. The key is to give something first, and to ask the customer a question that offers three options, each with a different free offer. This will help the business better serve the customer by segmenting them down.

TIMESTAMPS

0:00:00   Welcome

0:02:00   How to Improve Your CTAs by 202%: A Step-by-Step Guide

0:03:35   “Personalizing Your Offers to Maximize Your Results in Advertising and Social Media”

0:08:41   “Creating Free Offers to Increase Social Media Advertising Performance”

0:10:18   Heading: Taking Your Journey to the Next Level with the Dark Horse Entrepreneur Podcast

HIGHLIGHTS

Are you having troubles with your social media advertising? This free offer will help you. Is your social media advertising doing well, but you would like to do better?. This free offer will help you out.

And here’s where some of the magic is offering the right products and the right services to the right people to take them to the next level where you’ve already set up a series of emails and a series of products and services to help them get to the level after that.

Creating a great sales funnel that’s optimized for social media advertising, getting started in social media advertising, or fixing your social media advertising problems, or optimizing your current social media campaigns to maximize your return.

Now, let’s start with how to improve your CTAs by 202%. And I come up with this one because there was a study done in HubSpot which they, they analyzed over 300,000 marketing emails, all of which had Calls to Action or CTAs.

And I believe the answer to that is you are a driven entrepreneur, perhaps even an infopreneur that’s here because you’re ready to start restart Kickstart, just start leveling up with some great personal marketing business tips and results.

Nick and Karen Fitch are a couple in their twenties who have purchased a farm and a heard of cows. One morning, Karen wakes up and is unable to move from the neck down. It is a devastating event, but the Fitches refuse to be held down by it. They have found ways to adapt and take on their challenges with optimism. The conversation is about how they have navigated their situation, started a business, and how others can find inspiration in their story.

Nick and Karen are an amazing couple with an inspiring story of entrepreneurship. They started an online business selling pictures of their beloved cows via their website, CuddleCowCompany.com. They have overcome a lot of obstacles to reach the level of success they have today. The podcast is full of personal and business advice that can be taken away to help listeners become successful entrepreneurs. Nick and Karen shared a bit about their story and how they were able to start their own business.

Three years ago, the Karen woke up paralyzed from the neck down and had to spend six months across three states and seven hospitals. She was closer to death multiple times during this period. In April of 2020, the Karen was sent home from the hospital as the doctor believed it was the best way to keep her safe from infection. The Karen, Nick returned to a small town in Iowa and were determined to pay forward the help they received during their hospital stay. Reflecting on their blessings, they wanted to do something to help others.

TIMESTAMPS

0:00:00   “Welcome to the Dark Horse Entrepreneur Podcast: Learn Tips from Business Owners to Build Your Empire”

0:02:13   Interview with Nick and Karen Fitch: Overcoming Adversity and Creating a Life of Abundance

0:04:28   Interview with Nick and Karen: Founders of Cuddle Cows

0:06:02   Heading: Reflection on a Journey of Hospitalization and Recovery

0:07:52   Heading: Conversation with Nick and Karen about Cuddles Out and Their Cow Farm in Nowhere, Iowa

0:11:51   Conversation with Nick and Sarah about Starting a Business and Living with an AVM

0:16:59   Heading: Neurosurgery Journey of a Kid with Spinal Cord Issues

0:18:38   Heading: Spinal Cord Injury and Respiratory Failure: A Story of Recovery

0:20:11   Heading: Reflection on Overcoming Adversity and Finding Purpose

0:22:07   Conversation with Karen and Nick about Starting a Blanket Business

0:25:50   Conversation Summary: Navigating Sales Tax as a Small Business Owner

0:27:24   Conversation Summary: Starting a Business with Limited Knowledge

0:29:33   Conversation Summary: Adapting to Life with a C6 Spinal Cord Injury

0:31:14   “Entrepreneurial Journey: Nick and Karen’s Experience with CuddleCowCompany.com”

0:34:05   Interview with Entrepreneurs Karen and John on Spinal Cord Research and Bootstrapping a Business

0:38:28   Interview with Karen and Nick of Cuddle Cows: Giving Back Through Cuddly Cows and Cute Shirts

0:40:02   Conversation with Nick and Sarah of Cuddlecat Apparel: A Part of the Solution, Not the Problem

0:44:47   Discussion on the Evolution of Marketing Strategies

0:46:40   Interview with Nick Carryman: How to Start a Business for Free and Sell Your Products Without Ads

0:48:11   Interview with Nick and Karen Fitch of Cuddle Cow: A Story of Overcoming Adversity and Achieving Success

HIGHLIGHTS

Be a part of the solution, not the problem. All right, so I want to be mindful of your time where I could sit here and pick your brain all day long because I’m like you.

But spinal cord injury is just kind of an underfunded area where there’s not a lot of funds going towards that. But actually, in the last year or so, there’s actually been a few new drugs that have been invited and therapies that are going into like a testing phase with the FDA.

And that’s the bulk of our income through that. And then I also do a little bit of social media consulting and stuff with people on Facebook stuff because, I don’t know, that’s one of my passions.

And then here they are given with cuddle cows. You guys got to check this out. The link will be down in the show notes, everybody. I’m going to put all your links, the Facebook link, the TikTok link is going to be down there.

And if this business ends up becoming more part of our income, that would be great. But I would say we started this mainly for how we become part of the solution to find a cure for style for style burden.

https://DarkHorseSchooling.com/

In this podcast, Tracy Brinkman discusses how to turn old magazines into valuable content that can be sold online in this unique side hustle idea. He explains that this can be a great way to make money while decluttering your home. He also offers tips on how to get started, including finding sources for cheap or free magazines, and choosing which ones to sell.

In this conversation, Tracy talks about how entrepreneurs can take old magazines and turn them into valuable content or even make money online with them with this unique side hustle. He explains that if you have a collection of magazines, it likely means you have a passion for something, and that these magazines can take up a lot of space.

Tracy discusses choosing the right magazines to turn into online content notes that it is important to carefully select magazines that will be most valuable to whatever audience is consuming the content. He advises to consider magazines that are still relevant today, and offer timeless tips in areas such as style, cooking, and DIY projects.

Tracy discusses that to be successful with this side hustle there is an importance in finding old magazines that are still relevant today. They suggest looking for magazines with unique and hard to find information, as well as those with well-written and informative content.

