Tracy Brinkmann  00:00

What can you learn about improving your writing from an egg? Stay tuned and find out. Okay, here’s the question. How are we dark horses? You know, the ones everyone is betting against the ones they don’t expect to win place or even show on the track. And they’ll even laugh on us when we talk about trying. How do we show the world our greatness and triumph? Come on? Well, that’s the question, and this podcast will give you the answers. This is the Dark Horse entrepreneur. My name is Tracy Brinkmann. What is up? What is up my dark horse, friends and family. Welcome back to your weekly dose of improving your message learning. I’m your Darkhorse host Tracy Brinkmann and you will that my friend is infinitely more important. You are driven entrepreneur, or one in the making. Either way, you’re here because you’re ready to start restart kickstart just start leveling up some great marketing, personal or business results in order to build that beautiful business of yours into the Empire. It absolutely deserves to be Whoo hoo hoo is all I got to say another big episode today. Today, retired Air Force Colonel Carla bass shares the importance of writing succinctly and powerfully, as well as telling us what we can learn about writing from an egg plus, and we’ll let you in a next week’s interview episode who believes that we are all individuals. And as those individuals, we can break our bad habits as well as our limiting beliefs. Now, before we get off into this great information for today, I want to make sure you are getting value, you’re getting value from these podcast episodes already. And if you are going to go on down there, and maybe you’re not even just getting the value from me, you’re getting it just from the guests, the amazing guests, I’m able to bring on to the show and lucky enough to share with you. So again, if you’re getting any value from this podcast, please go on down there and smash that subscribe button. While you’re down there. Drop us a five star rating and leave us some kind words in the reviews right? These subscribes, ratings and reviews, they tell the podcast platform algorithms to give us a little kick in the pants up in the rankings a little bit so that we can reach more driven entrepreneurs just like yourself. So please, if you’re getting value, take a moment show the love and help Let’s spread the word about the Dark Horse entrepreneur. And as per usual, the Dark Horse corrals are chock full of personal business and marketing g o LD spilling from every corner of the Dark Horse HQ. So let’s get to the starting gates and go alrighty my dark horse friends and family. I am honored to have retired colonel Karla de bass in the house. Karla served 30 years in the US Air Force retiring as a colonel as I mentioned, one of the few women of her generation to reach that rank. Now since retiring she’s been working for the for a federal agency in Washington DC. Now central to Carlos success was the ability to write powerfully throughout her career she authored hundreds of products probably probably far more than hundreds of products I would imagine, that were sent to the White House, Congress, ambassadors and generals, she can post hundreds of personnel reviews, Award nominations, budget justifications and other executive level correspondence. Now, each required communicating was focused precision. Now upon retirement, Carla authored a multiple award winning book right to influence now it’s in its second edition. Now she did this to share her proven writing methodology with the world. Not today. She teaches the craft of persuasive communication, enabling her clients, corporations, businesses, NGOs, government and academia to achieve goals through the power of persuasive writing. Her training is available via several venues, webinars, workshops, private coaching, and her masterclass. And we’re going to get Carly to share some details on that before we let her go today. But first, Carla, I want to welcome you to the Dark Horse entrepreneur. Thank you so much. just delighted to be with you and your listening audience today. Absolutely. We’re glad to have you. Well, first off being a third generation military man, I have to say thank you for your service, especially what 30 years. Yeah, yes. 30 years you were in there?

