Posted in: Podcast

EP 150 Digital Marketing Habits Geared For Your Success

Tracy Shares Digital Marketing Habits Geared For Your Success

  • Know Who YOU Are & Who Your Audience Is
  • Diversify
  • Stay Consistent
  • Quality vs. Quantity
  • Boldly Go Where Your Competitors Won’t Or Can’t

 

DarkHorseSchooling.com

DarkHorseSchooling.com/DarkHorseTribe

Posted in: Podcast

EP 149 Why Content Marketing Should Be A Part Of Your Brand

Tracy Shares Why Content Marketing Should Be A Part Of Your Brand And Business Strategy

  • Grow Your Audience
  • Attract Ideal Clients
  • Showcase Your Expertise
  • Educate On Your Mission
  • Become Microfamous

DarkHorseSchooling.com
Join The Dark Horse Tribe Facebook Group

Posted in: Podcast

EP 148 Marketing Tactics You Need To Stop Wasting Your Time On

Tracy Shares The Marketing Tactics You Need To Stop Doing Right Now

  1. Bring on all the networks
  2. Multiple account on each network
  3. Chasing low DA backlinks
  4. High #s and low value blog content
  5. Responding to EVERY comment

DarkHorseSchooling.com

DarkHorseSchooling.com/DarkHorseTribe

Posted in: Podcast

EP 147 Jason Portnoy Marketing Your Business So People Know You Exist

 

  • March to the beat of YOUR drum – Jason talks about turning down law school, TWICE! Quitting a job he had in the recruitment industry to start an apparel company. All because he marched to the beat of his own drum.  
  • If you’re not happy where you are – change it – your not a treeNow mind you Jason did use those exact words.  But, his wife did challenge him when she said “look you love marketing but you hate the clothing business.  Figure something out!”  
  • Hacks vs. StabilityJason brings up a GREAT point about using some current hacks or fad tactics to gain the upper hand on the various platforms out there.  But instead of trying to game the system I am in the same camp as Jason here.  Get in there and use the system to your LONG TERM benefit.
  • Customer Value JourneyJason shared his thoughts on the customer value journey and the touch points that need to occur to get someone from stranger to raving fan. 
  • If you fail, you’re not starting over from zero – Jason brought up a great point that during your entrepreneurial journey when you fail and you noticed that I was when not if, when you fail, you are not starting over again from zero.

Episode Shownotes