Jason Sherman, Tracy Brinkmann

Tracy Brinkmann  00:00

Where is your creative and business magic? And how do you tap into it? Stay tuned and find out. Welcome. Okay, here’s the question. How are we dark horses? You know, the ones everyone is betting against the ones they don’t expect to win place or even show on the track. And they’ll even laugh on us. When we talk about trying. How do we show the world our greatness and triumph? Come on? Well, that’s the question. And this podcast would give you the answers. This is the Dark Horse entrepreneur. My name is Tracy Brinkmann. What is it? What is it? What the hell is up my dark horse, friends and family. Welcome back to your weekly dose of creative purpose and minimum viable product learning. I’m your dark horses Tracy Brinkmann, and you will that my friend is infinitely more important. You are driven entrepreneur or one in the making. Either way you are here because you’re ready to start, restart kickstart, just start living up with some great marketing, personal or business results. In order to build that beautiful business of yours into the Empire. It absolutely deserves to be a man, we got another big episode today. Today, Jason Sherman is going to be sharing about creativity, getting out there and helping that one person. He’s also going to ask us what is your what is our call to action, and reminds us why we should start with our MVP, you know, that minimum viable product first plus, I’m gonna let you in on next week’s guest who has been featured in Fox as one of the 21 entrepreneurs that we need to know in 2021. But before we kick this off, I know you’ve been getting value from these episodes. So and you want to keep getting value from these episodes. So please go on down there, hit that subscribe button. While we’re there. As right leave us a five star rating drop us some kind words in the reviews, some ideas, some content you’d like to hear more about, maybe someone you’d like to get us see us get on the show and interview then these subscribes, ratings reviews, they tell the podcast platforms that you are giving that value so they lift us up a little bit in the algorithms so that we can reach more driven entrepreneurs just like yourself. So please take a moment show the love and help spread the word. Alright enough of all that said as per usual the Dark Horse corrals are chock full of personal business and marketing g o l d spilling from every corner of the Dark Horse HQ. So let’s get to the starting gates and go Alright my dark horse, friends and family. Today’s guest is Jason Sherman. Now Jason is a successful entrepreneur, award winning filmmaker, published author tech startup expert and a classically trained violinist Oh, and and a journalist. He’s been featured in several media outlets, including the Wall Street Journal, USA Today, the verge abc news, and was a featured speaker on Fox Emmy Award winning futurist TV show exploration Earth 2050. Now, Jason’s methodologies on entrepreneurship. And those data driven decisions are his main source of education to those he helps all around the world. His startup book, strap on your boots is the culmination of his life’s work in helping other entrepreneurs succeed. He also has a podcast by the same name, but you know, I got shut up here. I’ve probably already told too much of his story already. gotta leave a little something for Jason to share with you, Jason, welcome to the Dark Horse entrepreneur, man. Thanks for having me. I appreciate it, man. Absolutely, I’m glad to have you aboard. Like I was just telling you, I first thing I want to do is I just want to step back from the mic. Let you tell your story. Obviously, you’ve got a lot under your belt already. So you know, tell us the good, the bad, the ugly, you know, and why you like doing what you do so much.

Jason Sherman  03:47

That’s a great, that’s a great way to put it. And, man, it’s been a wild ride. You know, sometimes I think to myself if the world ended tomorrow, I mean, the past year felt like the apocalypse, right? We’re all wearing our Mad Max outfits. But if the world truly ended, would I be satisfied? And I think I would be I feel like I’ve done you know, everything I set out to do. I’ve tried every kind of industry that’s out there. And I don’t know what it is about the the creative juices that have been flowing through me my whole life, but it’s really been about being as creative as possible, following my passions. And if if it was something that was turning into a job, it was more about the money. That’s when I started to want you know, I started to kind of bored with it. And I’m like, Okay, I’m earning good money from this, but I’m not enjoying it. I don’t know what it is about the things that don’t make money that make me happy. You know, so So yeah, I mean, over the years, some things have been successful, and some things haven’t been some things have been financially rewarding. And some things have been more, you know, heartfelt, rewarding, you know, fulfillment of my life’s goals. And I think I chose a good mix and match of those things to keep me going over the years to the point where I found out that I can now help people do the same thing you know, on low budgets, which is a big thing because a lot of entrepreneurs don’t have But the money to start a business? Yeah, that’s kind of how I got to this point is I realized, okay, I can now help other people do what I do without these millionaire gurus out there saying, Oh, you can do what I did, which is Bs, because, you know, they had a real estate father or they had, you know, somebody’s got a trust fund or whatever. So, you know, I just, I just, I just feel like it’s unrealistic what what they’re selling out there.