Carla Bass  04:26

Yep. I knew from the law. Actually, I decided when I was in seventh grade, seventh grade is when I decided on Air Force intelligence. And I never looked back. So I knew from the moment that my father commissioned me I was going to stay in just as long as the system would allow. It was it was a calling. Nice, nice. And I think for a lot of folks that serve that length of time. It’s exactly exactly what it is. And I think it’s even for me, and I’ll, I’ll share this and then we’ll step aside and well, I want to get you to tell your story. But for me, given our age group Of Us you serving as long as you did at the levels you did, I think speaks to another kind of calling and your abilities, obviously to gain the the rank of colonel. And I mean, I don’t want to I don’t want to pat myself on the back. But but it was a true statement when I said I was one of the few women to make that rank there. Were not very many of us back in back in those days. So I was kind of a Pathfinder. Absolutely. And we all need those Pathfinders. And please never be bashful about patting yourself on the back for things that you actually did, right? Okay, so what I want to do is, I’m going to step back from the mic here, and I just want you to tell us tell your story, you know, the good, the bad, the ugly that led you to where you are today, and why you love doing what you do so much. Sure, when I’m gonna take this back to my father, he was and my mom, they were both huge role models. But when my father commissioned this second lieutenant daughter, he gave me three pieces of advice that I adhered to today as well. The first one was stay focused on your job, don’t get caught up in office politics. The second was keep a sense of humor, always keep a sense of humor. And the third was take care of your people, and they will take care of you. So all three of those, those pieces of wisdom came together. And that’s actually what started my journey. And here’s how it began. When I was a lieutenant colonel. I was the squadron commander in Hawaii. And for those of you your listening audience who don’t speak military that met I was in charge of 480 super talented young men and women. When I arrived there, the 320 fourth intelligence squadron was the most losing unit in the island in the state for professional quarterly and annual awards. It always lost it was almost a joke. And what I realized immediately is it they didn’t lose because they didn’t deserve to win. That’s a double negative. And I beg your pardon for that. But but they lost because he’s super talented men and women didn’t have bosses who could tell their stories. So you could be the most brilliant, dedicated, forward thinking Captain or Lieutenant or sergeant. But if your boss couldn’t write a winning nomination package conveying what it is that you had accomplished, then then you lost. So that was her hurting career potential, it was hurting families and promotions and so forth, I had to fix it. So that’s where taking care of your people really came to the fore. So I had been I was gifted with the ability to write so I took three days vacation, I sequestered myself in a beach cabin. And I asked myself, Carly, you know how to do this. But how do you write these winning packages? So I analyzed my own writing, and I developed what I called the word sculpting tools, which constitutes part two of the book right to influence I turned that that analysis into about an 18 page tactical Handbook, turn that into a one hour workshop, I taught all of my guys all of them how to write and we began sweeping the awards. We took all of them then the other units on the island came and asked, could I could I teach them also so I ended up presenting the workshop to the NCO academies. And what really just blew my mind is is the vacuous need for that kind of a writing methodology I ended up teaching right to influence word sculpting back in those days for the next 15 years to 1000s of people and and I still get email from them. I received an email last year actually was his his email said coronal mass, you probably don’t remember me, I was a Senior Airman in the 324. And I kept that handbook for 18 years. It enabled me to be commissioned as an officer. I just retired after 20 years as an officer and I’m now the vice president of a defense Corporation, because you taught me how to write so testimonials like that just that’s one behind my sales and I’ve got so many of those examples. The the the general who’s the CEO for the military officers of associate of American Association, wrote me a very nice letter and they basically said that, that the the word sculpting class that I taught influenced scores, generations of officers, there’s just no way to tell because you teach the you teach the first generation and they go out and apply it. So when I retired, I had this this you know, I was caught at a crossroads. What do you do with this knowledge? And I finally decided that I have to do something. So I wrote the book, turn that into a workshop and I’ve been teaching like crazy since the first edition came out in 2017. I taught so many workshops and and expanded it to include presentations, writing for grants, writing essays for college applications. So I the second edition has an extra 70 pages seven zero pages of material in it developed as a result of all those workshops that I’ve that I’ve been teaching. So this is this is my second calling, it evolved directly from the first call in which was the Air Force. And, and I continue because why have helps people, my two battle cries. The first one is that powerful writing changes lives because it does, I’ve seen it and I’ve done it, and I’ve helped other people do it. And from a business perspective, powerful writing is the lifeblood of a successful organization. Because you have to go out and be able to justify a budget, you have to be able