Tracy Brinkmann  00:00

Do you keep saying If only I had more time? Yeah, so do I. Today’s guest will educate us on getting big results in tiny time giving us tips on how to have a great business working 20 hours or less. Oh, Tim Ferriss, watch out. Okay, here’s the question. How are we dark horses? You know, the ones everyone is betting against the ones they don’t expect to win place or even show on the track. And they’ll even laugh on us when we talk about trying. How do we show the world our greatness and triumph? Come on? Well, that’s the question, and this podcast would give you the answers. This is the Dark Horse entrepreneur. My name is Tracy Brinkmann. Welcome back to your weekly dose of best selling author and tiny time business strategies. I’m your dark horse host Tracy Brinkmann and you instantly more importantly are driven entrepreneur, business owner are hoping to be one very soon. But either way, you’re ready to start, restart kickstart or just start leveling up with some great marketing, personal and business results to build the beautiful business of yours into the Empire. It absolutely deserves to be now to keep getting this valuable information. Please go on down and hit subscribe. While you’re there. Go ahead drop us a five star rating and write a quick review. And of course, don’t keep all this entrepreneurial gold to yourself. Share the podcast with other entrepreneurs and business owners that you know will get value from it. Big episode today. Today, Yasmin varje shares timely advice about getting big results in tiny time, as well as the four core principles of being able to do so. Plus, I’m gonna let you in on next episodes guests wink wink nudge nudge who’s going to share 21 tips for aspiring entrepreneurs. As per usual, the Dark Horse corrals are chock full of personal marketing and business g o LD spilling from every corner of the Dark Horse entrepreneur HQ. So let’s get to the starting gates and go Alright my fellow dark horses here we are today our guest is Yasmin vora G and she’s the creator and the number one best selling and award winning author of tiny time big results. Now this is where she helps business owners run a profitable business, wait for it, and 20 hours a week. Now she’s the former vice president of leadership development. Yasmin specializes in business and marketing strategy, and runs her thriving business from her home in rural Ireland. This is one of those things where I’ve seen in the pictures I’ve been lucky enough to visit there. But she’s around with her three younger children and her former husband. And Yasmin is passionate about helping people create financial independence, freedom and flexibility. And she’s been featured in the Irish Times Irish Independent, Dublin City FM, the Huffington Post, tattler evoke, and Sunday independent and I believe there’s a number of other ones that aren’t even listed on this that I have up here. But I want to give a roaring doghouse. Welcome to Jasmine varje. Jasmine, welcome to the show.

Yasmin Varajee  03:15

Thank you so much, Tracy, it’s such a pleasure to be here. Thank you for having me on.

Tracy Brinkmann  03:19

My pleasure. My pleasure. And I literally just want to step back from my microphone, and to want you to go ahead and tell your story. You know how you Kate, where you came from the road you traveled, whether it was less traveled, or very traveled like others? And where brought to you too, and why you love doing what you do so much.


Sure. Okay, thanks very much. And so the way that I kind of look at it is, you know, it’s so easy when you look back at your life. And you can see all the different decisions that you made. And you think, oh, that’s brought me to this point. But you can never do that. Looking forward, because you just don’t know. And that’s really kind of what my story is all about. I was working in corporate for 12 years, before I was made redundant at the end of 2011. And at that time, my eldest was 15 months old. And, you know, I was the main breadwinner for our family and to lose my our income was, of course, a shock. And because we live in rural Ireland, to get a similar kind of a job would require me to go, you know, for us to move to the city. And like that, you know, my husband’s a farmer, so that wasn’t going to be really a goal. And it wasn’t what we planned to be honest with you. Like I didn’t want to be a commuter Mom, I didn’t want to be working long hours and not see my kids and we wanted more children. And I’d always had a dream about having my own business. You know, from a very young age. I always had this dream. And you know, it’s so strange to look back on it now because I think I really had this idea this vision of being flexible and being able to build something around my family. And so really, when that happened, when the redundancy happened, I thought, well, this is my opportunity. And so I decided to start my business at that stage. And I described the first couple of years of being in business as a real wilderness time. You know, when you’re working for someone else, it’s so easy, because you just go in and you do your job. Whereas when you’re working in your own business, and you’re creating something of value that people are going to pay you for, it brings up all of this stuff within, you know, am I good enough? And I don’t know enough. And, you know, I talked about it as being a wilderness, because I just literally didn’t know what I was doing, you know, this whole idea of, you know, what are you selling? What are you offering, and it was just complete wilderness for me, even though I’ve worked in big business for 12 years. And, and, you know, I have always believed in working with coaches and mentors, and I signed up to work with a coach, my daughter at that time, was just a few months old. And I got to the point in my business, I was really disheartened. I was like, Oh, this is not working, I need help. And so I started working with a coach. And in our first call together, she was asking me what kinds of things I’d been doing with my clients. And she kind of said to me, she says, so you’re really good at getting things done, and not in a big amount of time. And that’s really where tiny time big results was born. And it was this idea that actually, you can achieve a lot, and you don’t need a huge amount of time. And so now I focus all my efforts and my attention on helping my clients to be able to create a profitable business in 20 hours a week or less, because I really do see that having tiny time is a real opportunity. It’s not a problem, you know, so for all those business owners who are sitting there thinking, if only I had more time, if only I had more time. Yeah, pretty much. And I’ll be known to say that too, because I’ve got three kids now. And they’re my daughter’s just turned seven, and my eldest is nine, you know, so I’ve never had more time, my time has only shrunk. And but I reminds me constantly are the principles that I have kind of, I suppose, discovered over the last few years of what it actually means and what it takes to have that profitable 20 hour week business.

