Podcast Archives

EP 387 Two Simple Steps To Selling Anything

SUMMARY: The Dark Horse Entrepreneur explains that there are two simple concepts that anyone can use to sell just about any product. The first concept is to identify the customer’s problem and the second is to show the customer how your product can solve that problem. The entrepreneur goes on to say that being an entrepreneur can also be difficult, especially when you are feeling overwhelmed by technology or when you are doubting your ability to succeed. The Dark Horse Entrepreneur Podcast is designed to help entrepreneurs who are struggling with these issues.

Tracy Brinkman discusses the two step selling process and how it can be used to sell anything. The first step is to determine what’s in it for the customer, or WIIFM. The second step is to make an offer that the customer can’t refuse.

The customer is always wondering what’s in it for me? and this question needs to be answered right away. Secondly, you need to join in on the conversation that the customer is already having in their head. This can be done by sharing your pain of their problem and how you searched for a solution. You’re essentially taking them by the hand and walking with them right up to the edge of the problem and pointing it out. Finally, let them know that you understand how much it stinks to have that problem and that you have found the answer.

The conversation is about how to best sell to potential customers by using the What’s in it for me? (WIIFM) approach. The idea is that you should focus on what the potential customer stands to gain from your product or service, rather than trying to convince them that they have a problem that needs to be solved. This is known as Occam’s Razor, and it’s a way of simplifying the selling process by getting rid of unnecessary information.

TIMESTAMPS

0:00:00 The Two Simple Steps to Selling Any Product

0:00:55 The Two Simple Concepts That Will Allow You to Sell Anything on the Planet

0:02:37 The Power of WIIFM and Entering the Conversation

0:06:30 The Power of WIIFM: How to Sell Anything to Anyone

0:08:36 The Three and a Half Types of Content You Need to Update Right Now

HIGHLIGHTS

And then you’re taking them from the starting point through the process of realizing that your solution might be the one solution that really makes sense. And here’s the thing, it’s your solution.

Enter the conversation that’s already in the customer’s head. Your customer is already talking to themselves, talking to their clients, talking to their spouses. So just go ahead and enter the conversation where they already are.

Or you could just learn and practice two very simple concepts that will allow you to sell just about anything on the planet. You want to know what they are?.

So as I mentioned at the onset of this particular episode, you could buy hundreds and hundreds of books on how to sell, hundreds of books on how to make conversions, how to people to do things, how to influence people, and so forth.

That is here because you’re ready to start restart Kickstart or just start leveling up with some great marketing, personal, or business tips and results in order to build that beautiful business of yours into the empire it absolutely deserves to be.

Podcast

EP 386 7 Questions to Ask Before Creating an Online Course

https://DarkHorseSchooling.com/podcast

SUMMARY: Tracy Brinkman, host of the Dark Horse Entrepreneur Podcast, believes that creating an online course can be a great way for entrepreneurs to level up their businesses. However, she stresses that it is important to ask oneself some questions before embarking on this journey, such as whether one has the time and effort to commit to creating a course, and whether their business is ready for this level of marketing.

Before creating an online course, it is important to ask yourself seven questions in order to increase the chances of success. These questions include: who is your audience, what problem does your course solve, what are your goals for the course, what is your unique selling proposition, what is the format of your course, what is the delivery schedule, and how will you promote your course? By taking the time to answer these questions, you will be better prepared to create a course that meets the needs of your audience and achieves your goals.

Tracy asks the audience if they have found market demand for their potential online course topic. They explain that it is important to solve other people’s problems if they want to make money and that the best selling online courses meet a particular need. The speaker suggests that people do market research to determine if there is a demand for their potential course.

Tracy asks if it is a good idea to create an online course and if they have enough knowledge to do so. They say that you should only create a course if you have enough people interested in it and if you have enough knowledge about the topic to discuss it. They say that if you put out crap content, people are going to bail on you and your long term earning potential will take a nosedive.

TIMESTAMPS

0:00:00 Should You Create an Online Course?