to understand and market to your customers, you have to be able to compete for contracts, you know, when those bids so powerful writing is just, it’s the key to so many opportunities, and it’s not taught in schools any longer. So that’s that’s kind of what brought me to where I am and why I’m so passionate about it now. Nice. Nice. It sounds like one of the ongoing pieces of both of your callings has been that that gift you mentioned, of being able to write and, and actually I think I’ll take that one step further. And not only being able to write but able to convey that ability and transfer that ability to others, you know, give it be that be the generations of officers that have learned from your, from your teachings, or now the the civilian world learning from from your teachings as well. So I wanted so go ahead. Go ahead. No, I was gonna I was gonna drill in a little bit. So you use this phrase a couple times. You called it word sculpting tools. Can you share a little bit about with us about that? That methodology? Sure. And I thank you for asking that. Yeah, I’m so accustomed to discussing this. Okay. So imagine that you are you are a sculptor. You’re sitting in a sun drenched studio in Paris, you’ve got the Bray and the hammer and chisel and you are looking at an eight foot chunk of marble because you are a master sculptor. You know the image that lies dormant within the marble. So chisel chisel, hack, hack, hack, hack Pretty soon, there’s all of the rubble and debris on the floor and out emerges your beautiful statue word sculpting is the same thing except instead of having that eight foot chunk of marble you have your first draft. So sentence by sentence you apply I have 10 word sculpting tools, you apply the 10 word sculpting tools and you get rid of the useless words the redundancies the jibberish now I’ll share some examples here in just a minute. And after you apply the 10 word sculpting tools, you’ve gotten rid of all of the excess blather and you’ve got hard hitting text. And beyond that you’ve also purchased yourself bought yourself more space to continue making your story your pitch. So whereas you started with a one page draft, by time you would sculpt it, you now have half a page of real hard hitting material. And you’ve got another half page to keep making your your case. So one example one example of the 10 word sculpting tools I call it verbs are your friends rely on them. So I asked you now to imagine a hard boiled egg and the verb. The verb is the yolk. The white stuff is how we suffocate verbs nowadays, because we don’t know how to write with precision. So for example, reduce the amount of time equals expedite, demonstrate the validity equals validate provide a demonstration is demonstrate work collaboratively is collaborate. So I have you know, I can go on and on and on not but that’s the concept of, of, you know, the hard boiled egg, expunge the white stuff, focus on the yolk and reduce what you’ve written to what the actual verb is that’s hiding within all that bureaucratic ladder. Another another tool word sculpting tool, I call it don’t hog space. So it’s kind of the same idea. The the concept is when you write something and you express it in two or more words, look at that and see if you can’t express it in one word or fewer. So for example, at the same time is simultaneous in an expeditious manner is expeditiously in the aftermath of is after, so that the I don’t use words that hog spaces the brain, it is much easier for the brain to to assimilate one word than it is multiple words. So as your as your into Word sculpting, the idea is to write with precision and to conserve space to the maximum extent possible. Now there’s a philosophy that the philosophy be behind right to influence is that every author, whether you’re you’re writing Fact or Fiction, every author is constrained by two things. Do you now listen to the Dark Horse entrepreneur podcast? The first is you’re constrained by time, because everybody is busy. I’m busy, you’re busy. everyone listening to this is busy. Every time you communicate with somebody, you’re actually interrupting them from something they had been doing. So the objective is make your case and get off the stage. So So tick, tick, tick, I’m busy. What do you want? You know, this one, you’re watching a movie trailer? How many seconds? Do you give it before you decide? Yep, it’s interesting. I’m not interested. All right. So time. The second thing that constraints, all authors is space. So whether you’re trying to compose something for a webpage, or a government form, in which there’s actually a demarcated area on that, on that form, where you have no choice you have all the space you’re authorized, or, or if you’re required to describe your product, and 250 words, or if you’ve written an article, and you have to give a a one line summary, and 140 characters, so space is also essential. So the moral here is the the individual who best leverages the readers time, and the available space wins. And that’s the essence of right to influence. Nice, nice. Clearly, you know, your game because you went in some great examples in there. And, you know, I was sitting there thinking, as you’re as you were sharing that information, too. Do you think from your experience that the the copywriters of today are over embellishing? You know, using up too much of that space? Because it seems to me that we’re there’s so many long form sales letters out there. And I know when I’m reading through them, it’s like, a scroll. And I’m scrolling. I’m like, dude, is this thing ever going to end just get to the point is that it had, do you think there’s like this movement to go to this long form, because they’ve lost their way of this, let’s be concise, it’s Get to the point. It’s not it’s not a movement. But it is a direct result of I think, somewhere along the line. And, and