SUMMARY: In this episode, Tracy Brinkmann discusses two common marketing mistakes that can prevent new marketers from being successful: failing to understand technology and being overwhelmed by it, and not having a clear target market. He offers tips on how to avoid these mistakes and be successful in marketing your business online.
Email Marketing Mistake #1
Tracy explains that new marketers often make the mistake of focusing on selling their product, rather than on who they are as a person. This is a mistake because people are more likely to buy from someone they know and trust than from someone who is just trying to sell them a product. Tracy goes on to say that successful online marketers focus on building relationships with their customers and on providing value, rather than on selling a product.
In order to build a successful business, it is important to focus on selling visitors on joining your email list, rather than purchasing your product. It is also crucial to continually follow up with your subscribers from day one in order to nurture relationships and sell products.
Email Marketing Mistake #2
Tracy discusses how to use email segmentation to connect with your audience and build a relationship with them. He also discusses how to tag your audience based on what freebie they signed up for, so you can better understand what they’re interested in. Finally, they talk about how to customize your message and products to your audience so they’re more likely to be interested in what you have to say.
0:00:00 The Dark Horse Entrepreneur Podcast: Common Marketing Mistakes
0:01:34 The Two Biggest Mistakes New Marketers Make
0:03:04 The Benefits of Building an Email List
0:08:26 The Benefits of Email Segmentation
0:11:33 How to Increase Your Email Open Rates
0:13:11 The Dark Horse Entrepreneur Podcast: How to Get More Email Subscribers
What this does for you is it helps your email provider make sure your emails get through because they see that you’re sending out emails to 1000 people and over 50% of them are at least opening it.
When you finally drop that podcast, how to create your own podcast freebie within clear. Do you have an idea of what it is they’re interested in? Well, they would like to build a podcast.
What’s the second one? Well, the second place where many new marketers slip up is mistake number two, not continually following up from day one. Let me tell you, this one really blows my mind.
Concentrate then on increasing the conversion rate of those opt in pages. How do you do that? Well, let me tell you. You could try different free offers. You could try different calls to the action for each one of those offers.
That’s why you need to place your energy and your focus on selling your visitors on joining your email list rather than purchasing your product. You need to put your focus on selling your visitors to join your email list rather than purchasing your product.