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Email Marketing 17 Expert Methods To Grow Your Email List

EP 414 17 Expert Methods To Grow Your Email List

Tracy shares the challenges of building and maintaining a profitable email list for entrepreneurs, coaches, and course creators. The emphasis was on continually adding new subscribers to the list and offering 17 simple and effective methods for doing so.

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EP 411 Digital Marketing For Beginners Social Media Marketing

In this episode, host Tracy Brinkmann discusses the importance of social media for digital entrepreneurs. He highlights the billions of users worldwide, providing unique opportunities to reach target audiences, build brand awareness, and drive engagement. Tracy offers tips and strategies for creating engaging content, building a following, and measuring results.

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EP 410 Digital Marketing For Beginners Digital Marketing Strategy

In this digital marketing tutorial, the host explains how to create a strategy that works. It is essential for businesses to have a plan in place to make the most of their marketing efforts. The host explains that a strategy should involve creating a plan to use tactics to reach business and marketing goals. Furthermore, the host explains that it is important to understand technology and take action to ensure success. The host also mentions that listening to the Dark Horse Entrepreneur podcast can help entrepreneurs, coaches, and course creators overcome overwhelmed feelings, procrastination, and imposter syndrome. Finally, the host emphasizes that setting up a digital marketing strategy is crucial for businesses to succeed in today’s digital landscape.

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EP 409 Digital Marketing For Beginners What Is it Part 2

The episode is about digital marketing for beginners. It is a continuation of EP408 and goes further in depth about what digital marketing is. Digital marketing is the practice of promoting products and services using digital channels such as social media, search engines, email and other platforms. This episode covers social media marketing, search engine optimization (SEO), email marketing, pay-per-click (PPC) advertising and content marketing. Tracy Brinkmann, talks about how digital marketing can help entrepreneurs, coaches, and course creators build their businesses online. He discusses the importance of digital marketing in today’s world and provide examples of how to use digital marketing tactics to reach and engage with their target audience.

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EP 408 Digital Marketing For Beginners What Is it

In this episode, the host of the Dark Horse Entrepreneur Podcast, Tracy Brinkman, dives deep into the world of digital marketing. Explaining why it is essential for businesses today and provides examples of different tactics to reach and engage target audiences.

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EP 407 Secret to Making Those Stupid Affirmations Work


This episode is about how to use affirmations to help achieve success in the business world. The host, Tracy Brinkmann, is an experienced entrepreneur and coach who started the Dark Horse Entrepreneur Podcast to help entrepreneurs, coaches, and course creators battle technology overwhelmed procrastination and imposter syndrome. Tracy believes that driven entrepreneurs and those looking to start, restart, or Kickstart their business need to level up their marketing skills and take action in order to build their business into the empire it deserves to be. However, Tracy acknowledges that along the way, entrepreneurs will hit walls and will have to decide how to proceed in order to get past the obstacle. Tracy concludes by offering three secret steps plus a bonus secret to make affirmations into declarations of achievement.


Tracy is giving three tips and one secret to make affirmations work effectively. The tips are to state the affirmations in the present tense, to believe in what you are saying, and to make them personal and specific. The secret is a tool for those who are uncomfortable reading the affirmations out loud which works every time. Affirmations are positive statements that focus on what you want to achieve and feel in your life and by stating them in the present tense and believing in them, they can help align your body and mind with the desired outcomes.


Affirmations can be a powerful tool to create positive change in your life, but they are not a substitute for action. To make affirmations work effectively, you need to focus on three things. First, make sure the affirmation is stated in the present tense. Second, believe in the truth of the affirmation. Third, take action towards the goal. To reinforce the power of your affirmations, repeat them often and focus on the positive feelings they evoke. Taking action is key to making affirmations work as it brings them to life.


Affirmations are a great tool for helping us manifest our desired outcomes, but it is important to craft them in the present tense. This is because our subconscious mind operates in the now, and is more receptive to suggestions that are framed in the present. Affirmations should be stated as if the desired outcome has already happened or is currently happening, for example, instead of saying I will be successful say I am successful. It is also important to believe in the affirmation and its possibility, as this will send a signal to your subconscious mind that it is something that is important to you and that you are committed to making it happen.



