Podcast Archives

EP 392 99 December Marketing Ideas To Boost Sales

SUMMARY: The Dark Horse Entrepreneur podcast is all about helping entrepreneurs who want to build a business online but are feeling overwhelmed with technology, procrastination, and even imposter syndrome. In this episode, the focus is on helping those struggling to come up with sales ideas for their product or service. The conversation offers a few tips to get started.

In this episode, Tracy Brinkman discusses how to take advantage of the many holidays in December to market your business. She recommends sending out two emails each day with a different holiday-themed campaign. For example, on Catherine’s Day, you could offer a discount for people who send you a photo of their cat. This is a fun way to engage with your customers and promote your business at the same time.

In this episode, the speaker discusses some of the unique opportunities for sales that are available in December. Christmas Lights Day, World AIDS Day, and Rosa Parks Day are just a few of the days that present opportunities for marketing campaigns. The speaker encourages listeners to have fun with their emails and to be tongue-in-cheek in order to engage their audience.

Tracy lists different niche holidays that occur in December, and how businesses can take advantage of them to market their product or service. For example, International Volunteer Day or World Wildlife Conservation Day. The speaker also mentions how some of these days, like Christmas Card Day or Lost and Found Day, could be used to market products or services related to those topics.

TIMESTAMPS

0:00:00 Sales Ideas for the Holiday Season

0:01:21 How to Use December Festivals for Marketing Campaigns

0:04:12 December Sales Opportunities

0:05:43 Marketing Your Business with National Days

0:09:20 December Marketing Ideas

0:10:49 Marketing and Promotional Ideas for December

0:12:27 99 Marketing Ideas for December

HIGHLIGHTS

On the 14th, easy Money Marketing right there. On the 15th, there it is, Catherine’s Day. Rehifting Day, international Tea Day, and Cupcake Day the 16th. The 16th chocolate covered anything day.

You have International Cheetah Day, right? Maybe your product is fast in its solutions. You have cookie day, santa’s list day, and world wildlife confederation, the world wildlife conservation day.

So if you’re advocate of any of those, you can use them as part of your marketing campaigns. But now, let’s go day by day, shall we, and talk about some of the unique opportunities that you have.

And I think that’s one of the key things about good marketing is to have fun with it. Let’s say you send out two emails each day during the month of December.

No matter what kind of how to product that you’re selling this day, that particular day is tailor made for one of your sales campaigns. Then there’s the app day or cookie day or ready for this one Catherine’s day.

Podcast

EP 391 How to Zeigarnik Your Audience Into Submission

DarkHorseSchooling.com

In this episode, the formula for creating addictive, memorable, and attention-grabbing content is discussed. This formula can be used to make people want to read your content, watch your videos, and buy your products. The formula is simple and easy to use, and can help you create content that people will love.

Tracy Brinkman explains that the Zeigarnik Effect states that people tend to remember unfinished tasks and incomplete tasks far better than they remember completed tasks. She gives the example of a waiter who is better at recalling orders that he has not yet delivered than the orders he has already fulfilled.

The Zeigarnik Effect is a technique that entrepreneurs can use to keep their audience engaged by opening up loops that the audience desperately wants closed. An example of how to do this is by asking questions in social media posts and then providing regular updates on the story.

The speaker explains how to use the Zeigarnik method to keep readers engaged in your content. This method involves teasing readers with something powerful, strange, or amazing that will be revealed later. However, the speaker warns against overusing this method, as it can anger readers and dissuade them from consuming your content.

TIMESTAMPS

0:00:00 The Dark Horse Entrepreneur Podcast: A Formula for Addictive, Memorable, and Attention-Grabbing Content

0:01:05 The Zeigarnik Effect: Why Incomplete Tasks are More Memorable

0:02:56 The Zeigarnik Effect: How to Use Cliffhangers to Keep Your Audience Addicted

0:04:35 The Benefits of Using the Zeigarnik Method in Your Content

0:09:07 The Zeigarnik Effect: How to Use It in Your Sales Videos

0:10:59 The Dark Horse Entrepreneur Podcast: How to Use Loops to Keep Your Audience Engaged

HIGHLIGHTS

I delivered on the promise I gave you the tip or technique to use and to get your audience to listen to more of your content, consume more of your videos and listen to more of the podcast.

When you Zeigarnik your readers or your listeners or your viewers using this method, you’ll find them far more happy to read all of your blog posts, all of your articles, listen to all of your podcasts, or listen to more of your podcasts and watch the full video that you post out there.

