Category: Podcast

Posted in: Podcast

EP 402 How To Improve Your Email CTAs by 202%

https://DarkHorseSchooling.com/podcast
Tracy Brinkman, host of the Dark Horse Entrepreneur Podcast, talks about the importance of entrepreneurs, coaches, and course creators who want to build a business online but are struggling with technology, overwhelmed, procrastination, and imposter syndrome.

Tracy Brinkmann talks about a study done by HubSpot that revealed personalized CTAs (Calls to Action) in marketing emails can result in a 202% increase in clicks, conversions, and revenue. When people join a list, they are at various stages of their journey. For example, some may not even have a sales funnel, some may have a sales funnel but not have started advertising, and some may have started advertising but not gotten it to work. To create an effective CTA, it should be personalized to the person joining the list and the stage they are in their journey.

In this episode, the conversation focuses on how to get the most out of your email marketing. Tracy suggests using personalized offers and segmenting your list in order to get a 202% response rate. Tracy suggests using a welcome email to segment the list by asking what problem they’re trying to solve. They also suggest creating a series of emails to help guide subscribers along their journey and offering a bribe to encourage them to complete the segmentation process. Finally, Tracy stresses the importance of follow-up emails, as many subscribers won’t respond to the first one.

In this episode, Tracy Brinkmann is giving advice on how to offer bribes to potential customers. A Suggestion of creating four different free offers, each tailored to a different level of customer. The offers could be cheat sheets, learning videos, or anything else that the business chooses to create. When a customer chooses one of the offers, they will be tagged in the business’s email list. The key is to give something first, and to ask the customer a question that offers three options, each with a different free offer. This will help the business better serve the customer by segmenting them down.

 

TIMESTAMPS

0:00:00   Welcome

0:02:00   How to Improve Your CTAs by 202%: A Step-by-Step Guide

0:03:35   “Personalizing Your Offers to Maximize Your Results in Advertising and Social Media”

0:08:41   “Creating Free Offers to Increase Social Media Advertising Performance”

0:10:18   Heading: Taking Your Journey to the Next Level with the Dark Horse Entrepreneur Podcast

 

HIGHLIGHTS

Are you having troubles with your social media advertising? This free offer will help you. Is your social media advertising doing well, but you would like to do better?. This free offer will help you out.

 

And here’s where some of the magic is offering the right products and the right services to the right people to take them to the next level where you’ve already set up a series of emails and a series of products and services to help them get to the level after that.

 

Creating a great sales funnel that’s optimized for social media advertising, getting started in social media advertising, or fixing your social media advertising problems, or optimizing your current social media campaigns to maximize your return.

 

Now, let’s start with how to improve your CTAs by 202%. And I come up with this one because there was a study done in HubSpot which they, they analyzed over 300,000 marketing emails, all of which had Calls to Action or CTAs.

 

And I believe the answer to that is you are a driven entrepreneur, perhaps even an infopreneur that’s here because you’re ready to start restart Kickstart, just start leveling up with some great personal marketing business tips and results.

Posted in: Podcast

EP 401 Paralysis To Entrepreneurship With Nick & Karen Fitch

This conversation introduces the Dark Horse Entrepreneur Podcast, a show that helps entrepreneurs, coaches and course creators who want to build an online business but are struggling with technology, feeling overwhelmed, and battling imposter syndrome. The host, Tracy Brinkman, has been in the coaching, course creation and online space since the 90s, and is still learning new things. He believes that the listeners are driven entrepreneurs, ready to start or restart their business and kickstart their marketing, so they can build their business into the empire it deserves to be.

Nick and Karen Fitch are a couple in their twenties who have purchased a farm and a heard of cows. One morning, Karen wakes up and is unable to move from the neck down. It is a devastating event, but the Fitches refuse to be held down by it. They have found ways to adapt and take on their challenges with optimism. The conversation is about how they have navigated their situation, started a business, and how others can find inspiration in their story.

Nick and Karen are an amazing couple with an inspiring story of entrepreneurship. They started an online business selling pictures of their beloved cows via their website, CuddleCowCompany.com. They have overcome a lot of obstacles to reach the level of success they have today. The podcast is full of personal and business advice that can be taken away to help listeners become successful entrepreneurs. Nick and Karen shared a bit about their story and how they were able to start their own business.

