SPEAKERS

Michael Stein, Tracy Brinkmann

Tracy Brinkmann  00:00

What can you learn by stepping back in order to move forward? Stay tuned to find out. Okay, here’s the question. How are we dark horses? You know, the ones everyone is betting against the ones they don’t expect to win place or even show on the track. And they’ll even laugh on us. When we talk about trying. How do we show the world our greatness and triumph? Come on? Well, that’s the question, and this podcast would give you the answers. This is the Dark Horse entrepreneur. My name is Tracy Brinkmann. What is what is that what the hell is up my dark horse friends and family. Welcome back to your weekly dose of actor to entrepreneur learning. I’m your dark horse host Tracy Brinkmann and you all that my friend is infinitely more important. You are driven entrepreneur or one in the making. Either way, you’re here because you’re ready to start, restart or kickstart just start leveling up with some great marketing personal or business tips and results in order to build that beautiful business of yours into the Empire. It absolutely deserves to be in man Do we have an episode for you today? Today Michael Stein is going to be sharing about long shots, dark horses underdogs being inspired by rocky the sweet spot generation how some generations take for granted the lessons learned by other generations the value of learning and the benefits of doing as a way of learning. Plus, I’m gonna let you in on next week’s interview episode guest who spent 13 years in the streets in gangs in oil fields, and went from there to building a six figure business and rubbing elbows with multimillion dollar entrepreneurs. As per usual the Dark Horse corrals are chock full of personal business and marketing g o LD spilling from every corner of the Dark Horse entrepreneur HQ. So let’s get to the starting gates and go Hi my dark horse friends and family. Today’s guest as I said before is Michael Stein. Now Michael Stein is an American entrepreneur, actor, entertainer stand up comedian, and filmmaker. precal is also the founder of Stein media and Abba deck Incorporated. zixi Stein media is an independent production company that creates multiple genres of films such as television commercials, events and films around the US. hepatech is a top selling company in Georgetown, Texas, and it’s also actively involved in charity work. Now beyond all that Michael is probably best known for his work in rituals and resolutions, the Dirk diggler story, Boogie Nights love Hollywood style, and so many others. Stein is recognized for his entrepreneurial and creative skills, and has also worked with some of the several of the top artists such as Paul Thomas Anderson, the academy award winning actress Faye Dunaway, Peter Gruber, john Peters, and he dick Coolio. And Stephen tobolowsky, Stein’s award winning production, rituals and resolutions was even acquired by HBO. And it’s been distributed, distributed internationally. And there are so many stories so let’s get stuck. right in. Alright, my dark horse friends family. So here we are for round two. Michael, welcome to the Dark Horse entrepreneur, man, how you doing?

Michael Stein  03:28

It’s doing great pleasure to be here. Thank you.

Tracy Brinkmann  03:30

And actually, it’s funny. I say round two for those that don’t know when that you’ll know shortly is that Michael and I actually did this. Oh, God was at the end of May, I think it was and had an amazing conversation and something happened to the recording so that when I sat down to edit it, it wasn’t there. Oh, wah, wah. But Michael, so cool. He’s coming back to reshare his story. So that’s the first thing I want to do, Michael is I want to shut up my babbling mouth for you to tell your story that good, the bad the ugly. It was a really cool story of what brought you to where you are and why you love doing what you do so much.

Michael Stein  04:08

Okay, well, I guess you know, we were talking about me. I think I talked about me starting my podcast long shot leaders and why I’m doing a podcast called long shot leaders. And that is you know, I consider myself a long shot. Not the best long shot you ever heard, but I come from, I consider myself coming from a long line of long shots. My my grandmother escaped the Russian concentration camps on her way to America. My dad was a new homeless New York street kid ventually became a multimillionaire only to become a homeless guy again. And I was a unplanned child. I was born with a lot of physical, you know, issues, health issues, and I had ADHD which they didn’t know what it was back then. And dyslexia I was put in a special Cool School called for normal school at UCLA for special needs kids until I was able to you know, say Two months later, barely squeaked by to get back to a normal school. And I really never had success of any kind as a kid, you know, just making people laugh, getting people to laugh at me. And you know, and self deprecation until one day, like most young boys here in America, I saw a movie called Rocky. And I was 10 years old. And I said, here’s a guy like me, he makes people laugh, he always fails, but he keeps on trying to, you know, get, you know, get back up, I said, you know, the only difference between this guy and myself is is he’s physically fit. And I was not I was far from it. So, I was terrible at sports as well. So I decided that, since that day, physical fitness will be a big part of my life. And, you know, six years later, I was 16 years old, I became a physical fitness trainer. And when I was 19, I did stand up comedy. And when I was 20, I did when I was 18. I decided I’m gonna regret the day after I graduate high school and start my own business because I had success as a comedian. You know, you know, as comedy, you know, even before I did stand up, I was having success there, you know, and school parties and as Physical Fitness Trainers, and I’m going to be an entrepreneur and an actor. That’s what I want to do. And my high school tutor said, you know, you should probably try to do things with your hands, because not everybody’s meant to do what they want to do. So I started business the day after high school and I failed miserably. And then, but six weeks later, I decided I’m going to become a nightclub promoter. Because after I did my standup routine, I brought in a big, you know, Kratos, and I can do this with nightclubs. And I become the number one nightclub promoter for my age bracket, Los Angeles. And I did that I was very successful. And then I started my acting career, my first job was playing third diggler in that particular story, which became the movie Boogie Nights, which I appeared as well. And then I left my nightclub business. And I said, I’m gonna do what my friend Paul Thomas Anderson did and become a successful filmmaker. So then I went off to do documentary films, I did a very successful short film of vehicle to try to get me, you know, jobs in Hollywood to be a director. And I came close to a movie deal for one of my screenplays, but didn’t turn over a movie deal. And by this time, working, you know, for six years in production, and, you know, spending money on film and nightclub premiere anymore, nightclub, you know, business as broken in debt. I said, screw Hollywood, I’m gonna make my own movie, but I was broken in debt. And how was I gonna make this money to make my movie so I started a business back in 2000. And within six months at business made half a million dollars, I made a movie called love Hollywood style at Faye Dunaway, any deck and Coolio and a crazy comedy classic film that Hollywood never let me make. And that, you know, by the end of that I almost bought about the business I created. And I decided to leave Hollywood, I grew that business into a business made over $100 million. And I had this up and down career, but luckily, you know, for the past, you know, 20 years, I’ve had a trajectory of upward ness, you know, volatile, less volatility than what I explained. And learn to find equilibrium of simulate success on a trajectory that constantly goes upward. And I decided I’m gonna do a podcast that resembles that called long shot leaders, people that have failed and succeeded, but ultimately have overcome these large obstacles, find success, and that is why I’m here with you today.

