Tracy Brinkmann  00:01

All right in the way we go. All right, my fellow dark horses today’s guest john munteanu started his incredible sales Samurai journey back in his 20s. Yeah, you heard me sales samurai. And he served under His Majesty’s pleasure the British Armed Forces so even though he didn’t feel like he was destined to be a soldier for the rest of his career, this experience kind of set the stage for his entrepreneurial path towards becoming a sales samurai. Yet, john found this niche of his own by by combining his martial arts skills to complement his sales career, having achieved a black belt in karate, along with competing a number in it in numerous other arts. He applied the mindset and the strategies of the arts to his sales, allowing him to close deals like a ninja. John’s life experiences enabled him to really empathize with people and their situations, turning him into this problem solving assassin you filling a trend here, I like this, not only does does he have this successful and promising sales future, he’s also a speaker, and the podcast host of success breeds success. So let’s give john a roaring darcars. Welcome. And sales Samurai jack, first of all, john, welcome to the show. All right. Glad to have you here.

John Molyneux  01:23

It’s not sleep pleasure to be on the call show. I love the name of this show as well.

Tracy Brinkmann  01:28

Well, thank you. I’m gonna step back in a moment to let you tell your story. But I want to make sure we get into this sales Samurai thing because it is such a cool, I’m a big as you and I have discussed before, I’m a big martial arts fan from from way back to my teenage days. So when I saw sales samurai, I’m like, Okay, I have to talk to this guy. But before we go there, let me just, you know, hand you the microphone and let you tell your story. You know, where you came from? What you’re doing why you love doing what you’re doing?

John Molyneux  01:59

Yeah, well, I mean, I’m from a town called Bolton, which is in the northwest of England. And it’s, it’s kind of near Manchester, if I’m guessing most people have heard of Manchester. So yeah, it’s near the under, well, best care, I kind of got through the free teenage years and everything, I was just doing kind of monotonous jobs and never really kind of found what I wanted to do was in and out of work and stuff like that, and just kind of bumming around and not be annoying, which direction to take. And then I kind of got into the early 20s. And I thought, right, I’ve had enough of this, I’m going to do something and get me out of here. So I went into the British Army. And as you’ve already mentioned, it didn’t really work out. I was I would, I didn’t feel I was in the right regimen. And there was a number of reasons why I didn’t pursue it as a full time career. But I did take some some really good life skills out of it. In the two years I was do teacher a lot of good stuff, discipline and perseverance and that kind of thing. Those are some of the traits I took from that. And then moving on, I kind of when I left, I kind of fell into the sort of security industry and driving work, which a lot of ex military tend to do. So I was doing a lot of like nightclub security and festival circuits and things like that, and driving trucks and what have you, but I never really kind of got me teeth into that and never really felt that it was something that I wanted to persevere in. But eventually I discovered martial arts because I was kind of I think I kind of created a bit of the discipline that I was lacking from it once I left the military. And yeah, it was it was a quite nice thing to get some of that discipline and something to get teeth into. So I was doing bits and bobs of different stuff. And I kind of fell into karate by it wasn’t really an art that I was really wanting to do. But it was it was an opportunity to be become an instructor. So the idea was that I was to go out and knock on the doors. So I was knocking on doors and getting people to join the classes. But at the same time I was getting my grades and my karate instruction was free. So that was kind of the deal was that I was taught how to do the karate, but I was also learning sales skills at the same time by actually knocking on the door. So that’s how my yin yang of martial arts and sales came to fruition. So I was doing it for quite a long time. If you have any people listening into there that are door knockers, or have been door knockers, I was doing it for four or five years, which is quite a long time to be knocking on doors. I mean, you speak to people and six months is kind of a long time for most people. So the fact that I did it for so long, but I liked it and it was a really good way of connecting with people and sort of like learning different overcoming objections and lots of other different sales skills. But at the same time, I was learning something I was passionate About with the martial arts.

Tracy Brinkmann  05:01

Nice. That’s that’s kind of a cool story. I really like that. So just a quick sidebar. What’s your favorite form?

