SPEAKERS

Tracy Brinkmann

Tracy Brinkmann  00:00

What seven steps you need to take your customer through to create a profitable and successful business? Let’s find out. Okay, here’s the question. How are we dark horses? You know, the ones everyone is betting against the ones they don’t expect to win place or even show on the track. And they’ll even laugh on us. When we talk about trying. How do we show the world our greatness and triumph? Come on? Well, that’s the question. And this podcast will give you the answers. This is the Dark Horse entrepreneur. My name is Tracy Brinkmann. Hello my dark horse, friends and family Welcome back to your daily dose of change my life in 15 minutes or less learning. I’m your dark horse host Tracy Brinkmann and you Yep, you know it instantly. More importantly, are driven entrepreneur, a business owner are hoping to be one very soon. Either way, you’re here because you’re ready to start, restart kickstart or just start leveling up with some great marketing, personal or business tips and results in order to build that beautiful business of yours into the Empire absolutely deserves deserves to be welcome to the first daily episode of our new format, right? We’re going to be we’re going to keep doing the interviews so that we keep getting all those great inspirational stories, and all the tips from those that are far further along in their entrepreneurial journey. However, now, I want to pop into your world Monday, Tuesday, Wednesday, Thursday, and Friday in drop some actionable nuggets, so that you can keep moving forward towards your dream and build that beautiful business of yours into that Empire. It absolutely deserves to be. So normally what will be happening is you’ll get an episode, you’ll get one of the interview episodes on Monday. And then you’ll get the Monday episode of the week. I haven’t really nailed a name down for this. So maybe you can help me out with that. You can email me at Tracy at Dark Horse schooling calm, which we call these daily episodes, right? Dark Horse nuggets. Sounds like poop, maybe we don’t want to call it that. But what will happen on the norm is you’ll get one each day Monday, Tuesday, Wednesday, Thursday and Friday. But this week, I’m dropping them all on you at the same time. So you can get a flavor for them. See how how you like them and give me some feedback, let me know. So now let’s get to helping you make money in 15 minutes your lesson. Let’s start with the perfect customer lifecycle. So no matter who you are, or what your business is, or what’s your, what you’re going to need is customers. So this I truly believe is going to help you as you listen as you listen to the new chapter in the world of the Dark Horse entrepreneur. And of course, I’m glad you’re here stopping by and having a listen to what I feel are going to be some valuable gems, they’re going to help you move your life and your business forward. Alright, so, you know, I pause for a second to think about it. I’ve been in the entrepreneurial world for gosh, it seems like forever I mean, if I go back to you know, being a youngster hustling, you know, selling drawings, creating movies, teaching martial arts, painting cars, doing pinstriping installing stereo systems, you know, sales, computer programming, coaching, marketing, planning, the list goes on and on. And all of this really is it teaches you to bring home the bacon you know, in that process you learn how to how to stay inspired and how to create and bring value so that you can bring home the bacon so like like all of you I think really that are that are listening to this you understand that it takes that motivation but you got to you got to keep pushing yourself you got to drive forward you got to be that driven entrepreneur or in this case a driven Dark Horse entrepreneur in order to continue bringing home that bacon nowadays with my shift into the coaching room I get to in the podcast realm as well I get to chat with a lot of inch entrepreneurs at multiple levels you know some below some at my level and some far past my level and I have to say it is amazing the folks I’m lucky enough to be to be meeting these days And out of all of this I keep hearing about the need for some daily motivation and some actionable tips for my fellow dark horses to grow from so that’s kind of what spawned all this and that and along with the fact that I noticed that the listener the listens count right the the metrics of the episodes that called out specific actionable steps. Were getting far more listens and and far more complete listens all the way through, as well as the emails and face But feedbacks, every receiving rando same episodes. So basically, you can say this is your fault, you asked for it, you got it. Here we are delivering actionable value every week day for all of my dark horse, friends and family. Now, I haven’t really nailed down if they’re going to be a specific topic per day, or a specific area per day and whatnot, but we’re gonna just gonna go down this road together, and I’m going to take it where the road takes is or where the audience takes us, right? So if you have a topic or a question of interest, email me at Tracy at Dark Horse schooling.com. And let’s get it answered on a future episode. Now. I want to talk about the seven phases of the perfect life cycle, right? A perfect client lifecycle is this model, I’m gonna talk about, you know, kind of impacts all businesses that you know, I am or have been involved in online or offline. I know many other businesses that structure their entire world around this model. So it really works. It’s all about, like I mentioned the seven phases of that perfect client in that perfect client lifecycle. Let’s start off with reminding each other though, what’s our number one rule? What’s our number one job? I guess I should say? Right? What is it? you’re drawing a blank? Yeah, what your job is to get out there and find new clients. Right? Now I do, we do have to put the right amount of focus and retaining the clients we already have, or are those you just brought in. But you certainly want to keep a continued focus on keeping the prospect pipeline full, right, that funnel Yeah, to keep that keep that drips going into top. So you get stuff coming out the bottom. So new clients in a pot in the in the pipeline is certainly a worthy effort in which to spend your time. So if you have a money problem, go out there and find a new client, and that will help solve your problem, right? Remember, an unintended prospect garden is going to wither and die. So you want to attend to that. Now, once they’re in the door, that kind of starts the