Timestamps

0:00:00 How to Turn Old Magazines Into Money Online 0:01:46 How to Turn Old Magazines Into Valuable Content and Money 0:03:30 How to Choose the Right Magazines to Turn Into Your Online Content 0:05:10 3 Tips for Finding Valuable Vintage Magazines 0:07:00 How to Choose the Right Magazines to Turn Into Online Content 0:08:43 How to Make Money With Magazines: A Step-By-Step Guide 0:14:19 How to Create Engaging Social Media Content from Articles 0:16:18 How to Make Money by Reading Old Magazines 0:17:53 The Dark Horse Entrepreneur: How to Make Money from Old Magazines

Highlights

Tracy Brinkmann goes to the garage sales and buys up all the old magazines that he can find. Now, he says the older the better. And I would concur on this because obviously, the recent magazines, everyone’s probably already read them, right? So if you can go back and find old magazines, like I said, I got some from the 70s here.   Maybe you create a tutorial or how to video an article that contains the instruction tips on how to do something. Hey, you’re going to do this, then you’re going to do this, then you’re going to do that.   Do you want to learn how to make money with magazines? You’re like what?. And now here you are listening to it. And then now you give the introduction, the hook.   Content that you find valuable, that you think your readers will find valuable and relevant. And when you’re doing that here, I want to give you a couple of tips here.   So I want you to consider those four things as you try to choose the right magazines to turn into online content and ensure that content that you create brings value to your audience.

In this episode, host Tracy Brinkmann, introduces a five step method for goal setting and achieving New Year’s resolutions. This method includes clarifying what you want, setting realistic goals, breaking down goals into actionable steps, staying accountable, and celebrating your accomplishments. In the next episode, Tracy will share a milieu check to help tie everything together.

The first step in goal-setting and achieving success is to look back at what you have already accomplished, no matter how big or small. This will help you get into the right mindset and remind you of your own potential. Next, look forward to what you want to achieve, imagining it in as much detail as possible. Finally, take action towards your goals, review your results, and be persistent.

Tracy Brinkmann urges the listener to choose a goal wisely, and to break it down into manageable chunks. They explain that it is important to think about what you want for your life, without worrying about what others will think. Once you have chosen a goal, the speaker suggests working on it one at a time.

Tracy Brinkmann is discussing how to achieve goals. They say that it is important to work on one goal at a time, until it is completed. They also say that everyone needs help to achieve their goals, and that this help can come from other people, courses, or training.

TIMESTAMPS

0:00:00   Introduction New Year’s Resolutions

0:02:00   The Five Steps to Achieving Your Goals

0:06:09   The Power of Choice

0:09:06   The Benefits of Focusing on a Single Goal

0:10:08   The Power of Goal Setting

0:11:47   The Importance of Taking Action on Your Goals

0:13:20   The Importance of Feedback in Achieving Goals

0:14:54   The Power of Time and Tenacity in Achieving Your Goals

0:20:32   Setting and Achieving Goals: A Conversation on Time, Tenacity, and Review

0:22:07   The Dark Horse Entrepreneur: How to Make Goals Happen

HIGHLIGHTS

When it comes to time and tenacity, you should be regularly reviewing your goals. You hear that? There’s that R again. This is why I’m telling you the last two make the biggest difference.

Take a new action, get new results until you get those results that are more in the positive, at least in a neutral sense, right? And then they’ll start going towards the positive sense.

And that help may be in the way of another person, a coach, a course, some training, right?. All these other opportunities that are out there, and you’re going to go, okay, I need to learn salesmanship, or I need to hire a salesman, one of the two.

Now, some of the other goals you may have may be subparts of your ultimate goal, and you have to put them in the right place. But you don’t go working on those parts until it’s the right time.

Now, once you’ve chosen a goal, and I would urge you to work on one single goal at a time. So many people say, oh, I’m multitasking. I’m going to work on this goal.

The problem with SEO is that it can be difficult to get high quality backlinks. However, there is a simple solution!

In this podcast episode, Tracy Brinkman talks about the importance of backlinks in SEO. He explains that backlinks are a crucial component of SEO and that they can help you get more traffic to your website or blog. He also gives some tips on how to get more backlinks, including guest blogging and creating great content.

The secret to getting organic backlinks is to rank number one for low or no competition keywords. This is because as the top pages get more exposure, they get more backlinks.

In order to get ahead of the competition, it is important to create quality content for terms that have little to no competition. This can be done by researching new terms that are being coined in your niche, or by creating content for terms that are already in use but don’t have any definitive content. It is important to update your content regularly in order to maintain your position in Google.

TIMESTAMPS

0:00:00   The Benefits and Power of Backlinks

0:00:53   SEO Backlinking: The Key to Successful Digital Marketing

0:02:36   The Secret to Getting Organic Backlinks: Rank Number One for Low or No Competition Keywords

0:05:55   How to Rank on Page One of Google

0:07:49   The Benefits of Creating Content for Low Use, Low Competition Keywords

HIGHLIGHTS

And so you’re in the blue ocean creating the great content for those low use, low just up and coming red ocean keywords. And as your articles, your videos, your podcasts and content rank number one for these multiple keywords, you’ll start to get your backlinks.

Now, in the experiment that they did, pages on the top spot for low or no competition keywords earned an average of 24 backlinks every year. That’s because as the top pages get more exposure, they get more backlinks.

The secret to building organic backlinks is to rank number one for a low or no competition keywords. Yeah, let me say it again. The secret to getting organic backlinks, high quality organic backlinks, is to rank number one for low or no competition keywords, right?.

According to this study, top pages in the top spot get the top number of backlinks. Yeah, okay, stick with me for a minute. I’m going to Roy you the rest way through this.

Well, they’re a crucial component of SEO. Now, you can’t buy them in bulk well, you can, right? But you can’t buy them in bulk and expect to get results.

The Dark Horse Entrepreneur Podcast helps entrepreneurs, coaches, and course creators who want to build a business online but are struggling with technology, procrastination, and imposter syndrome. In this episode, Tracy Brinkman discusses five money-generating niches that entrepreneurs can focus on to build a successful business.

Tracy Brinkmann shares that the topic of health is one of the best money generating topics out there. She explains that the health and fitness industry is growing rapidly and is worth billions of dollars. If you are passionate about the topic of health, you can carve out your own niche and make a lot of money.

Tracy discusses how to become a successful fitness content creator by narrowing down your niche and providing value to your audience. They also talk about the importance of money in the fitness industry, and how to make and save money as a content creator within the fitness arena.