0:00:00   “Unlock the Secret to Making Affirmations Work: 3 Steps Plus a Bonus Secret”

0:02:37   “Using Affirmations to Achieve Your Goals”

0:04:59   Using Affirmations to Create Positive Change in Your Life

0:06:30   “The Power of Present Tense Affirmations: How to Make Them Work Effectively”

0:11:42   “The Power of Affirmations and Visualization: Strengthening Your Beliefs”

0:13:11   “The Power of Affirmations: How to Make Them Work for You”

0:18:08   Heading: Making Affirmations Work Effectively for Business Success

0:20:10   Conversation on the Power of Affirmations for Entrepreneurs

0:22:20   “Using Affirmations to Achieve Your Goals: A Step-by-Step Guide”

0:26:05   Episode Summary: Affirmations and Subscriber Ratings



So his coach and his infinite wisdom patiently explained the three steps I just explained to you to making affirmations work effectively, stating, affirmations need to be in the president. You got to believe in what you’re saying. You got to take some action. And then the entrepreneur getting this information from his coach was excited to put these steps into practice and boost their chances of success in business.. But as the discussion continued, the entrepreneur couldn’t help but think of their business goals. They’re like, wait a minute. I can use affirmations to make my business successful. Of course you can, the coach replied. You can create affirmations that focus on specific business goals, like increasing sales, increasing customer loyalty, and expanding your customer base. This isn’t always about right how fat you are, how tall you are, how confident you are.


So by staying open and flexible, you can take advantage of these opportunities and bring your affirmations to life, right? It’s like a it’s like J. R. Tolkien when he put pen in the paper and he brought all those characters in The Hobbit to life, not just up on the silver screen that we see nowadays, but if you’ve ever read the book, right? Those were his affirmations. He brought them to life. So what I’m saying, in summary, is that taking action is a critical component to making affirmations work effectively.


These actions help to reinforce the belief and the truth of your affirmation that you are healthy and fit. And it makes it far more likely that you will see the results that you’re looking for. Now, it’s also important that you stay open to the opportunities that will arise. Because now your brain is saying, okay, this is important to you. You’re paying attention to it, and you’re taking action to it. So opportunities that are going to arise as you work toward your goals, sometimes the universe and its infinite intelligence will present you with an unexpected opportunity that can help you to achieve your desires far more quickly, way easier than you ever thought possible.


Now, taking action doesn’t necessarily mean taking those giant leaps towards your goals. It could even mean making those small daily changes, little tweaks to your daily routine that align the direction you’re taking and the actions you’re taking every single day to your desired outcome. Or it could help you in taking consistent steps towards your goal every single day. The important thing is to be proactive in moving towards your desired outcome.. Now, of course, you need to know what that desired outcome is, and I spent quite a bit of time talking about that. Oh, gosh way back in episode 176, the IChart Method of Goal Setting. And then episode 398, the I Chart Method for goal Setting and achievement. So I give it to you twice, a little differently each time. So go back and check those out. I don’t want to belabor that particular topic again and make this episode an hour and a half long, but you get my point.


When you believe in your affirmation, you’re sending that signal back up to your subconscious mind. That amazing tool between your ears that this is something that is important to you and that you’re not only committed to making it happen, but you desire to make it happen. As a result, your subconscious mind is going to work to align your thoughts, your beliefs, and your behaviors. Let me say that again.. Your thoughts, your beliefs, and your behaviors with the affirmation making it more likely to come into your life. You’re going to start seeing things that you probably hadn’t paid attention to before. You’re going to start believing things that maybe you doubted before, and you’re going to start doing things maybe you hadn’t done. On the other hand, if you don’t believe in the truth of the affirmation, it’s this to be honest, this is not. Your subconscious mind is going to be less likely to even respond to it. And maybe that’s why you’re still listening to this about twelve minutes in.

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EP 406 7 Steps To Creating Cornerstone Evergreen Articles


This conversation is about the importance of Cornerstone Content on websites. The host of the Dark Horse Entrepreneur Podcast, Tracy Brinkman, provides seven easy steps to creating these anchor pieces of content. She then explains that she has been in the coaching, course creation and online space since the 90s and is still learning. Tracy then encourages entrepreneurs, coaches and course creators to take action and learn tips from the Dark Horse Entrepreneur Podcast. She believes that driven entrepreneurs should start or restart their businesses with great marketing, personal, or business tips and results.



