Lauren Petrullo Digital Marketing

Harnessing the Power of AI in Digital Marketing: A Conversation with Lauren Petrullo

Dive into this enlightening conversation with Lauren Petrullo, the founder of Mongoose Media, as she shares her journey from working with Disney to establishing her own successful marketing agency. Discover how she leverages the power of referrals to grow her business and her unique approach to transparency in reporting. But that’s not all – Lauren also reveals her fascinating views on a futuristic concept that could revolutionize content creation. Tune in to find out more!

Dark Horse Podcast Financial Success Digital Marketing

EP 423 Unleashing Financial Success: How to Make Money No Matter What the Market Does

Are you ready to unlock the secrets of making money no matter what the market does? Join us in this captivating podcast episode as we delve into the clever strategies of Jill, the stock market maven, who has found success in any financial market. You won’t want to miss out on these valuable insights that can transform your entrepreneurial journey and digital marketing success.

Dark Horse Podcast Digital Marketing Landing Page Images

EP 420 How to Create Killer Landing Page Images That Boost Conversions Digital Marketing

In this episode, we discuss the importance of having powerful images on your landing page that showcase your product, evoke emotions, and more. Learn how to create effective landing page images and boost your conversion rate. Tune in now!

Newsletter Digital Marketing

EP 419: How One Entrepreneur Makes Over $50,000 per Year with a Monthly Newsletter

Learn how one entrepreneur makes over $50,000 per year with just a monthly newsletter. Discover the secrets to her success and get actionable tips on how to grow your email list and monetize your newsletter. Listen now to the Dark Horse Entrepreneur podcast!

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Strategy for Quick Cash Make Money Online

EP 418 The Ultimate Strategy for Making Quick Cash in Your Business

Are you a business owner in need of a quick cash injection? Look no further! Today we’re going to share a strategy that can help you make thousands of dollars in just a few days. And the best part? You can even teach others to do it and make a profit!
#digitalmarketing #entrepreneurship #onlinemarketing #businesstips #marketingstrategy

Posted in: Podcast

EP 405 3 Things That Make Your Website Convert


Tracy Brinkman is the host of the Dark Horse Entrepreneur Podcast, a show dedicated to helping entrepreneurs, coaches, and course creators build successful businesses online. In this episode, Tracy introduces the concept of website conversion and explains how having a website can be a powerful tool for any business. Tracy encourages listeners to take action and make their website more effective by tuning in to the Dark Horse Entrepreneur Podcast for tips from successful business owners.


This conversation is about the three essential components to making a website successful. Tracy Brinkmann believes that every website should have a purpose and be designed to achieve this goal, whether it is to make sales, get subscribers, or drive traffic to other offers. They emphasize that without the three components discussed, the website will not be successful. These components include having an engaging and informative design, making sure that it is easy to navigate, and optimizing it for search engine visibility. With these three things in place, the speaker believes any website can be successful.


Driving traffic to a website that isn’t working is pointless. To make a website more effective, the first step is to change your thinking and relax. There is no perfect website and it is important to accept that there may always be flaws and typos. The best approach is to think of the website as a perpetual work in progress and to focus on testing and improving instead of aiming for perfection. An experienced website designer can be a great help in achieving this.


Tracy Brinkmann discusses the importance of having a well-designed website for customers. They suggest that it is important to start with a head start and to keep adjusting, testing, and learning as you go. The speaker also recommends keeping the design simple and easy to use. They advise against using jargon and big words, and instead suggest talking to customers like you would a friend. Finally, they emphasize the importance of using your stats to make improvements and changes to your website.



0:00:00   Welcome to the Dark Horse Entrepreneur Podcast: Learn Tips to Build a Successful Business Online”

0:01:56   “3 Essential Tips to Make Your Website Convert Better”

0:03:30   How to Drive Traffic to Your Website: 3 Tips for Improving Your Site’s Effectiveness

0:05:52   “3 Tips for Creating an Effective Website”

0:11:09   Analyzing Website Engagement with Google Analytics

0:13:27   Heading: Improving Your Website to Increase Traffic and Earnings



Improving the average engagement time spend your money. Spend your time there before you start buying advertising. Now, what are people spending? Five minutes, ten minutes or more on your site, but you’re still not getting that many visitors? Well, now it’s time to flip the script and you start buying some advertising. Little Google Ads band, little Facebook ads, little ads to start finding a way to drive traffic to your site because you’ve already figured out how to get them to hang out while longer once they get there. Your goal with your website is to simply make consistent and steady improvements over time.


So while you’re even getting 50 people to pay attention to your website, how long are they paying attention? Remember, your website is a journey, not a destination. Yeah. It’s a work in progress. And to know how to improve it, you’re going to need to know how long those folks are staying on your page. Log into your analytics. Find the graph on the first page that shows you the average time they’re spending on your page.


Get a free Google account. The Google Analytics account. Right? Now you’re going to look at two things. No, no, no, not the traffic. No, wait for me. The two things you’re going to pay attention to is the average time users are spending on your page, which is also called the average engagement time. And of course, then the number of users, you probably want to look at them in that order because in the beginning, the number of users is going to be low.