How can I do this? Well, an example of how you could do this in social media is you can open loops between posts. You can do this by asking questions and then posting regular updates on a continuing story.

Your goal in using the Zeigarnik Effect is to open loops that your audience desperately wants you to close. Think of the cliffhangers I previously mentioned and you’ll know exactly what I mean now.

The Zeigarnik Effect states something to the effect that people tend to remember unfinished tasks and incomplete tasks far better than they remember completed tasks. And I’ll give you an example.

Podcast

EP 390 How to Get Free Book Publicity With Dedication Contests

https://DarkHorseSchooing.com

SUMMARY : The Dark Horse Entrepreneur Podcast is all about helping entrepreneurs who want to build a business online, but may be feeling overwhelmed by technology or unsure if they’re cut out for it. In each episode, business owners share tips and advice on everything from overcoming procrastination to thinking bigger. If you’re feeling stuck in your business journey, this podcast is definitely worth a listen!

The Dark Horse host, Tracy Brinkman, discusses how to get free publicity using dedication contests for books. She shares her experience in the coaching course creation online space and how entrepreneurs can use this method to build their business.

The conversation discusses the idea of running a dedication contest as a way to publicize a book. The prize for the contest would be a dedication in the book. The idea is that the contest would be a way to get people interested in the book and also to capture email addresses. The conversation also discusses the idea of using the contest as a way to build relationships.

Tracy discusses how to get part of your book written for you by running a contest. The winner of the contest would write a chapter in the book. This would collect email addresses which could be marketed to later. The speakers also mention how this could be done for an online course.

TIMESTAMPS

0:00:00 The Dark Horse Entrepreneur Podcast: A Novel Way to Get the Word Out

0:01:00 How to Get Free Publicity for Your Book Using Dedication Contests

0:02:36 Dedication Contests: A Great Way to Promote Your Book

0:07:09 How to Get Part of Your Book Written for You

0:08:41 How to Use Contests to Get Free Marketing for Your Book and Course

HIGHLIGHTS

How to get some free publicity for your book with some contests, specifically a dedication contest, or maybe write your own chapter contest, and also how you can use it for your course creation as well.

That’s where I got the idea for this particular episode. Because think about it, there’s going to be a number of people out there going to go, oh, man, I didn’t win.

You get a great way to publicize your book even without seeming to be publicizing it. You’re not all smarmy marmy salesy about it. And it’s really, if you think about it, it’s kind of a backdoor method or way of getting the word out there.

So how about you run a contest on social media just as you would run any other contest and make the prize a dedication in your book?. I don’t think I’ve seen many people do.

You’re writing a book, and you’re ready to look for ways to get the word out. And I won’t use the novel approach pun again. But what you can do is you can run what’s called a dedication contest.

Podcast

EP 389 3 Money Generating Campaigns You Need Right Now

https://DarkHorseSchooling.com

SUMMARY: The Dark Horse Entrepreneur podcast is all about helping entrepreneurs who are feeling overwhelmed by technology and imposter syndrome. In this episode, Tracy and Jasmine discuss three old school marketing campaigns that are still relevant today. First, they talk about the importance of word-of-mouth marketing. Then they discuss the power of direct mail campaigns. Finally, they emphasize the importance of building relationships with influencers. These three campaigns may be old school, but they’re still incredibly effective.

Tracy Brinkmann explains that coupons and discounts are a great way to generate sales, but it is important to keep them on a schedule so that customers don’t get used to them. He argues that this is an especially effective marketing tactic in a struggling economy.

Tracy discusses the idea that offering a discount or coupon with a deadline can be an effective way to increase sales. They note that this strategy can be especially effective if the target audience is already interested in the product but may be hesitant to make a full purchase.

Tracy explains that one way to increase sales is to offer a discount or coupon to new and existing customers. She notes that this offer can be continued indefinitely as long as new people are seeing it for the first time. She also suggests that another way to increase sales is to make customers qualify for your product or service. This campaign works better for higher price points, and it allows you to reset the sales dynamic.

TIMESTAMPS

0:00:00 3 Old School Marketing Campaigns That Will Help You Succeed

0:01:44 3 Old School Marketing Campaigns That Will Generate Sales

0:03:31 The Power of Discounts and Coupons in Your Marketing Campaign

0:04:58 How to Use Discounts and Qualifying Questions to Boost Sales

0:09:09 3 Simple Sales Funnels That Will Help You Make More Money

0:13:51 The Benefits of Giving Away Freebies to Qualified Prospects

HIGHLIGHTS

And here’s one of the greatest things about being an entrepreneur, is you start watching sales and marketing pieces with a different eye, right? You’re looking at this going, okay, that was pretty good.

