Tracy Brinkmann  00:00

How can a car accident coupled with one simple question, completely change your entire life and business? Keep listening to find out. Okay, here’s the question. How are we dark horses? You know, the ones everyone is betting against the ones they don’t expect to win place or even show on the track. And they’ll even laugh on us when we talk about trying. How do we show the world our greatness and triumph? Come on? Well, that’s the question. And this podcast will give you the answers. This is the Dark Horse entrepreneur. My name is Tracy Brinkmann. My guest here today is a business mentor, serial entrepreneur, Speaker best selling author of the side hustle millionaire and host of his own podcast 365 driven. He’s known best is I remember it for being the co founder of LS one tech, and correct me anywhere along the way if I’m wrong here, which was an online automotive community that grew to one of the largest of its kind, I think it was like 300,000 members of if memory serves and then turned around and sold that for a few million and about five years after you kicked that off. And what caught me. The kicker for me was he did all this is that was his side hustle that he had going on. He was doing that on top of leading a successful corporate career, where he’s got 27 years in the oil and gas management. But 100 plus million dollars in in projects did some scaling of project management and business departments, some consulting and fortune 100. corporations, I think the list just continues to go on and on. And about to about five years ago and 2015 decided to focus solely on your side business and left a six figure plus salary, corporate america career to do that. Got your science degree and excuse me, yeah, this is a science in medical engineering from the University of Houston, also a certified project manager. And here’s one of the things I think I actually liked a lot because I’ve done this myself is serving as the president of Toastmasters, which is a for those that don’t know is a public speaking and leadership program. I was lucky enough to do that in my Coca Cola days. And if he’s not, you know, cranking away building his legacy seven days a week we were just talking about seems like the weekend slowed down a little bit, you’ll find him and his wife exploring the world of high high performance racecars. And I was cruising through your posts a little bit on your blog, and I saw a snapshot of your cars, some from some time back. And maybe we’ll dig into that post a little bit. Let’s welcome to the show here. Tony Whitely, Tony, thanks for coming on.

Tony Whatley  02:50

Hey, Tracy, that was a long intro. You make me sound like I’m done a whole lot. And I’m probably feeling exhausted now. Just looking at Oh, my God, I have done it seems like I just do all kinds of things. But you’re right. I, I think that’s one of the things I have a very strong background in is just being able to evolve. And understand that our current goals aren’t necessarily our long term goals, and that it’s okay to change and keep evolving and keep improving. And that’s really what I teach other people now with 365 driven, the name literally just means being daily driven to do things and improve on a personal level or a business level or success level or relationships level. So thank you for that long intro. You did your research and happy to bring some value to your Let’s listen. Absolutely.

Tracy Brinkmann  03:33

Thanks so much. And actually, that’s one of the things I really that caught my eye about some of the things you do is that it’s those baby steps. You know, I think so often so many folks are out there looking for that. What’s that one thing I could do, I could just change the world. It’s like, I think I’m with you on the you know, if you just do something every single day. You I know I gave this long intro but let me just turn it over to you to tell your story from your perspective how you came up into where you from and where you are now.