Tracy Brinkmann  07:25

Ice. Now, so quick question for you. Now, you mentioned that you were having that call with your coach, and they an amateur, whether it was he or she, but they identified that you had this ability to help them help help them get things done. Is that something you had noticed in yourself? Prior to that?


It wasn’t really, I think, you know, I think this is so true for so many people that the things that come easily to us, we don’t really recognize it, we don’t really appreciate it, or we think that everyone can do it, everyone has this ability. And it’s just not true. And it was really, when she was doing this work with me that she helped me to shine a light on my skills and my gifts, and then saying, Okay, so now we can turn that into something that is a value to other people. So I think that, you know, for a lot of business owners, especially if they’re, you know, reflecting on what they do, is the things that come really easily to us are, you know, they’re not they don’t come easy to other people. And that’s where you’re kind of advantages. That’s where your competitive advantages because it comes easily to you. And you can absolutely create a business around that. Absolutely. I

Tracy Brinkmann  08:39

that’s what I had. That’s why I had to actually pause and ask that question. I was lucky enough, much like you to have a mentor, oh, probably about midway into my corporate career. And they pointed out a little skill that I had, and it was really, I was a tech geek. And you know, when you’re to your point, when you’re doing something, you’re like, Oh, that’s, that’s a piece of cake. And they’re like, No, no, you don’t understand. There are hundreds of people out there that are like, Oh my god, I could never do that. So a lot of people don’t realize this the innate skill they have inside themselves and it takes an outside person like yourself or anybody to say, Wow, how do you do that so easily? Yes, that’s that’s really good. Okay, so I have to ask, you gotta you got to share a little bit about tiny time big results, you know, tell us about that in what exactly does that mean? And in why is it important to to not only just business owners, but whoever may be in any maybe evolving entrepreneurs out there.