Number three, use your stats to make your improvements. Yeah, right. So we I kind of grazed over a B testing earlier because it gives you a test and you’re going to test again. Your stats are going to be the things that tell you what it is you need to change. There are only two core sets of stats that you need to focus on in the beginning. Later, of course, as you get more experience, you’ll start paying attention to other stats. But first, here’s what you need to do.


And if you make it difficult for them, they’re going to exit and they’re going to go to the next person down on the search results. Websites are about one thing communication. The overly complicated designs cost more money, take more time, and make it way more difficult to communicate with those who land on your website. Now, in the beginning, the core set of web pages you’re typically going to need are your home page, an about page, a contact page, and maybe a page for your products and services.

Posted in: Podcast

EP 404 Is A Physical Product Right For Your Business?


Tracy Brinkman is the host of the Dark Horse Entrepreneur podcast, which provides helpful tips for entrepreneurs, coaches, and course creators who are feeling overwhelmed or unsure about the technology involved in building their business online. In this episode, Tracy discusses the viability of creating tangible products, like CDs and DVDs, to help entrepreneurs make money online. She explains that although it may seem outdated, creating physical products can still be a great way to supplement a business’s income. Tracy encourages entrepreneurs to listen to the podcast to gain more knowledge and take action in order to successfully build their business.


Tracy Brinkmann explains the importance of having tangible products to stand out from other businesses in the same niche and to be able to charge premium prices. They reference an example of when everyone used to be excited about creating tangible CDs or DVDs to distribute digital content. Tracy explains that tangible products can be the key to building a successful business and encourages the entrepreneur to consider including physical products in their strategy.


The conversation discussed the benefits and advantages of physical products compared to digital ones. People tend to perceive physical products as having a higher value and are thus willing to pay more. With digital products, the higher the price point, the higher the refund request rate. To combat this, one suggestion was to drip feed the information gradually and provide a guarantee of a full refund within 60 days. The example given was of a podcast course that sent a surprise coffee cup with the logo on it to commemorate the completion of the course. This physical product was an unexpected surprise that the speaker still remembers and uses to this day.


Tracy Brinkmann is offering advice on how to reduce refund requests as a product creator. They suggest creating a tangible product like a USB or CD and using a service like Kanaki to print and ship it out. Doing this will command a higher price and reduce refund requests because it is a pain to return a physical item. People are excited to receive a tangible item in the mail and they will provide more positive feedback and reviews because of the perceived value. Additionally, customers are more likely to consume digital products if they receive them as a tangible item, as they are more likely to dive right into a physical product than a digital one. Tracy also suggests using an insert with an online access code that can unlock exclusive content, as well as collecting consumer’s addresses when they put in the code. This technique is similar to the one used by the music industry, where they include download codes with their physical products.



0:00:00   “Exploring the Possibility of Creating Real Tangible CDs and DVDs with Konaki: A Discussion with Tracy Brinkman”

0:01:38   “The Benefits of Physical Products for Entrepreneurs”

0:03:17   The Benefits of Offering Tangible Products and Strategies to Combat Refund Requests

0:05:27   “Exploring the Benefits of Creating a Tangible Product for Your Digital Content”

0:11:59   Exploring the Benefits of Repurposing Digital Products into Physical Products

0:13:25   Heading: Leveraging Physical Products to Increase Brand Awareness and Customer Loyalty



The whole idea is that you sell your tangible product, have the service provider, in this case, the one I’m talking about, is Kanaki ship it out for you and then collect the consumer’s address when they use the code. When they put that code in, they got to put in their email address. Now, you could even sell your products via other avenues. You could put it in a store. You can make it a part of someone else’s program.


But I want to talk to you specifically for a minute about Kinaki and here’s for one reason. With Kanaki, right? Last time I looked at it, you can get an insert put inside the CD or DVD that you’re sending out at no extra cost. And on this insert, you could include an online access code whereby they can unlock and watch the content online. Or you might even offer some exclusive content that they would gain access to via that code.


But here’s the thing in all of them that I looked for and I looked at, you. Simply upload your audio or your video files to the website by following their simple instructions. Click a couple of buttons, and bing, bang, boom, you’re ready to start sending out products to anyone, anywhere in the world. Now, keep in mind that duplication and distribution services, that’s what they give you. They don’t master your product for you.


Guilty. I’ve done it myself. Then a couple of weeks or a month goes by and they’ve forgotten all about it and why they bought your product. And all they know is they see some 97 to 97 charge in their credit card that they do not want to pay. Or maybe their spouse doesn’t want to pay, right? So what do they do? They ask for a refund. In my experience, tangible products get used far more than digital products, and the product creator winds up with far less refunds.


Well, they’re still waiting. They’re still waiting for week six in week eight and week ten, right? Your real customers, the ones that have zero intention of refunding, are frustrated because they’re forced to wait is ridiculously long time for the very content and information they paid for in good faith. And they want it right now. So here’s where I offer you a solution. Create a real tangible product that you can ship out.