I guess going back I grew up lower middle class to hard working blue collar parents. My dad was a US Marine served in Vietnam. And then when he got out, he worked the rest of his career in the oil and gas industry here in the Houston area. My mom, Japanese immigrants, she came over and she worked in the public school systems as a cafeteria worker, her entire career, both of them happily retired now living their life doing things and traveling around the world. But along that way, I had two very disciplinary parents. So you got to realize my marine dad sergeant, and then my mom being Japanese immigrant very, very hard on the studying. So I had a very disciplinary and thing on the education side and on the just being a leader and being a good human and being a leader side. And that’s the combination of the discipline that I’d receive. I probably resented that a lot when I was young, but I grew into habits and doing things and what they really taught me Good parents was that if I wanted to achieve anything that it was up to me and that there was no going to be any handouts, there’s nothing fair in life. And if you wanted something, you had to go put the work in and figure things out. And that’s what I did. I put myself through college I didn’t have anybody paying for that. Got the engineering degree. And that was an early thought about my I was just trying to get to the six figure mark that most people really think is elusive in the United States, the American Dream make six figures have been crossed $100,000 a year, like you’re living the dream, and I get it, because I believe the average right now in the United States is somewhere around 48,000 a year. So that’s nearly double that, and I’ll tell you that, you got to set your goals a little higher. And it’s okay to think about making that first $100,000. And there’s several ways to get there. And by all means, go pursue those to get you there. But understand that that is not the end goal. And that’s the complacency trap that most of middle class America falls into is they usually make between 100 120. And this is what I’ve seen, even in the corporate levels, hiring people at that range, they usually get to 100 120. And they think that they’ve achieved the American dream, and they flatline and they quit growing, and they, their bellies grow more than their bank account does, yeah. And they basically stop living and they lose the hunger that got them to the success that they achieved at that point. So what always teach people is that you got to stay hungry. Even no matter how successful you are, the guys I learned from are multi multi millionaires on the verge of becoming billionaires, and they’re still hungry, and they’re still competitive, and they still have the excitement, every single day when they wake up looking for new things to work on or things or to change the impact or create a legacy for themselves. So you always have to retain that and understand that we are an eternal life of growing and improving. And you do that by reading. You do that by experience. You do that by challenging yourself and trying to not avoid the fears are the things that we procrastinate, to go after those things to improve ourselves on the other side.

Tracy Brinkmann  06:57

Who there was a lot there’s about 70,000 little tips inside there. And if I want to say hi, just unpacking it was just, I heard I heard being a leader and being a good human right from your, your learn from your mom and dad, the disciplinary factors about building habits. My father was a 23 year army guy. I know they used to I know, we had a number of friends from different arenas, all four of the service lines. And they would always tease each other but man Don’t Don’t, don’t start knocking any of the services because they’ll start ganging up up to you together. That was a big thing. No handouts, life isn’t fair. One of the things that stuck while you were talking was about Don’t lose your hunger stay hungry to keep your you know, your belly going slower than your bank account. What is it you’re doing these days to stay hungry and keep that fire burning?


I think true success does not come based on a financial windfall that’s in your bank account, or the size or portfolio or the list of assets that you own. I’ve made the money I’ve made millions of dollars building companies selling companies help other people become millionaires themselves. But there’s a lot of people out there that are highly successful on a financial level, who are morally bankrupt. And they’re just busted inside or they’re not fulfilled, or they’re not happy. And if you need some examples, go Think about all those famous celebrities and sports athletes who are sitting on millions of dollars. But still, unfortunately, go commit suicide. Yeah, they’re not happy, there’s something missing inside of them. And they think that they can pursue money to create some kind of happiness. And I’ll tell you that life is definitely easier when you have money. Because your problems are a little bit bigger problems. You’re not worried about paying the light bill or missing a meal for the next week. Right. So you have different problems. But your problems, I would say are better problems. Everybody’s got problems, no matter how successful you are. But if your problem is lack of fulfillment, lack of happiness, money will not solve that. And I’ll tell you that we all know people who are very wealthy who are just real jackasses, and we know people who are broke who are extremely happy. So there’s no correlation between money and happiness. If you’re miserable, broke person, you’re going to be a miserable rich person. If you’re ever happy, broke person, you’re going to be a happy, rich person. So you got to go figure out what creates that internal fulfillment. For me. It’s giving back it’s teaching other people and empowering other people to get the courage and belief in themselves and find some confidence to take the steps are going to get them to their own success. So I don’t believe there is a true success without a succession plan. So if you’ve made it to a personal level where you think that you can start helping other people achieve to make the same level as you it’s up to you to do that, and until you don’t until you do that, you’re really not going to discover what fulfillment truly is.

Tracy Brinkmann  09:54

The i don’t disagree with you at all there I was. It was funny as you You mentioned the if you’re an unhappy, poor person you’ll be an unhappy rich person. One of the things I didn’t hear originally to ask you is do your problems go away and are you already answered that they don’t? I think it was many many moons ago I read or heard at one of the Anthony Robbins performances he does for those arena full of people it was down in Atlanta. Gosh, back in the 90s I was watching him he says you know your your problems don’t go away. But you can arrive with your problems arrive to your problems in the limo or you know, in the busted up, Pinto. Okay, I think I’d rather ally arrive at the limo. But yeah, if you’re unhappy going in, you’re going to be unhappy coming out unless you’re doing something that works for you. And and now your shift from obviously oil and gas into, I guess I’ll call it more of a coaching and person personal development arena. Share was that he rolled into that over time.