So tiny time big results. It is really about how you can create amazing results without having to spend long hours. And the truth of it was it kind of happened organically for me just purely because of my family situation that you I have young kids, and they’re very demanding. And, you know, when they’re at home, they’re home. And especially over the last few months, I’ve been at home a lot. It’s like, they know, they’ve been over a lot. And so for me, it was very much around, you know, it got to the point in my business where I was repeating this one statement all the time. And it was, I don’t have enough time, I don’t have enough time. And it was a real point of stress for me. And I remember years ago, I had heard Tony Robbins at a seminar, say, you know, when you ask poor quality questions, you get poor quality answers. And, you know, that came to my mind. And I thought, right, okay, let’s ask a better quality questions out of making this statement. You know, let’s see if we can do it better. And so I asked the question, How can I make this work? How can I have a profitable business if I’m only working a few hours a day, and that’s really what started me on the journey. And I always say that I’m not an expert, or a guru. I’m like an adventurer, I’m on a journey of discovery. And so what I’ve discovered is what works. And if you focus on what I’m going to be sharing, then you are well on your way to having that great business that, you know, makes you the income and the impact that you want. And, and what I found was that there were four kind of core principles that the philosophy is built on. First of all, its purpose. So what is the purpose of your business? And how does it really bring together your skills and your expertise and your knowledge and your experience, and your, in your passion? The things that you really enjoy? And when you you know, money is, you know, one thing that you can be motivated by, but it can’t be everything. And, you know, we found that, you know, people, once they make a certain amount of money, then they like, okay, is that it? So it’s got to be more to it than that. So purpose is a really important aspect. Then secondly, profit. So how are you making money in your business, and this is actually probably the chunkiest of the pillars of tiny time big results. Because obviously, if you want to have a profitable business, you need to be really focused on what creates that profit. When you have limited amount of time, you can’t exchange your time for money, you have to exchange value. So how can you create massive value in your business, so that if you want to make more money, you’re just creating more value, you’re not trying to sell more time. And then the third principle is around productivity. So making the most of every minute that you have, when my kids are at school, and my youngest is at preschool, it normally gives me about a three hour window. And so I have to be super focused in that time. So for me scrolling on social media, whilst I do do it, I put my hand up, you know, I know that that is not a good use of my time. So I have to be really clear and specific as to what I’m going to work on for, you know, for this hour or a few hours of time that I have. So productivity is really important. And it’s not just about managing your time, but it’s about managing your energy. So you know, when are you your most productive, I know that in the mornings, I, you know, that’s my best time. Once it gets past seven o’clock in the evening, for me, I am exhausted, you know, I’m trying to put the kids to bed and just have some downtime. So that’s not necessarily my best time. And then the fourth principle is around play. So making sure that you make time for play, that you’re having fun in your business that you’re looking after yourself, you know, mentally, emotionally, physically, all of these things when you pull them together. This is kind of like the framework that enables you to have that really great business.

Tracy Brinkmann  13:48

Nice. So I heard purpose, right? profits, which you know, that’s probably why we started it in the first place. But behind that next to our herd after that worse productivity and play now in the productivity world is this kind of kind of a goal setting execution tactic here, in other words, to be productive, productive part of me while I trip? My it tripped over my tongue here. To be really productive. You’ve got to know not just what you’re trying to accomplish, but what are you’re trying to accomplish today and tomorrow and the next day? Would that be fair? Do you now listen to the Dark Horse entrepreneur podcast?


Yeah, absolutely. And when I first started tiny time, big results. It was based primarily on productivity, you’re helping people get more done and be more effective in managing their time. But what I discovered was that that’s just one part of the puzzle. For me, a profit element is a bigger chunk of it because you could be the most productive person. You know, you could be the most effective at managing your time, but if your business model is faulty A way that you make money isn’t, you know, is not sustainable and not scalable, then it doesn’t matter how productive you are, you’re still going to struggle, because you know, you’re selling time. And you know, you’re hitting a ceiling, because time is finite. Whereas, you know, if you take the approach that I advocate, whereas you’re creating massive value, and there’s different ways that you can do that, then that enables you to be able to continue to grow the business without you necessarily thinking that you have to work longer hours,

Tracy Brinkmann  15:30

right. Amen to that. And that’s, that comes back behind the the purpose and the profits, right. Because if your focus, if you’re, let’s say, reviewing the numbers, you’re going to know what what piece of your business is generating good profits, and you can increase the value there, to drive that even further, in a more productive manner. And all of that focused on whatever your ultimate purpose is, whether that’s to your point, it could be monetary, until you hit that, that ceiling of Oh, okay, I have enough money. But there’s a really a, I think, an even further purpose back behind there, it may be, it may be your legacy, or it may be some other altruistic goal you’re trying to achieve. After you earn the money. And then the play piece of it, I don’t think we ever want to skip over that. So many times I see business people in the beginning or whenever, whenever they’re doing well or not so well, not paying enough attention to themselves. And then their business suffers as a result, it ends up being this vicious downward spiral.