Tracy discusses different ideas of possible blogging topics that could be profitable. The topics discussed were health, money, food, fitness and.. one other area of passion. It was noted that while not everybody is interested in every topic, there are ways to cater to different interests within each topic. For example, within the topic of food, one could blog about recipes, cooking classes, or the best places to eat in a certain city. It was also noted that food bloggers tend to make a higher median income than bloggers in other industries.

TIMESTAMPS

0:00:00   The Five Best Money Generating Niches for Content

0:02:21   The Best Money Making Topics in the Blogosphere

0:03:59   How to Make Money in the Fitness Industry

0:05:24   3 Profitable Blogging Niches to Start in 2021

0:08:47   How to Make Money in the Food and Travel Niches

0:10:21   How to Create a Travel Blog That Makes Money

0:12:10   How to Choose a Niche for Your Blog, Video, or Podcast

0:17:29   The Benefits of Leveraging Your Experience to Create Products

0:19:03   The Dark Horse Entrepreneur Podcast: Episode #1 – Why These Five Passions Will Work For You

HIGHLIGHTS

You’ll find it far easier to sustain your blog, your video, your podcast, whatever medium you’re choosing to share your passion driven niche. You’ll find it far easier to get over the hurdles, to crack through the barriers, to dig under the walls that are going to be placed between you and your goal, which is probably earning some money with it, right?.

Heck, you could probably get the folks that come on to your videocast or your podcast or your blog to pay you via their marketing funds that they would use to pay for their advertising.

One of the ladies I’m trying to get on the podcast has five of them  (unique air BnBs) and they’re all ones like a spaceship. One is like shaped like a dog crazy.

Try creating a travel blog about the most unique airbnb’s that are out there. Think about that for a moment, just for a moment, would you? There are a number of very unique B and B’s out there.

There are some of them out there that are in the travel industry. So you could get your travel paid for, most likely, and enjoy the process at the same time.

A special thanks to ConspiracyMusicGuru.com for our new true solfeggio background music

SUMMARY: The Dark Horse Entrepreneur podcast helps entrepreneurs who are struggling with technology, procrastination, and imposter syndrome. In this episode, Tracy Brinkman discusses how to generate endless content ideas. He recommends ten websites that entrepreneurs can use to get ideas for their next piece of content. These websites include sites like BuzzSumo, Quora, and Reddit.

Tracy discusses how important it is for experts in their field to come up with content ideas, and provides a list of ten websites that can help generate an endless stream of content ideas. The websites listed include: Quora, Reddit, Google Trends, and BuzzSumo. Tracy  emphasizes that the purpose of the list is not to provide ideas that can be copied and pasted, but rather to give experts an idea of what their audience might be interested in.

The conversation discusses the website Socrates which is a search engine designed to help you learn more about your target audience. You can use Socrates to find out what topics and keywords that are already popular inside your target audience as well as common problems they’re facing and questions they’re asking. The information from Socrates can be used to create content that is relevant and useful to your audience.

Quora is a website where people can ask and answer questions on any topic. It is a great resource for finding content ideas, as you can easily find questions relevant to your niche or industry.

TIMESTAMPS

0:00:00   10 Websites for Endless Content Ideas

0:02:14   10 Websites to Help You Generate an Endless Stream of Content Ideas

0:03:51   How to Use Socrates to Learn About Your Target Audience

0:05:34   How to Use Quora and Answer the Public to Create an Endless Stream of Blog Post Ideas

0:07:07   Quora: A Great Way to Generate Content Ideas

0:08:28   How to Use Various Websites to Generate Content Ideas

0:13:17   How to Use Various Online Platforms to Find Content Ideas for Your Life Coaching Business

0:19:04   How to Use Google Trends to Find Out What’s Being Talked About in the Coaching World

0:20:36   10 Ways to Find Ideas for Your Life Coaching Business

0:22:21   Ten Websites for an Endless Source of Content Ideas

HIGHLIGHTS

This is a great way to find some visual content that is relevant to your audience to help you come up with ideas that are both interesting as well as being visually appealing.

Now in this particular example, it’s actually the introduction to one of the people Twitter is trying to get me to follow. But if I click on their profile, they have a whole host of great pieces of content in here.

And as you might expect, these conversations can be a great source of content ideas to get started. Once again, type in the keyword or phrase and see what people are tweeting about.

How you can as a life coach to keep up with this example and I beat this one down the ground, could give your prospects, your clients, your customers some great ideas for motivational gifts for their loved ones on the holiday season.

Reddit is one of the most popular websites in the world and it’s also a great source of content ideas. Simply browse through all the various Reddits. Some of you may think of them as forums and see what people are talking about.

SUMMARY: The conversation is about a trick to get more people to leave comments on your blog or social media posts. The trick is to ask a question at the end of your post. Asking a question will encourage people to leave a comment because they will want to answer the question.

Tracy is an entrepreneur who is still learning. He believes that it is more important to know who the person is that you are to get your content in order to get better rankings. The reason for this is because they are likely driven and want to build their business into an empire. The interviewee then shares a tip on how to get more people to interact with content, which in turn will improve the ranking of that content.

The conversation is about how to get people to comment on your content, and the best way to do this is by asking them to do so. Tracy also mentions that he is going to be giving away a free copy of his new course to one lucky person who comments on the content.

Tracy discusses the idea of using a contest to increase engagement on a video or article. The prize for the contest is a free, valuable gift that is related to the topic of the video or article. The contest can help to increase the average viewing time of the video or article, and the prize should be specifically targeted to the audience who would be interested in the topic.

TIMESTAMPS

0:00:00   The Dark Horse Entrepreneur Podcast: How to Get More People to Interact with Your Content

0:01:28   The Benefits of Getting More Comments on Your Content

0:02:57   How to Get More Comments on Your Content

0:04:26   How to Increase Engagement on Your Videos or Blog Posts

0:07:52   How to Use Contests to Boost YouTube Views and Engagement

0:09:22   The Dark Horse Entrepreneur Podcast: Free Course Giveaway

HIGHLIGHTS

You’ll be seeing it announced here on the podcast and all the platforms that I publish on, but you will get your free copy if you’re picked as one of the winners.

Try doing this across a couple of posts, a couple of podcast episodes, a couple of videos on your YouTube and watch the magic happen in your comment section. So let’s see if the magic works.

And there’s a couple of big metrics that YouTube uses to determine whether or not they show a video to additional people. Views in the first 24 hours are specifically important if we’re talking about YouTube to help get your video seen by more people.

The more comments you have, the higher your chance of you ranking higher in the searches. And when you get your readers and your viewers and your listeners to interact with your content, by leaving their own comment, you’re increasing their perceived ownership of that content.