Tracy Brinkmann  05:24

Yeah. And that’s, that’s a great point. And I had a chat with a guest not too long ago, actually a friend of mine, Zack Babcock, and he came out five years in prison and decided that Well, obviously, he was a little a little crippled by the the job market, given his past experience. So he steps out, and now he’s out there rubbing elbows with some of those millionaires via his podcast and the business that he’s built. Because he really had no other choice. He just, he had to make it work, right. We’re like, to your point, some of those gurus are out there going, Hey, you can do this too. And I’m like, Well, I don’t know if I could do it your way, because I’ve watched you for a decade or so. And I still couldn’t do that.


Not only that, but you know, you bring up a good point. They’ve been out there pushing these these books in these courses for four years. Why? If they’re millionaires, dude, go enjoy your life. Yeah, stop pushing your you know, Are you really a millionaire now is what I wonder to myself, you know, a lot of people who push courses and books and whatnot, people like me, for example, who are not millionaires, but they are comfortable enough that they can now start helping people. And you know, and I don’t expect to make millions off of my course, or my book is very unlikely. It’s very difficult to do that. And so I look at it from the perspective of every single person who does read my book, or does my course, I’m helping one more person, right? Who otherwise is getting fooled by these gurus, you know what I mean? So, yeah, you know, and I, and like you said, I’ve been through a live, I’ve made movies, I’ve built tech platforms, I’ve been a journalist, I’ve been on TV shows, like, I’ve done all these different things that have shown me the world from the viewpoint of an entrepreneur, more than most people. So I know, I have a really good kind of balancing act on what works well, and what doesn’t work well. And, and I’ve been through so many different learning experiences. And I’ve made a lot of mistakes and a lot of successes that I know what doesn’t work and what does work. Sure.

Tracy Brinkmann  07:17

And before we get into some of those, those nuts and bolts, I wanted to dig in a little bit on the creative juices. And for those that can’t see this right now, behind Jason, he has this cool thing hanging on his wall, this fluid music notes staff, and he’s got some artwork back there, it’s very, speaks to your creativity. What were in your space, do you find you’re the most creative today? Or maybe maybe it was different? You know, 10 years ago, whatever.


Yeah, that’s, that’s a phenomenal question. Because I was just recently thinking about this after someone said to me, why, you know, why do you do what you do? Why, like, for example, right now, I’m working on a documentary, why are you doing this? And the funny the word creative, you know, create is in there, right? And right, I feel the most happy when I’m creating something. If I’m designing something, or if I’m editing a movie, or if I’m filming a movie, or if I’m creating an app, or if I’m helping someone create a product. If I’m writing a story, a screenplay, or if I’m working on a podcast episode, whatever it is, I feel so happy when I’m creating something because I feel as though it’s something new. It’s something exciting. It’s something that no one’s seen before. And when we talk about a documentary, for example, a movie for is, you know, it’s one of the different things that I do. I feel like it’s something that comes to you, right? It’s it’s a, it’s kind of a call to action that you see out in the world. That’s something either bad is happening or something that you need to educate the public. You’re in, nobody’s doing it. No one is calling out that subject. Nobody is calling out that problem. And it falls into my lap. And I say, Well, I guess I’m the person that’s going to tell that story. Sure. A little bit of serendipity.

Tracy Brinkmann  09:04

Yeah, I think it’s kind of cool. I’m a big fan of creativity. I think what I really like about it, is that really, and then you kind of call it’s that create, you’re pulling something out of the ether. And through the, through the work that you do, or through the guidance that you give of a team, you know, you’re creating something, be it you know, a piece of music, a piece of art, a podcast or a documentary, I, I like that that whole Hey, I’m taking something from air to concept to execution to reality. And it’s, yeah, you’re like, Yeah, I did that. Magic. Yeah. Well, you’re pulling it out of thin air. That’s for the real magicians. I think entrepreneurs are really the real magicians, right? They, they really literally create something out of nothing.


