In a study was commissioned by Sounds Profitable and conducted by Signal Hill Insights. 2,002 Americans aged 18 and older in February provided their input.

The research compared weekly users and non-users of each platform.  Finding that podcast audiences are more open to ads than audiences of standard radio and TV.

The study also revealed that podcasting is attracting younger demographics and approaching the reach of both radio and TV. In fact, our podcast friends have already reached half of Gen Zs.

If you’re looking to reach new and engaged audiences, consider advertising on podcasts. And if you are a podcast host looking to take your show to the next level, visit Be Heard Podcasting for professional podcast editing, production & micro-content marketing services.