Why do you want people to interact with your content?. Well, more often not, it’s because it will quite often give you a better standing in the search. And you’ve talked about social media content.

SUMMARY: The question is posed: does email marketing still work? The answer is a resounding yes – but times have changed, and so email marketing has to change as well. The key to successful email marketing in the current climate is to understand the needs and wants of your audience, and to craft emails that speak to those needs. This can be done by segmenting your audience and tailoring your message to each segment, or by using personalization to make each email feel like it was written just for the recipient. By staying up-to-date with the latest email marketing trends and techniques, you can ensure that your messages are always relevant and engaging, and that your business continues to thrive.

Email marketing is still an effective way to reach and sell to customers, but the landscape has changed. Marketers need to be aware of how email promotion has changed in order to be successful.

Tracy Brinkmann discusses how, in the past, people would write long emails that would often get lost in the shuffle and be forgotten about. However, they suggest that people update their workflow to send shorter emails instead. This way, people are more likely to read them and they can be easily incorporated into other pieces of content, such as articles.

Tracy is talking about how to increase the open rate for emails. He suggests sending out a short email with a catchy subject line that directs the reader back to the website. He also suggests focusing on creating a database of content, encouraging discussions on the site, and using the phrase to continue reading in emails.

TIMESTAMPS

0:00:00   Email Marketing: Does It Still Work?

0:03:23   The Benefits of Updating Your Email Workflow

0:04:54   The Benefits of Sending Short Emails

0:08:49   5 Tips for Writing Better Email Subject Lines

0:12:36   Email Marketing: How to Increase Your Click Through Rate

0:14:03   Email Marketing: How to Write Emails Your Audience Will Love

HIGHLIGHTS

Use the to continue reading phrase in your emails that will click that will boost your clicks. You see, by using this method, you’re likely to see your click through rates greatly increase over time.

Step two is place your real efforts on creating a database of content. Here’s what I mean by that. Instead of having to write articles and posts in addition to your emails.

Then send your readers that super catchy email that lets them know if they want to continue reading. Well, here’s the link to do that, right? It’s like the episode I just shared with you not too long ago on how you can zygarnick your audience into submission.

By sending out a short email, a short catchy email that directs your subscriber back to your website, you, my friend, are increasing the odds of that email will land in their personal folder, and they’ll get to open it and they’ll get to read it.

Those long drawing on emails are a thing of the past. Write like when you write to a friend, right?. Are you usually sending them a thousand words?. I know a few of you who just said, yes, I do.

SUMMARY: The Dark Horse Entrepreneur podcast is all about helping entrepreneurs who want to build a business online but are feeling overwhelmed with technology, procrastination, and even imposter syndrome. In this episode, the focus is on helping those struggling to come up with sales ideas for their product or service. The conversation offers a few tips to get started.

In this episode, Tracy Brinkman discusses how to take advantage of the many holidays in December to market your business. She recommends sending out two emails each day with a different holiday-themed campaign. For example, on Catherine’s Day, you could offer a discount for people who send you a photo of their cat. This is a fun way to engage with your customers and promote your business at the same time.

In this episode, the speaker discusses some of the unique opportunities for sales that are available in December. Christmas Lights Day, World AIDS Day, and Rosa Parks Day are just a few of the days that present opportunities for marketing campaigns. The speaker encourages listeners to have fun with their emails and to be tongue-in-cheek in order to engage their audience.

Tracy lists different niche holidays that occur in December, and how businesses can take advantage of them to market their product or service. For example, International Volunteer Day or World Wildlife Conservation Day. The speaker also mentions how some of these days, like Christmas Card Day or Lost and Found Day, could be used to market products or services related to those topics.

TIMESTAMPS

0:00:00   Sales Ideas for the Holiday Season

0:01:21   How to Use December Festivals for Marketing Campaigns

0:04:12   December Sales Opportunities

0:05:43   Marketing Your Business with National Days

0:09:20   December Marketing Ideas

0:10:49   Marketing and Promotional Ideas for December

0:12:27   99 Marketing Ideas for December

HIGHLIGHTS

On the 14th, easy Money Marketing right there. On the 15th, there it is, Catherine’s Day. Rehifting Day, international Tea Day, and Cupcake Day the 16th. The 16th chocolate covered anything day.

You have International Cheetah Day, right? Maybe your product is fast in its solutions. You have cookie day, santa’s list day, and world wildlife confederation, the world wildlife conservation day.

So if you’re advocate of any of those, you can use them as part of your marketing campaigns. But now, let’s go day by day, shall we, and talk about some of the unique opportunities that you have.

And I think that’s one of the key things about good marketing is to have fun with it. Let’s say you send out two emails each day during the month of December.

No matter what kind of how to product that you’re selling this day, that particular day is tailor made for one of your sales campaigns. Then there’s the app day or cookie day or ready for this one Catherine’s day.

In this episode, the formula for creating addictive, memorable, and attention-grabbing content is discussed. This formula can be used to make people want to read your content, watch your videos, and buy your products. The formula is simple and easy to use, and can help you create content that people will love.

Tracy Brinkman explains that the Zeigarnik Effect states that people tend to remember unfinished tasks and incomplete tasks far better than they remember completed tasks. She gives the example of a waiter who is better at recalling orders that he has not yet delivered than the orders he has already fulfilled.

The Zeigarnik Effect is a technique that entrepreneurs can use to keep their audience engaged by opening up loops that the audience desperately wants closed. An example of how to do this is by asking questions in social media posts and then providing regular updates on the story.

The speaker explains how to use the Zeigarnik method to keep readers engaged in your content. This method involves teasing readers with something powerful, strange, or amazing that will be revealed later. However, the speaker warns against overusing this method, as it can anger readers and dissuade them from consuming your content.

TIMESTAMPS

0:00:00   The Dark Horse Entrepreneur Podcast: A Formula for Addictive, Memorable, and Attention-Grabbing Content

0:01:05   The Zeigarnik Effect: Why Incomplete Tasks are More Memorable

0:02:56   The Zeigarnik Effect: How to Use Cliffhangers to Keep Your Audience Addicted

0:04:35   The Benefits of Using the Zeigarnik Method in Your Content

0:09:07   The Zeigarnik Effect: How to Use It in Your Sales Videos

0:10:59   The Dark Horse Entrepreneur Podcast: How to Use Loops to Keep Your Audience Engaged

HIGHLIGHTS

I delivered on the promise I gave you the tip or technique to use and to get your audience to listen to more of your content, consume more of your videos and listen to more of the podcast.