That paid offer makes enough sales to cover the cost of the advertising. The funnel is financially self liquidated, and the marketer is building a list for zero costs at the end of the day, right? So pay attention to some of these.

It’s a self liquidating offer, and many marketing sales funnels begin with this type of free offer or self liquidating offer if you’re paying for something. But even the free offers and the self liquidating offers will be immediately followed by a paid offer.

Yet sometimes we just tend to forget these bedrock campaigns that the marketing industry, let alone the online marketing industry, have been built upon. Think about someone as big as McDonald’s does something like this several times a year.

You’re flipping the sales dynamic in this particular instance from convincing them to buy to qualifying to buy. And you’ll be shocked at how this resets your own attitude, let alone the attitude of your prospective client.

Podcast

EP 388 3.5 Types Of Content You Need To Update NOW

https://DarkHorseSchooling.com/podcast

SUMMARY: In this episode, host Tracy Brinkmann talks to business owners about how small updates to Evergreen content can lead to big increases in traffic. She also discusses which content is most likely to benefit from updates and how to go about making these changes.

In this conversation, Tracy talks about the importance of updating old posts on a website in order to increase traffic. They mention that it can be difficult to know which posts to update, and suggest that the best posts to update are those that are evergreen, have received a lot of traffic in the past, or are outdated.

You want to update the posts with the most traffic so that you can keep the traffic up and prevent any drops. You can use Google Analytics or other SEO tools to find out which posts are getting the most traffic. You also want to update the posts with the most impressions and the most backlinks. Updating these posts can help you rank better and attract more backlinks. Finally, you want to update your high conversion content so that you can keep the traffic and conversions up.

The conversation is about how to keep a website updated in order to make money. Tracy says that it is important to refresh the page regularly and to keep the page up to date. He also says that it is important to have a page that is generating money.

TIMESTAMPS

0:00:00 Helping Entrepreneurs Overcome Technology Overwhelm

0:01:01 3.5 Types of Content That Need to Be Updated Regularly

0:02:47 3.5 Ways to Update Your Old Content for More Traffic and Conversions

0:08:25 Updating Your Website to Maximize Traffic and Revenue

0:10:06 The Dark Horse Entrepreneur: How to Win the SEO Race

HIGHLIGHTS

Then I would go after the ones with the most backlinks, because that’s going to keep your authority on Google going up. Then I would go after the ones with the most impressions, right? Go after the look, go look out during your Google console under performance and then the ones getting the most traffic.

You might even be able to get these to rank for keywords and attract even more backlinks and improve your site’s overall authority. When you update these, you can use again, another SEO tool to track those posts that have the most backlinks.

So to prevent this from happening, you want to refresh that old content and keep it up to date for the best user experience. Now, how do I figure out which is the post with the most searches?.

So what I wanted to do is come in here and give you the three and a half types of content that are on your site that you need to update regularly.

Because I believe you are a driven entrepreneur, perhaps an infoener that is here because you’re ready to start restart or kick start or just start leveling up with some great marketing, personal, or business tips and results in order to build that beautiful business of yours into the empire it absolutely deserves to be.

Podcast

EP 387 Two Simple Steps To Selling Anything

https://DarkHorseSchooling.com/podcast

SUMMARY: The Dark Horse Entrepreneur explains that there are two simple concepts that anyone can use to sell just about any product. The first concept is to identify the customer’s problem and the second is to show the customer how your product can solve that problem. The entrepreneur goes on to say that being an entrepreneur can also be difficult, especially when you are feeling overwhelmed by technology or when you are doubting your ability to succeed. The Dark Horse Entrepreneur Podcast is designed to help entrepreneurs who are struggling with these issues.

Tracy Brinkman discusses the two step selling process and how it can be used to sell anything. The first step is to determine what’s in it for the customer, or WIIFM. The second step is to make an offer that the customer can’t refuse.

The customer is always wondering what’s in it for me? and this question needs to be answered right away. Secondly, you need to join in on the conversation that the customer is already having in their head. This can be done by sharing your pain of their problem and how you searched for a solution. You’re essentially taking them by the hand and walking with them right up to the edge of the problem and pointing it out. Finally, let them know that you understand how much it stinks to have that problem and that you have found the answer.