cycle, right? Well actually starts a little bit for that, but kind of starts a cycle. This is where we really get to serve our clients the most we get the opportunity to, you know, to solve their problem and deliver or over deliver that value. And finally, take them through a cycle that will help us have a profitable business. Right. And I mean, if you have it all set up in such a way that you know, that you can make, you know, X amount of dollars every day. Would that help you? I know it helped me right. And that way if I know if I needed more what I need to do, I just need to get more in the door. All right. All right. I’ve beat around the bush long enough. You’re telling me Tracy, tell him Joey, I want to know what it is. Alright, let’s let’s start through this right. Number one is find the people. Yep, that’s right. get people in the door. And if you’re online, this is like traffic, right? This is traffic. So get your message in front of those that are likely to be resonating with it with who you are into how you serve. Now send them to your door, be that brick and mortar or in the online space, at your website, whatever your offer page. So this is all about, you know, advertising and marketing. And and I mean that in all its varied forms, articles, podcasts, write an E book, EQ, write a physical book, speaking opportunities, the list just goes on and on, on your PR, whatever it is your news releases, right? Get out there in front of people, right, create a preferably a systemized way of steering people into your world in it. Because at the end of the day, if they don’t know about you, you’ll never be presented with the opportunity to deliver your value to them. Right? So get in front of them. Number two, right, now that you have to traffic, what do you do, you got to capture the lead, get that information. I love, love, love lead gen advertising. I prefer nurturing leads versus though Oh, hey, by myself within the next 12 hours, right? You know, we’re here, they have little time on there and it runs out. Now, there’s a place in time for that don’t get me wrong, but I prefer to get the lead in work, delete, you know, build that connection. We’ve talked about that a number of times. So take that unknown traffic and begin to build a connection with them. And that leads us into number three, which is nurture, the lead kind of mentioned this, like I said, if if they’ve raised their hand and given you their information, they have gone from unknown traffic to a prospect. So right now you’re going to here’s the thing about about prospects, some of them are going to walk right in, plunk some money down on the on the on the table and get your value from them. Right. Others you’re gonna take a little nurturing and a little more connecting. You could call this the dating phase. williams in in the most recent episode mentioned at some of her clients with all the content she puts out there have dated her for a long long time before they became a client right so keep nurturing don’t force the process well actually you most likely can’t force the process so why waste the time trying to see people are only going to buy when they have the need not before now sometimes you can help people see the need but most times you can’t create that needs you need to keep yourself top of mind when that need does arise right instead keep your focus on those people that are ready to buy stop wasting the time and the folks that you know won’t buy for some time just build that nurturing process to keep them nurtured and keep yourself top of mind number four all right when they aren’t ready to buy help them by right converting the sales is part of the process yeah you can’t stay in business if you don’t convert leads into sales so find the people get the lead nurture them and then convert them right now comes everyone’s favorite part number five let’s still over deliver that value and satisfy the client no gimmicks no tricks allowed here ladies and gentlemen bring your a game in your product and your service then you’ll get to number six which is upsell when your clients receive all that amazing value that you have to offer they’re gonna want to continue that relationship with you heck they’re gonna want to build a closer relationship with you here’s where the real magic begins when someone makes a commitment to be a part of your world and give you money one of the things that makes them happy about that commitment is to give you more money especially after they’ve been receiving all the value you’re giving it affirms that they were right and they were correct in their decision to buy with you in the first place so give them another offer give them the opportunity to get more value from you and that brings us to last but not least number seven get referrals wait a minute where’d that one come from your clients when properly served will love to and i do mean will love to give you referrals and tell other people about the amazing value that they found in your products and service they will love to share and tell the stories of their time that they spent in your world and again how they found and what they found how they found you and what they gleaned right so ladies and gentlemen this will be the heartbeat of your business other people talking about you so if you ask for a referral and you get one odds are 90% of the time that referral is going to become a new client takes us right back up to step number one right getting the people in the door and if your client here’s the thing here’s the pause if your clients aren’t willing to give you referrals perhaps you need to go back and address step number five delivering the value and satisfy your clients i’m just saying right think about it it’s a possibility to be considered and addressed so quick review attractive people capture the lead nurture the lead convert the leads into clients over deliver and satisfy upsell and get referrals do all of that and i can assure you you will have a very satisfying and profitable business all right yeah ladies and gentlemen that’s episode one of this new format get out there run your race get your results let me hear about them right you know the email go ahead send it to me so until tomorrow think successfully take action thank you for listening to the dark horse entrepreneur podcast thanks for tuning in check us out at www dot dark horse schooling.com all right my name is Tracy Brinkmann

EP 021 7 Stages Of The Customer Journey

Tracy discusses the 7 stages of the customer journey and how that creates a successful & profitable model for your business.

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