Posted in: Podcast

EP 389 3 Money Generating Campaigns You Need Right Now


SUMMARY: The Dark Horse Entrepreneur podcast is all about helping entrepreneurs who are feeling overwhelmed by technology and imposter syndrome. In this episode, Tracy and Jasmine discuss three old school marketing campaigns that are still relevant today. First, they talk about the importance of word-of-mouth marketing. Then they discuss the power of direct mail campaigns. Finally, they emphasize the importance of building relationships with influencers. These three campaigns may be old school, but they’re still incredibly effective.


Tracy Brinkmann explains that coupons and discounts are a great way to generate sales, but it is important to keep them on a schedule so that customers don’t get used to them. He argues that this is an especially effective marketing tactic in a struggling economy.


Tracy discusses the idea that offering a discount or coupon with a deadline can be an effective way to increase sales. They note that this strategy can be especially effective if the target audience is already interested in the product but may be hesitant to make a full purchase.


Tracy explains that one way to increase sales is to offer a discount or coupon to new and existing customers. She notes that this offer can be continued indefinitely as long as new people are seeing it for the first time. She also suggests that another way to increase sales is to make customers qualify for your product or service. This campaign works better for higher price points, and it allows you to reset the sales dynamic.



0:00:00   3 Old School Marketing Campaigns That Will Help You Succeed

0:01:44   3 Old School Marketing Campaigns That Will Generate Sales

0:03:31   The Power of Discounts and Coupons in Your Marketing Campaign

0:04:58   How to Use Discounts and Qualifying Questions to Boost Sales

0:09:09   3 Simple Sales Funnels That Will Help You Make More Money

0:13:51   The Benefits of Giving Away Freebies to Qualified Prospects



And here’s one of the greatest things about being an entrepreneur, is you start watching sales and marketing pieces with a different eye, right? You’re looking at this going, okay, that was pretty good.


That paid offer makes enough sales to cover the cost of the advertising. The funnel is financially self liquidated, and the marketer is building a list for zero costs at the end of the day, right? So pay attention to some of these.


It’s a self liquidating offer, and many marketing sales funnels begin with this type of free offer or self liquidating offer if you’re paying for something. But even the free offers and the self liquidating offers will be immediately followed by a paid offer.


Yet sometimes we just tend to forget these bedrock campaigns that the marketing industry, let alone the online marketing industry, have been built upon. Think about someone as big as McDonald’s does something like this several times a year.


You’re flipping the sales dynamic in this particular instance from convincing them to buy to qualifying to buy. And you’ll be shocked at how this resets your own attitude, let alone the attitude of your prospective client.

Posted in: Podcast

EP 385 Making Money Online From Watching VHS Tapes


SUMMARY : The Dark Horse Entrepreneur podcast discusses how to make money online from watching VHS tapes. The podcast features business owners who share tips on how to be successful in online businesses. The tips include overcoming technology overwhelm, procrastination, and imposter syndrome.


In this conversation, the Tracy Brinkmann discusses how one can make money from watching VHS tapes. He explains that many people may have these tapes lying around their house, and that there is value in the content on the tapes. He talks about how one can monetize the tapes by finding local advertisements and news bulletins that people may be interested in.


The internet has created opportunities for people to make money in unexpected ways, including by curating old VHS tapes. Peter Dylan Trishard is one such person, who scours storage facilities for old tapes and then posts them online with witty commentary. Other VHS curators focus on different types of tapes, including old religious programs and personal development programs.


Tracy is talking about how they found someone who had old, televised versions of some content from Norman Vincent Peel. They say that this could be a lucrative hobby if done right, but there is a possibility of receiving a cease and desist notice if the content is still copyrighted. They end by talking about how old news bulletins could be compiled into a memorial for movie stars and other public figures who have passed away.



0:00:00   VHS Tapes: How to Make Money Online

0:01:25   VHS Tapes: A Lucrative Hobby?

In this episode, we explore the idea of making money from watching VHS tapes. This may seem like a crazy idea, but there is actually a lot of money to be made from these old, obsolete tapes. If you are a driven entrepreneur, this

0:04:54   VHS Curating as a Potential Money-Making Venture

0:07:02   Nostalgia Marketing: A Lucrative Hobby?

0:09:43   How to Make Money by Digitizing Old VHS Tapes

0:11:41   The Dark Horse Entrepreneur Podcast – Episode 2: VHS Tapes and Other Obsolete Technology



If you find something unique and a basket of old VHS tapes that you can bring to life and take people down memory lane once again, again, not operated content here, but sometimes you’re like, wow, remember when, right?.


Now, maybe there’s some old stories out that have been long since forgotten, and you come across someone who has all these recordings on VHS of to o television news broadcasts.


This particular business model, while it might not make you rich, it could be a lucrative hobby if you get enough followers and subscribers to tune into your broadcast to view your videos.


Imagine getting paid to literally watch old VHS tapes, to find those hidden gems within. And Pete isn’t only doing this, there are other VHS curators out there making money in various ways, including some turn the clips into stories, others who focus on old religious programs, others that focus on old personal development programs.


Because this is a business model that might not make your edge, but could be a very lucrative hobby. Now, for those who are perhaps too young to remember, VHS tapes were the predecessors to your DVDs.

Posted in: Podcast

EP 014 Christina Vitagliano Turning Monsters Into Money

  • Christina reminds of the importance of continuous learning, building your skills and leveraging them into your business.
  • Christina reminds us that if you’re not happy SELL IT! Then tells us what to do next.
  • Christina talks about how no matter how much you plan, it will NOT go the way you plan.
  • Christina shares the secret sauce of hospitality and training.
  • Christina shares her top tip of being a successful business owner!
  • BONUS – Christina shares how she came run an additional business for Gene Simmons, the bassist & Demon from the rock group KISS!

Christina Vitagliano Links

Monster Mini Golf Website

Gene Simmons Axe Website