The conversation is about how to best sell to potential customers by using the What’s in it for me? (WIIFM) approach. The idea is that you should focus on what the potential customer stands to gain from your product or service, rather than trying to convince them that they have a problem that needs to be solved. This is known as Occam’s Razor, and it’s a way of simplifying the selling process by getting rid of unnecessary information.

TIMESTAMPS

0:00:00 The Two Simple Steps to Selling Any Product

0:00:55 The Two Simple Concepts That Will Allow You to Sell Anything on the Planet

0:02:37 The Power of WIIFM and Entering the Conversation

0:06:30 The Power of WIIFM: How to Sell Anything to Anyone

0:08:36 The Three and a Half Types of Content You Need to Update Right Now

HIGHLIGHTS

And then you’re taking them from the starting point through the process of realizing that your solution might be the one solution that really makes sense. And here’s the thing, it’s your solution.

Enter the conversation that’s already in the customer’s head. Your customer is already talking to themselves, talking to their clients, talking to their spouses. So just go ahead and enter the conversation where they already are.

Or you could just learn and practice two very simple concepts that will allow you to sell just about anything on the planet. You want to know what they are?.

So as I mentioned at the onset of this particular episode, you could buy hundreds and hundreds of books on how to sell, hundreds of books on how to make conversions, how to people to do things, how to influence people, and so forth.

That is here because you’re ready to start restart Kickstart or just start leveling up with some great marketing, personal, or business tips and results in order to build that beautiful business of yours into the empire it absolutely deserves to be.

Podcast

EP 386 7 Questions to Ask Before Creating an Online Course

https://DarkHorseSchooling.com/podcast

SUMMARY: Tracy Brinkman, host of the Dark Horse Entrepreneur Podcast, believes that creating an online course can be a great way for entrepreneurs to level up their businesses. However, she stresses that it is important to ask oneself some questions before embarking on this journey, such as whether one has the time and effort to commit to creating a course, and whether their business is ready for this level of marketing.

Before creating an online course, it is important to ask yourself seven questions in order to increase the chances of success. These questions include: who is your audience, what problem does your course solve, what are your goals for the course, what is your unique selling proposition, what is the format of your course, what is the delivery schedule, and how will you promote your course? By taking the time to answer these questions, you will be better prepared to create a course that meets the needs of your audience and achieves your goals.

Tracy asks the audience if they have found market demand for their potential online course topic. They explain that it is important to solve other people’s problems if they want to make money and that the best selling online courses meet a particular need. The speaker suggests that people do market research to determine if there is a demand for their potential course.

Tracy asks if it is a good idea to create an online course and if they have enough knowledge to do so. They say that you should only create a course if you have enough people interested in it and if you have enough knowledge about the topic to discuss it. They say that if you put out crap content, people are going to bail on you and your long term earning potential will take a nosedive.

TIMESTAMPS

0:00:00 Should You Create an Online Course?

0:02:33 7 Questions to Ask Before Creating an Online Course

0:04:13 The Benefits of Following Your Passion

0:07:00 How to Create an Online Course That People Will Love

0:08:48 The Benefits of Creating an Online Course

0:12:27 The Benefits of Creating an Online Course

0:13:23 The Different Types of Course Formats

0:15:02 How to Create an Online Course: 6 Questions to Ask Yourself

0:19:56 The Benefits of Hype-Building for Your Online Course Launch

0:21:22 7 Questions to Ask Before Creating an Online Course

0:22:44 The Dangers of Only Doing Things for the Money

HIGHLIGHTS

And if you want to launch an online course, entrepreneurs solve problems. I’m going to say it again. And people are going to see right through you if you’re only doing things for the money.

And if you run a business, the money is of course an important aspect. I’m mr capitalism here, right? I know. I have no problem paying somebody for their services.

Keep an eye out for it and use all those platforms to collect the information that you need as part of building up that hype. And what I mean by that is, hey, I thought I got me to do this course.

It’s a great idea to do this, and you can do this via several methods as part of your launch of your online course. Social media is a great one.

Most creators like myself are creating video modules which you can put in any number of the different platforms out there. The skillshares, the Udemys, the Think Ethics, the list goes on and on.