When you Zeigarnik your readers or your listeners or your viewers using this method, you’ll find them far more happy to read all of your blog posts, all of your articles, listen to all of your podcasts, or listen to more of your podcasts and watch the full video that you post out there.

How can I do this? Well, an example of how you could do this in social media is you can open loops between posts. You can do this by asking questions and then posting regular updates on a continuing story.

Your goal in using the Zeigarnik Effect is to open loops that your audience desperately wants you to close. Think of the cliffhangers I previously mentioned and you’ll know exactly what I mean now.

The Zeigarnik Effect states something to the effect that people tend to remember unfinished tasks and incomplete tasks far better than they remember completed tasks. And I’ll give you an example.

SUMMARY : The Dark Horse Entrepreneur Podcast is all about helping entrepreneurs who want to build a business online, but may be feeling overwhelmed by technology or unsure if they’re cut out for it. In each episode, business owners share tips and advice on everything from overcoming procrastination to thinking bigger. If you’re feeling stuck in your business journey, this podcast is definitely worth a listen!

The Dark Horse host, Tracy Brinkman, discusses how to get free publicity using dedication contests for books. She shares her experience in the coaching course creation online space and how entrepreneurs can use this method to build their business.

The conversation discusses the idea of running a dedication contest as a way to publicize a book. The prize for the contest would be a dedication in the book. The idea is that the contest would be a way to get people interested in the book and also to capture email addresses. The conversation also discusses the idea of using the contest as a way to build relationships.

Tracy discusses how to get part of your book written for you by running a contest. The winner of the contest would write a chapter in the book. This would collect email addresses which could be marketed to later. The speakers also mention how this could be done for an online course.

TIMESTAMPS

0:00:00   The Dark Horse Entrepreneur Podcast: A Novel Way to Get the Word Out

0:01:00   How to Get Free Publicity for Your Book Using Dedication Contests

0:02:36   Dedication Contests: A Great Way to Promote Your Book

0:07:09   How to Get Part of Your Book Written for You

0:08:41   How to Use Contests to Get Free Marketing for Your Book and Course

HIGHLIGHTS

How to get some free publicity for your book with some contests, specifically a dedication contest, or maybe write your own chapter contest, and also how you can use it for your course creation as well.

That’s where I got the idea for this particular episode. Because think about it, there’s going to be a number of people out there going to go, oh, man, I didn’t win.

You get a great way to publicize your book even without seeming to be publicizing it. You’re not all smarmy marmy salesy about it. And it’s really, if you think about it, it’s kind of a backdoor method or way of getting the word out there.

So how about you run a contest on social media just as you would run any other contest and make the prize a dedication in your book?. I don’t think I’ve seen many people do.

You’re writing a book, and you’re ready to look for ways to get the word out. And I won’t use the novel approach pun again. But what you can do is you can run what’s called a dedication contest.

SUMMARY: The Dark Horse Entrepreneur podcast is all about helping entrepreneurs who are feeling overwhelmed by technology and imposter syndrome. In this episode, Tracy and Jasmine discuss three old school marketing campaigns that are still relevant today. First, they talk about the importance of word-of-mouth marketing. Then they discuss the power of direct mail campaigns. Finally, they emphasize the importance of building relationships with influencers. These three campaigns may be old school, but they’re still incredibly effective.

Tracy Brinkmann explains that coupons and discounts are a great way to generate sales, but it is important to keep them on a schedule so that customers don’t get used to them. He argues that this is an especially effective marketing tactic in a struggling economy.

Tracy discusses the idea that offering a discount or coupon with a deadline can be an effective way to increase sales. They note that this strategy can be especially effective if the target audience is already interested in the product but may be hesitant to make a full purchase.

Tracy explains that one way to increase sales is to offer a discount or coupon to new and existing customers. She notes that this offer can be continued indefinitely as long as new people are seeing it for the first time. She also suggests that another way to increase sales is to make customers qualify for your product or service. This campaign works better for higher price points, and it allows you to reset the sales dynamic.

TIMESTAMPS

0:00:00   3 Old School Marketing Campaigns That Will Help You Succeed

0:01:44   3 Old School Marketing Campaigns That Will Generate Sales

0:03:31   The Power of Discounts and Coupons in Your Marketing Campaign

0:04:58   How to Use Discounts and Qualifying Questions to Boost Sales

0:09:09   3 Simple Sales Funnels That Will Help You Make More Money

0:13:51   The Benefits of Giving Away Freebies to Qualified Prospects

HIGHLIGHTS

And here’s one of the greatest things about being an entrepreneur, is you start watching sales and marketing pieces with a different eye, right? You’re looking at this going, okay, that was pretty good.

That paid offer makes enough sales to cover the cost of the advertising. The funnel is financially self liquidated, and the marketer is building a list for zero costs at the end of the day, right? So pay attention to some of these.

It’s a self liquidating offer, and many marketing sales funnels begin with this type of free offer or self liquidating offer if you’re paying for something. But even the free offers and the self liquidating offers will be immediately followed by a paid offer.

Yet sometimes we just tend to forget these bedrock campaigns that the marketing industry, let alone the online marketing industry, have been built upon. Think about someone as big as McDonald’s does something like this several times a year.

You’re flipping the sales dynamic in this particular instance from convincing them to buy to qualifying to buy. And you’ll be shocked at how this resets your own attitude, let alone the attitude of your prospective client.

SUMMARY: In this episode, host Tracy Brinkmann talks to business owners about how small updates to Evergreen content can lead to big increases in traffic. She also discusses which content is most likely to benefit from updates and how to go about making these changes.

In this conversation, Tracy talks about the importance of updating old posts on a website in order to increase traffic. They mention that it can be difficult to know which posts to update, and suggest that the best posts to update are those that are evergreen, have received a lot of traffic in the past, or are outdated.

You want to update the posts with the most traffic so that you can keep the traffic up and prevent any drops. You can use Google Analytics or other SEO tools to find out which posts are getting the most traffic. You also want to update the posts with the most impressions and the most backlinks. Updating these posts can help you rank better and attract more backlinks. Finally, you want to update your high conversion content so that you can keep the traffic and conversions up.

The conversation is about how to keep a website updated in order to make money. Tracy says that it is important to refresh the page regularly and to keep the page up to date. He also says that it is important to have a page that is generating money.