I’m guessing maybe about 15 years ago, someone somehow stopped teaching the teachers. That’s why it hasn’t been passed on. So some folks, even even those coming out of grad school, even even those high school students that had AP classes and aced everything, they come out, I describe it as writing fat, because nobody taught them how to write skinny, the teachers don’t know how to do it, because nobody taught them. So somewhere along the line, we lost this ability. And the tragedy is that the the, the the the working market, the employers out there are eagerly seeking people who can write like this, because the clients you just expressed it yourself, if you’re given a four page letter, and it takes forever to get to the point, thinking in terms of the fish sniffing the hook, you you look at that and and you exit because you’re not interested because the point was not made expeditiously. I tell young people that if they learn how to write like this now and it takes practice, we don’t we don’t wake up one morning and become that master sculptor you have to you have to work at it. But if you can develop this life skill, it will open doors for I mean for decades. If you look at the even in today’s COVID environment, there are so many openings out there for for people who can write marketing products, for strategic communicators for outreach. There are so many jobs out there in those areas. But you have to provide generally you have to provide examples of your ability to write and it’s just out there for the taking, if people will just learn how to to write concisely. The other thing that that really harms businesses, I call it bureaucratic blather, where you have to read something three times and you still don’t understand what it says here. Here’s an example the company will use and this is a real example. I didn’t make this stuff up. The company will use a synchronized partner relationship knowledge management capability to enable strategic data driven decisions regarding partnerships and and future employment. I lost that last word, but just think about that. I have no idea what to say. micronized partner relationship knowledge management capability is so that’s another one of my examples. Another one of the word sculpting tools I call gibberish avoided because it’s confusing. And one of the subcategories of gibberish is our proclivity. Now, to put noun on top of noun on top of noun on top of noun, and use those as an adjective. So here’s, here’s a, here’s another example, the Information Systems Security Management Plan development. Okay, that just is like making the reader walk through a knee deep mud, trying to understand that kind of writing. And the good news is, all of these things are their bad habits. And they’re very easy to unlearn, if you just recognize them to begin with, and then don’t write that way. Absolutely. Wow. I think I think having these kinds of skills and honing them can certainly hold Gosh, change lives. Right. I mean, you’re you’re alluding to the fact that if you know folks could, right, with this efficiency and effectiveness, it could certainly open doors for, like you said, years to come. Let’s let’s flip down in here. Maybe you can, Shannon, you’ve already given a couple of tips. I don’t want you to give away the farm here, but certainly are any. Let’s focus on our entrepreneurs. And obviously, probably copy we just mentioned, emails is probably a big one. When they’re sending emails, maybe there’s some tips you can share on helping them craft some far more effective emails. Yes, matter of fact, the both editions of the book first and the second edition, have an entire chapter on email, a friend of mine said, Carla, please, as you’re writing the book, put a chapter in how to how to write effective emails, because her employees, well intended people but their ability to write emails was damaging her business. So she herself, the owner had to rewrite all of the emails, which is not effective at all, for that individuals time. So So a couple of thoughts on emails, first of all, the the subject line is, is valuable territory. So So use it well, if they’re, if you’re asking somebody in the body of your email, to do something, then the first word in the subject line should be action, and then a colon that that kind of smacks them up the head saying, okay, there’s an ask in this email. So leverage that subject line carefully. The second thought is, is actually break it into two sections. The first section would be, you know, dear Jane, but then the first section would be, here’s the Ask here, the specifics. next section will be here’s the due date. third section would be here’s the background information. So so that is putting the horse before the cart. So very often people not just an email, but in other forms of communication, they front load, the main point, they had these huge, lengthy precursors, here’s all the context context paragraph paragraph of the background information. And now I’m going to get to the point, well, that’s putting the cart before the horse. So an email open and everything else, open up with your main point, what do you want and make it easy for the reader? If you have three questions that you’re going to put forward in that email? Tell them? Dear Jane, I have three questions actually say that. I have three questions and then number them one that that that to that, that that three that that that what you’re trying to do is, is make your message as easy for Jane to assimilate as possible. No, it’s like that airplanes flawless landing, you want it just to just go so smoothly, that helps her so she doesn’t have to reread four times what it is you’ve been trying to say. And it also helps her to help you. So those are some thoughts as far as email and of course, write as briefly as possible don’t don’t encumber the reader with all sorts of unnecessary information,