Podcast

EP 385 Making Money Online From Watching VHS Tapes

https://DarkHorseSchooling.com/podcast

SUMMARY : The Dark Horse Entrepreneur podcast discusses how to make money online from watching VHS tapes. The podcast features business owners who share tips on how to be successful in online businesses. The tips include overcoming technology overwhelm, procrastination, and imposter syndrome.

In this conversation, the Tracy Brinkmann discusses how one can make money from watching VHS tapes. He explains that many people may have these tapes lying around their house, and that there is value in the content on the tapes. He talks about how one can monetize the tapes by finding local advertisements and news bulletins that people may be interested in.

The internet has created opportunities for people to make money in unexpected ways, including by curating old VHS tapes. Peter Dylan Trishard is one such person, who scours storage facilities for old tapes and then posts them online with witty commentary. Other VHS curators focus on different types of tapes, including old religious programs and personal development programs.

Tracy is talking about how they found someone who had old, televised versions of some content from Norman Vincent Peel. They say that this could be a lucrative hobby if done right, but there is a possibility of receiving a cease and desist notice if the content is still copyrighted. They end by talking about how old news bulletins could be compiled into a memorial for movie stars and other public figures who have passed away.

TIMESTAMPS

0:00:00 VHS Tapes: How to Make Money Online

0:01:25 VHS Tapes: A Lucrative Hobby?

In this episode, we explore the idea of making money from watching VHS tapes. This may seem like a crazy idea, but there is actually a lot of money to be made from these old, obsolete tapes. If you are a driven entrepreneur, this

0:04:54 VHS Curating as a Potential Money-Making Venture

0:07:02 Nostalgia Marketing: A Lucrative Hobby?

0:09:43 How to Make Money by Digitizing Old VHS Tapes

0:11:41 The Dark Horse Entrepreneur Podcast – Episode 2: VHS Tapes and Other Obsolete Technology

HIGHLIGHTS

If you find something unique and a basket of old VHS tapes that you can bring to life and take people down memory lane once again, again, not operated content here, but sometimes you’re like, wow, remember when, right?.

Now, maybe there’s some old stories out that have been long since forgotten, and you come across someone who has all these recordings on VHS of to o television news broadcasts.

This particular business model, while it might not make you rich, it could be a lucrative hobby if you get enough followers and subscribers to tune into your broadcast to view your videos.

Imagine getting paid to literally watch old VHS tapes, to find those hidden gems within. And Pete isn’t only doing this, there are other VHS curators out there making money in various ways, including some turn the clips into stories, others who focus on old religious programs, others that focus on old personal development programs.

Because this is a business model that might not make your edge, but could be a very lucrative hobby. Now, for those who are perhaps too young to remember, VHS tapes were the predecessors to your DVDs.

Podcast

EP 384 More Things I Wish I Had Known Before I Started

https://DarkHorseSchooling.com/podcast

SUMMARY : In the last episode, the Dark Horse Entrepreneur Podcast host Tracy Brinkman talked about the things she wishes he knew before she started her entrepreneurial journey. He said that being an entrepreneur can be tough, but it is worth it if you are driven and passionate. He also said that it is important to always be learning, even if you have been in the business for awhile.

The conversation discuss seven things that the Tracy wish he knew before he started his entrepreneurial journey. The first seven tips are related to building a strong foundation for a successful business, including building a list of email subscribers and having something to sell from day one. The eighth tip is related to approaching possible guests or joint venture (JV) opportunities in a way that is less intimidating and more likely to result in a positive response.

In order to get the attention of a celebrity or expert that you want to collaborate with, the best thing to do is buy their product and then use it. After you have implemented the advice in the product, write to the celebrity or expert and let them know your results. This is a great way to get their attention and show that you are a fan of their work.

Tracy offers a tip for building relationships with experts or gurus in your field – reach out to them after you’ve used their product or implemented their advice, and let them know your results. This not only validates them as an expert, but also starts a dialogue that could lead to future work or opportunities.