0:02:33 7 Questions to Ask Before Creating an Online Course

0:04:13 The Benefits of Following Your Passion

0:07:00 How to Create an Online Course That People Will Love

0:08:48 The Benefits of Creating an Online Course

0:12:27 The Benefits of Creating an Online Course

0:13:23 The Different Types of Course Formats

0:15:02 How to Create an Online Course: 6 Questions to Ask Yourself

0:19:56 The Benefits of Hype-Building for Your Online Course Launch

0:21:22 7 Questions to Ask Before Creating an Online Course

0:22:44 The Dangers of Only Doing Things for the Money

HIGHLIGHTS

And if you want to launch an online course, entrepreneurs solve problems. I’m going to say it again. And people are going to see right through you if you’re only doing things for the money.

And if you run a business, the money is of course an important aspect. I’m mr capitalism here, right? I know. I have no problem paying somebody for their services.

Keep an eye out for it and use all those platforms to collect the information that you need as part of building up that hype. And what I mean by that is, hey, I thought I got me to do this course.

It’s a great idea to do this, and you can do this via several methods as part of your launch of your online course. Social media is a great one.

Most creators like myself are creating video modules which you can put in any number of the different platforms out there. The skillshares, the Udemys, the Think Ethics, the list goes on and on.

Podcast

EP 385 Making Money Online From Watching VHS Tapes

https://DarkHorseSchooling.com/podcast

SUMMARY : The Dark Horse Entrepreneur podcast discusses how to make money online from watching VHS tapes. The podcast features business owners who share tips on how to be successful in online businesses. The tips include overcoming technology overwhelm, procrastination, and imposter syndrome.

In this conversation, the Tracy Brinkmann discusses how one can make money from watching VHS tapes. He explains that many people may have these tapes lying around their house, and that there is value in the content on the tapes. He talks about how one can monetize the tapes by finding local advertisements and news bulletins that people may be interested in.

The internet has created opportunities for people to make money in unexpected ways, including by curating old VHS tapes. Peter Dylan Trishard is one such person, who scours storage facilities for old tapes and then posts them online with witty commentary. Other VHS curators focus on different types of tapes, including old religious programs and personal development programs.

Tracy is talking about how they found someone who had old, televised versions of some content from Norman Vincent Peel. They say that this could be a lucrative hobby if done right, but there is a possibility of receiving a cease and desist notice if the content is still copyrighted. They end by talking about how old news bulletins could be compiled into a memorial for movie stars and other public figures who have passed away.

TIMESTAMPS

0:00:00 VHS Tapes: How to Make Money Online

0:01:25 VHS Tapes: A Lucrative Hobby?

In this episode, we explore the idea of making money from watching VHS tapes. This may seem like a crazy idea, but there is actually a lot of money to be made from these old, obsolete tapes. If you are a driven entrepreneur, this

0:04:54 VHS Curating as a Potential Money-Making Venture

0:07:02 Nostalgia Marketing: A Lucrative Hobby?

0:09:43 How to Make Money by Digitizing Old VHS Tapes

0:11:41 The Dark Horse Entrepreneur Podcast – Episode 2: VHS Tapes and Other Obsolete Technology

HIGHLIGHTS

If you find something unique and a basket of old VHS tapes that you can bring to life and take people down memory lane once again, again, not operated content here, but sometimes you’re like, wow, remember when, right?.

Now, maybe there’s some old stories out that have been long since forgotten, and you come across someone who has all these recordings on VHS of to o television news broadcasts.

This particular business model, while it might not make you rich, it could be a lucrative hobby if you get enough followers and subscribers to tune into your broadcast to view your videos.

Imagine getting paid to literally watch old VHS tapes, to find those hidden gems within. And Pete isn’t only doing this, there are other VHS curators out there making money in various ways, including some turn the clips into stories, others who focus on old religious programs, others that focus on old personal development programs.

Because this is a business model that might not make your edge, but could be a very lucrative hobby. Now, for those who are perhaps too young to remember, VHS tapes were the predecessors to your DVDs.

Podcast

EP 384 More Things I Wish I Had Known Before I Started

https://DarkHorseSchooling.com/podcast

SUMMARY : In the last episode, the Dark Horse Entrepreneur Podcast host Tracy Brinkman talked about the things she wishes he knew before she started her entrepreneurial journey. He said that being an entrepreneur can be tough, but it is worth it if you are driven and passionate. He also said that it is important to always be learning, even if you have been in the business for awhile.

The conversation discuss seven things that the Tracy wish he knew before he started his entrepreneurial journey. The first seven tips are related to building a strong foundation for a successful business, including building a list of email subscribers and having something to sell from day one. The eighth tip is related to approaching possible guests or joint venture (JV) opportunities in a way that is less intimidating and more likely to result in a positive response.