Tracy Brinkmann  08:19

Nice, nice. Now, you glazed over that. And there’s a couple of points, I want to dig in a little bit deeper. And there’s only because I know it now. Right, right. I remember when you were telling this story about you choosing to make a movie on your own, that you decided to you stepped back from what you were doing. And you took on a role as what was it a PA was like a production assistant. That’s what it was to learn the film industry from the inside. Right.

Michael Stein  08:52

Right. Yeah. So what happened was, is that when I was you know, when you’re a nightclub promoter, back when I was it was like a mini celebrity, and making a lot of money. But I didn’t want to do that for a living I wanted, I saw the success that my friend had. So I said, I’m gonna do that. I can do that too. Because you start to you know, even though my childhood was filled with failure, you get some successes, you know, and then you think, Well, you know, what, it’s just time less effort, I’m gonna do it myself. Also, timing is very important as well. So I went off and I did some big documentaries. I did a documentary tour around the country segwaying, from nightclubs, to film, and doing a documentary on the history of house music and raves across the country on and I planned, like big events all across the country as I was filming, you know, showing old documentaries from LA nightclub scene, which I directed as well, as I was directing this big, you know, documentary on the history of house music. I did that and after I did that, I figured, you know, I was, you know, I had a talent but I was an educated in the art of filmmaking. So I said, rather than me going to college because my son, my friend, Who is very successful, he dropped at NYU. And you know, several years later, he was nominated for Academy Award. So I said, I’m going to go into film production, particularly commercials, you can see the beginning, middle and end of a film production rapidly. And you also work with the best of the best by john Schwartzman, who works with Michael Bay all the time on big, you know, films, you’ll see he’s a dp, Director of photography. And these guys, when they’re not shooting films, they will work on commercials, because they pay them per day higher than what they make per day on a film. Picture. So I got to work with the best the best for three and a half, four years. And I got the education and I, I left my lucrative nightclub business to go deep into that, which was okay, but you make a lot less money being a production assistant than I was as my own entrepreneur, nightclub business. And, but I learned from the best of the best. And then I was also able to attain a crew when I did my award winning short film that nearly got me a movie deal. When I decided to do that I got the best the best to work on my film. So there was a lot of advantages to taking, stepping away from that. And being a production assistant.

Tracy Brinkmann  11:09

Oh, yeah, I’m sure I’m sure you get the education that you don’t necessarily get in the classroom environment, plus the connections that you make through that education edge. Because you’re it’s hands on right day in day out. Here’s precisely nice, that’s a you know, you they say, Oh, this is worth $50. And that’s worth $150. But this, my friends, is priceless.

Michael Stein  11:34

It was the relationships to that you build and getting to see, you know, not there’s intellectual knowledge, and then the physical knowledge, intellectual knowledge is what I can explain to you how to tie a shoe. And then you understand that you say, yeah, now I know how to do it, you have conscious incompetence, because you haven’t tied a shoe yet, you haven’t taste the strawberry. So you can’t know what the texture of the seeds and the and the meat of the strawberry tastes like. But when you have physical knowledge, you go through the circumstance, and you apply the mental knowledge that you’re knowing. And now you’re actually doing it and seeing the texture of those things, how it worked. It’s exponentially much more of an advantage.

Tracy Brinkmann  12:10

Yeah. And I think you’re absent that actually brings up a great point. It’s so many folks, maybe go through the education process, and they step out I ready to take on the world. And then the first barrier that’s not taught to them hits them, and it’s going to come right. Whereas with if you go through the contextual notes, hey, I’m I’m in the weeds every single day. You learn about those barriers, sometimes you’re presented, you’ve already overcome them. So now, the next time it affords itself to you, you’re like, I already beat this a couple of times.

Michael Stein  12:44

That’s right. Yeah. And anybody that’s listening, it’s going to college for for that that’s fine. Don’t get me wrong, I think that’s great. If you could apply both, make sure that you equal you give equal credence to both things, you know, the, the the college education, realize that you’re halfway there. And then you really got to get that physical knowledge in there to really become a full, you know, martial artist of whatever you’re trying to do.