TIMESTAMPS

0:00:00 The Dark Horse Entrepreneur Podcast – Episode 2: The Things I Wish I Knew Before I Started

0:02:13 7 Things I Wish I Knew Before I Started My Entrepreneurial Journey

0:04:02 The Benefits of Buying a Product Before JV-ing With the Expert

0:05:19 Building Relationships with Gurus in Your Field

0:06:58 How to Get New Subscribers from Every Single Guest

0:10:57 10 Ways to Make More Money from Podcast Interviews

0:12:24 3 Ways to Make an Irresistible Offer to Your Podcast Guests

0:15:58 How to Make Money from Podcast Interviews

0:17:41 Podcasting Tips to Help You Grow Your Audience

0:19:15 12 Tips for Launching Your Podcast

0:22:10 The Benefits of Teasing Your Upcoming Online Course

0:23:41 13 Tips for Marketing Your Next Product

0:28:31 How to Make Your Podcast More Interesting to Listeners

0:30:23 15 Ways to Create Better Content for Your Business

0:32:02 How to Keep an Idea Log to Never Run Out of Content Ideas

0:33:33 The Power of Paying Attention to Your Ideas

0:35:55 Lead Magnet Ideas for Your Podcast

0:39:41 17 Tips for Creating Engaging and Compelling Content

0:41:11 The Dark Horse Entrepreneur: How to Be Consistent in Your Business

HIGHLIGHTS

I’ll give you this great content about Internet marketing. Or if they pay for it, you give it to them once a week. If there’s lots of niches where daily tips are great.

You have lots of great content you want to get, and you’re taking some of that content from the other experts, we talk about why I keep saying podcast interviews.

All right, last two lead magnet ideas. Now, I did a whole episode on a free lead magnet that applied to just about any niche. It was about three episodes ago.

And the way you’re always going to have your brain on the lookout is to pay attention to the damn ideas you’re getting in the first place. You get an idea, you don’t write it down.

That’s why you need to keep some sort of idea log. Every single time you get an idea for a topic, every time you read something that gives you an idea for a topic, every time you hear someone talk about something for a topic or talk about something, you’re like, oh, maybe a good guess to come on my show.

Podcast

EP 383 Things I Wish I Had Known Before I Started

https://DarkHorseSchooling.com/podcast

SUMMARY: In this episode of the Dark Horse Entrepreneur Podcast, Tracy Brickman helps entrepreneurs, coaches, and course creators who want to build a business online but are battling technology, overwhelmed procrastination, and even imposter syndrome. He shares tips and advice on how to successfully overcome these obstacles and build a successful business.

Tracy discusses the reasons why someone might start podcasting or creating an online course, and shares some of the things she wishes she had known before she started doing either of them. He stresses the importance of knowing your audience and offers some tips on how to create content that will appeal to them.

The best time to start a successful and popular podcast or online course is before you press the record button for the first time. However, it can be a hard slog for creators to learn what works and what doesn’t. Fortunately, some tips can help you learn from the mistakes of others.

Knowing what you want to get out of your course or podcast is important, as it will give you a clear reason for creating it. Additionally, your email list should come before your product, as it is a slow process to build one from scratch. Finally, social media can be a helpful tool for promoting your course or podcast to your target audience.

Tracy explains that if you want to be successful in launching a podcast, it is important to have an email list, social media following, and something to sell from day one. Without these things, it will be difficult to get people to listen to your podcast and you will likely end up spending more money than you make.

TIMESTAMPS

0:00:00 The Dark Horse Entrepreneur Podcast: Tips for Building a Successful Business Online

0:01:52 The Benefits of Podcasting and Online Course Creation

0:03:36 The Benefits of Knowing What You’re Doing Before You Start a Podcast or Online Course

0:07:00 3 Ways to Make Your Podcast More Successful

0:09:03 The Benefits of Creating an Online Course

0:12:15 5 Tips for Marketing Yourself as a Celebrity in Your Niche

0:14:17 7 Ways to Make Your Podcast or Course More Attractive to Guests and Students

0:18:49 7 Ways to Make an Impact as an Entrepreneur

HIGHLIGHTS

Interview some big shots in your niche, even go outside of your niche, but somehow relates to the theme of your course, of your podcast. I’ve had folks from way outside the entrepreneurial, the podcasting, and the online course realm, right? But I was always able to take their knowledge and relate it back.

You need to choose to be a celebrity from day one, all right? You need to choose to be someone who is bigger than you are in real life, someone with a memorable name and a personality.

What that means is whatever money you’re spending on ads and the costs it takes to get a prospect turned into a paying customer, at the end of the day, the cost of the course pays for that ad.

You’ll be investing your time to create your episodes, to create your lessons, and to edit those episodes and added those lessons into marketing and finding people to come in and talk, doing everything else that needs to be done or you’ll be hiring someone to do it.

You’re going to send your subscribers and your social media friends to your podcast to get that critical mass, that boost as soon as you hit itunes, to jump you up in the lists so that you can grab more listeners and more subscribers and then really start to build your email list.