That’s a good one. I’ve always been the mentor type have always been the coach type have always been the teacher type that was even going back to my childhood, even me playing sports or doing things like skateboarding as a kid, I was always excited about learning some new trick, mastering it, and then teaching my friends how to do that. So that’s embedded within me is to be a teacher. But when we kind of talked about the $100,000 mark to go achieve, I realized that being a teacher is not going to really get me there, it’s going to take me extremely long time to do so. So I became an engineer, because we always hear about being a doctor, a lawyer engineer, and I’m, you know, I liked cars. So I went to engineering school. Now, getting into the oil and gas. And that was just a result of getting the engineering degree and being in the Houston area pays extremely well. I like the people I worked with, I enjoyed the projects that I managed, really high tech, like big dollars, one of the things I learned in the corporate level still apply to small business, it actually makes small business easier. I was very fortunate to have a lot of leadership training, a lot of systems, trainings, process trainings, safety, risk analyses, all these different things at a high high, high highest of levels, to be honest, because we’re dealing with environmental factors, life and death situations, hydrocarbons, international governments, and the politics that go in between a lot of different things in the high levels of oil and gas projects, that carries down into business. So I have wanted to be an automotive my entire life, being a car guy. So I started businesses on the side starting back in 1998, about how to create businesses and the thing I enjoyed, which was cars. That’s where I made all the money. Okay, so I built a community that you mentioned, it grew to 300,000 members built another one that grew to 260,000 members built another one that grew to 100,000 members. And if you’re gonna attract eyeballs to what you’re building, you can generate advertising revenue. And that’s really the same business model that social media today uses. Facebook, Instagram, you see ads go across, we were doing the exact same thing 20 years ago. So I knew it’s like a grew the audience by influence and giving them some value to keep them coming. I could grow this company out and create ad revenue. And that’s what we did. Now, how did I start teaching is different because as I started to gain more success, people keep coming up to me and asking me, hey, how did you do that? Teach me about this. And this was while I was working. Sometimes it would be co workers that would see what I was doing or what I was driving is they How can you afford that we have the same job? Yes, I will. Because my side business pays me more than this career does. And that’s true truth. For about 10 years, my side businesses, which people call side hustles. Now, paying me more than my six figure engineering salary. And I always try to tell people that there’s no reason to think that your side business should only be side money, that’s just really small thinking it’s just not true. Don’t set false limits that are like that, because you never know when it’s going to exceed your salary. And to me a side business is really based on your time investment, not the money you get made. Because I find that time is more valuable than money. So if I’m spending less time on something, one hour a day, perhaps for my side business that’s beside business, even if it pays more. Now, if you’re spending something 40 hours a week at a job that’s taking more of your time, which is more valuable. So that is your full time business or your full time job. So understanding differentiation is not related to money. It’s based on time. And so people are learning these things. I’ve helped 12 other people build multiple seven figure companies made some of my own friends, millionaires, people that used to work for me at those other companies have become millionaires launch their own businesses within the thing I built, and I started to help other people. Man, you should be teaching this you should be teaching this. And Tracy To be honest, I just I didn’t