In order to get the attention of a celebrity or expert that you want to collaborate with, the best thing to do is buy their product and then use it. After you have implemented the advice in the product, write to the celebrity or expert and let them know your results. This is a great way to get their attention and show that you are a fan of their work.

Tracy offers a tip for building relationships with experts or gurus in your field – reach out to them after you’ve used their product or implemented their advice, and let them know your results. This not only validates them as an expert, but also starts a dialogue that could lead to future work or opportunities.

TIMESTAMPS

0:00:00 The Dark Horse Entrepreneur Podcast – Episode 2: The Things I Wish I Knew Before I Started

0:02:13 7 Things I Wish I Knew Before I Started My Entrepreneurial Journey

0:04:02 The Benefits of Buying a Product Before JV-ing With the Expert

0:05:19 Building Relationships with Gurus in Your Field

0:06:58 How to Get New Subscribers from Every Single Guest

0:10:57 10 Ways to Make More Money from Podcast Interviews

0:12:24 3 Ways to Make an Irresistible Offer to Your Podcast Guests

0:15:58 How to Make Money from Podcast Interviews

0:17:41 Podcasting Tips to Help You Grow Your Audience

0:19:15 12 Tips for Launching Your Podcast

0:22:10 The Benefits of Teasing Your Upcoming Online Course

0:23:41 13 Tips for Marketing Your Next Product

0:28:31 How to Make Your Podcast More Interesting to Listeners

0:30:23 15 Ways to Create Better Content for Your Business

0:32:02 How to Keep an Idea Log to Never Run Out of Content Ideas

0:33:33 The Power of Paying Attention to Your Ideas

0:35:55 Lead Magnet Ideas for Your Podcast

0:39:41 17 Tips for Creating Engaging and Compelling Content

0:41:11 The Dark Horse Entrepreneur: How to Be Consistent in Your Business

HIGHLIGHTS

I’ll give you this great content about Internet marketing. Or if they pay for it, you give it to them once a week. If there’s lots of niches where daily tips are great.

You have lots of great content you want to get, and you’re taking some of that content from the other experts, we talk about why I keep saying podcast interviews.

All right, last two lead magnet ideas. Now, I did a whole episode on a free lead magnet that applied to just about any niche. It was about three episodes ago.

And the way you’re always going to have your brain on the lookout is to pay attention to the damn ideas you’re getting in the first place. You get an idea, you don’t write it down.

That’s why you need to keep some sort of idea log. Every single time you get an idea for a topic, every time you read something that gives you an idea for a topic, every time you hear someone talk about something for a topic or talk about something, you’re like, oh, maybe a good guess to come on my show.

Podcast

EP 383 Things I Wish I Had Known Before I Started

https://DarkHorseSchooling.com/podcast

SUMMARY: In this episode of the Dark Horse Entrepreneur Podcast, Tracy Brickman helps entrepreneurs, coaches, and course creators who want to build a business online but are battling technology, overwhelmed procrastination, and even imposter syndrome. He shares tips and advice on how to successfully overcome these obstacles and build a successful business.

Tracy discusses the reasons why someone might start podcasting or creating an online course, and shares some of the things she wishes she had known before she started doing either of them. He stresses the importance of knowing your audience and offers some tips on how to create content that will appeal to them.

The best time to start a successful and popular podcast or online course is before you press the record button for the first time. However, it can be a hard slog for creators to learn what works and what doesn’t. Fortunately, some tips can help you learn from the mistakes of others.

Knowing what you want to get out of your course or podcast is important, as it will give you a clear reason for creating it. Additionally, your email list should come before your product, as it is a slow process to build one from scratch. Finally, social media can be a helpful tool for promoting your course or podcast to your target audience.

Tracy explains that if you want to be successful in launching a podcast, it is important to have an email list, social media following, and something to sell from day one. Without these things, it will be difficult to get people to listen to your podcast and you will likely end up spending more money than you make.