Tracy Brinkmann  13:11

Well said, martial artists, I actually just got finished interviewing a gentleman that used to be an Army Ranger. And he’s out doing some production work, he has this vision of an 18 style van being dropped out of like a C 130. And he wants to film the whole thing of parachute is with cameras and the whole nine yards. And he’s done some production work, but he hasn’t been in that next level. So he’s using his GI bill to go back and get that education to broaden what production skills he has to make this kind of this wow factor. And then he’s going through the process of documenting the whole journey, right? Yeah, they’re gonna build the van from scratch. He’s got the skill set for that and you know, make it look all a team and getting the permissions and getting it up in the air and, and then finally, it’s going to be this commercial for his brand on top of that he does combat flip flops. So it all fits together for that that muscle man machismo

Michael Stein  14:13

combat flip flops. I that’s awesome. You know, that’s interesting that you talked about that because there’s some people not not that this doesn’t happen all the time. But there’s, you know, let’s say, doctors are not so much doctors because there are they have to, you know, but let’s say therapists, psychological therapists, sometimes they’ll get done with their education in school, and they don’t really look into different modalities after they get their license. I’d look I’m just gonna you know, but there’s but if you really you know, want to be the best you can be constantly learning and keeping your door open. You know, constantly It was a Tony Robbins calls it KANI constant, never ending improvement.

Tracy Brinkmann  14:51

Yeah, absolutely. It’s one of the things I tried to I’ve tried to do over the course of my career, and I actually have been trying to bring it in. Do this podcast as well as being in bringing people on from different backgrounds and industries that may have nothing on the surface to do with entrepreneurship. But the lessons that you can learn from them from their industry and from their stories can just go right to the source, you say, look, if you learn from this lesson, you might save yourself a couple of headaches, right?

Michael Stein  15:24

That’s right. You know, and that’s so funny about the great times that we live in right now. Because you and I are, you know, close an age, you know, we come from an era where, you know, I remember as a kid, you look at the encyclopedias, and and you know, those, those great volume of books, and you’re like, well, I can learn about space, or geography, or the ocean, or animals. And each book, was it fascinating to open up now with the internet now with people, you can talk to an expert expert, or you can just turn on a podcast, and you can get an amazing amount of information from people that Excel that and you can listen to that content whenever you want. And even if you’re driving, it’s embedded in your subconscious. And now you’re becoming a very dangerous, wonderful animal that, you know, can can become, you know, the consciousness of society is being raised by that, you know, we all there’s other we can get into the negatives to why are we? I’m just talking about the positive end of that right now, which is, there’s such a great positive, you know, towards the technology, the time that we live in and learning.

Tracy Brinkmann  16:24

I think that’s a great point. I think one of the cool things about that, is, I think it’s opening up eyes, right? If we, if we stick to the positive sides of things, folks are going out. And maybe they’re listening to, you know, the longshot leader podcast, or the Dark Horse entrepreneur, this podcast or that podcast, and they’re getting all these varied opinions and insights from all these stories that are beyond their scope. And they’re like, wow, I never thought about it that way, which is opening their, their mind more than just their eyes to go, Hmm, I think I could do that, whatever that may be in their world.

Michael Stein  17:00

Yeah. And you know, what’s really interesting, I don’t hear people talking about this particular subject. But there is a sweet spot of generation that is didn’t that didn’t grow up with the internet. And now that they have these modalities, then there’s the generation after that, that takes it for granted. So there’s that sweet spot generation, there’s a generation before, like, let’s say, Generation X, you know, boomers, where they’re not getting involved, because it’s just way too out there. for them. There’s a there’s a sweet spot generation, that is now they’re so hungry for this content. And they understand the scarcity, because they grew up with that. So the I see, you know, Generation Z, because I have Generation Z kids writing that kind of like, you know, take some of that for granted. Some of its already there, you know, they could, you know, just tick tock funny it is there’s actually great lessons to be learned on Tick tock, you know, but that the sweetspot generation that is so hungry for the content, they’re just sucking it up every day, it’s like, you know, oh, my God, and they’re never get that generation a big portion, I will never get tired of it. And that generation is becoming very powerful.

Tracy Brinkmann  18:10

Yeah. And inside of that, though, I think what concerns me is the subset of them that are all focused on gathering the knowledge. Well, that’s awesome. And it’s great. Keep learning to keep, like you said, if you’re going in college, awesome, if you get some hands on experience, even more awesome. But then you got to do something with the knowledge, right?

Michael Stein  18:33

Yes, I just talked to a great guy yesterday, AJ Yeager, who is done many things in his career, but right now, he has a data company. He’s the CEO and founder of a data company. And not only do they gather the data, but they take the data, and they show you how to use it. This is particularly used, they’re talking about data for e commerce, businesses, a SaaS company. And, and, and this, this data is, you know, because we all have data we have, we can open up our analytics right now. And sometimes we’ll look at it and you know, I don’t know about you, you know, like Google Analytics, you know, you haven’t got anybody listening as an e commerce business, you open it up, and you see a bunch of data, a bunch of stats, and you’re like, your brain gets a little tired, you’re like, Well, okay, I think I know what to do with that. But then there’s companies out there that help people take that information. And, and, and have actions to it. Because sometimes it’s, there’s so much going on right now. Things are changing so fast, like what do I do with that information? or How can I you know, and that that’s gonna be a big thing, you know, and AI and VR and all that’s playing a big part in our future.

Tracy Brinkmann  19:41

I you You’re right. I’m a I’m a data geek. I actually started my career at Coca Cola company, you know, analyzing data for their planning for their marketing, and will coke cola is a marketing engine, right. And those that don’t know, I just told you now, you know, but they are and they had massive amounts of data and a lot of it was going on taps. And even back then, you know, when it was all on, you know, Excel actually, I think back then it was a lotus 123 right now, I just dated myself. But you certainly taken those data points. And you know, weeding through them analyzing them knew all the different mathematical terms, you could you could exude at this point, you can start going, oh, wow, we’re missing this, or here’s an opportunity or there’s an opportunity. I think there’s a huge opportunity for folks that don’t tap into the data they have at their fingertips to I mean, even just, hey, go do a couple of YouTube searches about how do I use my Google Analytics, and just this scratching that surface? You’d be like, oh, wow, I had no idea that that meant this, or this means that and that can keep you from killing the very goose that you’re trying to raise. Does that make sense?

