Podcast Archives

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EP 158 Challenge Yourself To Live Your Best Life Or Create Your Best Business

Tracy Talks About And Give A Number Of Examples Of Challenging Yourself In Order To Improve Yourself And Your Business

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Lack of Integrity and Identity – Paul mentioned that early in life didn’t know who he was, how to be a man, treat a spouse, run his life and finances etc. As a result of this lack of integrity and identity has made choices that were not the best for himself or his then family. Do you know who you are?
Found A Gap & Gathered His Tribe Into An Event – Paul after finishing his education, pulled his core audience together into an event. He pulled them together to learn from them, but also felt that he had value to offer.
We Are Creatures That Evolve – Be it in your wisdom, your beliefs, your knowledge, your faith or in so many other areas of life. We grow, we evolve and we refine who we are vs. who we were yesterday or yester-year or yester-decade.

Establish Trust – Paul is tackling a very specific audience, in this case men. He knows that in order for them to come to his events and really get the most out of it, they will have to open up and communicate.

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Tracy Shares Why It Is Important To Make Content Marketing A Focus For Your Business And Brand

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Tracy Shares Still MORE Small Business Marketing Tips You Need To Employ Right Now

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Tracy Shares 5 MORE Small Business Marketing Tips You Need To Employ Right Now

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Tracy Shares 5 Small Business Marketing Tips You Need To Employ Right Now

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What we see isn’t always what it is – Alex embarked upon his journey into neuro-science almost as a spite to his elders during his college career – but ended up liking it and clearly leveraged that knowledge into a pretty darn good career and business.

You Don’t Know What You Know Until – While working as the spa boy for his friend’s float tank business, Alex offered to help him with his digital marketing. He started by researching the digital marketing landscape. Getting input from the real influencers that were having success at the time. To his surprise he realized this marketing ‘stuff’ was all his psychology and neuroscience classes rolled together to create a desired action a.k.a. Neuro marketing.

If you can’t beat them – join them – Alex gave some great examples of engaging your market where they are. If they are a 20 year user of a specific brand you are competing with, the odds of you converting them over to your brand is highly unlikely. So, instead ask how you can engage with that 20 year habit and insert yourself into that daily routine.

Focus on the 6 Human Needs – Alex dropped some major knowledge here. We need to be focused on the 6 human needs in our copy. They are: Certainty, Novelty, Significance, Growth, Love & Connection, Contribution. You marketing should have all of these included.

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