It’s very difficult to do. Yes, and not every not everybody can do it. Not everybody has those creative juices in their in their DNA. And they’re content with their, you know, nine to five job, God bless them. They’re keeping the world running, we need people that are just chugging along. But then there’s people like us who like to push the boundaries, and we can’t be confined in that. In that nine to five structure, we work in a 24 hour structure where when things come to our heads, we put them out there.

Tracy Brinkmann  10:20

Yeah, right. So let’s, let’s just pivot right there into Okay, so we got the entrepreneur, maybe he’s listening to us right now. He’s got this idea, this concept, I’m like, oh, they’re talking about creating, and I’m totally, I’m totally vibing with them, but they haven’t taken the time to maybe validate their idea, right? Is there a process or a method that someone you could guide someone on that to, to a validating? And maybe even finding who their? Their their tribe is their audience,


right? And then you just hit the nail on the head. That’s the number one reason why entrepreneurs fail, is because they don’t validate their concept. I mean, let me ask you, Tracy, how many times have you had someone come to you and say, Hey, man, I have the next billion dollar idea. I mean, how many times do people say that out loud, and they don’t, and they have their horse blinders on. So they don’t care. If the trains gonna fall off the tracks, they’re just going to go full steam ahead, and they’re going to try everything they can. But before you jump on a train before you build the train, how about trying to skateboard, right, let’s make the skateboard work first, yeah, if you can make a simple piece of wood with four wheels move. And then people also try that skateboard and they jump on and they don’t fall off, or they give you feedback about it. And now you can make a scooter. And then you can make a bicycle and then you can make a car and then you can make a train, right? So right, you gotta you got to go through that process of validating the initial what I call an MVP, it’s out there the minimum viable product, right? You have to before you even get into building an MVP, or any kind of prototype, you need to validate the fact that people want what it is you’re about to build in the first place. And the most simplistic way of doing this is by creating a free survey that you have a very quick five question survey, give it out to friends and family, send it out on social media, definitely get strangers to answer it, try to get 100 answers. If not, you can get a good gauge of 100% here and then you’ll have some answers, right used to use the data to make your decisions on what you should be building, maybe you shouldn’t be building it. Good example is on Shark Tank, you see a lot of entrepreneurs coming in there with with some sometimes bad ideas. And they spent like hundreds of 1000s of dollars on these bad ideas. And the sharks are like, you know, Mr. Wonderful says take it out back in the barn and shoot it right. You shouldn’t have built that you should have known that people didn’t want that product. So you know, of course, you can avoid this problem by making a survey, maybe designing some mock ups before building an app. Maybe it was, if you’re going to build a physical widget, get a 3d printer or a place that has a 3d printer, build one, right? Take it out into the streets and show people say what do you think of this product, let them hold it in their hands, let them see how they see how they use it, see if they if they you know if they like holding it, or if it’s like too bulky or too clunky. So there’s a lot of different things you can do. But definitely surveys and getting feedback and then showing people something before you build it. That’s the number one thing you should be doing.

Tracy Brinkmann  13:17

I really liked that idea of having a 3d printers, the advent of those is just huge for the entrepreneurs out there because I could be holding something going wow, if it was just x, whatever x is right, it would feel much better in my hand at that tactile I remember I worked with a company that did high end indoor and outdoor Home Goods furniture, lights, the whole nine yards. And they were wise enough to bring in a set of their core clientele right housewives there they again they’re a high end folks. So these are folks that had you know, half million dollar homes and above and you know bringing them in for a couple of days you know and just sharing their ideas of Hey, we bought this product and it was great. Except you know these two or three things and and then you start then you know once the discussion really got rocking and rolling they were like what about this you know ideas that are coming up that you know even their their engineering staff would be like we never thought of that Well yeah, you know so and then they would help help them hey, let’s take this there was one cool thing we all know what those hurricane lamps right you got a nice to put a candle down inside there pretty basic guy says What about one that was really kind of shaped like a pineapple because the pineapple whole theme was all through his house. Oh, that’s kind of a cool idea. Getting the glass to do that was challenging, but they ended up engineering it creating it. It became number one of the number one sellers because they listened to somebody in your Yeah, that feedback from their audience.