need to put myself on camera. Because I was scared to put myself on camera. I didn’t need to go stand on the stage because I had stage fright and I could just avoid that entire situation and still have a very comfortable life. Still have a job still have a company so a family all these excuses that were really convenient for me that Hide from actually doing what I should be doing. And then I was in a major car accident 2015 while I was racing, and that shifted my entire mindset around, I wasn’t doing enough. Because once anybody goes through that mortality exercises and really start to think about if you were to die today, what would you be remembered? Like, you start to think about that. And for me, it would have been, Tony was a nice guy had a bunch of cool cars gone too soon, very simple. But what that really showed me is that I was not living up to my potential, because that’s very shallow. When you think about that, just being a nice guy and having cool cars. Yeah, a lot of people would aspire to be remembered as being nice and have cool cars. But for someone that’s ultra competitive and ultra driven like myself, what it really told me is that I’m not doing enough in this world, to impact other people. So I needed to quit being a coward. Go learn how to stand on a stage, go learn how to get on video, go learn how to get used to my own voice, and start teaching other people by the 1000s by the millions, to be able to have the confidence and the belief in themselves to do things that I have achieved. So over the last three years, that’s what I’ve done. I joined the Toastmasters, like you said about two and a half years ago, I started just taking it very seriously. I went through every single day for a year, 365 days, I made videos on my social media platforms just to practice the things I was learning in Toastmasters because everything that you learn in public speaking skills, all the strategies, the vocal variety, the tonality, the way you hear me speaking right now that clarity, not saying, um, you know, and like, all these words that distract from your message, you can do these things with your video with your little cell phone in your back pocket, and just practice those skills, and you get better and better and better. And I’ll tell you, it sucks. At the beginning, it sucks, you know that you’re not that good. You may have a really strong message, but you don’t know how to say it accurately, you don’t say it clear with clarity, you don’t have the confidence or the influence in your voice. You don’t have the skills at the beginning. These are the things you must learn in practice to get better. And that’s what I did. So people kept seeing me and they were following me along the journey. And they were saying like, Man, you’re getting better than six months. And Tracy, the group asked me Hey, wants you to go perform and enter the spring contest and compete against other public speakers. And here’s a guy who was deathly afraid of public speaking had stage fright I’ve experienced at times in my life, that I was gonna go compete in a public speaking thing would literally be criticized with clipboards and papers and things is like, Are you kidding me? And they’re like, No, you should go try that you’re doing really well, six months in, and I went three rounds, I made it to where I was competing against all of Houston. And that showed me like, maybe there is something to this, because like anything I get into whether it’s business, or fitness, or a new skill, or a hobby or whatever, I take things seriously. And I go all in, and I started to get the results at an accelerated timeframe. So I was able to go compete and actually win three rounds of that. And that’s crazy to think about. But it just kind of goes to show that there’s too many people out there dabbling and stuff, Tracy, they want to do things like a hobby, and then they get the hobby results. And they wonder why they’re not getting the results of a professional, because they’re not treating things like a professional. So that’s kind of the nutshell, there’s me getting out of that shell, getting out of my comfort zone, investing in myself heavily to become the right person to carry the message. And now