Three years ago, the Karen woke up paralyzed from the neck down and had to spend six months across three states and seven hospitals. She was closer to death multiple times during this period. In April of 2020, the Karen was sent home from the hospital as the doctor believed it was the best way to keep her safe from infection. The Karen, Nick returned to a small town in Iowa and were determined to pay forward the help they received during their hospital stay. Reflecting on their blessings, they wanted to do something to help others.

TIMESTAMPS

0:00:00   “Welcome to the Dark Horse Entrepreneur Podcast: Learn Tips from Business Owners to Build Your Empire”

0:02:13   Interview with Nick and Karen Fitch: Overcoming Adversity and Creating a Life of Abundance

0:04:28   Interview with Nick and Karen: Founders of Cuddle Cows

0:06:02   Heading: Reflection on a Journey of Hospitalization and Recovery

0:07:52   Heading: Conversation with Nick and Karen about Cuddles Out and Their Cow Farm in Nowhere, Iowa

0:11:51   Conversation with Nick and Sarah about Starting a Business and Living with an AVM

0:16:59   Heading: Neurosurgery Journey of a Kid with Spinal Cord Issues

0:18:38   Heading: Spinal Cord Injury and Respiratory Failure: A Story of Recovery

0:20:11   Heading: Reflection on Overcoming Adversity and Finding Purpose

0:22:07   Conversation with Karen and Nick about Starting a Blanket Business

0:25:50   Conversation Summary: Navigating Sales Tax as a Small Business Owner

0:27:24   Conversation Summary: Starting a Business with Limited Knowledge

0:29:33   Conversation Summary: Adapting to Life with a C6 Spinal Cord Injury

0:31:14   “Entrepreneurial Journey: Nick and Karen’s Experience with CuddleCowCompany.com”

0:34:05   Interview with Entrepreneurs Karen and John on Spinal Cord Research and Bootstrapping a Business

0:38:28   Interview with Karen and Nick of Cuddle Cows: Giving Back Through Cuddly Cows and Cute Shirts

0:40:02   Conversation with Nick and Sarah of Cuddlecat Apparel: A Part of the Solution, Not the Problem

0:44:47   Discussion on the Evolution of Marketing Strategies

0:46:40   Interview with Nick Carryman: How to Start a Business for Free and Sell Your Products Without Ads

0:48:11   Interview with Nick and Karen Fitch of Cuddle Cow: A Story of Overcoming Adversity and Achieving Success

 

HIGHLIGHTS

Be a part of the solution, not the problem. All right, so I want to be mindful of your time where I could sit here and pick your brain all day long because I’m like you.

But spinal cord injury is just kind of an underfunded area where there’s not a lot of funds going towards that. But actually, in the last year or so, there’s actually been a few new drugs that have been invited and therapies that are going into like a testing phase with the FDA.

 

And that’s the bulk of our income through that. And then I also do a little bit of social media consulting and stuff with people on Facebook stuff because, I don’t know, that’s one of my passions.

 

And then here they are given with cuddle cows. You guys got to check this out. The link will be down in the show notes, everybody. I’m going to put all your links, the Facebook link, the TikTok link is going to be down there.

 

And if this business ends up becoming more part of our income, that would be great. But I would say we started this mainly for how we become part of the solution to find a cure for style for style burden.

https://DarkHorseSchooling.com/

Posted in: Podcast

EP 400 Make a Living From Podcasting with Adam Adams

https://DarkHorseSchooling.com
 
Adam Adams is the founder of Grow the Show, a company that helps podcasters get their message out to the world. In this conversation, Tracy and Adam discuss the importance of competition in the podcasting space, and how it can benefit both podcasters and their listeners. They also talk about the importance of marketing and personal branding, and how to grow a show without all the hard work and guesswork.
 
In the conversation, Adam Adams discusses how he got into the podcasting business, and how it has benefited his real estate investing business. He also talks about how podcasting can be used to build an audience and how it can be used to serve that audience.
 