John Molyneux  05:10

Favorite form? encourage your favorite just in martial arts in general

Tracy Brinkmann  05:15

martial arts in general. Oh,

John Molyneux  05:17

that’s a tricky one because I do quite quite like to dabble in other other sort of eyes but I’d say I’d say I really am passionate about the Chinese I’ve steered away from the Japanese side of things more into the Chinese direction i really really do love she Gong and Tai Chi and kung fu

Tracy Brinkmann  05:37

then I also would that be because of the more flowing styles versus kind of

John Molyneux  05:43

Yeah, rather than rigid linear me to Christ much more flowing

Tracy Brinkmann  05:47

and I agree.

John Molyneux  05:48

But I also like Filipino stuff and see lot and so I’ve Indonesian arts as well as so there’s something really appealing about that they’re kind of be because they use a lot of weapons I like to like the Qur’an bits and sticks and stuff a lot. I like to have things in behind that I can swing around and stuff so yeah, I do like a bit of a mixture.

Tracy Brinkmann  06:08

Nice. Nice. I have to I have to side with you. I’m more a fan of the of the free flowing styles, you know, be like water so to speak. And I to enjoy the weapons. I when I was growing up and even up late, you know, I picked up the nunchucks and the three sectional staff which was for me, a lot of people are like good god that thing is such an awkward tool. But I it just felt right in my hand and it was it was a lot of fun. I got to not so much compete as just do demonstrations with the free sexual stuff. There are a lot of fun. Funny, you mentioned weapons, any specifics? That one’s at your favorites?

John Molyneux  06:50

Yeah, I mean, don’t One of my favorites is I do use them quite a lot. And like said the Filipino sticks so you get to shot so I could probably like two foot long stick like

Tracy Brinkmann  07:00

the screamer sticks.

John Molyneux  07:02

I scream a stick so yeah, you know Yeah, so the screamer sticks, also karambit I really like around bit but machetes as well. I’ve trained with a more mana he’s he’s really he does his own sort of family art in Brunei, he’s he’s from Brunei and he uses a lot like machetes and stuffs and different stuff lots so he’s really good so

Tracy Brinkmann  07:22

nice. So you have mentioned earlier in the in the intro you’ve kind of combined these two passions you know for martial arts and for sales to come up with this Samurai ninja this sales Samurai combination and of course the you know the the problem solving assassin so I mean, you still ride that wave to this day.

John Molyneux  07:46

Yeah, I mean, I don’t really have any kind of any reason to change or any any. I mean there are other avenues I want to look into and different projects and that that I want to take on, but I don’t really see any is still my foundation and my brand and everything saw. And I enjoy doing both. So I have no reason to stop doing either at the moment. Nice.

Tracy Brinkmann  08:09

Nice. Okay, so I wanted to dig in and see I think one of the one of the gems I heard as you were retelling your story was that you linked your discovery of martial arts back to the lack of discipline. I’m a I’m a big I’m a third generation military man. So I’m a big fan of the military but I’m I totally get it it’s not for everyone right? You mean you have to be a certain mindset and style of character to to make that a career so it’s not good or bad whether you do or not but I think it’s really cool if folks could be exposed to it even for a short period of time and I never want to say make it a mandate but it just so much so many life lessons that can be learned like like discipline you know the do it like this and make sure it gets done is a big thing and you’re coming back to martial arts because you found that bring you back that lack of discipline that you have you you found it back in martial arts you still apply your learnings from the military and and martial arts into your daily routines in your business into your life.

John Molyneux  09:18

Absolutely. I mean there’s there’s certain things that are instilled into you as you know yourself through them from the military that will never leave you I mean, I’m quite I’m probably not quite as as regimented and I’m not probably not quite as clean or you’re very clean right? I’m probably not, I probably haven’t got that anymore. My girlfriend probably backed me up with I’m probably not as tidy and clean as us as I was. But there are certain things that will never leave and that is that I have this raw sort of grit and determination to get something done. If I start doing something I will not stop doing it unless it’s there is unless it’s like detrimental to carry on doing it and it’s stupid to carry on doing it. You’re right. If I have something in my head that that I want to do. I will carry on Don’t do it until I see it. So that’s definitely something that I gained from the military. And I would not have had that, that sort of drive. And she agreed determination that if I’d been in the military,