Yeah, absolutely. And I think that that’s so important, especially for, you know, I kind of think, in the way that they know, my business, you know, take so much time, but I have a already a job that requires me to be on all the time. And that’s parenting. And so for me, too, you know, I could easily spread myself too thin and completely exhaust myself, which, you know, absolutely, I’ve been there. And so that made me even more conscious of how I was doing the business. Because I, you know, my kids need me, you know, even as they get older, you know, they still need me. And so it’s really important, I think, for any business owner, whether they have family or not, whether they want to just have a really great quality of lifestyle, maybe they want to go traveling more, maybe they want to, you know, just a different kind of a lifestyle, I think what’s really important is that you create a vision of success, that is right for you. So whatever that means I for some people, I talk about making great money in your tiny time business, but like a version of great money. Well, one, people’s versions of that will be different. For some people, it will be 50 k are the people who might be 500 K, no matter, it’s how it feels to you, what makes you feel abundant, what makes you feel like, Wow, this is amazing, I get to do what I love, and I am making great money. And so I think that’s really important. And the profit piece is crucial, you know, so I get a lot of people, you know, contact me and saying, Can you help me, me, me be more productive? And you know, and I would say, Yeah, I know that that’s kind of like an almost a secondary thing is that let me look at your business model first, and make sure that you’re set up for success. And then you can be really productive. And that’s no problem at all. Nice,

Tracy Brinkmann  18:21

nice. And I think you’re right, when you’re looking at the business model, productivity might take a different viewpoint, or you might suggest even, you know, an alternate model, because if they’re, if their model, to your point earlier is all about trading time for money, or now you’re going to say, Hey, we need to change this model for you to be really productive over the long term. Right?


Yeah, absolutely. Absolutely. Like I’ve, I’ve worked with lots of different clients from different industries, you know, aware, we’ve looked at the business model, where, you know, I had one client who was creating amazing, handmade lingerie, but she was charging practically nothing for it. And, you know, for me, it was like, Okay, how can we create that and turn that into a premium product? Mm hmm. Now charges 15 times what she was charging, but it’s a different product, but it’s a premium product. And her business has changed so much as a result of that, you know, for somebody else, it might be that if they’re selling their services, it’s about creating that and turning that into a package. You know, I often use the example of, you know, an accountant. You know, so many business owners, of course, every business owner is going to be familiar with that, you know, doing their tax returns. And, you know, so many come, like my colleagues would say, like, Oh, do you ever talk to my accountant once a year when it comes to doing the taxes and the returns? And you know, so I always think got the accountants are really missing a trick here because if you were to create a really valuable package, where perhaps you have, you know, a quarterly call with your client, and you know, you’re helping them to make really good financial decisions. They’re not just seeing you as someone who does the tax return, but they’re seeing you as a valued trusted partner, they’re going to be willing to pay for that. Because they see that the value is that. So it’s not that you’re selling a huge amount of your time. But you’re adding a lot of value. Like you could spend 15 minutes with your client and give them really great ideas about how they can, you know, grow their business, or what their numbers tell them. adding value. Yeah. And it’s thinking about it in a different way.

Tracy Brinkmann  20:27

No, amen. No, I totally agree with you on that. So I want to loop back real quick to your, your lingerie example that you you brought up. So being able to go from what to it was a she correct? Yes, yeah. Okay, to go from what she was charging, which was almost nothing to 15 times was do you was that a mind shift? mindset shift with her was it just, you know, I didn’t realize I could do that.


It was a combination, I think it was, first of all, understanding why we undercharge in the first place.

Tracy Brinkmann  21:04

Mm hmm.


You know, I’m not good enough like that, you know, this is so easy for me, I can do this. And so first of all, you know, if you’re in that position of your thinking and don’t charge enough, and is realizing, or kind of creating awareness around why you’re charging, what you should be charging. And then what I would say is, she didn’t go from charging X amount to y amount, overnight, it was an incremental development. Because pricing is very much an internal job, I suppose, you know, if you have that internal alignment with your pricing, then you can sell that product or your service or your package all day long, you know, you got this amazing value, you’re going to get this and whatever you know, it might be when you fully back your own pricing, then it’s easy to sell it. So I couldn’t say to her, you know, okay, you’re charging this much. Now you’re going to charge 15 times because I just physically would have been way too big of a leap hard a little bit more. And then you know, say for example, you’re charging 500 for your service, and just use a rough example. And then you say, okay, maybe charge 750 for you know, do six clients at 500. And then you say, right, okay, I’m going to then push it up to 750. Or, you know, go stick with the 500 for six months, and then I’m going to put my price up until you hit the point where you think, yeah, this is a fair price for what I’m actually offering. So that incremental shift is much easier to integrate in your own body in your own energy than going okay, I’m going to charge 500. And I’m going to go straight to 5000. Because that’s just too big of a jump for most people.