You know you just described also So the oldest trick in the book, which is the TV show focus groups, right? Yeah, that’s what they would do. They’d stick like 20 people in a room, give them pizza and coffee and have them show that show that you know, so the TV show, and then they would ask them for feedback. And then what you said, right? They would say, Well, what if the main character was a lesbian or something you don’t even today? Right? say let’s switch it up. And the only and now I would like to show you know what I mean. So absolutely. That’s kind of how they’re that’s that’s it take take what works? You

Tracy Brinkmann  15:26

know what I mean? Absolutely. And sometimes, like you said, that MVP is going, let’s go, let’s go right to it. I know, I just did an episode, who I think I just dropped it last Friday, as a matter of fact, which comes first, the product or the audience, right? And I think the audience audience really, it’s going to be first. So go to that audience, ask the questions, like you were saying, get that feedback. And now you’re now you’re either going to be saying, Wow, I’m glad I didn’t waste a lot of time and money creating that product


that nobody would buy exactly how easy is it to put up like two landing pages and do some AV testing for some audiences, maybe pay 50 bucks in ADS? And just figure out if people want your damn product in the first place? Right? I mean, it’s, it’s not that difficult to do. And once you have that audience, guess what, you got 100 email addresses or, or Facebook group? And you can now say, well, should the product be pink? Or should it should the app not have a camera ability? Or, you know, should this thing do this, and like you said, x, y, z. So it’s better to ask the market what they want versus you thinking that you know, what the market wants, and then failing miserably,

Tracy Brinkmann  16:32

right. And then the odds of those folks, if nobody else, just those folks that you’ve been engaged with a buying it have just shot through the roof to like, Hey, I helped create that, right. So they’re going to buy it, and they’re going to tell their friends, and so forth, and so on.


And that’s how you get pre orders. And that’s how you get Kickstarter campaigns going. And that’s, that’s the way to do it.

Tracy Brinkmann  16:50

We’re here just creating businesses, y’all. Exactly one step at a time. I think I think the one thing I can hear somebody out there and audience going, Yeah, but what if my idea is so unique? Do you now listen to a dark horse entrepreneur podcast, let’s say the iPod or the iPhone of yesteryear, right? When it first came to the market, everyone’s like, I don’t need that. Until someone took the simple idea. And Steve Jobs, we all know 10,000 songs in your pocket. Okay. Right, right. It’s if someone is sitting on their idea going, My idea is the next iPhone. Okay, maybe it is you have any advice for them?