TIMESTAMPS

0:00:00 The Dark Horse Entrepreneur Podcast: Tips for Building a Successful Business Online

0:01:52 The Benefits of Podcasting and Online Course Creation

0:03:36 The Benefits of Knowing What You’re Doing Before You Start a Podcast or Online Course

0:07:00 3 Ways to Make Your Podcast More Successful

0:09:03 The Benefits of Creating an Online Course

0:12:15 5 Tips for Marketing Yourself as a Celebrity in Your Niche

0:14:17 7 Ways to Make Your Podcast or Course More Attractive to Guests and Students

0:18:49 7 Ways to Make an Impact as an Entrepreneur

HIGHLIGHTS

Interview some big shots in your niche, even go outside of your niche, but somehow relates to the theme of your course, of your podcast. I’ve had folks from way outside the entrepreneurial, the podcasting, and the online course realm, right? But I was always able to take their knowledge and relate it back.

You need to choose to be a celebrity from day one, all right? You need to choose to be someone who is bigger than you are in real life, someone with a memorable name and a personality.

What that means is whatever money you’re spending on ads and the costs it takes to get a prospect turned into a paying customer, at the end of the day, the cost of the course pays for that ad.

You’ll be investing your time to create your episodes, to create your lessons, and to edit those episodes and added those lessons into marketing and finding people to come in and talk, doing everything else that needs to be done or you’ll be hiring someone to do it.

You’re going to send your subscribers and your social media friends to your podcast to get that critical mass, that boost as soon as you hit itunes, to jump you up in the lists so that you can grab more listeners and more subscribers and then really start to build your email list.

Podcast

EP 382 How To Build a 4-Figure Sales Funnel In Under 24 Hours

https://DarkHorseSchooling.com/podcat

SUMMARY: The conversation is about how to create a drop-dead simple way to bring in four figures quickly for entrepreneurs. Tracy talks about how he started the Dark Horse Entrepreneur podcast to help people who are struggling with technology, procrastination, and imposter syndrome. They advise people to think differently and take action to achieve success.

In order to build a four figure sales funnel in under 24 hours, the driven entrepreneur must first pay attention and listen to all the way to the variants. Then, they should use a simple sales funnel that can yield them four figures per sale. Finally, they should hang around and get a couple of extra secrets.

Tracy tells the listener to go to Clickbank and sort the results by average dollar conversion. The speaker then points out that the number one item on the list has an average conversion of $1,404.90. Tracy explains that gravity is the average commission and affiliate earns for each conversion to that offer.

Tracy is talking about how to choose high paying offers on ClickBank in order to make more money. They recommend finding an offer that is recurring, as this will allow you to make money over a longer period of time. They also recommend choosing an offer in the same niche as the one you are promoting, but at a lower price.

TIMESTAMPS

0:00:00 The Dark Horse Entrepreneur Podcast: Quick Revenue Funnel Learning

0:01:19 How to Build a Four Figure Sales Funnel in Under 24 Hours

0:03:00 How to Make Money with Clickbank in the Online Marketing Niche

0:04:34 How to Make Money as an Affiliate Marketer

0:06:07 How to Create a Profitable Sales Funnel in Less Than 24 Hours

0:10:53 How to Build a Self-Liquidating Offer Funnel

0:12:38 7 Ways to Make Money with Email Marketing

0:14:00 The Dark Horse Entrepreneur Podcast – Episode 14: The Benefits of Being a Driven Entrepreneur

HIGHLIGHTS

So now you’ve built the funnel, you’ve started generating traffic, and then you start reselling a copy of that funnel to other new marketing folks out there. See, this is how you start putting your name out there as the expert in your community.

You could also sell those funnels that you’ve built to new marketers as a done for you solution to get them started in online marketing. There’s a little secret for you.

Your goal is to make sure that the cost per lead is less than or equal to the profit you’re going to make on that front end offer. That low, that low ticket item, that’s, that very front part of your lead magnet excuse me, of your funnel.

You’re going to create yourself an email, a lead magnet so you can start gathering the email addresses on your screens page. Once again, don’t agonize about it too much, right?.

And for those of you that didn’t listen to the previous episode, go back and listen to episode oh gosh, what was that? 381, where I talk about the two biggest mistakes are common new marketers are making when it comes to emails.

Podcast

EP 381 Are You Making These 2 Email Marketing Mistakes?

Tracy Brinkmann discusses two common marketing mistakes that can prevent new marketers from being successful: failing to understand technology and being overwhelmed by it, and not having a clear target market. He offers tips on how to avoid these mistakes and be successful in marketing your business online.

Podcast