Cornerstone content is the key to growing a business into the empire it deserves to be. These articles provide the most important, complete information on the topic and should not be written with the goal of selling. They help to raise brand awareness, rank higher in search engine results, and attract prospects that can be nurtured into customers. Writing and publishing this content helps to position oneself as an authority in their industry and builds trust in the brand and its products. Ultimately, the goal is to help other people and build relationships.



Creating Cornerstone Content can be intimidating, but it doesn’t have to be. By following seven easy steps, anyone can create content that will attract their ideal customers. Step one is to choose a topic. When deciding on a topic, it is important to consider if it aligns with your business and will attract customers, if it is something that would make your customers life easier, and if it interests you. If you choose a topic that you are passionate about and have a bit of knowledge on, it will be easier to write and optimize the content.


Creating content for your business can be an intimidating task, but with the right preparation and research, it doesn’t have to be. The first step to creating great content is to do extra research which will help your prospects and customers. Research what your customers want to know, talk to existing customers, read posts, books, and interviews, and take copious notes to quote as sources. Once you have a plan, start outlining topics and subtopics, and then write the content. Make sure it is clear, concise, and genuinely helpful in solving one or more of your customer’s problems. Also, include links from expert sources, build your keywords in naturally, use tools like Grammarly or Hemingway to make it easy to understand, and get a few people to read it in advance. Lastly, optimize your article with your primary keyword in the URL, title tag, and headline.




0:00:00   “Creating Core Content: 7 Easy Steps to Becoming an Authority in Your Field”


0:02:10   “Unlock the Power of Cornerstone Content to Build Your Business Empire”


0:04:17   “7 Steps to Creating Cornerstone Content for Your Business”


0:06:10   “Tips for Writing Effective Content”


0:12:08   “Optimizing Your Content for Search Engines: Tips for Improving SEO”


0:13:50   “Six Tips for Promoting Your Cornerstone Content”


0:16:39   Creating Cornerstone Content: 7 Tips for Successful SEO and Reader Engagement




Contact every expert and website that you quoted inside your article and let them know about it. Some of them heck, many of them will tell others through their social media, right? Sometimes they’ll even link to your content from whatever the article or whatever piece of content that you referenced that you used. They’ll link them together. Now you’re getting some of that Linked use. You might even consider investing a little paid promotion as well. You can reach a highly targeted audience this way and use the new traffic to further build your email list and becomes a self fulfilling prophecy. Make it simple for visitors to share your content with others by adding social media buttons, share me links, email, all the little tricks.


Use your social media accounts to tell your followers about the article, right? Schedule social media posts several times a day for the first couple of days after you post that Cornerstone Content, and then periodiotically afterwards, re remind them. Use personalization whenever possible. Thank you, guys, all my sales folks. I did this amazing piece of content about handling objections, right? I drew blank there for a second. Whatever it might be, you can even take a snippet of this piece of content and use it as your social media content and say, hey, this is just one piece of this amazing piece of content. Put it out there, click the link down in the Show notes or whatever it is, and check out the full content, right?


So wherever your keyword you’re trying to tweak for, you’re trying to optimize for. Make sure it’s an url in the title tag and in the headline. Ideally, the title should answer an exact question being asked in Google, so it might be part of your research early on. What questions are being asked on this topic? Create subheadings that hold keywords as well as other keywords being populated throughout your text.. This will help your readers and the search engines alike to recognize the relevance of your content. This search engine have gotten really smart over the past couple of decades. And so make sure you don’t know we’re not talking about keyword stuffing here. We’re just talking about make sure it’s relevant to the content you’re trying to the questions you’re trying to answer and the content you’re trying to share.


Right? Tip number three plan your content. Now this is where the fun begins. You might be writing something called the Complete Guide to Blank whatever the Topic Is or everything you ever wanted to know about. Blank. Again, whatever your topic is or how to achieve blank whatever your topic is. Once you have a basic plan of what your article will achieve, start outlining your topics and your subtopics.. You might want to use a step by structure from beginning to end, or a list, like we talked about in episode 348, ways to Make Your Listicles Amazing. So you can create a listicle or whatever works best for the topic that you have chosen. Okay. By the way, you might want to go back to listen to episode 348 where we talked about listicles. Listicles are very popular. You see them all the time. Where it’s like the top ten ways to X or the top whatever. Anyway, you know what I’m talking about. Anyway, I won’t beat that one to death.