Absolutely. And the reason why not only is it going to be difficult for people to have that billion dollar idea, but there have been so many things invented, right. I mean, we’re going to space, we have the internet, we have smartphones, I mean, we’re we’re now passing thresholds of the singularity with artificial intelligence and augmented reality. And you know, this is really getting out there with sci fi type of stuff happening. So to really, you really need to find a pain point in the world number one, that is so immense, that your solution is going to is going to be just revolutionary, it’s going to change, it’s gonna be a paradigm shift. Yeah, it can’t just be like, Oh, this app does this, it just can’t do that anymore. It’s just not big enough. So you got to find a pain point number one, so you can do it. But here’s the thing, ideas are a dime a dozen. Okay, so it has to be all about execution, you have to not only have the best of the best team to execute, you have to have the patience, because it’s going to take you years of chugging along and really grinding it out. Because this is one of the biggest failures from startups. And I’ve talked to entrepreneurs a million times who say, Oh, yeah, yeah, my ideas, I’m gonna, you know, they’re already talking numbers, I’m gonna, I’m gonna have $10 million funding in one year after building this thing. And I’m like, this isn’t Silicon Valley 20 years ago, yeah, they’re not, they’re not gonna throw money at the wall and watch it stick, right. So you’re gonna have to grind this out for two to four years before you get around the funding. You can do family and friends. So I always tell people look, your best bet is build as much as you can, on your own, whatever it is 3d printed product prototype for your app. If it’s a movie, it’s even even easier nowadays with digital cameras. And do as much as you can to show the public what you’re capable of. And then you’ll attract people who are interested in what it is you’re doing. You know, as an example, from some of the technology platforms that I built in the past, I would build a prototype, I’d learn how to program enough to build a prototype that functioned. And then I would get programmers who I would meet at events and say, Hey, what do you think of my app? And they would say, Oh, it’s pretty cool. I like it. I think it would be better if it could do this, this and this. And then I’m like, Okay, I got a man. So So what do you want to help me build that? Right? Yeah, sure, you know, for you know, X amount of percent equity, or I’d find a woman who liked the app idea and wanted to help me market it because she saw potential potential. Yeah. So again, if you can show somebody the vision or the potential of what your product can do, they’re interested in that in this Or that idea, you can get them involved to help you execute the idea. And that’s really all it is, is really execution. If it’s poor execution, like look at kwibi kwibi is a perfect example of a multi billion dollar app that was funded. Jepsen, Jeffrey Katzenberg and the ex CEO of Facebook, Sheryl Sandberg, they teamed up to make this like short form video app because they thought it was going to be able to crush Netflix and Hulu and whatnot. And after a couple months, I don’t even think it even launched, I think like a couple months in, they just crashed and burned poor execution, poor execution, right? Even billions of dollars being backed by Walmart and whoever else that was backing them. They still failed. So it’s a lesson lesson for all entrepreneurs.

Tracy Brinkmann  20:43

Absolutely. 100%. Wow, that was gold right there. All right. So you’ve got the book. You’ve mentioned a couple of times. I know you have a course you got the podcast. And this all seems to be wrapped up in this boot strap, right?


Yeah, it’s definitely a package. They all they all go together. And it all started with the book strap on your boots, because I was asked by some people that I was working with to keep giving them information, keeping it so I was typing up emails and typing up kind of Google Docs and I was just getting tired of it. I put it all into a book. And I started giving the book out to entrepreneurs, and it was helping them and some contacts that universities like you Penn’s Wharton School, temple Drexel, all these different, like, really awesome schools said, Hey, we want to use this for our entrepreneurship program. Can you make a course. So I did startup essentials, I started teaching that workshop course whatever you want to call it at these universities. And they were doing so much better, like they were saving time, they were saving money. And I realized, okay, this stuff is working. So I put it online. And the podcast I came out with a couple years ago was kind of an intermediary. It’s smaller tidbits that go in between the book and the course. So it’s more, more daily kind of, and it’s also updated as to you know, things change, you know, my YouTube channel, same thing. So all of it kind of gets put together. And it all works. So I get reached out by people every day about how much it’s helping them. And it’s realistic, right, that the key is here. It’s realistic. It’s from examples that I’ve used in my daily work life. And it’s not just work, Tracy, it also has to do with the mindset, you know, like doing yoga and meditation and being healthy and exercising, right? I do all of those things. And if you don’t do those things, and you just want to keep, like Gary Vee always says, You hustle, hustle, hustle. No, no, no, no, no, you don’t have to hustle, hustle, hustle. You have to work hard, but you have to take care of yourself too. Yeah. And that’s very important. If you don’t take care of yourself, you’re gonna get burned out, you’re gonna be miserable. It’s not going to work, your company’s going to go bankrupt. Like you need to, you need to also take a step back and relax,

Tracy Brinkmann  22:42

amen. I know, all the folks I’ve been lucky enough to bring on to this show. They’re even if they have that Hustle, Hustle, Hustle mentality. They have that also I need to have my space. All of them have some sort of morning routine, or evening routine in me time. You know, even if it’s just you know, 15 minutes, where they go in the backyard, and you know, play with the dog or, you know, sit in the home, whatever it is for them. That works. That is that relaxing, centering moment, and that’s huge, then they get then then they’re back at it, hustle, hustle, hustle. But yeah, you’re right. It’s that huge balance that goes into to both sides. Alright, so you mentioned you mentioned the gurus earlier. So I gotta I gotta bring this back. So I’m gonna control for this. So obviously, you have some winning strategies and methodologies in your course and your book, and you’re even sharing updates via your podcast, which I think is an awesome tactic for that right here that we have to keep doing the revised version of the book. I’m just like, here’s the update here in the podcast. Exactly. How does that fare against the quote? Yeah, I’m doing the air quotes here gurus in the messages they’re putting out?