TIMESTAMPS

0:00:00   Helping Entrepreneurs Overcome Technology Overwhelm

0:01:01   3.5 Types of Content That Need to Be Updated Regularly

0:02:47   3.5 Ways to Update Your Old Content for More Traffic and Conversions

0:08:25   Updating Your Website to Maximize Traffic and Revenue

0:10:06   The Dark Horse Entrepreneur: How to Win the SEO Race

HIGHLIGHTS

Then I would go after the ones with the most backlinks, because that’s going to keep your authority on Google going up. Then I would go after the ones with the most impressions, right? Go after the look, go look out during your Google console under performance and then the ones getting the most traffic.

You might even be able to get these to rank for keywords and attract even more backlinks and improve your site’s overall authority. When you update these, you can use again, another SEO tool to track those posts that have the most backlinks.

So to prevent this from happening, you want to refresh that old content and keep it up to date for the best user experience. Now, how do I figure out which is the post with the most searches?.

So what I wanted to do is come in here and give you the three and a half types of content that are on your site that you need to update regularly.

Because I believe you are a driven entrepreneur, perhaps an infoener that is here because you’re ready to start restart or kick start or just start leveling up with some great marketing, personal, or business tips and results in order to build that beautiful business of yours into the empire it absolutely deserves to be.

SUMMARY: The Dark Horse Entrepreneur explains that there are two simple concepts that anyone can use to sell just about any product. The first concept is to identify the customer’s problem and the second is to show the customer how your product can solve that problem. The entrepreneur goes on to say that being an entrepreneur can also be difficult, especially when you are feeling overwhelmed by technology or when you are doubting your ability to succeed. The Dark Horse Entrepreneur Podcast is designed to help entrepreneurs who are struggling with these issues.

Tracy Brinkman discusses the two step selling process and how it can be used to sell anything. The first step is to determine what’s in it for the customer, or WIIFM. The second step is to make an offer that the customer can’t refuse.

The customer is always wondering what’s in it for me? and this question needs to be answered right away. Secondly, you need to join in on the conversation that the customer is already having in their head. This can be done by sharing your pain of their problem and how you searched for a solution. You’re essentially taking them by the hand and walking with them right up to the edge of the problem and pointing it out. Finally, let them know that you understand how much it stinks to have that problem and that you have found the answer.

The conversation is about how to best sell to potential customers by using the What’s in it for me? (WIIFM) approach. The idea is that you should focus on what the potential customer stands to gain from your product or service, rather than trying to convince them that they have a problem that needs to be solved. This is known as Occam’s Razor, and it’s a way of simplifying the selling process by getting rid of unnecessary information.

TIMESTAMPS

0:00:00   The Two Simple Steps to Selling Any Product

0:00:55   The Two Simple Concepts That Will Allow You to Sell Anything on the Planet

0:02:37   The Power of WIIFM and Entering the Conversation

0:06:30   The Power of WIIFM: How to Sell Anything to Anyone

0:08:36   The Three and a Half Types of Content You Need to Update Right Now

HIGHLIGHTS

And then you’re taking them from the starting point through the process of realizing that your solution might be the one solution that really makes sense. And here’s the thing, it’s your solution.

Enter the conversation that’s already in the customer’s head. Your customer is already talking to themselves, talking to their clients, talking to their spouses. So just go ahead and enter the conversation where they already are.

Or you could just learn and practice two very simple concepts that will allow you to sell just about anything on the planet. You want to know what they are?.

So as I mentioned at the onset of this particular episode, you could buy hundreds and hundreds of books on how to sell, hundreds of books on how to make conversions, how to people to do things, how to influence people, and so forth.

That is here because you’re ready to start restart Kickstart or just start leveling up with some great marketing, personal, or business tips and results in order to build that beautiful business of yours into the empire it absolutely deserves to be.

SUMMARY: Tracy Brinkman, host of the Dark Horse Entrepreneur Podcast, believes that creating an online course can be a great way for entrepreneurs to level up their businesses. However, she stresses that it is important to ask oneself some questions before embarking on this journey, such as whether one has the time and effort to commit to creating a course, and whether their business is ready for this level of marketing.

Before creating an online course, it is important to ask yourself seven questions in order to increase the chances of success. These questions include: who is your audience, what problem does your course solve, what are your goals for the course, what is your unique selling proposition, what is the format of your course, what is the delivery schedule, and how will you promote your course? By taking the time to answer these questions, you will be better prepared to create a course that meets the needs of your audience and achieves your goals.

Tracy asks the audience if they have found market demand for their potential online course topic. They explain that it is important to solve other people’s problems if they want to make money and that the best selling online courses meet a particular need. The speaker suggests that people do market research to determine if there is a demand for their potential course.

Tracy asks if it is a good idea to create an online course and if they have enough knowledge to do so. They say that you should only create a course if you have enough people interested in it and if you have enough knowledge about the topic to discuss it. They say that if you put out crap content, people are going to bail on you and your long term earning potential will take a nosedive.

TIMESTAMPS

0:00:00   Should You Create an Online Course?

0:02:33   7 Questions to Ask Before Creating an Online Course

0:04:13   The Benefits of Following Your Passion

0:07:00   How to Create an Online Course That People Will Love

0:08:48   The Benefits of Creating an Online Course

0:12:27   The Benefits of Creating an Online Course

0:13:23   The Different Types of Course Formats

0:15:02   How to Create an Online Course: 6 Questions to Ask Yourself

0:19:56   The Benefits of Hype-Building for Your Online Course Launch

0:21:22   7 Questions to Ask Before Creating an Online Course

0:22:44   The Dangers of Only Doing Things for the Money

HIGHLIGHTS

And if you want to launch an online course, entrepreneurs solve problems. I’m going to say it again. And people are going to see right through you if you’re only doing things for the money.

And if you run a business, the money is of course an important aspect. I’m mr capitalism here, right? I know. I have no problem paying somebody for their services.

Keep an eye out for it and use all those platforms to collect the information that you need as part of building up that hype. And what I mean by that is, hey, I thought I got me to do this course.

It’s a great idea to do this, and you can do this via several methods as part of your launch of your online course. Social media is a great one.

Most creators like myself are creating video modules which you can put in any number of the different platforms out there. The skillshares, the Udemys, the Think Ethics, the list goes on and on.

SUMMARY : The Dark Horse Entrepreneur podcast discusses how to make money online from watching VHS tapes. The podcast features business owners who share tips on how to be successful in online businesses. The tips include overcoming technology overwhelm, procrastination, and imposter syndrome.

In this conversation, the Tracy Brinkmann discusses how one can make money from watching VHS tapes. He explains that many people may have these tapes lying around their house, and that there is value in the content on the tapes. He talks about how one can monetize the tapes by finding local advertisements and news bulletins that people may be interested in.