Tracy Brinkmann  18:20

that’s where I’m at right now. Absolutely. And then through all that, obviously, I know especially the Toastmasters arena, there’s those, those those building blocks, right, it’s like, you start off with that that first ctm manual, the certified Toastmasters manual to get that first award. And if I remember correctly, it was so long ago, there’s like 10 projects inside of there. The first one is just get up for two minutes and talk about yourself easy topic. And then the next one is Alright, let’s do this. And then let’s do that. So each one builds on itself. I think that in and of itself is kind of very telling of how people can build whatever it is they want to build, you’re going to take that that first step and do whatever it is that resonates with you. And then once you’ve got that step going and take that next one, and then that next one and the next one and then six months, maybe people will be telling you Hey, you need to go out here and do this and compete. I was lucky enough to go compete down in the regionals down in Georgia. Savannah, Georgia way back in 99. And those guys don’t play. There’s some folks up there. You’re like, I thought I was good until I saw them. It’s like it but it was fun. It was definitely a learning experience. And I enjoyed every minute of it.


I want to carry this on because I think it’s such an important topic, please learning how to do public speaking, okay. I’m gonna bust some people’s egos real quick.

Tracy Brinkmann  19:46

Go for it, guys. I’ve


built companies manage 75 people worked at the very high levels of corporate managing international teams, hundreds of people and I’m the leader, and I always thought to myself, I got this I’m very good at public speaking. I don’t need to go to train it that because I’m the boss and I’ve got companies and I’ve got people that report to me and I can give a hell of a slideshow presentation because I’ve got a captive audience, right? When you think about that, you think that you got public skills because you have the occasional courage to stand in front of people. And that’s what most people think is public speaking, just having the courage to stand in front of people. That is not even close to what public speaking is, you as a fellow Toastmaster, you realize understand that speaking and being influential and using your voice properly to get your message across, and being a leader on top of that is far more than just the confidence to do so. So if you go to the speaking events that we see that pop up once in a while, you can see who’s invested in themselves as a public speaker, and the ones they’ve just think that they have the confidence, therefore they deserve or feel entitled to a place on stage agree, because the ones who have not trained will get up on stage. And they’ll say things like, and, uh, and you know, guys, and, uh, and I was doing this, like, you know, and, uh, and, uh, you can count the arms, and it’s sort of distract from the message, and you realize this person has not had a single minute of training in public speaking. Therefore, they do not respect themselves or the audience that they’re standing in front of. So if that is you, I want you to go pay attention to that and go learn, I wish I would have joined Toastmasters at age 18 instead of 45, when I joined, because I realized the value of public speaking and having that ability, and the confidence would have served me my entire life. And as much success as I had already seen, it would have been amplified just by having the confidence to be able to get out there in front of people and learn how to speak with influence and energy and emotion and conviction, and use the right tactics to be able to create that influence or persuasion. So these are incredible tactics that you must learn, whether you’re speaking one on one to somebody like this podcast, or standing on a stage, or being on TV, or being on the radio, or just speaking to your people that are on your team that report to you is a powerful, powerful way of effective communication is something you must learn. It’s not just being the occasional courage to stand there so that you get out there and go stand in front of people get some lessons.

Tracy Brinkmann  22:10

Amen to that. And I think one of the cool things about that particular program, and I’ve been to that one, mostly, I know there’s others out there is that it doesn’t always just focus on the single fact of standing in front of a group of one or 100 people. I know when you’re when you’re in, will speak to Toastmasters because that’s we have the experience in when you’re in the meeting, you’re given these little assignments of Okay, it’s your job today to critique that person that’s going to be given the speech. So now you’re learning listening skills on top of that. And gosh, you and you you mentioned it specifically is it’s not just about the speaking of the words, it’s it’s saying them, right, it’s saying with conviction, it’s saying with the tonality, and the pace, or the speed at which you want to get your listener influenced, while on the other side of that is you need to be able to listen to someone’s message, interpret it, and then critique it. So now you’re learning a whole nother set of skills. Or if you’re in the front, you’re the Toastmaster, you’re running the meeting now. So now you’re learning another set of skills. And then you can go into and being become a part of the organization and be the person in charge of the education or the president as a role I know you’ve served or go on to be the area governor. So now you’re working with multiple groups of different it’s it’s just it’s a phenomenal organization, and everything you can learn from, from just being there. It’s phenomenal. I can’t I’m with you there. I can’t say enough about that organization, or, or anyone that’s out there who want to go out and learn to communicate, you’re going to benefit in so many ways. And I wish I would have known about it like you back in the high school days, it probably would have, it would have sped up my pass, right? I’ve just


confidence alone, it will change your life.

Tracy Brinkmann  24:05

Amen to that. I remember my my very first speech and I’m one of those guys, that was lucky enough. Because as I mentioned before my dad grew up in I grew up in the service My father was we moved to God every two or three years as you can relate to. And so coming up as a kid and that being the army brat, I developed a little bit of a sense of humor as my connection to anybody. I was meeting for the first time. And so getting in front of people wasn’t didn’t it didn’t bother me at all. I could do that. So when I got to my first meeting for Toastmaster, I’m like that man, I’m gonna smoke this, this is no problem. And they gave my two or three minute speech. And you get these little pieces of paper back from everyone in the audience and those it’s their little critiques. You know, here’s two things you did great. And here’s one room for opportunity. And about 70% of them said one thing Slow down your speech? Oh, yeah. And, you know, I was like coming out of it. I thought I sat down in my chair, my heart was still beating. I was thinking to myself, I’m going to read through these. As soon as I wanted to pay attention everyone else, I wanted to read them right away. But after the meeting, I was flipping through them. And I was like, I don’t think I spoke that fast. Well, I was lucky enough, and I had it recorded. So when I got home that night, and rewind and watch the videotape, I was probably talking about this fast.