Tracy Brinkmann  10:12

nice, nice, I, I will never say enough good things about the military is across the board. I mean, I know all the different styles and militaries that are out there, I got to go on an airborne jump. I was a paratrooper in the service, and we did an international reformed year and reformed your you probably know, but for the listeners out there is is, for lack of a better phrase is a war game. Right. So we were up in Germany, and we were doing war games with the French and the English. And I believe also the Spanish were there. So you know, we did a, an international jump with the, with the French and seeing the, the slight differences in the military styles, but the synergies between them all, like, obviously, the discipline and the grit, and you know, you know, marching in line, but there’s, there’s definitely some similarities, and some differences, it would have to be learned from, from from all styles. And I think that is one of the another cool thing about the martial arts. And you and I were chatting about this, when you had me on your show, was to be able to absorb what is useful, you know, and discard the rest. And so as you’re seeing other styles, and this could be other people in the relationship or other people in sales to to loop you in to absorb some of the things that they’re doing, that you could find useful and discard anything that you’re not seeing useful. any more. thoughts on that?

John Molyneux  11:40

Yeah, absolutely. Just little things like you just reminded me of my karate days, actually. And there was a we had, we had a seminar one day with a really cool is like an older guy. No, he was like something like a done and he spent a lot of time living in, in Japan. And he started, I think he studied like seven different styles of cryo, or something. He was phenomenal. But he was sure he would do a demonstration. So somebody would do a front kick. The idea was to catch the thought, and karate chop the toes. Now, again, that is a brilliant move, but who walks around barefooted you’re not going to catch up with the sport industry. And then with with sneakers on our boots on So, again, that’s the kind of thing where you say you discard what is that wouldn’t have been useful to you, but it would be useful to catch and pull it off or, or adapt it and improvise. So again, similar to what you just said, is kind of using what’s useful and discard what isn’t. Nice.

Tracy Brinkmann  12:41

Yeah, I have a I have a similar low rar story. Back in my my days of you know, carousing the streets I was I was hanging out at at a buddy’s bar he on this bar and there was a fellow who who I remember him is AJ was AJ or RJ anyway, he was a phenomenal martial artists. And he was just one of those guys who just you could tell by the way he carried himself. It was like, he wasn’t looking for a fight or anything. But you could tell that if you mess with him, right? It was going to be quick. And the he studied this style of martial arts and I can’t remember the name of it right now, unfortunately, but I saw it in action just by accident. We were shooting pool. And I was on the he was on the far side and I was on the side of the of the pool table that was nearest bar. And one of the guy standing next to me at the bar did something offensive to the barmaid, you know, we won’t go he did some offensive, right? And I turned to the guy said, Dude, leave her alone. Meanwhile, RJ came across the pool table and like one pouncing move in as he landed, he needs this guy in the back fish took his mouse and hooked his arm under his chin and was starting to take steps out the door with this guy. And when he came back in, he says that’s the difference between your art and mine. I was like, you know, it was it was one of those things like okay, so if I was going to use his art to show off at a, at a competition or at a at a demonstration, it would have been it wouldn’t have been that fun to watch because it was very done. Right? It was just that fast. But for what he was teaching, which was you know, urban kids self defense, it was very effective. It was do this, you know, get your get it under control. And so do I’m like Hi, that’s good. And this is way back before the popularity of MMA before it even hit to you know, the mainstream. I was I was like four back and started taking lessons from him because I this is the kind of thing you need at those moments when you don’t want to be without something right Be that a weapon or the ability to run away your car to drive away and fast. Anyway, I went down a rabbit hole with us right there. Anyway, let’s, let’s look this back. I want to drill into your sales experience. So for our entrepreneurs, either budding or those guys already cashing checks. What’s the number one sales tip you would want to hand out?