The internet has created opportunities for people to make money in unexpected ways, including by curating old VHS tapes. Peter Dylan Trishard is one such person, who scours storage facilities for old tapes and then posts them online with witty commentary. Other VHS curators focus on different types of tapes, including old religious programs and personal development programs.

Tracy is talking about how they found someone who had old, televised versions of some content from Norman Vincent Peel. They say that this could be a lucrative hobby if done right, but there is a possibility of receiving a cease and desist notice if the content is still copyrighted. They end by talking about how old news bulletins could be compiled into a memorial for movie stars and other public figures who have passed away.

TIMESTAMPS

0:00:00   VHS Tapes: How to Make Money Online

0:01:25   VHS Tapes: A Lucrative Hobby?

In this episode, we explore the idea of making money from watching VHS tapes. This may seem like a crazy idea, but there is actually a lot of money to be made from these old, obsolete tapes. If you are a driven entrepreneur, this

0:04:54   VHS Curating as a Potential Money-Making Venture

0:07:02   Nostalgia Marketing: A Lucrative Hobby?

0:09:43   How to Make Money by Digitizing Old VHS Tapes

0:11:41   The Dark Horse Entrepreneur Podcast – Episode 2: VHS Tapes and Other Obsolete Technology

HIGHLIGHTS

If you find something unique and a basket of old VHS tapes that you can bring to life and take people down memory lane once again, again, not operated content here, but sometimes you’re like, wow, remember when, right?.

Now, maybe there’s some old stories out that have been long since forgotten, and you come across someone who has all these recordings on VHS of to o television news broadcasts.

This particular business model, while it might not make you rich, it could be a lucrative hobby if you get enough followers and subscribers to tune into your broadcast to view your videos.

Imagine getting paid to literally watch old VHS tapes, to find those hidden gems within. And Pete isn’t only doing this, there are other VHS curators out there making money in various ways, including some turn the clips into stories, others who focus on old religious programs, others that focus on old personal development programs.

Because this is a business model that might not make your edge, but could be a very lucrative hobby. Now, for those who are perhaps too young to remember, VHS tapes were the predecessors to your DVDs.

SUMMARY : In the last episode, the Dark Horse Entrepreneur Podcast host Tracy Brinkman talked about the things she wishes he knew before she started her entrepreneurial journey. He said that being an entrepreneur can be tough, but it is worth it if you are driven and passionate. He also said that it is important to always be learning, even if you have been in the business for awhile.

The conversation discuss seven things that the Tracy wish he knew before he started his entrepreneurial journey. The first seven tips are related to building a strong foundation for a successful business, including building a list of email subscribers and having something to sell from day one. The eighth tip is related to approaching possible guests or joint venture (JV) opportunities in a way that is less intimidating and more likely to result in a positive response.

In order to get the attention of a celebrity or expert that you want to collaborate with, the best thing to do is buy their product and then use it. After you have implemented the advice in the product, write to the celebrity or expert and let them know your results. This is a great way to get their attention and show that you are a fan of their work.

Tracy offers a tip for building relationships with experts or gurus in your field – reach out to them after you’ve used their product or implemented their advice, and let them know your results. This not only validates them as an expert, but also starts a dialogue that could lead to future work or opportunities.

TIMESTAMPS

0:00:00   The Dark Horse Entrepreneur Podcast – Episode 2: The Things I Wish I Knew Before I Started

0:02:13   7 Things I Wish I Knew Before I Started My Entrepreneurial Journey

0:04:02   The Benefits of Buying a Product Before JV-ing With the Expert

0:05:19   Building Relationships with Gurus in Your Field

0:06:58   How to Get New Subscribers from Every Single Guest

0:10:57   10 Ways to Make More Money from Podcast Interviews

0:12:24   3 Ways to Make an Irresistible Offer to Your Podcast Guests

0:15:58   How to Make Money from Podcast Interviews

0:17:41   Podcasting Tips to Help You Grow Your Audience

0:19:15   12 Tips for Launching Your Podcast

0:22:10   The Benefits of Teasing Your Upcoming Online Course

0:23:41   13 Tips for Marketing Your Next Product

0:28:31   How to Make Your Podcast More Interesting to Listeners

0:30:23   15 Ways to Create Better Content for Your Business

0:32:02   How to Keep an Idea Log to Never Run Out of Content Ideas

0:33:33   The Power of Paying Attention to Your Ideas

0:35:55   Lead Magnet Ideas for Your Podcast

0:39:41   17 Tips for Creating Engaging and Compelling Content

0:41:11   The Dark Horse Entrepreneur: How to Be Consistent in Your Business

HIGHLIGHTS

I’ll give you this great content about Internet marketing. Or if they pay for it, you give it to them once a week. If there’s lots of niches where daily tips are great.

You have lots of great content you want to get, and you’re taking some of that content from the other experts, we talk about why I keep saying podcast interviews.

All right, last two lead magnet ideas. Now, I did a whole episode on a free lead magnet that applied to just about any niche. It was about three episodes ago.

And the way you’re always going to have your brain on the lookout is to pay attention to the damn ideas you’re getting in the first place. You get an idea, you don’t write it down.

That’s why you need to keep some sort of idea log. Every single time you get an idea for a topic, every time you read something that gives you an idea for a topic, every time you hear someone talk about something for a topic or talk about something, you’re like, oh, maybe a good guess to come on my show.

SUMMARY: In this episode of the Dark Horse Entrepreneur Podcast, Tracy Brickman helps entrepreneurs, coaches, and course creators who want to build a business online but are battling technology, overwhelmed procrastination, and even imposter syndrome. He shares tips and advice on how to successfully overcome these obstacles and build a successful business.

Tracy discusses the reasons why someone might start podcasting or creating an online course, and shares some of the things she wishes she had known before she started doing either of them. He stresses the importance of knowing your audience and offers some tips on how to create content that will appeal to them.

The best time to start a successful and popular podcast or online course is before you press the record button for the first time. However, it can be a hard slog for creators to learn what works and what doesn’t. Fortunately, some tips can help you learn from the mistakes of others.

Knowing what you want to get out of your course or podcast is important, as it will give you a clear reason for creating it. Additionally, your email list should come before your product, as it is a slow process to build one from scratch. Finally, social media can be a helpful tool for promoting your course or podcast to your target audience.

Tracy explains that if you want to be successful in launching a podcast, it is important to have an email list, social media following, and something to sell from day one. Without these things, it will be difficult to get people to listen to your podcast and you will likely end up spending more money than you make.