Adam Adams talks about how he got into podcasting and why he decided to sell his show. He explains that he felt that real estate was getting heated in 2019 and that he wanted to pivot to something else. He launched a podcasting company and sold his show in 2020. He discusses how podcasting has become a big part of his life and how it has grown and changed over the years.
 
The person being interviewed discusses some of the reasons why people start podcasts. These include wanting to be funny or entertain others, wanting to get paid through sponsorships, or wanting to attract new business. They also talk about how starting a podcast can be beneficial, such as providing value to listeners or growing a coaching business.
 

03:45 What led you into the podcasting arena?

09:49 Podcasting as a lead generation tool.

15:28 The power of podcasting and micro content.

19:08 The importance of understanding your audience’s needs.

23:59 How can you help a passive investor?

28:48 How to stop telling and start asking people.

34:08 Engagement and the 8020 rule.

40:06 The power of sharing.

44:47 How to make sure you’re doing all three.

51:33 The power of lead magnets.

55:11 Do something compelling to get listeners to take action.

1:00:15 How to sell the lead magnet.

1:04:38 How to create value for your audience.

1:08:58 Door-to-door sales.

1:12:29 Adam’s podcast is a free resource.

www.growyourshow.com
 
#Podcast #podcasts #podcasting #podcaster #podcasters #podcastlife #podcastshow #podcastlove #podcastaddict #podcasthost

Posted in: Podcast

EP 399 Idea To Make Money Online With Old Magazines

https://DarkHorseSchooling.com/podcast

In this podcast, Tracy Brinkman discusses how to turn old magazines into valuable content that can be sold online in this unique side hustle idea. He explains that this can be a great way to make money while decluttering your home. He also offers tips on how to get started, including finding sources for cheap or free magazines, and choosing which ones to sell.

In this conversation, Tracy talks about how entrepreneurs can take old magazines and turn them into valuable content or even make money online with them with this unique side hustle. He explains that if you have a collection of magazines, it likely means you have a passion for something, and that these magazines can take up a lot of space.

Tracy discusses choosing the right magazines to turn into online content notes that it is important to carefully select magazines that will be most valuable to whatever audience is consuming the content. He advises to consider magazines that are still relevant today, and offer timeless tips in areas such as style, cooking, and DIY projects.

Tracy discusses that to be successful with this side hustle there is an importance in finding old magazines that are still relevant today. They suggest looking for magazines with unique and hard to find information, as well as those with well-written and informative content.

Timestamps

0:00:00 How to Turn Old Magazines Into Money Online

0:01:46 How to Turn Old Magazines Into Valuable Content and Money

0:03:30 How to Choose the Right Magazines to Turn Into Your Online Content

0:05:10 3 Tips for Finding Valuable Vintage Magazines

0:07:00 How to Choose the Right Magazines to Turn Into Online Content

0:08:43 How to Make Money With Magazines: A Step-By-Step Guide

0:14:19 How to Create Engaging Social Media Content from Articles

0:16:18 How to Make Money by Reading Old Magazines

0:17:53 The Dark Horse Entrepreneur: How to Make Money from Old Magazines

Highlights

Tracy Brinkmann goes to the garage sales and buys up all the old magazines that he can find. Now, he says the older the better. And I would concur on this because obviously, the recent magazines, everyone’s probably already read them, right? So if you can go back and find old magazines, like I said, I got some from the 70s here.
 

Maybe you create a tutorial or how to video an article that contains the instruction tips on how to do something. Hey, you’re going to do this, then you’re going to do this, then you’re going to do that.
 

Do you want to learn how to make money with magazines? You’re like what?. And now here you are listening to it. And then now you give the introduction, the hook.
 

Content that you find valuable, that you think your readers will find valuable and relevant. And when you’re doing that here, I want to give you a couple of tips here.
 

So I want you to consider those four things as you try to choose the right magazines to turn into online content and ensure that content that you create brings value to your audience.

Posted in: Podcast

EP 398 The iChart Method For Goal Setting And Achievement

https://DarkHorseSchooling.com/podcast

In this episode, host Tracy Brinkmann, introduces a five step method for goal setting and achieving New Year’s resolutions. This method includes clarifying what you want, setting realistic goals, breaking down goals into actionable steps, staying accountable, and celebrating your accomplishments. In the next episode, Tracy will share a milieu check to help tie everything together.