Tracy Brinkmann  24:06

I think, killer advice, absolutely. I’m over here taking notes. As you’re as you’re sharing this information. But here’s a here’s a question. And this comes from a pet peeve of mine. What I’ve seen, begin to really permeate the email arena is someone gets an email, and they’re like, Oh, I know who needs to answer this. They forward it and they say, your thoughts. And then so basically, what they’re saying is go read all this stuff down below here and tell me your thoughts. They don’t even ask a question. Yeah. Okay. That’s, that’s, you know, it’s, it’s, it’s, it’s ill considered, I mean, the person’s not being bad, but it’s not. It’s not a very polite thing to do. It could have been handled a hole that you need to help the reader to help you. Sure. Absolutely. Even if you just give them like you were saying

Carla Bass  25:00

If you followed your advice in this scenario I just gave, you know, they could start with saying, Hey, here’s my question. Here’s a brief bit of context. If you need more info, check the email train below. So now they’re you’ve, you’ve, you’ve brought me into the world, I understand what you’re trying to get from me. And if I need more information, I know where to get it. Exactly, exactly. So I know you have and I want to be mindful of your time. And I appreciate you coming on and hanging out with us. I know you have probably, and you’ve mentioned a few times, the books in its second edition, and you have some workshops, and some other opportunities for potentially my listeners to learn how to write better, certainly, I want to check out word sculpting, where should we be sending them to? First of all, given the very difficult situation in which we all find ourselves because of this COVID-19 environment, I just finished and it’s on my website, I now have available three, free three free ebooks to help people. The first one is called, I branded it similar to right to influence. The first one is called right to win exclamation point, a standout resume. The second is right to win exclamation point, input to performance reviews, that’s also a very difficult thing for people, when the boss comes and says, sigh it’s time for me to write your performance review, give me some input that’s always off putting. So that’s my second free ebook. And then the third one is rights to win exclamation point, Grant submission. So all of those are on my webpage, www right to And they’re brand spanking new. And I did it is as my way to outreach to all of those folks out there who have been impacted because of the employment situation resulting from COVID. And all of my other my other means of popping are on the website. So people can schedule me to give webinars, there’s a whole series of subjects that I talked to, I can also tailor to the individual’s needs, I did a great series for the US Geological Survey, you know, USGS and the Department of Interior, they provided me actual examples of their products. And I use those as a template I did the before after analysis where I, I modified their their work, apply my methodology so that you get the hard hitting impact. So I tailor my my workshops to what the client’s needs are. And people can also hire me for a 90 minute private counseling session, the master class, that’s everything I know everything I can share to include exercises. Here’s a horrible example of a letter that was a real letter that was soliciting investors and I turned that into I turned it upside down inside out and I show people how to how to recraft an argument how to structure an argument to actually target the audience and and succeed with what whatever your goal might be. So all of that is at www right to influence dotnet

Tracy Brinkmann  28:27

Absolutely. And I’m going to be sure to get all those links into the into the show notes as well as the links you gave me earlier for like your LinkedIn, your Facebook, your Twitter and your Instagram account. So if anyone wants to learn more about and from Miss Curtin, retired colonel Karla de bass, they’ll be able to just click right over there. Any any words of wisdom? Oh my gosh, that almost sounds funny to ask any words of wisdom that you would like to share before we say goodbye?