John Molyneux  15:25

Well, there’s a few actually, well, it all depend on? Well, for starters, if you are, it doesn’t matter what genre or niche or niche or wherever you want to call it is, whether you’re a coach, whether you’re a business owner, whether you’re an entrepreneur, I would recommend learning some form of specific sales skills. So the amount of people our sponsor, because I have quite a lot of big net network of coaches, because it’s one of the industries that I’ve been quite interested in. And so networking in and stuff like that. And the amount of coats I speak to the really good coaches, but they haven’t got a clear how to sell. So they know how to help people, but they don’t know how to onboard new clients. And you have to have to get somebody to do that for them. So I would advise anybody to learn some kind of sales. If you are somebody that is doing sales, a sales role or a sales rep or you know, you’re new to sales, what I would suggest is get used to rejection. You get used to nor get used to being told nor, or excuses or even being lied to, because a lot of the time people come up with an objection. That’s a blatant lie. And they’re not doing it to be mean or nasty. It’s just to put you off. I mean, so get used to being having learned listening to not so you want to go you want to think about your sales career, or your sales job, or whatever your sales role is, it’s a numbers game. So if you speak to 10 people, at least seven or eight of them are going to say no, it’s the two people that you want to focus on. So every time you speak, it’s a numbers game. So every time you speak to 10, people just think two of these people are going to be interested, I’m not concerned about the eight knows I’m gonna get

Tracy Brinkmann  17:19

nice. All right, that’s gonna be a good one. So some of the noes are like you said, they’re those those passing those, I just want, I want to get you up out in front in front of my face, or is there? Is there a certain level? And I know this is an acquired skill? where you say, I know, they’re just saying no, because I’m standing in front of them, but they really need this. And you know, they really need this. How far do you dig comfortably?

John Molyneux  17:46

That’s a good question. Well, the thing is, but by the time you get to that stage where you should have done some digging prior, so when you get when you build rapport with somebody, yeah, you are getting to know them, and you are friendly, and you are genuinely concerned about the situation you’re in, but you’re also qualifying them as well. So you find out wherever they can invest in x product, or what it is that what the issues are. So by the time you get to them them say no, you should already have some idea about the reasons why they say know whether it would be going to monetary or whether it’s something else.

Tracy Brinkmann  18:23

Nice. Yeah, that makes perfect sense. All right. So yeah, I, I have had the fun experience of not so much selling, I think I’ve been more on the receiving end, of course, I do my selling online. And when I get to, obviously prospects for my business, and usually by the time I’m talking to them. To your point, though the research is there. And I know the problem I can solve so being able to get a no into a yes is a lot easier by once a guiding the conversation but asking the questions and letting them answer them. So they’re changing their own mind versus my changing their minds. That makes sense. It does. Yeah,

John Molyneux  19:07

yeah. Another good one is to sort of, kind of give them a picture of what the future is going to be like if they decide not to make this decision. So I mean, I had somebody the other day, and he was like, all is expensive. And I’m like, well, it’s not really because it is you’re you’re making a life changing decision. So you’re you’re going to be changing your future. So it’s, it’s not expensive. It’s just a difficult, uncomfortable position to be in because you are you’re changing your life, you can make it a life changing decision. Is that Oh, yeah. So you basically have to make him think I saw what what happens if you said no to me today. Is your situation going to be any different in 12 months time? Are you still getting the same situation? No.

Tracy Brinkmann  19:53

Yeah, absolutely. Right.

John Molyneux  19:54

So you kind of be kind of putting the ball back in court. Rather than being a pushy salesman, you say well If you don’t make this decision today you decide to go ahead with this is your your, how is your situation gonna change in 12 months time got the answer is it’s not going to change

Tracy Brinkmann  20:08

is not right. And you know, probably worst case it could actually begin to deteriorate further right now we’re if they work with you at least there’s that chance to maintain and then start to level up. Absolutely. I like that. So in the entrepreneurial world, what would you find from personal experience? The toughest thing about being on your own is?

John Molyneux  20:32

Oh, right, um, wow. Well, the thing is, I mean, it’s the idea of wearing different hats, isn’t it, it’s he got one or two, or maybe three skill sets that you’re really good at. But like, for me, personally, I cannot stand anything to do with tech, or designing things or graphics or anything like so I get somebody else to do that for me. Because it’s about delegating and realizing your strengths. Don’t get me wrong, I like to work on my weaknesses I like to at the moment, I’m trying to work on copywriting because I’m not very good at it. So my sales skills are relatively good. I’m happy with that. But my copywriting skills are non existent. So I’m trying to work on that a little bit, because I think it’s a good skill to have is being able to write copyright. Sure, I’m trying to work on that. But I’m not going to try and do everything. Because I know that I’m not good at Tech. So I wouldn’t even try and make myself good at it. Because I might as well get somebody to do it for me. So I think that the most difficult thing about being an entrepreneur is don’t try and do everything. You need to understand where your weaknesses lie. And if the are really, really weak, then delegate it or get somebody to do it for you.