 

The first step in goal-setting and achieving success is to look back at what you have already accomplished, no matter how big or small. This will help you get into the right mindset and remind you of your own potential. Next, look forward to what you want to achieve, imagining it in as much detail as possible. Finally, take action towards your goals, review your results, and be persistent.

 

Tracy Brinkmann urges the listener to choose a goal wisely, and to break it down into manageable chunks. They explain that it is important to think about what you want for your life, without worrying about what others will think. Once you have chosen a goal, the speaker suggests working on it one at a time.

 

Tracy Brinkmann is discussing how to achieve goals. They say that it is important to work on one goal at a time, until it is completed. They also say that everyone needs help to achieve their goals, and that this help can come from other people, courses, or training.

 

TIMESTAMPS

0:00:00   Introduction New Year’s Resolutions

0:02:00   The Five Steps to Achieving Your Goals

0:06:09   The Power of Choice

0:09:06   The Benefits of Focusing on a Single Goal

0:10:08   The Power of Goal Setting

0:11:47   The Importance of Taking Action on Your Goals

0:13:20   The Importance of Feedback in Achieving Goals

0:14:54   The Power of Time and Tenacity in Achieving Your Goals

0:20:32   Setting and Achieving Goals: A Conversation on Time, Tenacity, and Review

0:22:07   The Dark Horse Entrepreneur: How to Make Goals Happen

 

HIGHLIGHTS

When it comes to time and tenacity, you should be regularly reviewing your goals. You hear that? There’s that R again. This is why I’m telling you the last two make the biggest difference.

 

Take a new action, get new results until you get those results that are more in the positive, at least in a neutral sense, right? And then they’ll start going towards the positive sense.

 

And that help may be in the way of another person, a coach, a course, some training, right?. All these other opportunities that are out there, and you’re going to go, okay, I need to learn salesmanship, or I need to hire a salesman, one of the two.

 

Now, some of the other goals you may have may be subparts of your ultimate goal, and you have to put them in the right place. But you don’t go working on those parts until it’s the right time.

 

Now, once you’ve chosen a goal, and I would urge you to work on one single goal at a time. So many people say, oh, I’m multitasking. I’m going to work on this goal.

 

Posted in: Podcast

EP 397 Huge Problem With SEO And The Simple Solution

DarkHorseSchooling.com/podcast

The problem with SEO is that it can be difficult to get high quality backlinks. However, there is a simple solution!

 

In this podcast episode, Tracy Brinkman talks about the importance of backlinks in SEO. He explains that backlinks are a crucial component of SEO and that they can help you get more traffic to your website or blog. He also gives some tips on how to get more backlinks, including guest blogging and creating great content.

 

The secret to getting organic backlinks is to rank number one for low or no competition keywords. This is because as the top pages get more exposure, they get more backlinks.

 

In order to get ahead of the competition, it is important to create quality content for terms that have little to no competition. This can be done by researching new terms that are being coined in your niche, or by creating content for terms that are already in use but don’t have any definitive content. It is important to update your content regularly in order to maintain your position in Google.

 

TIMESTAMPS

0:00:00   The Benefits and Power of Backlinks

0:00:53   SEO Backlinking: The Key to Successful Digital Marketing

0:02:36   The Secret to Getting Organic Backlinks: Rank Number One for Low or No Competition Keywords

0:05:55   How to Rank on Page One of Google

0:07:49   The Benefits of Creating Content for Low Use, Low Competition Keywords

 

HIGHLIGHTS

And so you’re in the blue ocean creating the great content for those low use, low just up and coming red ocean keywords. And as your articles, your videos, your podcasts and content rank number one for these multiple keywords, you’ll start to get your backlinks.

 

Now, in the experiment that they did, pages on the top spot for low or no competition keywords earned an average of 24 backlinks every year. That’s because as the top pages get more exposure, they get more backlinks.

 

The secret to building organic backlinks is to rank number one for a low or no competition keywords. Yeah, let me say it again. The secret to getting organic backlinks, high quality organic backlinks, is to rank number one for low or no competition keywords, right?.