Tracy Brinkmann  22:47

Agreed. I know back in the back in my early entrepreneur days when I was doing a lot of I call it life coaching. And I started off I did I did just like you were saying, I started off, hey, it’s gonna be this price. And you know, it was like $97. And then the next person, it was 197. Next person, it was 297. It was those, those stair steps until it got to that point where, okay, I know I’m adding this level of value. If I jumped the price up again, I don’t think I’m really covering that until I grew my skill set, and then had a client that was now going to be using that new set of skills and say, Okay, well, now we’re talking 497, you know, so you got to, it’s that self belief, that self confidence as well as the value you’re adding at the same time.


Yeah, absolutely. Absolutely. has to be incremental. I think, for most people, like some people might just go Yeah, I’m just gonna go and make a big jump, and I, you know, worth it and all of that. So I think for most people, it’s going to be incremental.

Tracy Brinkmann  23:50

Yeah, absolutely. It’d be easier to it’d be far more sustainable over time. If they if they go that route that that big jump could be, it could risk a mental drowning, you might say, Yes,


absolutely. It could be actually detrimental. They might suddenly have a panic attack and go, Oh, god, I’m not worth this. And this is, you know, and then causes a bit of a thought storming going on.

Tracy Brinkmann  24:12

Sure, absolutely. Okay, so tell everybody where they can learn more about Yasmin 4g. And understand you also have a tiny, tiny toolkit you want to share with us?


Yeah, absolutely. So feel free to go ahead to Yasmin Bora And that’s my website and you get access to a ton of goodies, including my podcast, my blog. I also published my book in 2018, which is called tiny time big results, which you can get on Amazon. And the tiny tiny toolkit is a collection of resources that I pulled together, but really will be such a great place for people to start if they want to learn more about how to have that profitable 20 hour week business. And whether you’ve been in business for six months, six years or longer. It doesn’t matter You know, if you want to have that great business, and you want to really profit and thrive without working long hours, then this toolkit is a great little guide, I’ve included in there my top 20 tools, because tools and technology make life so much easier. And I also share with you a great resource on how to market your business. Even if you only have a tiny pocket of time, if you only got 510 minutes, you can still market your business. And I show you how. And then one of the big things that we’ve been talking about today, Tracy around really creating value and not selling your time. I call this leverage mastery. And in the toolkit, I’ve included a guide around how you can create leverage in your business, by really thinking about what it is that you do and how you can turn that into multiple streams of income, which is going to be at the heart of your tiny, tiny business. So you can get all of that when you go to Yasmin, forward slash tiny time toolkit.

Tracy Brinkmann  25:59

I said we’ll be sure like I mentioned to you earlier, we’ll get a link in the show notes for that for your website, as well as that that tool kit directly. And as well as the the book on Amazon and your podcast. So go right to the show notes and click right there. Because, you know, we don’t want anybody to be driving down the road and start typing on their phones do it right.


And of course, you know, you can find me on Facebook, tiny time big results with Yasmin varje. I’m also on Instagram. Yas hora G.

Tracy Brinkmann  26:31

So all right. Beautiful. All right. So parting thoughts give me give our Darkhorse, entrepreneur listeners, one of your top tips.


I think my biggest tip would be really to think about instead of giving yourself too much to do, think about that core transformation that you offer to your clients. Think about the thing that you really want to be known for. And for you to really build amazing momentum in your business, focus on that, bring everything to that, get, let that be your main thing that you sell. Because when I talk about leverage your mastery and I talk about multiple streams of income, I’m not asking you to create a ton of different products, I’m asking you to focus on that core transformation, and then turn that into multiple streams of income. That’s where the leverage comes in. That’s where you can scale much more effectively. That’s how you can have a really great business working 20 hours a week or less.

Tracy Brinkmann  27:31

Nice. And when you get that mastered, well, then you can go on to the next thing and avoid that whole I’ll call it the bright shiny object syndrome. We all seem to be got caught up into right.


Yeah, absolutely. And I think that’s one of the biggest challenges is that as business owners, we’re like, oh, I could do that. I could do that. And I could do that. And I think it’s so important that, you know, you stick to your own lane, and you say, right, okay, this is what I help my clients to do. I’m just going to focus on that. It doesn’t mean to say that you have to do this forever, but just to rebuild strong, solid momentum. You know, oftentimes people look at people like Tony Robbins, or Gary Vaynerchuk. And they are whether they’re doing very general success principles. But that’s not where they started from. Tony Robbins was teaching phobias and curing phobias. You know, Gary Vaynerchuk, was doing, you know, working in his family’s wine business. And I said, so we don’t start there. You’ve got to think about where you’re starting, and to really build massive momentum and presence and, you know, think about it as a positioning tool, because then you get known for it. And that’s how you can then pivot later on. So just focus on what it is that you’re doing right now. And just focus on that, that way, you’ll stop yourself from getting distracted by shiny objects.