Tracy Brinkmann  21:41

Yeah, I totally, I’m totally on board with that one. I think understanding your weaknesses is one thing. I think one of the things is it, maybe yours is a great example. If we go with the tech, see, I’m on the flip side of that I love tech, you know, I cannot I could dabble with that all day long, doesn’t make it my strengths. I just I dig it. It’s kind of cool. And I think those that understand their weaknesses, like you said, and then turn around and say, well, am I even interested in growing that skill, right? And if you’re not, well, then don’t waste your time. Because you’re gonna you’re gonna put you know, a piddly amount of, you know, action against it and get pithily only results as well. So absolutely, you know, hone your hone the skills that you already know are well, that you have a high interest in and then find those weaknesses. You’re like, okay, I want to dig in there, like you said, copywriting, you have an interest in it, and you know, your skills are low. So now you’re going to start bringing that back up. So now you’re going to apply yourself against it versus, you know, stumbling in the dark, so to speak.

John Molyneux  22:45

Yeah, you just reminded me of an interview I did a few months ago with Tony Watley. He’s, he’s, he’s a phenomenal businessman. And he, he was a bit while he actually wrote a book called the cycles of millionaire. And we was chatting about if I was ever to run my own business, or like start my own business to do with, like a side business or side hustle. Would it be better to do something that I’m passionate in? Like, for myself? It would it might sell a martial arts weapons, for example. And he said, yeah, if it’s something you’re passionate about, if you can make that into a business, you’re much better because you’re already stocked and pumped about the idea. Whereas if you try to do something that you’re not really interested in, like we just said about your skill set, trying to work on a skill that you have no interest in. It’s kind of pointless, isn’t

Tracy Brinkmann  23:31

it? It is a totally, and I was lucky enough. A Tony Watney was one of the first folks we interviewed here on the dark horse. And he, he built himself that that was an LLC tech, LLC, one tech, built that 300,000 membership site behind his passion, which was performance cars.

John Molyneux  23:52


Tracy Brinkmann  23:53

you know, and yeah, he’s a, he’s a great one, take some great advice from let’s see. So I want to be mindful of your time. You’ve been so nice to hang out here. And before it was fun before before I should for a step back and let you share all the great places they can learn about you. If there is two or three things are specifically one thing, or mark, right, that you want someone to walk away from our time together, what would it be?

John Molyneux  24:20

I would say, Go with your gut. And if there is something that you are interested in, are passionate about, and you’re kind of stuck in your monotonous nine to five or whatever it is, and you’re not you’re not happy with whatever it is you’re doing. Go with you go and yeah, just just go for it that you only live once. That’s what it says now you’re the only die once is probably a better way. So yeah, you live every day. So you might as well get up in the morning and be be pumped about your day rather than get up in the morning. think I’ve got to spend eight hours in such an office during this monotonous job that I’m not interested in so that that would be my kind of goal. nugget is, if you want, even if it’s just a side hustle, it’s just meant to the side hustles, even if it’s carried on with your monotonous job, so you can build something on the side for this, I wouldn’t, I would never recommend stopping everything and putting all your eggs in one basket and just leap taking a leap of faith into something. But if you are passionate about something, start that side hustle or carry on your job until it can take over you passive income becomes your main income. So I would just say go for it.

Tracy Brinkmann  25:27

Go for it. There it is. You heard it from the sales Samurai himself. All right, Mr. JOHN, I know you want to share with this, these, the six killer a samurai closes that PDF, that we’re gonna make sure they’re in the in the show notes, but yell folks about that. So they’ll want to go and check it out.

