Category: Podcast

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EP 148 Marketing Tactics You Need To Stop Wasting Your Time On

Tracy Shares The Marketing Tactics You Need To Stop Doing Right Now

  1. Bring on all the networks
  2. Multiple account on each network
  3. Chasing low DA backlinks
  4. High #s and low value blog content
  5. Responding to EVERY comment

DarkHorseSchooling.com

DarkHorseSchooling.com/DarkHorseTribe

Posted in: Podcast

EP 147 Jason Portnoy Marketing Your Business So People Know You Exist

 

  • March to the beat of YOUR drum – Jason talks about turning down law school, TWICE! Quitting a job he had in the recruitment industry to start an apparel company. All because he marched to the beat of his own drum.  
  • If you’re not happy where you are – change it – your not a tree – Now mind you Jason did use those exact words.  But, his wife did challenge him when she said “look you love marketing but you hate the clothing business.  Figure something out!”  
  • Hacks vs. Stability – Jason brings up a GREAT point about using some current hacks or fad tactics to gain the upper hand on the various platforms out there.  But instead of trying to game the system I am in the same camp as Jason here.  Get in there and use the system to your LONG TERM benefit.
  • Customer Value Journey – Jason shared his thoughts on the customer value journey and the touch points that need to occur to get someone from stranger to raving fan. 
  • If you fail, you’re not starting over from zero – Jason brought up a great point that during your entrepreneurial journey when you fail and you noticed that I was when not if, when you fail, you are not starting over again from zero.

Episode Shownotes

 

Posted in: Podcast

EP 142 Jabari Butler Somebody Out There Needs Your Gift

 

  • Be the bumble bee that doesn’t know you can’t fly?? – Stop giving into those things that scare you or that you do not think you are able to do.  Be the bumble that doesn’t know it can’t fly and just start flapping your wings.  
  • Who should you join forces with to magnify both of your missions? – Jabari and his business partner Karen both have completely different skill sets but matched passions.  As Jabari said he “makes sure the tech is tight and his business partner Karen makes sure the journalism is tight.” 
  • Hold yourself to a high standard – When you are out there in the true fashion of service you have to hold yourself and those under your command to a higher standard.  After all, your tribe is looking to you for input, information and answers.  So give it to them but give it to them honestly.
  • Get energized by the vision of bringing someone else’s dream to life – Be like my dark horse friends and family who are far more focused on serving their tribe.  Helping their tribe bring their passions and their visions and dreams to life.  But to do that they need your GIFT.

DarkHorseSchooling.com

Show Notes