That’s a great question that goes back years because I was one of those entrepreneurs who wanted to learn from the Guru’s. So I read the Rich Dad, Poor Dad, the four hour workweek and all the other books, you can think of that, you know, I’ve read probably 10 books, and the take home that I got from those books was that you, too, can do what they did if you were wealthy in the 90s. And were able to buy a lot of real estate, or if you had a family member who had a thriving business that you took over and helped make it bigger. Or if you had a friend or family member who believed in you and gave you a million bucks for an idea that was on a piece of paper that you didn’t build. So there’s a lot of these factors involved. Some of its luck. I mean, I remember somebody in a book mentioning they sold an algorithm for a sports betting something or other and it got sold for you know, millions of dollars. I mean, look, the chances of us doing that and then having 20 million bucks to fund our operations for the next 30 years. Not even small slim to none. It’s like it’s just not going to happen your bet you’re better off buying lottery tickets. So, you know, it comes down to now I just don’t believe that I just don’t believe them because I have yet to read one book that I could replicate. The key word here is replicates. You cannot, it’s you know what it’s like, here’s how here’s how I, here’s how I give you an analogy. You buy a cake box at the store, and you bring that cake box back home, and you put it into the bowl, and you mix it with the egg and the oil and you put it in the oven, and you make a cake. That’s like my book, my book in my course, you can actually take the recipe and make the cake and it actually works. The other guys are expecting you to make a five course Michelin meal and they’re not going to give you the ingredients. Yes, they don’t give you the ingredients. Here’s




Yeah, that’s not gonna happen. Right. So at least in my case, I’m giving you the ingredients for the cake, and you just have to put it together and build it and bake it. So yeah, that’s that’s where I got frustrated. Tracy.

Tracy Brinkmann  26:05

Yeah, no, I, I’m with you there. And I’ve probably read probably all the books you have. And we’ll use one at you. I think you mentioned there earlier, the the four hour workweek, right? Well, if you’ve read the book, and and, and I’m not slighting him right. It’s good book. I enjoyed reading it. I’ve read it twice. I’ve actually read it once and listened to it a second time. I’m big audible fan. But if you think about it, the core of the book is outsourcing. That’s it? Yep. It’s a lesson in outsourcing. He just told it to you in a whole book and filled it with lots of great stories. But it’s all about outsourcing at the end, and also


outsourcing at a time where it was not really known. Yeah, yeah. Like I’ve been outsourcing for years. But not everybody can do that, especially nowadays. It’s it’s difficult. You have to learn how to manage these teams overseas, need to be able to do the work yourself. erstes Yes. Because if you don’t do the work first, and you don’t know what they’re doing, you can’t train them, and train them. So and you know, if I have to go back to one book where I can say it definitely helped me early on in my entrepreneurship career. It’s the lean startup, right? I mean, that book, definitely put things into perspective of experimentation, let’s run these experiments. And I kind of use lean methodology in my day to day operation now. And it’s kind of a core concept in my book as well. I just kind of tweaked it for my own specific tactics and my strategies that worked for me. But doing the lean methodology definitely works. Because the less you do, and the more information and feedback and data you get, and the quicker you iterate, the more successful you’re going to be. And that’s really the key to any startup.

Tracy Brinkmann  27:45

Right? That’s money right there. It’s funny you mentioned that is I got my teeth cut in corporate America, in planning and marketing and logistics planning, specifically, right. And so there’s a lot of, Alright, we’ll just look at the data and modify the process, review relook at the data with the new process in place, and it’s a rinse and repeat process, you just keep going through and through that. And then you can take that same methodology into your marketing or the now your business is doing good and your marketing is doing good. But if you if you’re not looking at the data, and if you’re not building a first building a process, right, and then tweaking that process, where you find the the bottlenecks, or the holes or the fat, hey, God, I’m doing I’m doing too way too much here. Let’s leave. Let’s trim that down to your to your point of being lean.