Please do not be intimidated into thinking that it’s beyond the scope of your abilities to create this kind of content. Why? Because I’m about to break it down into seven easy steps. Here we go. Step number one pick your topic. There are three questions that you’re going to want to consider when choosing a topic. Does it align with your business and will it attract your ideal customers? Right. Does it align with your business and will it attract your ideal customers? For example, let’s say you’re in the niche of stock investing. You don’t want to create some cornerstone Content about buying a home.

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EP 405 3 Things That Make Your Website Convert


Tracy Brinkman is the host of the Dark Horse Entrepreneur Podcast, a show dedicated to helping entrepreneurs, coaches, and course creators build successful businesses online. In this episode, Tracy introduces the concept of website conversion and explains how having a website can be a powerful tool for any business. Tracy encourages listeners to take action and make their website more effective by tuning in to the Dark Horse Entrepreneur Podcast for tips from successful business owners.


This conversation is about the three essential components to making a website successful. Tracy Brinkmann believes that every website should have a purpose and be designed to achieve this goal, whether it is to make sales, get subscribers, or drive traffic to other offers. They emphasize that without the three components discussed, the website will not be successful. These components include having an engaging and informative design, making sure that it is easy to navigate, and optimizing it for search engine visibility. With these three things in place, the speaker believes any website can be successful.


Driving traffic to a website that isn’t working is pointless. To make a website more effective, the first step is to change your thinking and relax. There is no perfect website and it is important to accept that there may always be flaws and typos. The best approach is to think of the website as a perpetual work in progress and to focus on testing and improving instead of aiming for perfection. An experienced website designer can be a great help in achieving this.


Tracy Brinkmann discusses the importance of having a well-designed website for customers. They suggest that it is important to start with a head start and to keep adjusting, testing, and learning as you go. The speaker also recommends keeping the design simple and easy to use. They advise against using jargon and big words, and instead suggest talking to customers like you would a friend. Finally, they emphasize the importance of using your stats to make improvements and changes to your website.



0:00:00   Welcome to the Dark Horse Entrepreneur Podcast: Learn Tips to Build a Successful Business Online”

0:01:56   “3 Essential Tips to Make Your Website Convert Better”

0:03:30   How to Drive Traffic to Your Website: 3 Tips for Improving Your Site’s Effectiveness

0:05:52   “3 Tips for Creating an Effective Website”

0:11:09   Analyzing Website Engagement with Google Analytics

0:13:27   Heading: Improving Your Website to Increase Traffic and Earnings



Improving the average engagement time spend your money. Spend your time there before you start buying advertising. Now, what are people spending? Five minutes, ten minutes or more on your site, but you’re still not getting that many visitors? Well, now it’s time to flip the script and you start buying some advertising. Little Google Ads band, little Facebook ads, little ads to start finding a way to drive traffic to your site because you’ve already figured out how to get them to hang out while longer once they get there. Your goal with your website is to simply make consistent and steady improvements over time.


So while you’re even getting 50 people to pay attention to your website, how long are they paying attention? Remember, your website is a journey, not a destination. Yeah. It’s a work in progress. And to know how to improve it, you’re going to need to know how long those folks are staying on your page. Log into your analytics. Find the graph on the first page that shows you the average time they’re spending on your page.


Get a free Google account. The Google Analytics account. Right? Now you’re going to look at two things. No, no, no, not the traffic. No, wait for me. The two things you’re going to pay attention to is the average time users are spending on your page, which is also called the average engagement time. And of course, then the number of users, you probably want to look at them in that order because in the beginning, the number of users is going to be low.


Number three, use your stats to make your improvements. Yeah, right. So we I kind of grazed over a B testing earlier because it gives you a test and you’re going to test again. Your stats are going to be the things that tell you what it is you need to change. There are only two core sets of stats that you need to focus on in the beginning. Later, of course, as you get more experience, you’ll start paying attention to other stats. But first, here’s what you need to do.


And if you make it difficult for them, they’re going to exit and they’re going to go to the next person down on the search results. Websites are about one thing communication. The overly complicated designs cost more money, take more time, and make it way more difficult to communicate with those who land on your website. Now, in the beginning, the core set of web pages you’re typically going to need are your home page, an about page, a contact page, and maybe a page for your products and services.