Michael Stein  21:01

Yeah, yeah. Yeah. And it’s amazing how like, you know, like Generation Z, you know, something like, Well, how do I do that? Or, like, Oh, my God, you have the world at your fingertips just YouTube that there’s a there’s a video that can show you that? It does take some patience, you know, because everything’s moving so fast right now. Yeah. Yeah, I always know I could play a video on it. You know, as we all want, right now, you know exactly what’s going on Tick Tock for five hours and be like, what the hell happened?

Tracy Brinkmann  21:28

15 seconds at a time. What’s up with that?

Michael Stein  21:30

A little disappointed,

Tracy Brinkmann  21:32

Hey, wake it up for 10 minutes. There’s a probably a podcast where someone says, here’s what you need to know about Google Analytics. You can do that while you’re driving or mow the lawn. There you go. That’s right. That’s right. So to loop back around, you were you were gonna you were wanting to make this film. I can redo it myself. But I got funded. And so you started a business. Right? And you mentioned you made $100 million in a short period of time. Now?

Michael Stein  21:58

No, no, no. It took a while. Okay, what happened was, is that, you know, in Hollywood, the way to get a movie deal, one of the easiest, the typical, there’s no easy way. The typical route is to make a short film, if you want to be an on tour, and I did want to be a writer and director anatra you make you make a short film, you win a film festival, I won the two largest film festivals, which was open Hauser in Germany, and Palm Springs International. And my film got bought by HBO, my short film, and that was the vehicle to make a make a movie and get a deal with a studio to make one of my screenplays for me to direct and I got very close with a company called tremor pictures, and it just fell through and this took about a year and a half, two years process and that with every big company and all that I chose solver, and all these, you know, tons of producers, and after a while, you know, there’s a lot of, you know, Hollywood, it has a not all of it, but has a contingent of a lot of fakers. A lot of just you know just it’s it’s a little bit of a wild west still is corporate as it has become. And I said screw this, you know, because I got tired of that you get the money, we’ll get the talent, you get the talent, we’ll get the money and like, you know, the money to get the talent, right? That grit that’s what Greenland’s a film. And I said, I’m just going to make my own film because I had this, this hunger to do, just because that, you know, people just talk so much, you know, and I and that entrepreneurial part of me that was initially that I grew up with which because I come from an entrepreneurial background, even though my dad had a up and down career. I said, I’m gonna make this film. So I decided I wanted to do something on the internet when the internet was still young.

Tracy Brinkmann  23:38

You’re now listen to the Dark Horse entrepreneur podcast,

Michael Stein  23:41

I started to sell tarps, which has nothing to do with the film industry, it was just a product, I didn’t care what it was, it was a widget that everybody could use. So I built a website, I did everything I was working as a production assistant. Still, as I’m building websites, I’m doing two jobs, one that makes money production assistant, and one that doesn’t doesn’t you know, at night, you know, building website to try to build an entrepreneurial career to make more money to pay for a film that I want to do. And just, you know, it’s called love Hollis down, it’s kind of like a disc, you know, dysfunctional story about Hollywood, you know, is my inner story and I decided to screw it. So within six months, it made a half a million dollars to make, it’s made $100 million since I started it’s been over 100 Okay, now, which takes long, you know, while you know, but it from starting from, you know, being in debt and broke, you know, just, you know, get one sale and you know, so that’s, that’s how I was able to make, you know, and within six months, I said I’m gonna take that money and I’m just gonna dump it into a movie because you know, you’re like an addicted kind of guy, you know, you want your filmmaker you’re like Ed Wood, but like, you know, you’re just like, I want to do everything I can to you know, to make my art and and I almost lost that business because of, you know, dump everything into your film. And at the end of that whole Tour de France and making that film, running my business out of that this rented shack in Sherman Oaks. And I’m Making that film out of this house that I’m running my business. And it’s just, it was crazy. It’s crazy. But we just recently found the footage to it. We’re doing a documentary on that particular film making that film called burning the boats. And it’s about, you know, passion versus opportunity and what people throw away for their passion, or what the risk for. And that’s the story about love Hollywood style and what I did and why I did it, why I started the business I’m in now.

Tracy Brinkmann  25:23

That’s I think that resonates probably with so many artists out there right there. They have this flame burning inside of them that just won’t die. And probably so many people have tried to kill it. Like you’re your mentor or whatever was a tutor that said maybe you should do something with your hands was trying to kill your flame. And you know, here it was, you know, almost a couple of decades later, still burning brights. But I guess what you said this was a tarp business because was something everyone could use. I mean, what you had taught you had told me before, it’s probably a two part question one why tarps and then you got to tell us about that first big order that you got.