Dude, that’s awesome. The wearing it was just awareness. Yeah, exactly what stage I know that the fear of anxiety or the performance anxiety creates us to want to get in fast and just get ahead of yourself. You start Stumbling on your words, yeah. When you know that, because you’ve had the worst, because you’ve had those love notes. Exactly. Hold you, you go, oh, man, I need to Okay, when I take the stage, I need to make sure that the first 15 seconds I paced myself, that way I go into the rhythm sooner instead of the nervous energy. And most people do like that. And that’s another thing. I can go see people who are, you know, call themselves professional speakers, and they get on the stage. And they basically do exactly what you said. And they’re kind of like falling apart and stumbling over their words. And sometimes they just mispronounce things. It’s like, Wow, you’ve never trained, have you, you know, and it blows my mind how many people just rely on courage alone to think that they have public speaking skills? And that’s one of the one of the things we’re dudes is the main thing that men have a problem with? speaking very monotone and mono volume and mono speed. So if Tracy and I had not had any training and speaking right now, our conversation would be really boring, because I wouldn’t be speaking like this. And Tracy would be speaking like really fast. Like he said that because he’s nervous, but and it would just be like one speed, one volume, one pitch, and it would have been like, super boring monotone.

Tracy Brinkmann  26:51

Yeah, yeah. We don’t know that. We don’t want any of that. How about that? No,


we don’t want none of that.

Tracy Brinkmann  26:58

I want to loop this back around for my dark horse, Dark Horse entrepreneurs, which is the folk, most of the audience is entrepreneurs that are looking to, you know, start restart Kickstarter, or just some of them are even already making, you know, cash and some checks that they say on the street. But they’re looking to, you know, up their level, if you had to start over today. All right, you still have your knowledge, but you don’t have any of your connections, or the current cash that you have, won’t be the first thing you do.


I always like online businesses, I gravitate towards online businesses. And that was actually a mental block that I had to get out of earlier in my entrepreneurial journey. Because when you grow up without money, you hear things that it takes money to make money. And you think that people need to have money to start a business. And when you’re younger, and our generation is Tracy, we thought that a business owner meant that you had to go set up a brick and mortar shop on Main Street and put your last name on the window, right? That was a business owner. And for a long time when you grew up with that generation, I get it. If you’re a millennial, you probably didn’t have as much of that. But anyone who’s a Gen X or or older, or baby boomer, we all had that kind of thought. But for me, it’s digital, because I realize how connected this world is, and we all carry that cell phone around in our pocket. We can connect with anyone around the world in seconds. That was not something that existed even 10 years ago, that was that accessible smartphones, were just starting to get out there. The Internet wasn’t not that really good, really about 1015 years ago. So when you think about that, why would you limit your potential customer base to your city, or your zip code? And that’s how a lot of people still think they think, hey, I want to go start a business. Tony, can you give me an idea, and they’re just looking in their neighborhood? Or they’re just looking in their city or their zip code or their greater Metropolis area? Like I’m in the Houston area? And I’m thinking, why would you limit yourself to customers locally when the entire world could literally be your customer base. And the scalability is what most people lack, they don’t think about the vision of what they want to make on a financial level, or the impact level that they want to have across people. So if you want to make less money, think of things that take a lot of your time to produce hand built goods that you can’t scale. Unless you pay other people, it’s costly to have the overhead cost to go find more employees to build those things for you. Or think about digital products. The way I think about it is digital products have virtually zero reproduction costs. There’s upfront cost to build a program or a course or software or an app. But then once it’s created is literally a copy paste effort to read, read just recopy those as many as you want. sell as many as you want of those. And if the entire world is your customer base, the potential there is huge. So you got to get away from things that consume a lot of your time again, we talked about time as being more valuable than money. Think about how to make money while you’re sleeping. Think about how to make money while you’re on vacation. Think about it. Making money when you don’t have to show up somewhere that brick and mortar thing within hours posted on the front door. That’s horrifying to me I worked in corporate over 25 years, I don’t want to have to show up somewhere, I want to be able to work anywhere I am in the world, or even if I’m floating on a boat, as long as I get internet, I should be able to run any business that I want to create from the rest of my life. And that’s one of my non negotiables. A lot of people don’t think about their non negotiables, you may have a young family right now, you may want more time at home, well, maybe one of your non negotiables, I need to build a business that’s based at home so I don’t have to go away and I can actually spend time with my family. Maybe it’s the location proximity, I don’t want to have to be somewhere specifically to work this job or this business. That could be another non negotiable. Maybe you only want to work in the middle of the night, because you’re a night owl. So maybe one of your non negotiables, I don’t want to be up between eight to five in the in the day, I want to sleep between eight to five, and I want to work at night. Well, there’s all kinds of different businesses because think about that is you can you can play with time zones, you may think that’s funny, like, I don’t want to work from eight to five, I want to sleep I sleep during the day, that’s cool, because somewhere else around the world is a normal business hour while you’re sleeping. So you can actually go do business with people in Europe, six to eight hours ahead of you, you know, so there’s different ways to do these kind of things, you got to remove limits. And for me, like if I was just getting started, I would just be thinking about something I could sell online that didn’t have a lot of costs, maybe it was some kind of knowledge or skill set or in or education things, I can teach people, things that I already have within my wheelhouse that I don’t have to invest heavily into. I’ve got some maybe expertise or time that I can teach people to do something or a product that I could create, that’s going to help people that can just multiply. So that’s what I’ll be doing is just trying to figure out how to do a simple website and looking for digital products to move.