Carla Bass  28:58

Yeah, for for those of you who have kids in high school and kids in college, please encourage them to to either listen to this this broadcast or go check out the book or, or seek me out. Because this this really does change lifetimes. They’re not going to get it. I don’t think any other way I found nobody else that that’s teaching what I teach. And so you know, I just think of all those young lives that there’s so many opportunities out there but but they need to learn they need to learn how to write like this. So that’s my plea through you to your audience. If you have young young people just entering the workforce, this this makes such a difference.

Tracy Brinkmann  29:40

Absolutely. I definitely wholeheartedly believe that. Our youth are the future. So we got to get them the the tools that they need. And I can guarantee you I’ll be getting a copy of your book and urging everyone else to do the same. Carla, I definitely appreciate your time. Thanks so much for coming on. All right. There you have it my dark horse, friends and family Bass dropping some writing bombs on us write lots of great tidbits about improving our writing and our messaging in that. Some thoughts I came away with krill basses father gave her three sound pieces of his advice to start off her career, stay focused on your job and don’t get caught up in office politics. That’s almost two all by themselves. And I’m going to count them as to staying focused on your job is a great piece of advice, not getting caught up in office politics. Also a great piece of advice. The next one, keep a sense of humor. Yeah, that’s another good one. And then the final one she shared was take care of your people, and you people will take care of you. So here’s what caught me about these amazing pieces of advice that she got early on in her career as a second lieutenant going into the Air Force. They’re universal right? Here. It was a lifelong military man was sharing with his daughter who is going into the military well, and the advice he shares with her wasn’t military based. They were universal truths that we all should be using every single day, not just in our business, but in our life overall, right? I mean, pause for a moment and think about how amazing our world would be if everyone focused on just the last one. Take care of your people. And they will take care of you some very, very true words there. Right? You’d have to agree. I can feel you kind of mentally nodding with me, right? How often do you heed these words of advice? If you’re still listening to this podcast? And I assume you are right now you still with me? Aren’t you? Right? I assume that you heed these types of words of advice more often than not, do we fall off to the advice train? Yeah, right. We’re human these things happened. But the next question is, how often are you coaching others that are in your sphere of influence to adhere to these basic tenants of great business and have a great life? Right? These are the basic tenants of advice for a great business and the basic tenants to have a great life. How often are you sharing those bits of knowledge with those that you can impact? Yeah, thought number two, Colonel bass saw a problem and set out to fix it. Colonel bass while she was in command of a squadron of 480 military men and women found that there was this this huge gap in the skills of those writing the awards documents for these very talented men and women. Now, Carolyn bass herself, had a talent for writing. So she sequestered herself, reviewed her skills to see what it is that she did differently, that made her good at writing, in order to educate those writing those award documents to tell the stories of those men and women much, much better. She saw a need in her marketplace. And she figured out how she could fill it. And we’ve heard those words of advice, time and time again, thought number three, Colonel bass took one product and turned it into many, right and if you heard you remember what she described, she, you heard her describe how she took her learnings and turn them into a book, took the book, turned it into a workbook, took the workbook, turns it into a workshop. Then after leaving the military, she wrote what I will call the civilian version of her book on the same topic. And she turned that into a workshop and has been teaching that like crazy, one solid baseline idea has been turned into So Mary, so many variations in educated and empowered, so many people, what one solid base idea Do you have right? What is the first overarching product that you could create from that now you break that down into smaller products, all that will feed up into your large, overarching product, then take that one step further, and see how you can niche that product down. Right. So as you start breaking the, let’s say, your, let’s call it your three week seminar, or your