Michael Stein  26:05

Okay. Okay. So this goes back to the late 60s, even before I was born, like so, my dad worked with a gentleman named Alan Smith, in a tool business. And my business wasn’t doing that. Well. My dad went off to go sell calculators up in Canada in a mail order campaign in the early 70s. And he made millions, you know, like a couple million dollars in like, you know, 18 months in back in the early 70s. a lot. Right? And he was called the calculator kid, you know, because he sold so many It was like million when the calculator became smaller. It was like people, you know, it fitted in your hand. Yeah. And it was this big thing. So I grew up saying I want to be the calculator. I want to entrepreneurship and being a hustler. Those are two big words in my growing up as a child, you know, before it was like him to be called an entrepreneur or hustler, you know, and then with the lavish lifestyle, he lost all his money through you know, I mean, sheer carnality Tracy, I’m telling you, he lived loosely his character, Paul, love my dad, Paul Thomas Anderson love my dad is some of the characters of the Reynolds character and Boogie Nights is loosely based on my dad. He had a crazy lifestyle, but he lost all his money. And he was homeless again. Now that gentleman that he worked with in the late 60s, Alan Smith, he started he kept with he’s created his own tool business. He left the toy business that he was with my dad, he created his own toy business in 1975. And he called it Harbor Freight. Yeah, which is a multi billion dollar Tool Company people now it’s like the Chinese, you know, import version of Home Depot, right. And I saw this happen before me. And one of the products that my dad would sell, he went back to selling tools. He was broke at this point. And he definitely sell the product, he would buy it from places like Alan Smith and Harbor Freight, you know, and his old partners, you know, that, you know, now we’re building millionaires. And Alan Smith being a billionaire. And my dad would always pitch products to me, he’s like, you know, you want to do something like I do. Because I wanted to be, I wanted to be the calculator, kid stuff. I want to be an actor. And I wanted to be an entrepreneur. He’s like, why don’t you sell these drill bits, abrasive wheels, like how it doesn’t, I want to do something that’s a little better. And then there was this one item that I saw that one of the guys had one of these tool companies was tarps. And I was like, Okay, this is simple. It’s colorful, it’s simple. And I remember hearing back in the day on the internet, somebody made a lot of money selling ceiling fans. So I knew I wanted to sell something was isolated. This right around, like, like I got was a Batteries Plus, you know, came around and all that, you know, that’s again, you know, that’s simple. And I want to do that. And I also want to do something that was important because I, when I was a nightclub business, I used to donate canned food for the homeless. And I thought, you know, I can take these tarps and if I start selling a lot of these, I could donate some of the homeless, and that’ll make me feel better about myself, which is what I ended up doing. So I tarps just made sense to me. And I that’s why I adopted it was introduced me through my dad, the background of my dad’s toy business. And the funny thing is, is that when these hurricanes came out in like 2004, and then 2005 was Katrina, I bought out the entire country, from all the suppliers. And that was a big needle mover for us of all the tarps, all the people that were competing against me, I bought them out. And I supplied the state of Florida in 2004. And then a lot of the, you know, FEMA and Army Corps engineers, you know, buyers for Katrina, the next year for tarps, and they call me hurricane Mike. Yeah. And I was like, You know what, I didn’t get to become the calculator, kid. But the, um, Hurricane Mike, so that’s pretty cool.

Tracy Brinkmann  29:33

I will take hurricane Mike, that was pretty cool. And yeah, I need your name. You didn’t have to be calculator kid the second.

Michael Stein  29:40

Yeah. And I didn’t I heard that first. Like, I just want to be an actor and filmmaker. So that’s why I was like, I want to be hurricane Mike. But I was like, you know what you said you wanted to do this when you’re a kid. And that was kind of fun. So that that’s my whole story about why I chose that product.

Tracy Brinkmann  29:53

Oh, that’s cool, though. Now inside there, you said something in passing that kind of caught my eye. May my ears perk up. feel better about myself. So donating tarps to the homeless could make you feel better about yourself? Does that allude to some inner struggles you were dealing with or just AML. And

Michael Stein  30:10

what that comes from is like so you know, being ADH, ADHD, or whatever it was, I didn’t know I had all the, you know, all the learning issues that you know, dislikes and all that I was introduced to personal development. And when I was right around when I was promoting nightclubs, and I really took to it. Matter of fact, my my comedy teacher when I was 19, he studied with NLP. Richard bandler, who created neuro linguistic programming. Yes, I was introduced that early age. So I became really involved the personal development, I’ve done everything that Tony Robbins has ever done, I’ve been in tamale, his resort, I’ve taken all kinds of personal development courses. And the reason why I bring that up with the homeless is because I believe in you know, there’s something called six human need psychology, this is not an exact science, it’s almost a perfect art form to where people do things for centuries. And for human needs to feel significant certainty, uncertainty, love, contribution and growth. So when I say I wanted to, you know, do something, you know, that was going to, you know, feel substantial that was going to feed me, right, we just don’t want to sell a product that wasn’t going to have anything interesting behind it, that I could do more things with it. So I said, You know, I learned when I talked about tariffs, I was like, you know, first of all, you could use it for outdoor stuff, there’s like adventure, you know, type of product there. That’s, I guess that’s pretty cool. And then donating things. Like when I donated canned food for the homeless, you know, when I did clubs, that made it even sweeter, because now I’m feeding my sense of contribution, my sense of growth, my sense of significance by doing something that makes me feel important, you know, it was a selfish act of it. But it’s also, you know, a comment, you know, these are the human needs that we all have. So if I can attach a product, and now start to attach that towards, you know, aiding my human needs, and I was cognizant of this, when I started this, you know, choosing those things, I knew that was going to feed me. So that’s what I mean by that.