And that’s using the funnels right finding what’s blocking the funnel is an acquisition, is it retention? Is it you know, revenue? what’s what’s causing the problem? And then fixing it? Absolutely. Absolutely. And everyone’s process will be different.

Tracy Brinkmann  28:49

Yeah. And that’s the other piece of it is just because it worked for Russell or john or Gary Vee, it does mean if you could replicate it, that it would work for you. Because you have a different idea. You have a different modality, it’s a different time, etc, etc.


And that’s why that’s why I feel like my my package is so effective, because it can work for literally any human being who uses the tools that I give you or the tactics and strategies I give you doesn’t matter what industry you’re in, you could be starting a brick and mortar store, and I still follow my steps and you will succeed. It’s just a matter of following certain steps and applying them to your industry. Right. That’s really the key. That’s really the key.

Tracy Brinkmann  29:34

That’s the magic right there. Right? Exactly. So you’ve got these great steps. So I’m going to ask you, all right, give my entrepreneurs listening right now. Let’s say they’re just starting off in their entrepreneurial journey. What’s the number one thing you want them to walk away hearing from you today?


Wow, that’s a good that’s a wonderful way to end this thing. And I would say if I was talking to myself as an entrepreneur first starting out, I’d Get ready to put yourself on a long journey, it’s not going to be a quick overnight success. You know, make sure that what it is you’re going to embark on is something interesting to you, that’s going to keep you passionate, make sure that you’re going to be happy doing it every single day. And above all, make sure that you learn as much as possible about the topic, the industry, the market, the space that you’re about to enter, because you need to become an expert at everything about it, whether it’s, you know, the audience, the products, or competitors, where you’re going to be in five years, be able to iterate quickly. So if you need to change your idea or pivot beat, be ready to do that. And if there’s a day where you are stressed out, and you want to give up, and you just can’t get past a wall or an obstacle, you can’t raise the money. Nobody wants to buy your product. Nobody wants to help you. It doesn’t matter, you learned so much. getting to that point and don’t walk away, thinking that you’re a failure, walk away thinking that you’re that much better at being an entrepreneur, and that you will not make the same mistakes twice. You’re going to learn from them and you’re going to push forward with something else. And that’s going to succeed.

Tracy Brinkmann  31:13

That’s fire. That’s it. It’s not failure. It’s feedback. You’ve heard me say that four year. Alright, so


the folks want to learn more about Jason Sherman and strap on your boots, the podcast, the book, the course, where we send them to Jason sherman.org. Everything is really on my website, the course to book the podcasts. There’s a free startup guide on there. It’s called startup essentials free guide gives you about two pages worth of some gems that will really help you stay on the right path. It’s kind of a cheat sheet to my book and my course. Sweet.