John Molyneux  25:44

Yeah, relatively straightforward, simple closing techniques. So if you if if you’re into sales, or even you could use this for part of your business, if you’re just unsure about how to kind of close a deal or are secure, I say close the deal. I prefer to say, to start with su ship, or kind of start, again, a custom is a better way of putting it closing a deal is your actual term closing comes from a sales where you only sell that one time. So if you’ve got something like that, you’re only going to sell that person once you close that deal. But if it’s something like a client or a customer, it’s more relationship building, isn’t it. So these are just some techniques. So it’s six different techniques that you can use to get that that the job done, basically. And I’ll just let you know, one of them is literally simply to ask for it. Just ask for the sale. There it is. It sounds simple, but it’s effective. If you’re kind of in a situation where you’ve got a feel that they’re interested, just say so would you like to move ahead with it, then? Oh, just just asked me. There’s no harm in asking. And a lot of the time, it’s a good way of doing it.

Tracy Brinkmann  26:55

It’s It’s so funny that some of the simplest rules are just that they’re the simplest rules that Oh, I didn’t ask for the sale. Like, hey, you walk out, I gave this great presentation ready. We’re all stoked and answered all the questions, right? What did you get sale? Uh, no, I’m waiting for them to call. What do you mean, you’re waiting for them to call? Right? You should ask for it right there. I was. I’ve been guilty of that back in my early days, you know, you’re like, you walk away, hang or hang up that phone, you’re like, man, I did so good. Oh, I forgot to ask him for the sale. Oh, my goodness, like,

John Molyneux  27:28

it’s like when strike while the iron is hot. When you’re in when you build that rapport and you’ve done that presentation and they’re in a buying mood, then you leave and leave a couple days, they’ve gone cold again. So he is going to strike while the iron is hot.

Tracy Brinkmann  27:43

So I wanna I want to drill down just for a minute here on that one. So do you find that a lot of your sales techniques are more live discussion techniques? Or can they be flipped over into the digital landscape as well?

John Molyneux  28:00

Well, it’s funny, you should say that because that’s why I’m working on the on the copyright is like I’ve just said I’m much better on the phone, verbally, at the moment, because when you wording things, it’s a it’s a different skill, isn’t it? So that’s why I’m saying the copywriting is definitely something I want to work on. So that if it comes to where I’m writing emails all we’re doing tax second, use the right terminology and the right words, to get the same results. Gotcha.

Tracy Brinkmann  28:25

Gotcha. So it Yeah, it’s a little different skill set. I get that. All right. So Mr. JOHN, tell us where everyone can learn more about the sales Samurai?

John Molyneux  28:37

Absolutely. Well, first and foremost, is my sort of success breeds success show. It’s available on most platforms, including Apple, Spotify, you can even get it on like stitcher and iHeartRadio. We don’t have the over here, but I know you guys do so. And it’s available on there. The only other kind of thing that I’m promoting at the moment would be my sales Samurai YouTube channel, where I’m doing demonstrations. So my slides demonstrations and sales tips combined, is still quite new, so that I haven’t got a lot of content on there just yet, but I do sort of related episodes as well on this or this. I spoke to Sean cannon he’s he’s a martial artist who was actually in The Karate Kid film. He was in the Kraken three he was the Cobra Kai. So his interviews on those so anything that’s kind of martial arts all fighting related is on those well,

Tracy Brinkmann  29:34

nice. Alright, so we’ll be sure we got the the podcast of success breeds success podcast, obviously on YouTube channel. We’ll be sure to get those those links down there in the show notes to this show. any parting words, john?

John Molyneux  29:47

Well, just apart from thanks for having me and it’s been a pleasure. And it’s always nice to reach out and speak to to a new network of people and yeah, hope you’ve got some content, some value from My content today,

Tracy Brinkmann  30:01

I guarantee you they have john, I certainly appreciate your time. And we’ll have to do this again, maybe another six or eight months or so and kind of catch up with each other and see how things have leveled up on your on your side of the pond, as they say. Absolutely.

John Molyneux  30:17

The 51st step. Yeah.

Tracy Brinkmann  30:19

All right. Thanks so much, john, talk to you soon. Good.

John Molyneux  30:21

pleasure. Thank you.

Tracy Brinkmann  30:23

JOHN, that was awesome. Thank you so much.

John Molyneux  30:26 Noise pleasure. I enjoyed it.

EP 015 John Molyneux A Unique Sales Success Story Via Martial Arts

John Molyneux Links

6 Killer Samurai Closes PDF

Success Breed Success Podcast

Sales Samurai YouTube Channel