Tracy Brinkmann  32:00

Awesome. That’s awesome. Sure. And I think giving back is, is so huge. I mean, it, you know, I say that, because I’ve been at both ends of scale, much like me, you’ve been down there at the bottom, and you’re like, Damn, you’re the one with your hand out, right. And people are like, dropping stones on it sometimes. And I remember being down and out, you know, and I shared a bit of my story with you, and overcoming drugs and the addiction they’re in. And even then, I was giving, you know, and I’m not saying this, to polish my own apple. But it’s sometimes it’s just a part of who you are. And if it’s not a part of who you are, making a part of your heart is a really good thing to do. Because you start, like you said, you start feeling like wow, even though I only have $20, to my name, giving $2 to some, someone who’s even worse off than you are, can just your shoulders go back, you feel that Superman cape coming off your shoulders, and you’re like, Alright, I’m good. And I think that does so much more for you, then just continue holding your hand out, right? You know, we see I think we see those folks. I mean, I used to live in Southern California. So you you’re going to know exactly what I’m talking about those folks, you come in off the off ramp of the freeway, standing there with little cardboard signs, and you feel for them, right. But if we could give them the opportunity to earn their pride back, and it’s great, give them $20 give them a roof over their head. But if you can start to give them their pride back by earning, you know, their own living, I think we’d see a huge turn in in a person and hopefully over time, society. Am I getting too deep here?

Michael Stein  33:50

No, you’re not. And that makes perfect sense. Because that’s leading back to this 60 minute psychology because now you’re getting the sense of significance. Now you get the sense of growth, now you’re getting the sense of certainty of you know, they feel you know, a little more certain about themselves, all those and that’s a positive vehicle because you could attain six human needs through a negative vehicle and positive vehicle and not a perfect, you know, science but almost perfect art form. What determines a good decision and a bad decision is a triad of it’s good for me, it’s good for you, and it’s good for the greater good. Yeah, it’s probably going to be a good decision, but you need all three, you know, but that that’s that’s why it’s so much better to have to push somebody and you know, not to have a biblical term in here. But if you say no, to teach somebody how to fish rather than given fish,

Tracy Brinkmann  34:33

right, there it is right there. And, you know, of course, there’s a six pack of beer in there somewhere in

Michael Stein  34:39

just gotta grow the hops or something.

Tracy Brinkmann  34:41

That’s right. So this is the Dark Horse entrepreneur so I’m going to ask you this question. Have you ever felt like a dark horse some time in your life?

Michael Stein  34:50

Well, is a dark horse mean like an underdog?

Tracy Brinkmann  34:53

There it is right there. You nailed it on the head.

Michael Stein  34:55

Well, sure, of course, you’re talking to the guy that has a podcast called longshot leaders. So I have that in it always will be with me. And that’s why I’ve kind of glommed on to let’s say the story of Rocky, you know, and that’s influenced me, for, you know, always be as physically as physical fit as I’ve been since 16 years old and on, always feel like, that’s because your first year is your first decade of life as most impressionable. So always feel like the kid that was unfit always feel like you know that now that is now fit, I will feel, you know, feel like I have a connection towards people that have that are underdogs, because I was that person. And that’s it. It’s all in the state of mind. But that’s who I was. That was my mantra is who I was when I was so young. So yeah, I think that, I think that, also, I’m somebody that whatever, I don’t want to I don’t believe in ADHD, but I’d say that I have it because I’ve been told heavily that I sure. But I try to use that with a third eye of consciousness to say, Okay, I am aware that there might be parallels. So I say that I have it. So, um, I tried to use those, you know, as launching boards to where, you know, yeah, that’s part of my life now. So and that and helps me understand that I’m going to fail a lot in entrepreneurship. And that’s okay. You know, Edison, the classic line, right? You know, that reporter for the Vu for listeners who don’t know, they, their reporter said, Hey, what’s it? You know, there was in questioning, Edison said, What’s it feel like for somebody to go through 1000 mistakes to discover the light bulb? is like, no, not 1000? mistakes? 1000 answered question. And that’s whatever every failure is, when you’re an entrepreneurship that, you know, most entrepreneurs take the risk, and realize the failure is just an answer towards getting better. And you’re gonna don’t make the same mistake twice you’re trying not to?

Tracy Brinkmann  36:52

Yeah, I think every every experiment, if we stick with Edison there, every experiment gives you new data, probably maybe not always the data you were looking for, right? You’re like, okay, but it’s gonna loop back to what we were talking about earlier. It’s now new data. And you can take that data with the data you already have in your that much better than you were when you started, you just got to take the next step and get the next round of data until you get the data you’re looking for.

Michael Stein  37:20

That’s right, get over that point where you no fear or embarrassment. And I tell my daughters all the time. And I’ve been saying this since I was a kid, because my sister would always get so embarrassed about things I said, you know, sometimes it’s more embarrassing to get embarrassed by what you think is embarrassing.

Tracy Brinkmann  37:35

Whoo. You know, that’s a great way to put that I am. I stand on the principle of always be you. And sometimes those around, you will look at you a little cockeyed. Like, what’s up? And that’s okay, right. I mean, we’re all unique individuals in the first place. So there’s nothing wrong with just being you. And here’s the cool thing for me that I think happens when you just be you, those folks that resonate with that, or they’re attracted towards you. They’re like, Hey, he’s kind of cool. He’s being himself, whatever that is, I’m going to go hang out with that guy, cuz I want to be me too. And those that don’t like you, they don’t like you being you, you probably don’t want them in your world Anyway, you just by being you, you tend to repel them out of your sphere of influence, which is where you probably want them in the first place.