Tracy Brinkmann  31:47

Alright. We’ll definitely get all those linked up in the show notes. So folks can just click right on through and check you out. Who, Jason I definitely appreciate you coming in hanging out with us, man. Yeah, man. Thanks for having me. This was a blast. I love the good conversations. You know that. All right, man. All right. All right. There you have it. My Dark Horse friends and family. Jason Sherman dropping creative MVP bombs on us today. What ideas Did you walk away with? Let me share the four that hit me today. Thought number one. Be more creative for me right out of the gate. Jace, remind us that we need to be more creative. Jason is at his happiest when he’s creating. Are you How about you? I know. I love it when I’m creating and see that for him isn’t always about being the financial reward. I mean, sometimes it was. Other times it was more about that heartfelt reward, Jason felt that he was lucky enough during the course of his life to have chosen a great mix and match of both to keep him moving forward. How does how goes your creative side, I’m gonna dive a little bit deeper into this on Wednesdays Episode Episode 196. ramping up your creativity. Thought number two, get out there and help one person. Jason reminders again, it’s not just about the money, me he said it himself. He’s not a millionaire. He’s comfortable. And that’s enough. He puts his content out there in the hopes that one more person that reads his book, or one more person that takes his course will be helped by his message in his content to lift themselves up to the levels that they desire and deserve. I want to dig a little bit deeper on this one on Friday and Episode 197 the best ways to help others and yourself. Thought number three, what is your call to action? Now Jason reminds us that he and we tend to be at our most creative, when we are working on that thing that comes to us right? Whether it came to us in the middle of the night as an epiphany or in the shower, or just that aha moment, right? We we see a hole in the market and we want to fill it, we see a wrong being done and we want to ride it. I’ve also come to realize that our call to action encompasses more than just our careers or business ventures. Living our call to action means living intentionally engaging in meaningful and worthwhile adventures, both in and outside of work. You see, when we contribute to those around us in ways that we feel true to us. We’re able to feel a deep sense of contentment, and fulfillment that’s really hard to find anywhere else. And then finally thought number four build your MVP. Yeah, right. Build that skateboard before you build the dream train. I think Jason gave such a great analogy when it comes to validating your idea and slowly leveling up your idea to its ultimate destination right? You have to if you have your idea of Next Great Train, plane or automobile, then start by building that skateboard first, then move on to the scooter and to the bicycle and so on building your audience and following along the way. I mean, do you think the odds of your ultimate train idea, being a raving success when you finally do introduce it to him, You think it’s gonna go through the roof? Of course it will. Now, maybe not all of your fans but far more and with far less effort than if you risk jumping right out there into the train idea. I mean, think about it, you don’t even have the tracks laid out yet. So get your vision, get those surveys out there, get those mock ups out there, get those first samples out there and learn from the very people that you’re looking to serve, to attract them to you to serve them. And they will ever be in your favor and ever on your side. All right, my dark horse, friends and family what inspiring tips or thoughts resonated with you? Whatever they were? Yeah, that’s right. You got to take some time today. You want to put them in action. Take some time to write them down. And then when you have a moment to yourself, right? Go over those thoughts or ideas? Am I going to use those and then get out there, run your race, get your results with those inspiring tips and ideas that resonated with you that let me hear about them seriously, email me at Tracy at Dark Horse schooling.com. Share the tips or ideas you came away with how you put them in action and what results you gain from them. And now even bring you on the show let you share it with the audience. Now next week, our interview episode guest is going to be colleague mazie odd. Now colleague is john not just another one of those coaches. Now cleat is a speaker that helps coaches clearly articulate their value, and constantly craft and present a $3,000 plus no brainer offer using the psychology of the next step. Right now I know you want to keep getting all those valuable tips and these inspirational stories from guys like collied and Jason, and everyone I’m lucky enough to bring on here. So I mentioned earlier, please go on down there, hit that subscribe button while you’re there, drop us that five star rating. And take a second, drop us some kind words in the reviews, give me some credit, constructive criticism. I’m good with that. Ask questions. I read every single one of the reviews and I’d be happy to answer them here on the podcast or over in the dark horse Facebook group. So come on over there and join us there. And of course, do not keep all this entrepreneurial, g o LD all to yourself. Share this podcast with entrepreneurs and business owners that you know will get value from it. And with that, I’m gonna leave you as I always do things successfully, and take action. Thank you for listening to the Dark Horse entrepreneur podcast. Thanks for tuning in. Check us out at www dot Dark Horse schooling.com All right. My name is Tracy Brinkmann

EP 195 Jason Sherman What Is Your Call To Action Or Creative Purpose
Where Is Your Creative And Business Magic And How Do You Tap Into It?

  • Be More Creative – Right out of the gate Jason reminded us that we need to be more creative.  Janson is at his happiest when he is creating.  That for him it was not all about just being financially rewarding.  
  • Get Out There And Help One Person – Jason reminded us again that it is not just about the money.  He is not a millionaire.  He is comfortable and that is enough. 
  • What Is Your Call To Action – Jason reminds us that he, and we, tend to be at our most creative when we are working on ‘that thing’ that comes to us. 
  • Build MVP Your Skateboard Before The Dream Train – Jason gave such a great analogy here when it comes to validating your idea and then slowly leveling up your idea to its ultimate destination. 

Jason Sherman’s links







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