Tracy Brinkmann  31:52

Nice, nice, excellent. I want to be respectful of your time. I know you’re the busy guy and you’re ready to kick your week off. Tell, let everyone know how they can get a hold of you and learn a little bit more about Mr. Watley in his skills and products.


Yeah, first of all, I’d like to invite everybody to my free Facebook group for entrepreneurs, there’s about 3500 members, it’s called 365 driven entrepreneurs, you can look that up on Facebook, search and find it and join it. And if you’re not a spammer or a troll, we’ll leave we’ll leave in the group. But we’re pretty good at policing that stuff. It’s not just a motivational meme dump, like a lot of entrepreneur groups, we actually have religious discussions and support each other. And if you need some access to more of that, go check out my website at 365 From there, you’ll find my podcast and my best selling book, side, hustle millionaire. Everything’s on the website 365

Tracy Brinkmann  32:48

All right, and we’ll be sure to plug all those up in the show notes for you as well there any parting thoughts for us?


I think that for most people that are just entrepreneurs, you just got to get started. And you have to understand that your goals do not have to be grand, gigantic, huge dream. So you don’t have to be Elon Musk on day one. Realize that you grow and you set goals and you build confidence by taking these small steps to achieve those. And as you start to take more steps to those big steps get bigger and bigger and bigger. And it’s okay. There’s nothing wrong with you. If you’re not thinking about becoming a millionaire day one, you may be just thinking about you wanted to make that six figure mark. And then maybe you want to make multiple, six figures, and then maybe you want to start to scale, then all of a sudden you’re at seven, and eight. So understand that set goals. But also make sure that you create a plan to achieve that goal and then stay on a calendar. Most people out there when I work with them. I got clients that come in and I said hey, let me get a glimpse of your daily life. Show me your calendar. And then they look at you with a deer in the headlights look like calendar. What’s that, you know, I don’t have a calendar. Oh, so you’re not working day by day with a planned day, like what you’re doing? Show me your calendar, and I’ll show you how efficient you are. There you go. We always have to have some kind of a list or something that’s got a time factor because that’s one of the main things I find people don’t have goals. And they don’t have times attributed to any of the goals. So think about this, when you have something that takes two days to accomplish Tracy, and you go you know what, I’m gonna do this in two weeks. By God, it takes you two weeks to finish because we always procrastinate and do something last minute and then we finally do it two weeks later. So if you say I’m going to do this in the next year, I’m gonna start my first business in the next year, it’s probably gonna take you a year to start that first business even though it would probably only take you one day if you really thought about it. If you just really got into it, it would take you one day just to create something and actually get the momentum going. So don’t give yourself too much time. But always set some kind of a time goal and hold yourself accountable. hold yourself accountable for the actions you do. Take And the actions you don’t take. That’s one thing that I see that so I’m a little bit different than most people. A lot of people are okay with the full accountability when they get to that level that mindset, but they’re only fully accountable for the things that they do. If I do something and I fail, okay, I’m accountable big deal, I get that we all should say that. Most people don’t hold themselves accountable for the things they don’t do their inaction. And that’s the deciding point is okay, if I didn’t go to the gym today, they’re like, Oh, yeah, I’ll just go tomorrow, you know, they’re not holding themselves accountable. So you got to hold yourself accountable for the things you should be doing as well. So that’s the thing, just get started, map it out, put it on account, or make sure there’s data attributed to every single task, and then just execute guys really that simple. There is no magic sauce to success. It’s all based on planning, execution, and just being consistent.