Michael Stein  38:26

Yeah, and, you know, it’s interesting, I was just talking about this the other day is that, you know, a lot of young people that, you know, it’s you can, they’ll listen to that today. And we all listen to that. And and people are dense, you know, it takes repetition, takes reps to get in there. Now to do so what I’m talking about is, is that when you’re giving them an example of something, it’s conscious competence, you know, but it’s not unconscious competence, to where it’s intellectual knowledge and back to making a physical knowledge to where you can apply these things. Because we’re, when you’re all young, you know, you all have that inevitable, you know, insecurities, and that the internal dialogue that enables you that disables you, you know, to where you want to get to that point where the second half your life, you’re more mature, to where you can start to apply the confidence. You’re over yourself a little bit. Yeah, right. I was talking to my daughter and I said, I walked into when I was younger, I was walked into not a huge agent, but a pretty big agents office, and I was, you know, an actor, and I remember trying to please them, you know, and when you know and there’s nothing wrong with trying to please somebody from a certain type of place, but I was trying to just please them in every which way. I was nervous about making a good impression, rather than going there with a sense of curiosity. You know, and and confidence and and they they just looked at me and he can you know, after like a couple of minutes, you know, size me up he said, You know, I don’t see you as the star. I see you as the friend of when he was very Pontifical the way you said said it. Now that pissed me off. But rather than taking it at the time said, like this learning experience, well, first of all, what can I learn from this? Well, why did he say that maybe it was the way I was carrying myself, rather than going there with loving vigilance, you know, and confidence and curiosity and selfless involvement of who I was talking to, rather than just being that insecure, you know, so it’s, you know, to be aware of these things and work at it from a young age, and be cognizant of that early on, and to be open for criticism and self, you know, reflection really important and to do it constantly, you know, so you can hurry up to get to that age that we’re at right now. We’re, we’re like, overall, that we’re more confident we can write why that try to do that early on as much as you can.

Tracy Brinkmann  40:45

Oh, man, and lucky it is the the youngster and of course, me being, you know, my 50s I say, youngster could be waiting for you 20s, even that is already there. And I’ve been lucky enough to see a few younger folk in my lifetime, that have that mentality early in their life. And you’re like, oh, man, the blessings that are gonna come upon you, as you transition through the rest of your life and get even more wise.

Michael Stein  41:17

Yes. Yeah. I mean, how do they get there so quickly? You know, mainly, you know, that’s got to be you know, parenting circumstances, timing, you know, circumstance, right. You know, there’s so many elements that come into that, but yeah, the sooner you can get there, the better.

Tracy Brinkmann  41:32

Right, amen to that. Mike, I definitely appreciate you hanging out. And especially for the second time around, I want to be mindful of your time. But if folks want to check out more about Michael Stein, everything’s got going on. Where do we want to send them to

Michael Stein  41:46

just go to long shot leaders dot com, that’s the website for the podcast, and you can my social links are on there, and you could, you know, know more about me. So you just go to long shot leaders dot com, that’s how you can find out about me,

Tracy Brinkmann  41:58

and there it is. Alright, so you’ve been dropping all kinds of ageless wisdom on us what kind of Final thoughts you want to leave us with,

Michael Stein  42:05

you know, just, you know, what life is only good, as good as the emotions that are lived within that life? You know, so I don’t want to preach, you know, but it when you asked me that question, that’s the first thing that came to mind. You know, so, just you work on anybody out there just, you know, mind flavor, your emotions, you know, 60 minutes, psychology, you know, when we talk about that speaking, because we brought it up. If you are, you know, trying to achieve anything, right now, try to realize that we all do things or if you’re upset with somebody, we all do things for six reasons, you know, and you could kind of test that test this theory out for we do it for certainty, uncertainty, significance, love, contribution and growth, and kind of test yourself that listen to what I just said and test that out. And we all try certain people do that for negative reasons, you know, they there’s no negative vehicles to get that and positive vehicles. Try to be cognizant of that. And just, you know, do what makes you happy in that direction,

Tracy Brinkmann  43:02

dude. Alright, we’re just gonna leave that one right there because I am going to try and top that, Michael, thanks so much for hanging out with us. I appreciate your time.

Michael Stein  43:09

Thank you, Tracy. Awesome. All right.

