In the ever-evolving landscape of digital marketing, it’s crucial to stay ahead of the curve. One way to do this is by learning from industry experts. Our recent guest on the Dark Horse Entrepreneur Podcast, Lauren Petrullo. She shared her insights on digital marketing strategies. This is making it a must-listen for anyone looking to learn basics or enhance their skills.
Lauren Petrullo’s Journey in Digital Marketing
Lauren Petrullo’s journey in digital marketing is nothing short of inspiring. Starting her career in marketing and business development for the Walt Disney Company. Transitioning from Disney into the agency world, by founding Mongoose Media. This digital marketing agency has grown to a team of over 30 individuals. It is currently spanning five continents, a testament to the power of effective marketing strategies.
Lauren’s approach to marketing 101 spawned from a strong emphasis on referrals. She shared that all of her clients have come through referrals, demonstrating the power of word-of-mouth in good marketing. This is a key lesson for beginners in the marketing space. Highlighting the importance of building strong relationships and delivering quality service.
Transparency in Reporting: A Key Aspect of Digital Marketing
In the realm of business and life, transparency is key. A disagreement with her previous agency over fair reporting, led to her departure. This in turn led to the creation of Mongoose Media. This experience underscores the importance of transparency in business not just marketing, a lesson that anyone looking to be in service to others should take to heart.
The Role of AI in Digital Marketing
Looking ahead to marketing trends in 2023 and beyond, Lauren believes that AI has a significant role to play. She envisions a future where AI can be used to create a virtual twin, a cognitive-style AI replica in a virtual world. This concept could revolutionize content creation in marketing, offering a way for one’s content to continue teaching future generations.
Connect with Lauren Petrullo and Mongoose Media
For those interested in online marketing training and looking to delve deeper into digital marketing strategies, Lauren Petrullo and Mongoose Media offer a wealth of resources. Connect with Lauren through her website, mongoosemedia.us, or on LinkedIn and Instagram. Lauren offered to share her Standard Operating Procedures (SOPs) with anyone interested, providing valuable insights into her approach to digital marketing.