 

According to this study, top pages in the top spot get the top number of backlinks. Yeah, okay, stick with me for a minute. I’m going to Roy you the rest way through this.

 

Well, they’re a crucial component of SEO. Now, you can’t buy them in bulk well, you can, right? But you can’t buy them in bulk and expect to get results.

Posted in: Podcast

EP 396 5 Best Money Generating Niche Topics

https://DarkHorseSchooling.com  

The Dark Horse Entrepreneur Podcast helps entrepreneurs, coaches, and course creators who want to build a business online but are struggling with technology, procrastination, and imposter syndrome. In this episode, Tracy Brinkman discusses five money-generating niches that entrepreneurs can focus on to build a successful business.

 

Tracy Brinkmann shares that the topic of health is one of the best money generating topics out there. She explains that the health and fitness industry is growing rapidly and is worth billions of dollars. If you are passionate about the topic of health, you can carve out your own niche and make a lot of money.

 

Tracy discusses how to become a successful fitness content creator by narrowing down your niche and providing value to your audience. They also talk about the importance of money in the fitness industry, and how to make and save money as a content creator within the fitness arena.

 

Tracy discusses different ideas of possible blogging topics that could be profitable. The topics discussed were health, money, food, fitness and.. one other area of passion. It was noted that while not everybody is interested in every topic, there are ways to cater to different interests within each topic. For example, within the topic of food, one could blog about recipes, cooking classes, or the best places to eat in a certain city. It was also noted that food bloggers tend to make a higher median income than bloggers in other industries.

 

TIMESTAMPS

0:00:00   The Five Best Money Generating Niches for Content

0:02:21   The Best Money Making Topics in the Blogosphere

0:03:59   How to Make Money in the Fitness Industry

0:05:24   3 Profitable Blogging Niches to Start in 2021

0:08:47   How to Make Money in the Food and Travel Niches

0:10:21   How to Create a Travel Blog That Makes Money

0:12:10   How to Choose a Niche for Your Blog, Video, or Podcast

0:17:29   The Benefits of Leveraging Your Experience to Create Products

0:19:03   The Dark Horse Entrepreneur Podcast: Episode #1 – Why These Five Passions Will Work For You

 

HIGHLIGHTS

You’ll find it far easier to sustain your blog, your video, your podcast, whatever medium you’re choosing to share your passion driven niche. You’ll find it far easier to get over the hurdles, to crack through the barriers, to dig under the walls that are going to be placed between you and your goal, which is probably earning some money with it, right?.

 

Heck, you could probably get the folks that come on to your videocast or your podcast or your blog to pay you via their marketing funds that they would use to pay for their advertising.

 

One of the ladies I’m trying to get on the podcast has five of them  (unique air BnBs) and they’re all ones like a spaceship. One is like shaped like a dog crazy.

 

Try creating a travel blog about the most unique airbnb’s that are out there. Think about that for a moment, just for a moment, would you? There are a number of very unique B and B’s out there.

 

There are some of them out there that are in the travel industry. So you could get your travel paid for, most likely, and enjoy the process at the same time.

 

A special thanks to ConspiracyMusicGuru.com for our new true solfeggio background music

Posted in: Podcast

EP 395 10 Websites Are An Endless Source Of Content Ideas

https://DarkHorseSchooling.com

SUMMARY: The Dark Horse Entrepreneur podcast helps entrepreneurs who are struggling with technology, procrastination, and imposter syndrome. In this episode, Tracy Brinkman discusses how to generate endless content ideas. He recommends ten websites that entrepreneurs can use to get ideas for their next piece of content. These websites include sites like BuzzSumo, Quora, and Reddit.

 

Tracy discusses how important it is for experts in their field to come up with content ideas, and provides a list of ten websites that can help generate an endless stream of content ideas. The websites listed include: Quora, Reddit, Google Trends, and BuzzSumo. Tracy  emphasizes that the purpose of the list is not to provide ideas that can be copied and pasted, but rather to give experts an idea of what their audience might be interested in.

 

The conversation discusses the website Socrates which is a search engine designed to help you learn more about your target audience. You can use Socrates to find out what topics and keywords that are already popular inside your target audience as well as common problems they’re facing and questions they’re asking. The information from Socrates can be used to create content that is relevant and useful to your audience.