Tracy Brinkmann  43:11

There you have it. My Dark Horse friends and family, Michael Stein dropping Hollywood level bombs on us with thoughts or ideas resonated with you. Let me leave you with a few that stuck with me thought number one, long shots, dark horses and underdogs. Yet, Michael Stein, he shared about how his family he himself was a long shot and underdog and as we say around here, a dark horse. What’s the Dark Horse you may ask? Right? Well, the term in itself may suggest like a dark horse is someone who is least expected to succeed within a group of individuals, no matter what the talent level inside that group of individuals. It is that very same person, that dark horse who has the least amount of power, the least amount of authority amongst that group, dark horses, long shots and underdogs are never usually even considered to be on the winning side. Thus, others do not have any hopes of them rising above their station or worse, they’re probably even, they don’t even consider them a possibility of them having that ability to rise. As a result. some could argue that dark horses are not usually even visible to others. However, there’s a key advantage that comes with being a long shot, an underdog or a dark horse, whatever you want to call it. I’m going to dive a bit deeper into that on episode 227 reasons why being a dark horse is your secret weapon. Thought number two, who inspires you Michael shared that a turning point of his youth come from the inspiration of the character Rocky. Now here is a dark horse that No one expected to amount to anything. Many even bet against him, he continued to move forward, even after failure. Now I have to concur with Michael, I remember seeing rocky when I was 13 years old, and having many of the same reactions and motivations that Michael did. Over the years since then I’ve come to learn the benefits of finding someone to aspire to and be inspired by. So on Tuesday, I’m going to go live in the dark horse Facebook group. And I’m going to chat about finding people to inspire you to create a business or in life that inspires you. Thought number three, stepping back to move forward, Michael shared about stepping back in his industry to learn more from the inside in order to move forward with his dream to create his own feature film, stepping back to become a production assistant. For some time, I believe it was like three, four years, in order to learn the industry from the inside out so that when it’s his turn to create his film, he had the experience under his belt to move forward constantly, or excuse me, to move forward can come confidently, alright, constantly, constantly. How about that, sometimes it’s probably more wise to step backwards. In order to move forwards, even in your current business, your current relationship, your current life, I’m willing to bet you can reap some huge rewards by stepping back. Now, I’m not saying that you need to take on a lesser role in your business or your life, but rather stepping back so that you can hear those inner voices that motivated you and prompted you to step into your current business. Now, I want to chat a bit more about this in Episode 228 ways that stepping back can move you forward in business. And thought number four, just learning versus doing know Michael share the learning by doing path that he chose to gain the necessary knowledge that he needed to create what he wanted to create. Michael chose the Learn by Doing path. In this same path. He made valuable network connections and learned valuable lessons in the doing that most likely will not have been learned by just learning his craft. See, look, here’s the thing. And Michael mentioned it and I concur with and we don’t want to take away the value of learning. But we also know that there’s another level of learning that comes with the doing of a craft a task or a business. I want to dive a bit deeper into this on Thursday, I’m going to go live in the face of the Dark Horse Facebook group again, in chat about over learning can result in under doing and man there were so many other ideas and thoughts and tips that Michael Michael shared with us all what ideas, inspiring tips, or thoughts resonated with you, whatever they were, I want you to take some time today and write them down. That’s right, literally write them down on a piece of paper. Don’t just type them in your phone, take grab a pen, and write them down on a physical piece of paper is something about taking that thought or idea out of the nebulous, conscious right to Universal thought, whatever you want to call it, and pushing it into reality by writing it on a physical piece of paper, then I want you to go out there. Once you run your race, I want you to get your results. And then let me hear about them. Take these ideas and thoughts and put them into action. Right email me at Tracy at Dark Horse schooling.com. Share the tips or ideas that you can weight with how you put them in action and what results you gain from them. Heck, I probably even bring you on the show so you can share with my audience. Now our next week’s interview guest is going to be Billy bad. Now as I mentioned earlier, Billy bad has gone from spending 13 years in the streets in gangs in in the oil fields to building a six figure business or rubbing elbows with multimillion dollar entrepreneurs. Billy shares his thoughts and his insights on to me and some unique ideas about entrepreneurship in energy. You’re not gonna want to miss this episode. Now I know you want to keep getting these valuable tips and inspirational stories from the amazing guests. I’m lucky enough to bring on this podcast. So please go on down there. Hit that subscribe button wire there. Yep, go ahead drop us a five star rating. Write us some kind words in the reviews. Put down your thoughts. What are we doing good. What are we doing bad? Who would you like this to interview? Ask questions. I read each and every one of those reviews. And of course do not keep all this entrepreneurial, g o l d all to yourself. Share this podcast with other entrepreneurs and business owners that you think would give value from it. And with that, I’m going to leave you as I always do, think successfully and take action. Thank you for listening to the Dark Horse entrepreneur podcast. Thanks for tuning in. Check us out at www dot Dark Horse schooling.com. All right, my name is Tracy Brinkmann.

EP 225 Michael Stein Movies Tarps And The 6 Human Needs
What Can You Learn By Stepping Back In Order To Move Forward?

  1. Long Shots, Dark Horses And Underdogs – Michael shares about how his family, and he himself was a long shot, an underdog or as we say around here – A Dark Horse. What is a dark horse? Well as the term may suggest, a dark horse is someone who is least expected to succeed within a group of individuals not matter their talent level. It is that very same person, that dark horse, who has the least power, the least say or the least authority amongst that group. Dark Horses, long shots and underdogs are never usually even considered to be on the winning side. Thus others do not not have any hopes of them rising is station or worse, they will not even consider the possibility of them being able to rise. As a result, some could argue that dark horses are not unusually even visible to others.  However, there is a keen advantage that comes with being a long shot, a dark horse or underdog – whatever name you give it.  I will dive a bit deeper into that in EP 227 Reasons Why Being A Dark Horse Is Your Secret Weapon
  2. Who Inspires You? – Michael shared that a turning point in his youth came from the inspiration of the character Rocky.  Here is a dark horse that no one expected to amount to anything and many even bet against him.   He continued to move forward even after failure. I have to concur I remember seeing Rocky as a 13yo and had many of the same reactions and motivations that Michael. Over the years since then I have come to learn the benefits of finding someone that I aspired to and am inspired by.  So Tuesday in the Dark Horse Facebook Group I am going to go live and chat about Finding people who inspire you to create a business or life that inspires you
  3. Stepping Back To Move Forward – Michael shared about stepping back in his industry to learn more from the inside in order to move forward with his dream to create his own feature film.  Stepping back to become a production assistant for some time in order to learn the industry from the inside out.  So that when it was his turn to create his film he had the experience under his belt to move forward confidently.  Sometimes it is most wise to step back in order to move forward.  Even in your current business, I am willing to bet you can reap some huge rewards  by stepping back.  Now I am not saying you need to one a lesser role in your business but rather stepping back so you can hear those inner voices that prompted and motivated you to step into your current business.  I will chat more about this in EP 228 Ways That Stepping Back Can Move You Forward In Business
  4. Just Learning Vs Doing – Michael shared the learning-by-doing path he chose to gain the necessary knowledge he needed to create what he wanted to create.  Michael chose a learn by doing path, in this same path he made valuable network connections and learned valuable lessons in the doing that most likely would not have been learned in just the learning of his craft.  Look neither Michael nor I want to take away the value of the learning, but there is also another level of learning that  comes only with the doing of a craft or task or business.  I will dive a bit deeper into this one on Thursday when I go live in the Dark Horse Tribe Facebook group and chat about Over Learning Can Result In Under Doing

Michael Stein’s links

Website

Podcast

Facebook

Instagram

Twitter

Join The Dark Horse Tribe Facebook Group