Tracy Brinkmann  28:46

Amen. You know, and with that, I’m just going to leave it right there. Because that was perfect. Focus on that, that one transformation that you can offer your client and get super zeroed in on that, then get that rocking and rolling. And we can go from there. Yes. Alrighty. Well, I want to be mindful of your time and I know you’ve got some children’s out there that probably want to hang with mom as you’re approaching. I’m going to imagine suppertime. Right about now. Yes.

Yasmin Varajee  29:14

Amelie near Yes.

Tracy Brinkmann  29:17

Okay, right. Well, I want to thank you so much, Jasmine, for coming in hanging out with us for a bit.


Oh, it’s my pleasure. Thank you so much for inviting me, Tracy. Absolutely. I probably want to reach back out

Tracy Brinkmann  29:28

to you in a few months and see what new and exciting things you got going on. Would you be up for that?


Oh, absolutely. I’m launching a new program soon. So definitely. See, there it is. I’m

Tracy Brinkmann  29:37

definitely gonna keep up with you now so I can follow up with what you got going on and we can share with the listeners later on. Thank you again, so much, Jasmine.

Yasmin Varajee  29:45

All right. Thanks so much, Tracy.

Tracy Brinkmann  29:47

Alright, have a good one. Well, there you have it. Ladies, Gentlemen, Yasmin varje, dropping tiny time bombs on us today. Here’s thoughts I walked away with thought number one. Yasmin went from being made redundant in the corporate environment to the wilderness of starting her own business. Now, she, like so many of us had always had that dream of having your own business, you know, building the flexibility of having something built around the values, in which case for Yasmin, that was her family, she ventured forth into what she described as the wilderness of entrepreneurship. And the analogies she used because she didn’t know what she was going to be doing. Except for the fact she knew she was going to be creating something of value to bring to the marketplace. Now, let us remember that she had worked in big business for over 12 years. So she wasn’t short in the tooth on business knowledge or experience. But solopreneur ship kind of brought this to a whole new level. What was her solution? It was a coach. Remember the tip I had left in a previous episode, right? Oh, in case you don’t remember it was learn from those who have gone before you see key to success, some say is failing faster, right? Getting through all those failures to that one, or that great first success. But can you venture on and fail faster on your own? Well, yeah, of course you can. But why not fail faster, and fail wiser, with the help of someone who’s been where you’ve been, right? Who’s already gone to those failures, and can help you navigate that path quicker, that’s helping you fail faster, and fail far less times in order to reach that first great success? Thought number two, do you recognize what you do with ease? This is a message I’ve mentioned in previous episodes, but it bears repeating. As Yasmin pointed out, it was her coach, in this case, who had shined the light on her ability to get things done effectively and efficiently in tiny bits of time. Now, would she have landed on this value added ability that she ventured off as she ventured along her entrepreneurial path. You know, she might have, perhaps, I don’t know. And Yasmin probably won’t know at this point, either. But it was by listening to someone else’s input, that she was able to land where she landed on a skill that she had, that she could use to positively impact the results of her clients, and business owners overall, to what we all need to do is to find that one skill that we have, that we probably take for granted, and turn it into a value added product, and take it to the marketplace. Thought number three, well, I’m just gonna kind of help us all remember the four core principles about turning time, tiny time into big results. And they were purpose, profits, productivity, and play a purpose? What is the purpose of your business? And how do your skills and knowledge and experience play an integral part of it right? And inside of that your passion? Make sure you bring your passion to your purpose. And let’s not forget the gym that she dropped for us all to remember, is that great vision of success that is right for you? What is that great vision of success as right for you? And she mentioned, for some people, maybe it’s 50 K a year now on someone else, it needs to be 150 K a year for someone is I just need to bring in some money. So I can help fulfill this goal I have for this charity, whatever it is, it may be whatever your goal is, what is your vision of success? Right? Once you have that set, now you can start walking that path? And then profits, right? How are you making money in your business? Right? Don’t keep exchanging time for money. There’s a ceiling on that, right? We only have 24 hours a day. And we all have that same ceiling, right? start shifting to exchanging value for money. Ask yourself, is your business model scalable? If you’re exchanging time for money, the answer is going to be no. If you start exchanging the value