 

Quora is a website where people can ask and answer questions on any topic. It is a great resource for finding content ideas, as you can easily find questions relevant to your niche or industry.

 

TIMESTAMPS

0:00:00   10 Websites for Endless Content Ideas

0:02:14   10 Websites to Help You Generate an Endless Stream of Content Ideas

0:03:51   How to Use Socrates to Learn About Your Target Audience

0:05:34   How to Use Quora and Answer the Public to Create an Endless Stream of Blog Post Ideas

0:07:07   Quora: A Great Way to Generate Content Ideas

0:08:28   How to Use Various Websites to Generate Content Ideas

0:13:17   How to Use Various Online Platforms to Find Content Ideas for Your Life Coaching Business

0:19:04   How to Use Google Trends to Find Out What’s Being Talked About in the Coaching World

0:20:36   10 Ways to Find Ideas for Your Life Coaching Business

0:22:21   Ten Websites for an Endless Source of Content Ideas

 

HIGHLIGHTS

This is a great way to find some visual content that is relevant to your audience to help you come up with ideas that are both interesting as well as being visually appealing.

 

Now in this particular example, it’s actually the introduction to one of the people Twitter is trying to get me to follow. But if I click on their profile, they have a whole host of great pieces of content in here.

 

And as you might expect, these conversations can be a great source of content ideas to get started. Once again, type in the keyword or phrase and see what people are tweeting about.

 

How you can as a life coach to keep up with this example and I beat this one down the ground, could give your prospects, your clients, your customers some great ideas for motivational gifts for their loved ones on the holiday season.

 

Reddit is one of the most popular websites in the world and it’s also a great source of content ideas. Simply browse through all the various Reddits. Some of you may think of them as forums and see what people are talking about.

Posted in: Podcast

EP 394 Simple Trick For More Comments And Better Rankings

https://DarkHorseSchooling.com

SUMMARY: The conversation is about a trick to get more people to leave comments on your blog or social media posts. The trick is to ask a question at the end of your post. Asking a question will encourage people to leave a comment because they will want to answer the question.

 

Tracy is an entrepreneur who is still learning. He believes that it is more important to know who the person is that you are to get your content in order to get better rankings. The reason for this is because they are likely driven and want to build their business into an empire. The interviewee then shares a tip on how to get more people to interact with content, which in turn will improve the ranking of that content.

 

The conversation is about how to get people to comment on your content, and the best way to do this is by asking them to do so. Tracy also mentions that he is going to be giving away a free copy of his new course to one lucky person who comments on the content.

 

Tracy discusses the idea of using a contest to increase engagement on a video or article. The prize for the contest is a free, valuable gift that is related to the topic of the video or article. The contest can help to increase the average viewing time of the video or article, and the prize should be specifically targeted to the audience who would be interested in the topic.

 

TIMESTAMPS

0:00:00   The Dark Horse Entrepreneur Podcast: How to Get More People to Interact with Your Content

0:01:28   The Benefits of Getting More Comments on Your Content

0:02:57   How to Get More Comments on Your Content

0:04:26   How to Increase Engagement on Your Videos or Blog Posts

0:07:52   How to Use Contests to Boost YouTube Views and Engagement

0:09:22   The Dark Horse Entrepreneur Podcast: Free Course Giveaway

 

HIGHLIGHTS

You’ll be seeing it announced here on the podcast and all the platforms that I publish on, but you will get your free copy if you’re picked as one of the winners.

 

Try doing this across a couple of posts, a couple of podcast episodes, a couple of videos on your YouTube and watch the magic happen in your comment section. So let’s see if the magic works.

 

And there’s a couple of big metrics that YouTube uses to determine whether or not they show a video to additional people. Views in the first 24 hours are specifically important if we’re talking about YouTube to help get your video seen by more people.

 

The more comments you have, the higher your chance of you ranking higher in the searches. And when you get your readers and your viewers and your listeners to interact with your content, by leaving their own comment, you’re increasing their perceived ownership of that content.

 

Why do you want people to interact with your content?. Well, more often not, it’s because it will quite often give you a better standing in the search. And you’ve talked about social media content.