three week seminar, your three day seminar, I’m going to come up with this three day seminar about topic x, I’m gonna take the three day seminar, I’m gonna break it down into a workshop, right, maybe a four hour workshop, I’m going to break the four hour workshop down into a PDF or a checklist. That’s my freebie right? Now, that’s my own. That’s my overarching arching Product Funnel, right? All feeding up to your large seminar. Now, here’s the thing. Now you can take that same information, and how does it apply to this niche versus that niche versus this niche over here? Right, she was using her writing skills in a very targeted way in her military environment. When she came out. Now she’s teaching people how to write college entrance essays, how to write, you know, grants, so you can take and start take that same overarching product and create another version of it. That focus is zero. In right in a niche, now you’re creating that revenue all those revenue generating pathways are leading up to your one base product. And thought number four, use Word sculpting to hone your message. Colonel bass gave us some great examples of how many of us myself sometimes included, right, slather on all those excess words on the page or into a podcast? Sometimes, you know, maybe we do it to make ourselves feel smart. I don’t know. Other times, maybe it’s just habitual. You know, we weren’t flipping top better. So go back over to the things that you’ve written recently. And ask yourself, what was the goal of this message that I wrote? What was the goal? And could you have obtained that same goal? Just as impactfully? Maybe even more impactfully? With a few with fewer words, right? Could you take in some of those sentences that were really a single word? Writing is like speaking and it’s like running and it’s like weightlifting. And it’s like, so many other things in life. It’s a skill, hone it to your advantage. All right, my dark horse, friends and family, what inspiring tips or thoughts resonated with you? I know you got at least one right? Yeah, whatever it was, or whatever they were. Take some time today. Not tomorrow, today, and put them into action. Right? Go out there. Run your race, get your results. Let me hear about them. Seriously. Email me, Tracy at Dark Horse Share the tips or ideas that you came away with how you put them into action, and what results you gained from them. Yet, I think I’m looking for someone that they’ll do this and we’ll come share your story on this podcast. Give you some free promo. How about that sound? Good. All right. Now next week, our interview episode guest is going to be Pam Christian. Now Pam is a mindset coach and a motivational speaker. As well as the host of the juice podcast, not Pam is obsessed with helping you live your best life. So you’re not going to want to miss this episode, so that she can help you live your best life through this podcast. Now I know you want to keep getting these valuable tips, and the awesome stories from the amazing guests. I’m lucky enough to bring on here. So please, as I mentioned before, going down there and hit that subscribe button while you’re down there. Leave us a five star rating and write us some kind words in the review. And of course do not keep all this entrepreneurial, g o LD all to yourself, share the podcast with other entrepreneurs and business owners that you know will get value from it. And with that, I’m going to leave you as I always do, think successfully and take action. Thank you for listening to the Dark Horse entrepreneur podcast. Thanks for tuning in. Check us out at www dot Dark Horse My name is Tracy Brinkmann

EP 132 Colonel Carla Bass The Importance Of Writing Powerfully In Business And Life
What Can You Learn About Improving Your Writing From An Egg?

  • Colonel Bass’s father gave her 3 sound pieces of advice – to start off her career.  Stay focused on your job.   Do not get caught up in office politics.  Keep a sense of humor,  Take care of your people and they will take care of you.  Here is what caught me on these awesome pieces of advice.  
  • Colonel Bass saw that problem and set out to fix it – Colonel Bass while in command of a squadron 480 military men and women found that there was a huge gap in the skills of those writing the awards documents for these talented men and women.  Now Colonel bass herself had a talent for writing.  
  • Colonel Bass took one product and turned it into many – You heard her describe how she took her learnings and turned them into a book.  Took the book and turned it into a workbook.  Took the workbook and turned it into a workshop. 
  • Use Word Sculpting to hone your message – Colonel Bass gave some great examples of how so many of us, myself included at times, slather on excess words on the page or into a podcast.

Carla Bass’ links






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