Tracy Brinkmann  35:51

And there you have it down to three steps. He breaks it down into. Tony, thank you so much for your time today. I definitely appreciate it.


Tracy, it’s been a great honor. Thank you for having me on the show, man.

Tracy Brinkmann  36:03

All right, man. Have a good one, too. All right. Thanks. All right, dark horses. How about that Tom Watley bringing the knowledge right. Here are three thoughts that I took away from that thought, number one, be willing to evolve. Today’s goals may not be tomorrow’s or next year’s goals. And it’s okay to change. Actually, you want to keep evolving into a better version of you, and a better version of your business. Find out what drives you, in keep evolving that drive in building upon that internally motivating foundation evolve out of your comfort zone, Tony used Toastmasters in his example, to improve his on camera message. He stepped out of his comfort zone and evolved himself and his message to the point they actually came to him and said you need to go compete with a skill that he was afraid to use only six months prior. See, when you evolve, you need to go all in remember that you said go all in. That’s how you’re going to get results at a much higher rate. Stop being a little koi fish in nibbling around the edges, you got to go all in to truly evolve, set goals. And remember to calendar eyes them, hold yourself accountable not only for the things that you have done, didn’t do but they failed or not. But for the things you’re not doing as well. Thought number two, if you want to achieve anything, yep, it’s up to you. There are no handouts. But you’re going to need to set your goals a little higher. So you can avoid that complacency trap he mentioned right, avoid letting your belly grow faster than your bank account, I would even go so far to say avoid letting your belly grow faster than your mind by keep challenging yourself. And then those self challenging moments, don’t set false ceilings, right? If you think you can hit 100 K, instead the goal for 200. And I’m just going out randomly, because if you don’t reach 200, and you actually reach 100, you’re still going to be happy, right? What happens if you actually hit that 200 imagine the confidence and the fulfillment and the rewards that will come along with that. Thought number three, true success isn’t based on your bank account. Now, don’t get me wrong, I live had money, and I haven’t had money. And life is much easier when you do have it. You know, like Zig Ziglar says, you know, money isn’t as important as oxygen, but it’s right up there with it. Right? If you’re unfulfilled, having cash isn’t going to change your how fulfilled you feel, what creates that internal passion and drive inside of you, I would urge you to push your hustling or your side hustle in that direction. So you can turn your side hustle into a primary stream of income. But the key here is to build something that you are passionate about that will bring in those rewards, fulfillment, happiness, and of course, cash. And remember to help others along the way that really doubles the fulfillment in my personal perspective. So what did you learn out of this, I would, I would urge you that whatever you learned, all right, whatever nuggets that you took from this, take a moment today, and put them into action. And let me know what lessons you took from today’s episode and what results you start seeing by putting them into action. And you can do that by emailing me at Tracy at Dark Horse I want to hear about that. I’m actually planning on building a reward system for this. We’re gonna start drawing names and people that say hey, I learned this and I put it into action. And here’s what I saw. And we start drawing those names. We’re gonna build this little cool little prize pool. So again, what did you learn? What did you do to put it in action? And what results did you get? Email me at Tracy? The Dark Horse schooling calm. Until then, I’m gonna leave you as I always will think successfully take action based. Thank you for listening. To the Dark Horse entrepreneur podcast.


Thanks for tuning in.

Tracy Brinkmann  40:04

Check us out at www. dot Dark Horse My name is Tracy Brinkmann.

EP – 002 Tony Whatley

  • My Guest Tony Whatley the author of “The Side Hustle Millionaire” discusses how he generated simple ad revenue before social media growing to a 300,000 subscriber base? How does that apply today?   Should your side business only be side money?  What are the dangers in false expectations?  He goes on to discusses the pros / cons of just trading time for money.  Chats about one event and simple question that drove the pivot from Corporate america to running his own entrepreneurial business full time. Then, finally shares what he would do if he had to start over today with no resources just the knowledge he has gained over his years.

365 Driven Website

365 Driven Facebook Group

Tony’s LinkedIn Page