TIMESTAMPS

0:00:00   The Dark Horse Entrepreneur Podcast: Tips for Building a Successful Business Online

0:01:52   The Benefits of Podcasting and Online Course Creation

0:03:36   The Benefits of Knowing What You’re Doing Before You Start a Podcast or Online Course

0:07:00   3 Ways to Make Your Podcast More Successful

0:09:03   The Benefits of Creating an Online Course

0:12:15   5 Tips for Marketing Yourself as a Celebrity in Your Niche

0:14:17   7 Ways to Make Your Podcast or Course More Attractive to Guests and Students

0:18:49   7 Ways to Make an Impact as an Entrepreneur

HIGHLIGHTS

Interview some big shots in your niche, even go outside of your niche, but somehow relates to the theme of your course, of your podcast. I’ve had folks from way outside the entrepreneurial, the podcasting, and the online course realm, right? But I was always able to take their knowledge and relate it back.

You need to choose to be a celebrity from day one, all right? You need to choose to be someone who is bigger than you are in real life, someone with a memorable name and a personality.

What that means is whatever money you’re spending on ads and the costs it takes to get a prospect turned into a paying customer, at the end of the day, the cost of the course pays for that ad.

You’ll be investing your time to create your episodes, to create your lessons, and to edit those episodes and added those lessons into marketing and finding people to come in and talk, doing everything else that needs to be done or you’ll be hiring someone to do it.

You’re going to send your subscribers and your social media friends to your podcast to get that critical mass, that boost as soon as you hit itunes, to jump you up in the lists so that you can grab more listeners and more subscribers and then really start to build your email list.

SUMMARY: The conversation is about how to create a drop-dead simple way to bring in four figures quickly for entrepreneurs. Tracy talks about how he started the Dark Horse Entrepreneur podcast to help people who are struggling with technology, procrastination, and imposter syndrome. They advise people to think differently and take action to achieve success.

In order to build a four figure sales funnel in under 24 hours, the driven entrepreneur must first pay attention and listen to all the way to the variants. Then, they should use a simple sales funnel that can yield them four figures per sale. Finally, they should hang around and get a couple of extra secrets.

Tracy tells the listener to go to Clickbank and sort the results by average dollar conversion. The speaker then points out that the number one item on the list has an average conversion of $1,404.90. Tracy explains that gravity is the average commission and affiliate earns for each conversion to that offer.

Tracy is talking about how to choose high paying offers on ClickBank in order to make more money. They recommend finding an offer that is recurring, as this will allow you to make money over a longer period of time. They also recommend choosing an offer in the same niche as the one you are promoting, but at a lower price.

TIMESTAMPS

0:00:00   The Dark Horse Entrepreneur Podcast: Quick Revenue Funnel Learning

0:01:19   How to Build a Four Figure Sales Funnel in Under 24 Hours

0:03:00   How to Make Money with Clickbank in the Online Marketing Niche

0:04:34   How to Make Money as an Affiliate Marketer

0:06:07   How to Create a Profitable Sales Funnel in Less Than 24 Hours

0:10:53   How to Build a Self-Liquidating Offer Funnel

0:12:38   7 Ways to Make Money with Email Marketing

0:14:00   The Dark Horse Entrepreneur Podcast – Episode 14: The Benefits of Being a Driven Entrepreneur

HIGHLIGHTS

So now you’ve built the funnel, you’ve started generating traffic, and then you start reselling a copy of that funnel to other new marketing folks out there. See, this is how you start putting your name out there as the expert in your community.

You could also sell those funnels that you’ve built to new marketers as a done for you solution to get them started in online marketing. There’s a little secret for you.

Your goal is to make sure that the cost per lead is less than or equal to the profit you’re going to make on that front end offer. That low, that low ticket item, that’s, that very front part of your lead magnet excuse me, of your funnel.

You’re going to create yourself an email, a lead magnet so you can start gathering the email addresses on your screens page. Once again, don’t agonize about it too much, right?.

And for those of you that didn’t listen to the previous episode, go back and listen to episode oh gosh, what was that? 381, where I talk about the two biggest mistakes are common new marketers are making when it comes to emails.

SUMMARY: In this episode, Tracy Brinkmann discusses two common marketing mistakes that can prevent new marketers from being successful: failing to understand technology and being overwhelmed by it, and not having a clear target market. He offers tips on how to avoid these mistakes and be successful in marketing your business online.

Tracy explains that new marketers often make the mistake of focusing on selling their product, rather than on who they are as a person. This is a mistake because people are more likely to buy from someone they know and trust than from someone who is just trying to sell them a product. Tracy goes on to say that successful online marketers focus on building relationships with their customers and on providing value, rather than on selling a product.

In order to build a successful business, it is important to focus on selling visitors on joining your email list, rather than purchasing your product. It is also crucial to continually follow up with your subscribers from day one in order to nurture relationships and sell products.

Tracy discusses how to use email segmentation to connect with your audience and build a relationship with them. He also discusses how to tag your audience based on what freebie they signed up for, so you can better understand what they’re interested in. Finally, they talk about how to customize your message and products to your audience so they’re more likely to be interested in what you have to say.

TIMESTAMPS

0:00:00   The Dark Horse Entrepreneur Podcast: Common Marketing Mistakes

0:01:34   The Two Biggest Mistakes New Marketers Make

0:03:04   The Benefits of Building an Email List

0:08:26   The Benefits of Email Segmentation

0:11:33   How to Increase Your Email Open Rates

0:13:11   The Dark Horse Entrepreneur Podcast: How to Get More Email Subscribers

HIGHLIGHTS

What this does for you is it helps your email provider make sure your emails get through because they see that you’re sending out emails to 1000 people and over 50% of them are at least opening it.

When you finally drop that podcast, how to create your own podcast freebie within clear. Do you have an idea of what it is they’re interested in? Well, they would like to build a podcast.

What’s the second one? Well, the second place where many new marketers slip up is mistake number two, not continually following up from day one. Let me tell you, this one really blows my mind.

Concentrate then on increasing the conversion rate of those opt in pages. How do you do that? Well, let me tell you. You could try different free offers. You could try different calls to the action for each one of those offers.

That’s why you need to place your energy and your focus on selling your visitors on joining your email list rather than purchasing your product. You need to put your focus on selling your visitors to join your email list rather than purchasing your product.

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Khaled Maziad shares: Its not enough to be good; Stop Focusing On The Product Focus On The Pain; Watch For Patterns; Be Clear On What Youre Doing

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