you can bring for money now it becomes more scalable, right? Is there a version of your output that you could that you could enhance to become a premium product member the the handmade laundry example that Yasmin exposed to right? Perhaps you could create a an upscaled version now you can start charging more for that. Or perhaps you’re already giving away the farm with your current pricing. And you need to start stair stepping up your price on your product as it already is. All right. So think through those, that profit factor. Next is productivity, right? We need to make the most out of every minute we have. Now on top of managing our time, we also need to manage as right our energy right working on your business or all the tasks involved in that when you’re at your peak energy time. So you need to ask yourself, Am I a morning person? Am I an afternoon or an evening or a late night person? Right answer that question instantly. adjusting your calendar accordingly. And then there’s play, right? We always need to make time for play time for mental and physical health, right? You want to have fun in your business, but you need to have fun outside your business. I think I’ve mentioned this before in a previous episode, that you could look at the eight spokes of your wheel of life, they would be business, spirituality, financial, personal growth, health, fun and relationship. Right. So now if you took each spoke, and the length of that spoke, was guided, say, from one to 10, and you said, All right, I’m gonna guide my business as all my business is a six, right? I’m a graded guide grade either way. And then what how do you feel spiritually? No, and I say this in any way you believe? Are you spiritually connected to you know, Mother Earth, or to God or to Allah? Or to whoever you believe in whatever spiritual connection you have? How’s that? Oh, I’m an eight their financial Oh, shoot, I’m, I’m a four there, right? My personal growth, oh, man, I’m a nine. I’m always working on that, you know, my health, my fun, my relationships Now, take all those scores, those one to 10 scores, and put a wheel around that, and that’s your spoke of life? How well is that wheel gonna roll? Right? If you’ve got a lot of things that are, you know, seven, eights, and nines, and you got two things that are twos and threes, you got a real flat spot and your wheel of life new, enhanced, so you need to dial those up so that you will have life rolls more smoothly. All right. And thought number for that wonderful Sham, she gave us at the end focus on the transformation that you bring to your client, your clients, right? What is that one core transformation that you bring to your client, turn that into multiple streams of income, stop giving yourself hundreds of things to do today, that usually are a result of that shiny object syndrome, ooh, I know I have to do I can go debt, stop going down the rabbit hole up, ooh, I could go do that focus on that core transformation that you can bring to your client, dial that in, and then turn that into multiple streams of income. And once you get that it’s all set up and rocking and rolling. Okay, then go have some fun with them. Some shiny objects, what thoughts caught your ear, whatever they were right, take some time today and put them into action. Go out there, run your race, get your results. And let me hear about them. email me at Tracy at Dark Horse and share the things that caught your ear. Tell me how you put them in the action and let me know results that you got from them. We’ll be building a prize pool from past guests. And if you email me, and I read on the show, you win. Now, our next episodes guest is going to be your humble host. Yep, that’s me. I’m going to be sharing 21 tips for aspiring entrepreneurs. Right. I’m going to give you a great tip right now. Oh, I think I already gave you this great tip. That tip is learn from those that have gone before you something I hope we can all do from the stories that you hear from our past guests. These great entrepreneurial guests we’ve been bringing on every show and perhaps even a story I share with you every now and then. And with that, I’m gonna leave you as I always do, think successfully and take action. Thank you for listening to the Dark Horse entrepreneur podcast. Thanks for tuning in. Check us out at www dot Darkhorse My name is Tracy Brinkmann

EP 011 Yasmin Vorajee How To Have Great Business Working 20hrs Or Less

  • Yasmine shares how she went from 12 years in the corporate arena right into what she called the entrepreneurial wilderness and finally how a coach help guide her through that wilderness
  • Yasmine asks the question: do you recognize what you do with ease?  She was lucky enough to have her coach shine the light on her core skill that she was able to use to bring value to her clients and the marketplace
  • Yasmin shares her four core principles of getting big results in tiny time.  This is the baseline for her being able to build a great business working only 20 hours a week.
  • Yasmin advises us on the one thing we all should focus on to build a solid foundation of value for our business.

Yasmin Voragee links

Yasmin’s Book





Tiny Time Toolkit